In 2017, McDonald's was the leading foodservice company in South Korea, with a market share of around *** percent based on value sales. In 2018, the overall foodservice sales value in South Korea amounted to around **** billion U.S. dollars. A survey in April 2019 found that more than ** percent of respondents stated that they were eating out once every two to three days.

Independent vs Chain restaurants

South Korea’s foodservice sector has a large share of smaller, often family owned businesses. While chain franchise restaurants are expected to grow faster than independent restaurants, the sales value of independent restaurants accounted for around two thirds of the total restaurant sales value in 2018. Nevertheless, customers tend to spend more per transaction at chain restaurants than at independent restaurants.

McDonald’s in South Korea

American chain franchise McDonald’s opened their first shop in South Korea in 1988, opening their 100th store only seven years later. Nowadays, more than *** stores are operating throughout the country. Their delivery service, McDelivery, launched in 2007. The McDelivery app is one of the most downloaded and used food delivery apps in South Korea. One of McDonald’s biggest fast-food focused competitors is South Korean-based franchise Lotteria. The chain first started in Japan in 1972 and started operating in South Korea in 1979. While McDonald’s is dominant on the global market, Lotteria has been able to grow in Asian countries, such as Vietnam, Indonesia, and Cambodia.

In 2022, McDonald's in Singapore had a share of ** percent of the chained consumer foodservice market. This was McDonald's highest share of the chained foodservice market in the time period surveyed.

A weak spending environment amid economic headwinds casts a shadow over industry performance. Squeezed budgets amid the cost-of-living crisis were a double-edged sword for takeaways and fast-food restaurants over the two years through 2023-24: some consumers cut back on takeaways, while others traded down from full-service restaurants to takeaways and fast food. Inflationary pressures resulted in hikes in labour, energy and sourcing costs, straining profitability. Those with higher disposable incomes have been less impacted, demanding higher quality and healthier options, typically with a higher price tag. Subsiding inflation and growing consumer confidence support spending in 2024-25, though economic uncertainty persists and limits growth. Revenue is projected to drop at a compound annual growth rate of 0.8% over the five years through 2024-25, reflecting ongoing challenges. However, forecast growth of 2.1% in 2024-25 suggests a rebound in the industry as cost-of-living pressures subside. The surge of online food ordering has fuelled revenue growth. While online sales peaked during the pandemic, consumers drawn to convenience have become accustomed to ordering takeaways and fast food online. The development of state-of-the-art online platforms and third-party online ordering platforms like Deliveroo and Uber Eats are becoming the bread and butter for takeaway and fast-food outlets, encouraging new players into the industry. Britons' growing health and sustainability consciousness presents an opportunity for takeaway and fast-food businesses to introduce more expensive organic and meat-free menu items to boost revenue and profit. Britons’ tastes for healthy and sustainable takeaway options will continue to climb. Stricter legislation regarding the adverse effects of consuming junk food will promote product development innovation and healthy fast-food alternatives, driving additional revenue streams. As workers return to the office more permanently, demand for takeaway lunch options will swell. Fast food chains will pump money into aggressive expansion plans to secure market share and streamline costs. Investment in marketing will likely swell as operators turn to social media and online advertising to attract younger consumers and secure long-term revenues. Spending on innovation will persist as major players leverage AI and technology advancements to differentiate themselves from competitors and further demand. Revenue is forecast to climb at a compound annual rate of 2.9% to £26.6 billion over the years through 2029-30.

McDonalds reported $218.8B in Market Capitalization this September of 2025, considering the latest stock price and the number of outstanding shares.Data for McDonalds | MCD - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last October in 2025.

The Western fast-food market is experiencing robust growth, driven by increasing urbanization, changing lifestyles, and the rising popularity of convenient and readily available food options. This sector, encompassing prominent players like McDonald's, KFC, Burger King, and Pizza Hut, among others, demonstrates a significant market presence globally. Let's assume, for illustrative purposes, a 2025 market size of $150 billion USD and a Compound Annual Growth Rate (CAGR) of 5% for the forecast period of 2025-2033. This projects a market value exceeding $230 billion USD by 2033, representing substantial growth potential. Key drivers include the introduction of innovative menu items catering to evolving consumer preferences (e.g., plant-based options, healthier choices), strategic partnerships and franchising expansion into new markets, and effective digital marketing strategies focused on enhancing customer engagement and loyalty. Furthermore, the increasing adoption of delivery services and mobile ordering platforms has significantly contributed to market expansion. However, the market faces certain challenges. Rising food costs and fluctuating commodity prices pose a considerable threat to profit margins. Intensifying competition among established players and the emergence of new entrants also create pressure on market share. Growing health consciousness and concerns regarding the nutritional value of fast food are also influencing consumer behavior, leading to increased demand for healthier alternatives within the fast-food segment. To mitigate these restraints, companies are investing heavily in research and development to offer healthier options, improve supply chain efficiency, and implement sustainable practices to enhance their brand image and appeal to environmentally conscious consumers. Successful navigation of these challenges will be crucial for continued market expansion and sustained profitability.

In 2022, KFC continued to be the leading restaurant brand in the limited-service restaurant market in China, with approximately *** percent of the market share. McDonald's and Dicos were another two major market players that year.

The global fast-food market is a dynamic and rapidly evolving industry, characterized by intense competition and significant growth potential. Driven by factors such as increasing urbanization, changing consumer lifestyles favoring convenience, and the rising popularity of diverse cuisines within the fast-food segment, the market is expected to experience substantial expansion over the forecast period (2025-2033). The presence of established global players like McDonald's, Starbucks, and Subway, alongside a multitude of regional and emerging brands, contributes to the market's complexity and competitiveness. Innovation in menu offerings, including healthier options and customization capabilities, plays a crucial role in attracting and retaining customers. Furthermore, technological advancements in ordering systems, delivery services, and digital marketing strategies are reshaping the market landscape. The market's segmentation is diverse, encompassing various cuisines (burgers, pizza, chicken, etc.), service models (dine-in, takeaway, delivery), and price points, catering to a wide range of consumer preferences. Challenges include maintaining consistent food quality, managing operational costs, and adapting to evolving consumer demands for sustainability and ethical sourcing. While precise figures for market size and CAGR are not provided, based on industry reports and the prominent companies listed, we can estimate a 2025 market size of approximately $800 billion USD. Considering the growth drivers mentioned and the historical performance of the sector, a conservative CAGR of 5% appears plausible for the 2025-2033 forecast period. This reflects continued expansion while acknowledging potential economic fluctuations and competitive pressures. The market's regional distribution will likely see continued dominance from North America and Europe, but with significant growth in Asia-Pacific fueled by rising incomes and expanding middle classes. The competitive landscape will remain fiercely competitive, with companies focusing on differentiation strategies, including brand building, menu innovation, and technological integration to secure market share.

The global fast food and quick service restaurant (QSR) market is a dynamic and competitive landscape, characterized by consistent growth driven by several key factors. The market, estimated at $850 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching an estimated value of $1.2 trillion by 2033. This growth is fueled by several factors, including increasing urbanization, rising disposable incomes in developing economies, changing consumer lifestyles favoring convenience and affordability, and the continuous innovation in menu offerings and service models by major players like Subway, McDonald's, Starbucks, and KFC. The prevalence of online ordering and delivery services further boosts market expansion, catering to busy lifestyles and expanding accessibility. However, the market also faces challenges, such as increasing health consciousness among consumers leading to a demand for healthier options and concerns regarding sustainability and ethical sourcing of ingredients. Competition remains fierce, requiring brands to constantly adapt and differentiate themselves to maintain market share. Segment analysis reveals substantial growth potential within specific niches, such as plant-based options and personalized meal customization. The regional distribution of the market reveals significant variations. While North America and Europe remain dominant regions, rapidly developing economies in Asia and Latin America show considerable growth potential. These regions offer large untapped markets and present opportunities for expansion for existing players and new entrants alike. The success of companies within the market hinges on their ability to adapt to changing consumer preferences, implement efficient supply chains, and leverage digital technologies for effective marketing and customer engagement. The ongoing evolution of consumer demands and technological advancements will continue to shape the landscape of the fast food and QSR sector in the coming years.

The India Quick Service Restaurant Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The global hamburger chain market is a dynamic and rapidly evolving sector, characterized by intense competition and continuous innovation. While precise market sizing data is unavailable, a reasonable estimation based on publicly available information from major players and industry reports suggests a current market value in the tens of billions of dollars. Growth is driven by several key factors, including rising disposable incomes in emerging economies, increasing urbanization leading to higher fast-food consumption, and the ongoing popularity of burgers as a convenient and affordable meal option. Consumer preferences are shifting towards healthier options, premium ingredients, and customized experiences, pushing established chains to adapt their menus and service models. The rise of delivery services and online ordering further contributes to market expansion, but also creates pressure on margins and operational efficiency. Competition is fierce, with established players like McDonald's and Burger King continually battling for market share against newer entrants and regional chains offering unique concepts and value propositions. The market faces several challenges, including fluctuating commodity prices (beef, buns, etc.), rising labor costs, and increasing concerns about the health impacts of frequent fast-food consumption. Strategic responses include menu diversification (vegetarian, vegan options), strategic partnerships (delivery services, technology providers), and a greater emphasis on sustainability and ethical sourcing. Geographical segmentation reveals strong growth in Asia and other developing regions, driven by burgeoning middle classes and increasing Westernization of diets. Established players are actively expanding into these markets, while local chains are building strong regional brands. The forecast for the next decade indicates continued growth, but at a potentially moderated pace compared to previous years, reflecting market saturation in some areas and the need for ongoing innovation to maintain consumer interest. Differentiation through branding, quality ingredients, unique menu items, and a strong digital presence will be critical for success in this competitive landscape.

Consumers’ growing awareness of fast food’s nutritional content and shift towards healthier eating habits have challenged demand for fast food and takeaway food services. In response, fast food brands have expanded their menus to include more nutritious, premium options with reduced fat, sugar and salt. Major companies have adapted to this trend, with McDonald's expanding its premium burger range and KFC focusing on fresh, locally sourced ingredients. The number of chicken-based fast food, which is considered healthier than traditional fast food, is also increasing. The recent cost-of-living crisis has had a mixed impact on the industry as consumers ‘trade down.’ Although people are refraining from overspending on eating out, they’re preferring to spend on fast food meals instead of paying for full meals at restaurants. Industry revenue is expected to have grown at an annualised 2.6% over the five years through 2024-25 to $29.6 billion. This trend includes an anticipated 2.9% jump in 2024-25. Consumers’ surging reliance on online delivery platforms during the pandemic boosted industry revenue but also pressured profitability, since online delivery platforms charge commissions per order. Rising food inflation has led businesses to increase menu prices to offset higher purchasing costs, with most major franchises able to pass on costs downstream to consumers, which has driven profitability growth over the five years through 2024-25. Shifting consumer preferences and evolving business models will drive industry growth over the coming years. Companies will increasingly focus on offering plant-based alternatives, reshaping their menus, with major brands set to expand their vegetarian and vegan options to capture rising demand for sustainable, health-conscious meals. Refranchising will also improve industrywide profitability, as fast food giants will reduce their operational costs by shifting company-owned stores to franchisees. This model allows brands to focus on marketing and innovation while franchisees manage day-to-day operations. These strategies, alongside international expansion, will boost competition and industry growth. Revenue is forecast to rise at an annualised 4.3% over the five years through 2029-30 to reach $36.6 billion.

McDonalds stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

The market is estimated to reach USD 207,415.5 million in 2025 and is expected to grow to USD 341,089.4 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.1% throughout the assessment period.

Metric	Value
Industry Size (2025E)	USD 207,415.5 million
Industry Value (2035F)	USD 341,089.4 million
CAGR (2025 to 2035)	5.1%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	5.0%

Country	CAGR (2025 to 2035)
UK	5.2%

Country	CAGR (2025 to 2035)
European Union	5.3%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
McDonald's	18-22%
Yum! Brands	15-19%
Darden Concepts, Inc.	10-14%
Quality Is Our Recipe, LLC	8-12%
Carrols Restaurant Group, Inc.	6-10%
Other Companies (combined)	30-40%

Canadian fast food restaurants have seen significant growth over the past five years, largely attributed to increased consumer spending and innovative product offerings. However, this growth faced constraints due to high internal competition and shifting consumer tastes. Profitable products like coffee and smoothies have become prominent while customizable meals and high-quality ingredients have gained popularity, prompting industry giants to reconsider their strategies and menu offerings. Consequently, industry revenue is projected to increase an annualized 3.8%, reaching approximately $37.0 billion in 2025, with an anticipated 2.4% growth within that year alone. In 2025, profit is expected to make up 4.8% of revenue.

Consumer eating habits have drastically changed over these past five years. Health-consciousness has surged, pushing for alterations to customary fast food options. Major chains responded by expanding menus to cater for healthier items such as salads, fruits, and smoothies. Increased per capita disposable income levels have also bolstered the industry, enabling more consumers to dine at fast food restaurants. This trend also spiked demand for food delivery services, driving restaurants to invest more in robust online ordering and delivery management systems. The industry is expected to endure challenges resulting from the US-Canada tariff wars as a significant share of restaurant purchases are sourced from the US. As purchases become more expensive, especially fresh produce, Canadian fast food restaurants have pivoted to source from local suppliers. Further, the increasing trend toward national pride will favor Canadian-founded fast food chains such as A&W and Tim Hortons. Looking into 2030, industry revenue is forecasted to exhibit an annualized growth rate of 1.1%, reaching $39.1 billion. Growth is anticipated to be swifter in the first half of this outlook given the adaption to new challenges relating to tariffs. In line with rising demand for healthier food, fast-food joints will likely persist in launching new products that resonate with consumers' evolving preferences. Further, food delivery services are expected to continue playing a significantly larger role in this industry.

The low-calorie fast-food market is experiencing significant growth, driven by increasing health consciousness among consumers and a rising demand for healthier food options. This segment is witnessing a shift away from traditional high-calorie, high-fat meals towards lighter alternatives, such as salads, wraps, and smaller portion sizes. The market is estimated to be worth $15 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 7% projected through 2033. Key players like McDonald's, Burger King, and Subway are adapting their menus to cater to this demand, introducing healthier options and promoting them through marketing campaigns emphasizing nutritional value. This increased competition is fostering innovation, with restaurants developing creative low-calorie recipes and utilizing healthier ingredients. While the market faces restraints such as consumer perceptions of taste compromises and higher pricing for healthier options, the long-term growth outlook remains positive, fueled by the ongoing focus on wellness and the expanding customer base actively seeking healthier fast food choices. The success of low-calorie options hinges on delivering both taste and nutritional value. Chains are employing strategies like incorporating fresh vegetables, lean proteins, and whole grains into their offerings. Technological advancements also play a role, with improved food processing and preparation techniques enabling restaurants to minimize calories without sacrificing flavor. Regional variations are also influencing market dynamics. For example, regions with higher health awareness may show faster growth rates compared to others. Successful expansion will require companies to strategically tailor their menus to local preferences and dietary trends, employing targeted marketing to highlight the unique health benefits of each product. Further research into consumer behavior and preferences will be crucial for continued market growth and penetration.

The global takeout fried chicken market, valued at $6.55 billion in 2025, is projected to experience robust growth, driven by several key factors. Increasing consumer demand for convenient and flavorful food options fuels this expansion. The rise of online food delivery platforms and mobile ordering apps significantly contributes to market accessibility and convenience, attracting a broader customer base. Changing lifestyles and busier schedules further enhance the appeal of takeout fried chicken as a quick and satisfying meal solution. The market’s segmentation reveals a strong presence of both offline and online distribution channels, with online platforms rapidly gaining traction. Competitive intensity is high, with established players like Chick-fil-A and McDonald's alongside regional and specialized chains vying for market share. Marketing strategies focus heavily on brand building, value propositions, and menu innovation to attract and retain customers. While health concerns related to fried food consumption might pose a challenge, the industry counters this through healthier menu options and promotional strategies. Geographic variations in consumer preferences and market dynamics are noticeable, with North America likely maintaining a significant market share due to established fast-food cultures. However, emerging markets in APAC and other regions offer considerable growth potential, fuelled by rising disposable incomes and adoption of Western food habits. The forecast period of 2025-2033 anticipates sustained growth, largely propelled by technological advancements in food delivery and evolving consumer preferences. The competitive landscape is characterized by a mix of established giants and smaller, specialized players. Major players leverage their brand recognition and extensive distribution networks to maintain market leadership. However, smaller chains and independent restaurants are innovating with unique flavors, menu offerings, and targeted marketing campaigns to carve out their niche. The industry faces challenges such as managing fluctuations in raw material costs (especially poultry), maintaining food quality and safety standards, and adapting to evolving consumer preferences towards healthier options. Strategic partnerships, menu diversification, and efficient supply chain management will be crucial for businesses to navigate these challenges and capitalize on the market’s growth opportunities. A deeper dive into regional markets reveals distinct opportunities; for instance, strategic expansion into underdeveloped markets in APAC could unlock significant growth potential for companies.

The global hamburger market is a substantial and dynamic industry, experiencing consistent growth driven by several key factors. While the exact market size for 2025 isn't provided, considering the presence of major players like McDonald's, Burger King, and numerous regional chains, a reasonable estimate for the 2025 market size would be $150 billion USD. This is based on industry reports showing strong performance in the fast-food sector and the enduring popularity of hamburgers across diverse demographics. Assuming a conservative Compound Annual Growth Rate (CAGR) of 4% from 2025 to 2033, the market is projected to reach approximately $220 billion USD by 2033. This growth is fueled by several trends, including increasing consumer demand for convenient and affordable meal options, the rise of customized burgers and gourmet offerings, and the expansion of quick-service restaurants (QSRs) into new markets. Innovative menu offerings, including plant-based and healthier burger options, are further contributing to market expansion. However, the market faces certain challenges. Rising input costs, particularly for beef, can impact profitability. Growing health consciousness among consumers also presents a restraint, as people increasingly opt for healthier alternatives. Competition within the industry is fierce, necessitating continuous innovation and adaptation to changing consumer preferences. The market segmentation shows a diverse landscape, with variations in menu offerings and target customer profiles across different chains, contributing to both competition and opportunities for specialization. Regional variations are significant; for example, North America and Europe are expected to hold the largest market share, due to higher consumption levels and established QSR infrastructure. This market analysis underscores the hamburger industry’s resilience and potential for future growth, despite facing ongoing economic and consumer-driven challenges.

In 2021, Zensho Holdings' market share in the restaurant industry in Japan amounted to **** percent. Zensho was the leading foodservice company in terms of market share, followed by Skylark and McDonald's Japan.

The United Kingdom Quick Service Restaurant Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The global mobile food and restaurant services sector continues to be very competitive with multinational chains, regional companies, and independent business units vying to win market share. Corporate giants rule the space by focusing on automation, online interaction, and menu developments, whereas specialized brands draw the crowds through corporate responsibility initiatives and individualized dinning experiences.

Market Share by Key Players

Key Players	Industry Share (%) 2025
Top 3 (McDonald's, Starbucks, Yum! Brands)	40%
Regional Players (Restaurant Brands International, Darden Restaurants, Jollibee)	30%
Emerging & Niche Brands (Plant-Based, Gourmet Fast Casual, Tech-Driven)	20%
Independent Operators (Small-Scale, Local Restaurants)	10%