Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

This statistic shows the distribution of mobile operating systems installed on consumers' smartphones (by age group) in the United States in 2024. As of **********, ** percent of 18 to 29 year old respondents said that their smartphone ran on iOS (Apple). The survey was conducted among ***** respondents. Access millions of exclusive survey results with Statista Consumer Insights.

In 2023, the used smartphone market share (including both officially refurbished and used smartphones) in North America reached ** percent. The used smartphone market is expected to decrease in North America and by 2026, it will amount to less than ** percent of the global used smartphone market. The global refurbished smartphone market In recent years, the refurbished smartphone market has been growing at a global level and reached a size of roughly ** billion U.S. dollars in 2021. In the same year, over 251 million used or refurbished smartphones were shipped globally, with Latin America and India being the market leaders in terms of growth. The U.S. refurbished smartphone market Despite the U.S. playing an active role in the global refurbished smartphone market, Americans appear to prefer to buy new phones instead of reconditioned ones, mainly because they are concerned with the quality and reliability of their smartphones. However, those who do buy such devices prefer Apple iPhones rather than Android smartphones, making the iPhone XR and the iPhone 11 the most popular reconditioned smartphones.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

iOS and Android, Apple's and Google's respective operating systems, were the mobile OS market leaders in the United States in recent years, making up almost 100 percent of the market. The market share of both iOS and Android has remained relatively constant over the past 12 months at or around ** percent and ** percent, respectively.

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In November 2024, Android accounted for about ** percent of the mobile OS market, while iOS accounted for around ** percent. Just *** percent of North American users were running a system other than Android or iOS

How many people have iPhones in the United States?

In 2022, there were more than 120 million iPhone users in the United States, accounting for nearly 49 percent of all smartphone users in the country. Overall, nearly 300 million people in the United States use a smartphone, which means that roughly 90 percent of the country’s population has access to a smartphone. Apple iPhone worldwide

As of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States, the country with the highest market share both for the iPhone and the iOS operating system. Apple did not enjoy such a dominant market position in any other country, yet remained one of the top three smartphone vendors worldwide, selling more than 200 million iPhones every year. Taken together, the top three smartphone vendors Samsung, Apple, and Xiaomi accounted for over half of the annual smartphone shipments during the second quarter of 2022.

iPhone is Apple’s main revenue source The iPhone is Apple’s main source of revenue, consistently generating around 50 percent of the company's sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics categories, including laptops, smartwatches, and tech-related services such as its App Store, Apple Pay, and cloud storage.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

As of September 2024, the Apple iOS 17 operating system version had a share of nearly ** percent among all mobile Apple devices in the United States, with the iOS 16 version occupying only nine percent of the Apple mobile market. Overall, this graph indicates that most iPhone users in the United States usually update their firmware version within one or two months of the release of a major iOS version.

According to DeviceAtlas' data, Apple's iPhone XR was the most popular iPhone model in the United States in the third quarter of 2020, with a **** percent share of the overall smartphone market. The newer model, iPhone ** and iPhone ** Pro Max accounted for **** and **** percent of the U.S. market share respectively.

According to a December 2021 survey of mobile users in the United States, it was found that 58 percent of smartphone users aged 18 and 34 years, were using iPhone as their main device. U.S. users between 35 and 54 years, on the other hand, preferred using an Android phone, as 53 percent of respondents of this age group stated using a smartphone operated by Android such as a Samsung or a Google smartphone.

In the first quarter of 2024, smartphones running on Apple's operating system iOS **** accounted for more than **** percent of all web traffic generated by iOS mobile phones in South America, making it the most popular version of the Apple iOS in the sub region.

According to a survey conducted in 2024 in the United States, ** respondents aged 55 and above owned an Android smartphone, e.g. Samsung and Google phones. By contrast, ** percent of respondents between 18 and 34 years old owned an iPhone.

In December 2024, Google Chrome was the most popular mobile internet browser in the United States, with a market share of over ** percent. Apple’s Safari came as a close second, with around ***** percent of market share. U.S. browser market Considering Apple iPhone’s high user rate in the United States, it is no wonder that Safari, the browser pre-installed on every iPhone, is also widely used. When it comes to the overall browser market, however, Safari’s leading status gets lost: Chrome is the number one internet browser in the United States with a market share of about ** percent, while Safari trails as a second with around ** percent share. Safari lags even further behind in the desktop browser market, with only around ** percent share. This correlates to Apple’s standing in the PC market: ranked as number four in the market as of the third quarter of 2021, Apple’s Mac computers enjoy a relatively niche yet loyal user group. With a nearly ** percent share, Chrome is the dominating figure in the U.S. desktop browser market.

The number of iPhone users in the United States increased to ***** million as of February 2022, partially credited to its price reductions on older smartphone models and the retreat of a major competitor, Huawei, from the market, according to the source. Is loyalty the core to Apple’s success? The iPhone is manufactured by Apple and has a considerable share of the smartphone market in the United States. Apple’s ability to build a trustworthy relationship with its customers is one reason for the success of the iPhone. Satisfaction and brand loyalty for Apple smartphones has been consistently high among U.S. customers.

Smartphones running the Android operating system hold an ** percent share of the global market in 2019 and this is expected to increase over the forthcoming years. The mobile operating system developed by Apple (iOS) has a ** percent share of the market.

How Android became the market leader Android’s global success can in many ways be attributed to its open-source software that can be installed on all smartphone devices for free. Developed by Google, the open code provides manufacturers the freedom to choose which apps are pre-installed on their devices, and they can customize layouts to create unique experiences for users. The first commercial version of the Android software was released in 2008 and its rise to market leader was almost instant. The platform held a **** percent share of the global operating systems’ market in 2009, but this figure increased by around ** percent each year for the next three years.

The global smartphone market Annual sales of smartphones have increased to around **** billion units worldwide. They are now available to everyone and not just those with wealth. The cost of buying a smartphone has continued to fall each year, with the global average price now being around *** U.S. dollars. Fierce competition within the smartphone market could be one reason why prices are falling. Samsung (South Korea) and Apple (U.S.) have historically held large shares of global smartphone production, but Chinese brands Huawei, Xiaomi, Oppo, and Vivo are now offering alternative devices that are proving popular worldwide.

In October 2024, Android concentrated over ** percent of the mobile operating system market in Brazil. Apple's iOS held a share of nearly ** percent and was the only other system with a share larger than *** percent at that point in time. In 2019, Brazil was among the largest economies worldwide with an iOS adoption rate below ** percent, alongside India and Spain. A land of Androids In a country where more than three out of five consumers say they could not live without their smartphones, the mobile industry finds both a source of solid demand and a still expanding market. The preference for Android also helps to explain why the increasing penetration rate of cellphones manufactured in China. Beijing-based Xiaomi, for instance, accounted for less than two percent of the smartphone market in Brazil in February 2019. Exactly two years later, its share in that South American nation surpassed **** percent. A costly Apple Pricing is one of the reasons behind iOS’s limited popularity in Brazil. The average price of a newly released iPhone model in that country nearly doubled between 2016 and 2019, with iPhone XS’s surpassing ***** U.S. dollars in 2019. Meanwhile, in the first quarter of 2020, devices priced below ***** Brazilian reals accounted for almost two-thirds of the smartphone sales in Brazil. At March 31, 2020 exchange rates, that was equivalent to about *** dollars.

In July 2024, the Apple iOS ** operating system version had a share of nearly ** percent among all Apple tablet devices in the United States, with the iOS ** version occupying just over ** percent of the Apple tablet market in the United States.