Nike, one of the leading sportswear manufacturers in the world, is a key player within the U.S. sports apparel market. As of 2018, Nike held an **** percent share of the athletic apparel market in the United States, ahead of adidas, who held a *** percent share of the market. Athletic apparel market The global sportswear market is a lucrative market, which is forecast to grow further in the coming years. Not only is Nike one of the most prominent producers within this market worldwide, but the company also holds the honor of being ranked as the world's leading athletic apparel brand. Nike and adidas are, by some margin, the leading companies in the sportswear industry worldwide. Puma and Under Armour are two other big companies which operate within this market. Athletic footwear market Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. Nike dominates the U.S. athletic footwear market, with its brands holding over **** of the market share.

Global sports apparel market size was worth $200 billion in 2022 and is anticipated to increase to around $332 billion by 2030 with a CAGR 6.54%.

According to Cognitive Market Research, the global Sports Apparel market size will be USD 205614.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 82245.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 61684.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 47291.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 10280.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4112.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The cricket category is the fastest growing segment of the Sports Apparel industry

Market Dynamics of Sports Apparel Market

Key Drivers for Sports Apparel Market

Increasing attention to health and fitness to accelerate market growth

The market for sports apparel is rapidly expanding due to growing consumer focus on health and fitness. Despite busy lifestyles, individuals from around the world remain committed to investing in health and fitness. As more individuals are becoming aware of the benefits of maintaining a healthy and active lifestyle, more individual are taking part in physical activities like sports, yoga, athletics and gym workouts. Further, the rise in sports apparel being worn as a comfortable alternative to everyday casuals, is fueling demand for apparel that is both practical and fashionable. Social media along with organizations running fitness awareness campaigns contribute significantly to this trend. The popularity of mobile fitness apps, and wearable fitness devices, such as, fitness watches and rings are further encouraging people to build better habits. As consumers increasingly prioritize health, wellness and performance, sports apparel brands are evolving to offer performance enhancing and feature rich fabrics and adaptable designs, thereby fueling market growth across diverse regions.

For instance, several developed markets are achieving new benchmarks in fitness engagement. Countries such as the U.S., U.K., Spain, and Switzerland have all reported record-high penetration rates and fitness facility memberships.

(Source:https://www.healthandfitness.org/improve-your-club/industry-news/global-health-and-fitness-industry-poised-for-further-expansion/ )

Tech-driven fabrics are fueling market growth

Technology driven fabrics, offering features like moisture-wicking, breathability and flexibility are key to superior performance and comfort in sports apparel. The rise in active lifestyles across the globe, along with increased participation in fitness activities is driving demand for high-quality sports apparel. Fabric materials such as, temperature regulating fibers, four-way stretch fabrics and antimicrobial textiles satisfy the diverse needs of sports and fitness enthusiasts. Many sports apparel brands, including Nike, Lululemon and Asics are incorporating tech-driven fabrics and other technology driven advancements into their designs.

For instance,

Nike has been a pioneer in using technology to improve their athletic apparel. The Nike Adapt BB represents a groundbreaking release because this automatic shoe technology responds dynamically to changes in the player's foot during basketball activities.
The HOVR cushioning system from Under Armour functions as an advanced system that absorbs shocks while using energy returns to ease each athlete's foot movements. The company lets their smart shoe technology link to mobile devices for training performance tracking as they advance their intelligent sports gear development.

(source:https://www.sportsvenue-technology.com/articles/the-brands-that-are-changing-the-game#:~:text=The%20Nike%20Adapt%20BB%20represents,player's%20foot%20during%20basketball%20activities. )

Such developments not only enhance functioning and performance but also make s...

The Online Sporting Apparel Sales industry has experienced significant momentum in recent years; as more consumers turn to e-commerce for convenience and a broader selection, the online market for sportswear has seen robust growth. Customer expectations for fast, reliable delivery and a seamless online shopping experience have driven companies to enhance their digital platforms. Innovations in mobile shopping and the proliferation of social media influencers promoting active lifestyles have further boosted online sales in the sector. This dynamic environment has enabled online retailers to capture a growing sportswear market share. Industry revenue has increased at a CAGR of 11.5% over the past five years and is expected to total $15.3 billion in 2024, when revenue will hike by an estimated 0.1%. Over the past five years, increased participation in recreational sports and the boom in athleisure wear have fueled demand for sporting apparel. The industry has also benefited from supply chain logistics and inventory management improvements, enabling online retailers to meet consumer demands more efficiently. Industry leaders like Amazon, Nike and specialized e-commerce platforms have offered personalized shopping experiences, competitive pricing and exclusive online collections. Also, smart marketing strategies, such as collaborations with popular athletes like Serena Williams' partnership with Nike and engagements with fitness influencers, have maintained consumer interest and brand loyalty. The Online Sporting Apparel Sales industry will continue its upward trajectory, albeit at a slower rate. Continued emphasis on digital innovation, such as virtual fitting rooms and AI-driven recommendations, will enhance customer engagement and satisfaction. Furthermore, the trend towards health and wellness will persist, driving sustained demand for activewear and performance gear. Companies are also likely to focus on sustainability initiatives, responding to increasing consumer awareness and preferences for eco-friendly products. While potential challenges like increase competition, supply chain disruptions and cybersecurity concerns may arise, the industry's adaptability and commitment to embracing new technologies suggest a promising outlook for continued expansion and market relevance, albeit at a moderated pace. Revenue is expected to hike at a CAGR of 1.4% over the five years through 2029 to $16.4 billion.

The sports apparel market in the United States was valued at approximately 103 billion EUROS in 2021. The market was projected to grow to 130 billion U.S. dollars by 2025.

Leading companies of sports apparel globally

Among the leading companies in the sportswear and sporting goods industry, Nike and Adidas together account for more than 60 billion U.S. dollars in worldwide revenues. Other notable companies include Puma, Under Armour and VF Corporation. While it’s clear that Nike and Adidas are the dominant forces in the sports apparel market globally, other brands also stand out as major market players. For instance, the French company Décathlon beat both Nike and Adidas to secure the top spot in the sports clothing market in France with a significant margin: Décathlon had more than 11.1 million users in 2020 versus 6.2 million for Adidas and only 3.6 million users for Nike.

The industry’s unchallenged leader

As the top company in the industry, Nike witnessed a significant increase of nearly twenty percent in worldwide revenues, going from 37.4 billion U.S. dollars in 2020 to more than 44 billion U.S. dollars in 2021. Two-thirds of Nike’s revenues come from its footwear segment, with popular brands including Air Force 1, Air Max, Air Jordan and more. Nike’s brands are significantly worth more than its main competitor, Adidas. In 2021, Nike’s brand value worldwide was approximately 42.5 billion U.S. dollars, compared to 13.4 billion U.S. dollars for Adidas.

The Licensed Sports Apparel Stores industry is experiencing a significant surge in consumer demand, driven primarily by major sporting events and a heightened focus on fitness and health. This trend is catalyzing sales across various channels. In response, retailers are adopting innovative marketing strategies and collaborating with prominent athletes to capture a wider customer base. Industry revenue has hiked at a CAGR of 10.7% over the past five years and is expected to total $21.8 billion in 2024 when revenue will hike by an estimated 2.4%. The industry is navigating a shifting retail landscape, where significant growth in online sales overshadows the challenges physical stores face. Retailers are adapting to evolving consumer preferences by investing in digital technologies and enhancing their online presence, a move that is proving critical in capturing the younger, digitally savvy demographic. Moreover, the push towards sustainability is gaining momentum, with consumers showing an increased interest in eco-friendly products. This shift is encouraging companies to innovate using sustainable materials and practices. The Licensed Sports Apparel Stores industry is poised to leverage advancements in technology such as augmented reality (AR) and virtual reality (VR) to offer immersive shopping experiences, which could redefine consumer interactions and boost engagement levels. Also, the continuous expansion of professional and amateur sports activities nationwide will sustain demand for licensed sports apparel. However, the industry must remain vigilant of potential economic fluctuations and competitive pressures, which could impact consumer spending patterns. Embracing flexibility in business models and innovation in product offerings will be key to navigating future challenges and capitalizing on emerging opportunities. Revenue is expected to inch at a CAGR of 3.1% over the five years through 2029 to $25.5 billion.

According to Cognitive Market Research, The global sports-inspired clothing market size will be USD 318.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 4.50% from 2023 to 2030.

The demand for sports inspired clothing is rising due to the numerous strategies adopted by key participants.
Demand for Tops & T-Shirts remains higher in the sports inspired clothing market.
The brand stores held the highest sports inspired clothing market revenue share in 2023.
North American sports inspired clothing will continue to lead, whereas the European sports inspired clothing market will experience the most substantial growth until 2030.

Rapidly Rising E-Commerce Activities Offer Valuable and Innovative Sporty Apparel to Provide a Viable Market Output

The quickly growing popularity of e-commerce has become a driving factor in the expanding sports-inspired clothing business. Online platforms offer a simple and vast marketplace, allowing consumers to acquire a diverse choice of sporting apparel easily. This digital change boosts market growth by reaching a larger audience and allowing for more imaginative marketing methods. Brands use online channels to promote innovative designs, work with influencers, and directly communicate with consumers. The seamless shopping experience and capacity to adapt to varied preferences contribute considerably to the growth of the sports-inspired clothing sector, establishing e-commerce as a vital facilitator in its ongoing expansion.

Growing Consumer Demand for Casual Fashion with Comfortable and Breathable Clothing to Propel Market Growth

The sports-inspired apparel industry is expanding rapidly due to rising customer demand for casual clothing that emphasizes comfort and breathability. Athleisure gear has risen to prominence as a result of lifestyle changes and the rise of remote work. Customers want adaptable, comfortable apparel that can be worn in both casual and active contexts. Sports-inspired manufacturers are capitalizing on this desire by providing creative designs and performance fabrics, which is helping to expand the industry. The emphasis on comfort, along with a preference for a sporty aesthetic, corresponds with developing consumer lifestyles, fuelling the Sports-inspired clothing market's sustained rise.

Market Dynamics of Sports Inspired Clothing

Changing Consumer Preference to Restrict Market Growth

While shifting consumer preferences might be difficult, the sports-inspired clothing business has shown adaptability. Some deviations from established sporting styles may influence some segments, but the business responds with innovation. Maintaining relevance requires a greater emphasis on sustainability, inclusion, and fashion-forward designs. Brands that recognize and anticipate shifting consumer preferences by providing a variety of styles, materials, and aesthetics are better positioned. Furthermore, the market enjoys a dynamic landscape that allows for continuous evolution in response to customer expectations. While shifting preferences present obstacles, they also present opportunities for creativity and adaptation within the Sports-inspired clothing sector.

Impact of COVID–19 on the Sports Inspired Clothing Market

The COVID-19 epidemic had a huge impact on the sports-inspired clothing sector because lockdowns and restrictions reduced consumer spending on non-essential products such as fashion. Due to gym closures and fewer outdoor activities, the market for sportswear has decreased. However, the development of remote work and a greater emphasis on health and wellbeing have raised the demand for comfortable and adaptable athleisure apparel. With consumers migrating to Internet shopping, e-commerce became critical. Brands responded by focusing on loungewear and home fitness collections. Initially, supply chain disruptions and factory closures posed hurdles, but the market demonstrated resiliency, moving toward digital initiatives and sustainability. Overall, the pandemic shifted consumer priorities, creating both difficulties and possibilities in the sportswear industry. Introduction of Sports Inspired Clothing

The sports-inspired clothing market refers to the fashion industry segment that creates and sells clothes inspired by sports and athletic wear. This design combines athletic and casual elements with an emphasis on comfort and versatility. The market for sports-inspir...

The global sports apparel market, valued at $207.41 billion in 2025, is projected to experience robust growth, driven by several key factors. Increasing health consciousness and participation in fitness activities, fueled by rising disposable incomes and a greater emphasis on wellness globally, are significant contributors to this market expansion. The burgeoning popularity of athleisure—blending athletic and leisure wear—further fuels demand, transcending traditional sporting contexts. Technological advancements in fabric technology, such as moisture-wicking and breathable materials, enhance performance and comfort, attracting a wider consumer base. The rise of e-commerce platforms has broadened access to a diverse range of brands and products, stimulating market growth, while aggressive marketing campaigns and celebrity endorsements continue to influence consumer purchasing decisions. Segmentation reveals a strong demand across all end-user categories – men, women, and children – with online channels experiencing rapid growth. Competitive dynamics are shaped by established giants like Nike and Adidas, alongside emerging brands vying for market share through innovative designs, sustainable practices, and targeted marketing strategies. Geographical variations exist, with North America and APAC (particularly China) representing major markets, reflecting varying levels of economic development and sporting culture. Challenges include fluctuating raw material costs, economic downturns that can impact consumer spending, and increasing competition for shelf space and online visibility. The market's 8.17% CAGR from 2025 to 2033 indicates sustained growth potential. However, maintaining this trajectory requires continuous innovation in product design and technology, sustainable sourcing practices to address environmental concerns, and adapting to shifting consumer preferences and demands. Effective marketing strategies focusing on specific demographics and leveraging social media platforms are crucial for brand building and market penetration. Navigating the complexities of global supply chains, managing manufacturing costs, and ensuring product quality are also essential for success in this dynamic and competitive landscape. Understanding regional nuances and tailoring product offerings to specific cultural contexts and purchasing power will be crucial for companies to secure long-term growth in this exciting industry. The forecast period of 2025-2033 suggests that proactive strategies focused on sustainability, technological integration, and effective marketing are key to capturing a larger share of the expanding sports apparel market.

In 2021, the revenue of the yoga apparel market was estimated to be worth around 22.7 billion U.S. dollars worldwide. This figure is forecast to increase to approximately 40 billion U.S. dollars by 2028, at a CAGR of 8.4 percent. Sports & the sportswear market In comparison to other sportswear, which may sit loosely, yoga wear is designed to provide maximum breathability and flexibility for the consumer. Articles of yoga wear include bras, tank tops, and leggings. Many sports saw an increase in usage in recent years due to a rise in health conscious consumers, and yoga is no exception. In 2020, an approximated 55 million Americans practiced yoga.The popularity of yoga as a sport has increased as it encourages flexibility and mediation, while also offering low-impact strengthening. Yoga wear, especially leggings, is also an important part of athleisure as well. When asked what is most important when purchasing sporting goods, including sportswear, over half of Americans answered with comfort. Leading activewear brands Lululemon, a Canadian sportswear brand, first began by offering yoga wear. In recent years, however, lululemon has branched out to other forms of activewear. Along with the rise of the fitness conscious consumer, the net revenue of lululemon also increased dramatically over the last decade. While lululemon is a popular brand for yoga wear, it is by no means the leading brand. By net sales, Nike, Adidas and Under Armour are the biggest athletic apparel companies worldwide.

Unlock data-backed intelligence on USA Sports Apparel Market, size at USD 4.2 billion in 2023, featuring industry trends and strategic insights.

The global sports apparel market, valued at $247.17 million in 2025, is projected to experience robust growth, driven by several key factors. Increasing health consciousness and participation in fitness activities globally fuel demand for high-performance and stylish athletic wear. The rising disposable incomes in emerging economies, particularly in Asia-Pacific, further contribute to market expansion. Technological advancements in fabric technology, offering enhanced breathability, moisture-wicking, and durability, are also significant drivers. Furthermore, the growing popularity of athleisure, blurring the lines between athletic and casual wear, broadens the market's appeal to a wider consumer base. The market is witnessing a shift towards sustainable and ethically sourced materials, reflecting a growing consumer preference for environmentally friendly products. Key players like Adidas, Nike, and Under Armour are continuously innovating with new product designs and marketing strategies to maintain their market share. The competitive landscape is intense, with established brands facing increasing challenges from smaller, niche players focusing on specialized segments like yoga apparel or running gear. The market's Compound Annual Growth Rate (CAGR) of 6.72% from 2019 to 2024 indicates a consistent upward trajectory. While specific regional breakdowns are not provided, it's reasonable to assume that North America and Europe hold significant market shares due to their established sporting goods industries and high consumer spending. However, Asia-Pacific is expected to witness the fastest growth rate, fueled by increasing participation in sports and fitness activities in rapidly developing economies. Challenges for the market include fluctuating raw material costs and potential supply chain disruptions. However, the overall outlook remains positive, with sustained growth anticipated throughout the forecast period (2025-2033). Brands are likely to focus on personalization, data-driven insights, and omnichannel distribution strategies to maintain a competitive edge. Recent developments include: May 2024: Adidas launched the SS24 Paris collection for clay season in Germany. The collection includes a core 8-piece range of apparel to help raise awareness of Adidas’ annual Move For The Planet activation., May 2024: Under Armour collaborated with golf player Kris Kim, who used Under Armour’s latest golf apparel and UA Drive Pro footwear., April 2024: Adidas launched sports apparel for the Paris 2024 Olympic and Paralympic Games. To show its passion for the sport, Adidas featured it across apparel created for its 15 officially sponsored teams.. Key drivers for this market are: Increase in Sports Participation, Trend of Athleisure. Potential restraints include: Increase in Sports Participation, Trend of Athleisure. Notable trends are: Increased Sports Participation and Popularity of Athleisure.

The industry has been under considerable pressure recently because of fierce competition. Yet, despite competitive challenges, the industry has managed to thrive over the past five years. This performance can be credited to the contemporary shift in consumer preferences, which has seen a growing interest in donning activewear as streetwear. Trends in discretionary income, consumer sentiment, sport participation and demand from online shopping and department stores have influenced revenue volatility. The surge in online shopping brought about by the pandemic was highly beneficial for retailers with ecommerce platforms. Although sport participation rates have waned over the past five years, activities like walking and jogging have increased, reinforcing demand for athleisure wear. Revenue is expected to have expanded at an annualised 4.7% over the five years through 2024-25, to $4.1 billion. This trend includes an anticipated dip of 1.1% in 2024-25, as the cost-of-living crisis prompts consumers to cut back on spending on clothing. Rising demand for premium, high-quality sportswear that’s both fashionable and functional has supported industry growth. Retailers have tapped into this trend by introducing performance-based products with features like moisture-wicking fabric, breathability, comfort, fit and flexibility. Fashion trends have played an essential role in boosting the industry's performance. Sportswear is no longer confined to gyms or sporting fields, with consumers increasingly wearing their fitness apparel and footwear as streetwear or casual wear. This trend has driven strong demand for fashionable activewear that can be worn in or out of the gym. The industry's outlook is positive, with revenue forecast to rise at an annualised 3.4% over the five years through 2029-30, to $4.9 billion. Growing awareness of the importance of regular exercise will motivate consumers to partake in fitness activities like walking, running, yoga and swimming. This will boost sport participation and demand for related sports apparel. As discount department stores and international online retailers ratchet up competition, the industry will face demand challenges, stunting revenue growth in the coming years. However, retailers that differentiate themselves in terms of customer service are set to strengthen their sales and expand their profitability.

The Brazil sports apparel market size reached USD 4.57 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.68 Billion by 2033, exhibiting a growth rate (CAGR) of 4.30% during 2025-2033. The market is experiencing steady growth driven by the increasing health and fitness awareness among consumers, the rise of athleisure fashion, growing social media influence coupled with expanding e-commerce platforms, continual technological advancements in fabric and design, a shift towards sustainable and technologically advanced sportswear, and the rising female participation in sports.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on sport, end-user, and distribution channel.

Snapshot img

Sports Apparel Market Size 2025-2029

The sports apparel market size is forecast to increase by USD 106.5 billion, at a CAGR of 8.1% between 2024 and 2029.

The market is driven by the increasing availability of innovative and high-performance apparel, leading to product premiumization. Consumers are increasingly willing to invest in sports apparel that offers superior comfort, functionality, and style. Technological advancements in sports apparel, such as hiking gears and moisture-wicking fabric, temperature regulation, and integrated technology, further fuel this trend. However, the market faces challenges from the volatility in prices of raw materials, particularly cotton and synthetic fibers. This price instability can impact the profitability of sports apparel manufacturers and retailers, necessitating effective supply chain management and pricing strategies. To capitalize on market opportunities, companies must focus on product innovation, sustainable sourcing, and efficient supply chain management.
Navigating the challenges of raw material price volatility requires a proactive approach, including hedging strategies, alternative sourcing, and supply chain optimization. Overall, the market presents significant growth potential, with a focus on product innovation and effective supply chain management being key to success.

What will be the Size of the Sports Apparel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by advancements in fabric technology, customer preferences, and industry trends. Synthetic fibers, such as quick-drying and moisture-wicking materials, dominate the landscape, catering to various sectors including soccer, running, and golf. Price point and customer segmentation play crucial roles in product development, with offerings ranging from budget-friendly options to high-performance, technologically-advanced garments. Body mapping and breathable fabrics are key features in performance apparel, ensuring optimal comfort and functionality. Ski apparel and snowboarding apparel incorporate quick-drying fabrics to tackle the challenges of winter sports. Wearable Technology and stretch fabrics are revolutionizing training shoes and training apparel, enabling better tracking of performance metrics and enhancing workouts.

How is this Sports Apparel Industry segmented?

The sports apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men
  Women
  Children


Distribution Channel

  Offline
  Online


Apparel Type

  Jerseys
  Shorts
  Athletic Shoes
  Compression Wear


Sports Category

  Soccer
  Basketball
  Running
  Gym and Fitness


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.

The market encompasses various categories, including soccer apparel, smart clothing, athletic apparel, yoga apparel, Running Apparel, performance apparel, athletic socks, ski apparel, golf apparel, tennis apparel, team uniforms, and more. These apparel types incorporate advanced technologies such as moisture-wicking fabrics, quick-drying fabrics, body mapping, and wearable technology. Consumers increasingly prioritize ethical sourcing and demand transparency in supply chains. Customer segmentation plays a crucial role in market dynamics, with the men's segment experiencing significant growth due to increased sports participation and marketing initiatives. Men's sports apparel offers various options like athletic shorts, compression tights, and fashionable designs, catering to diverse preferences.

Brands focus on improving distribution channels and marketing efforts to capture latent demand. Product development continues to evolve, with an emphasis on natural fibers, compression garments, and performance metrics. Fabric testing, quality control, and product lifecycle management are essential aspects of the industry. Sublimation printing, screen printing, and other techniques add unique designs to sports apparel. Sports bras, cycling apparel, and other specialized apparel cater to specific customer needs. Merino wool, running shoes, Basketball Apparel, and other essentials complete the diverse sports apparel landscape. The market is expected to continue evolving, with innovation and customer satisfaction driving growth.

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The Men segment was valued at USD 96.80 bill

The Sports Apparel Market size was valued at USD 195.50 USD Billion in 2023 and is projected to reach USD 261.45 USD Billion by 2032, exhibiting a CAGR of 4.24 % during the forecast period. The U. S. market of sports apparel includes clothes and accessories that are worn during athletic activities, workouts, and leisure time respectively. Among the activewear items are such as athletic shoes, jerseys, shorts, leggings, jackets, and hats. Sports attire that functions as equally as its fashions now incorporates ergonomic, performance-enhancing features along with comfort and style for exercises and athletes. Major Market trends are the joy of athleisure, which is changing your look from the gym into the street, green manufacturing practices, hence, recycling and eco-friendly dyes, and the rise of brand collaborations with celebrities, both fashion and sports. Fitness and wellness consumers are trendsetters, thus the sportswear industry has gained momentum and developed tailored options for those consumers. Key drivers for this market are: Rising Growth of Urbanization to Aid Market Development. Potential restraints include: Fluctuating Raw Materials Prices to Restrain Market Development.

The statistic depicts the market share of the sports and non-sports apparel industry in the United States as of 2016. As of 2016, sports apparel held a 30.01 percent share of the total apparel market in the United States.

Athletic apparel market size was worth around USD 15.23 billion in 2023 and is predicted to grow to around USD 21.22 billion by 2032

The global outdoor sports apparel market size reached USD 15.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.7 Billion by 2033, exhibiting a growth rate (CAGR) of 7.11% during 2025-2033. The emerging technological advancement in fabrics, the significant expansion of e-commerce, and the online shopping sector, and the growing popularity of outdoor sports apparel among celebrities and social media influencers are some of the major factors propelling the market.

IMARC Group provides an analysis of the key trends in each segment of the global outdoor sports apparel market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, mode of sale and end user.

Snapshot img

Outdoor Sports Apparel Market Size 2025-2029

The outdoor sports apparel market size is forecast to increase by USD 3.35 billion at a CAGR of 4.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of outdoor sports and activities among consumers worldwide. This trend is particularly prominent in the US market, where the number of active participants in outdoor activities has been on the rise. A key factor fueling this growth is the increasing number of private-label brands entering the market, offering affordable alternatives to established players. However, this market is not without challenges. The high cost of raw materials, such as advanced fabrics and insulation, poses a significant barrier to entry and puts pressure on profit margins. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on innovation, cost optimization, and strategic partnerships.
By leveraging advanced technologies, such as wearable tech and sustainable materials, they can differentiate themselves and cater to the evolving needs of consumers. Additionally, collaborations with outdoor retailers and sports organizations can help expand reach and build brand awareness. Overall, the market presents significant growth opportunities for companies that can effectively address the needs of cost-conscious consumers while delivering high-quality, innovative products.

What will be the Size of the Outdoor Sports Apparel Market during the forecast period?

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The market in the US is experiencing significant growth, driven by the increasing popularity of active lifestyles and personal well-being. Eco-conscious consumers are seeking sustainable and responsible tourism options, leading to a demand for sun protection, waterproof coatings, and removable sleeves. Camping equipment, multi-day trips, and conservation efforts are also gaining traction, as are urban exploration and adventure travel. Products such as bike shorts, climbing shoes, rash guards, and ski jackets are in high demand, with features like zippered vents, synthetic insulation, and wicking technology being key differentiators. Hydration systems, hiking boots, and kayaking gear are essential for outdoor recreation, while navigation tools and compression garments cater to the needs of competitive sports and fitness activities.
Reflective accents, insect repellent, and extreme sports gear are also popular, reflecting the trend towards adventure and exploration. The market is further fueled by the rise of digital natives, who are using online resources to plan hiking trails, rock climbing routes, and skiing adventures. Overall, the market is a dynamic and evolving space, driven by consumer preferences and technological innovations.

How is this Outdoor Sports Apparel Industry segmented?

The outdoor sports apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men
  Women
  Kids


Distribution Channel

  Offline
  Online


Activities

  Hiking
  Running
  Cycling
  Camping


Product Type

  Jackets
  Footwear
  Pants
  Accessories


Material Type

  Synthetic
  Wool
  Down
  Waterproof Fabrics


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The men segment is estimated to witness significant growth during the forecast period.

The men's segment of the market is projected to experience significant growth during the forecast period, with a higher Compound Annual Growth Rate (CAGR) compared to the women's and kids' segments. In 2023, men represented approximately 57% of tennis players in the US, a slight increase from the previous year's global figure of 55%. In the past, traditional items such as cardigans, shirts, and long flannel pants were popular among male players. However, the evolving fashion trends among men and the increasing appeal of the aesthetics of sports apparel have led companies to introduce a diverse range of outdoor sports apparel for men, offering a vast selection of colors, fabrics, and styles.

Performance tracking and data analytics are integral components of the customer experience in the market. Brands are leveraging digital marketing and content marketing strategies to engage consumers and promote their products. Social media marketing plays a crucial role in brand storytelling and influencer marketing, helping to build brand loyalty among outdoor enthusiasts. Sustainability initiatives, such as the use of

Sports Apparel Market is expected to grow at a high CAGR during the forecast period 2023-2030 | DataM Intelligence