In 2007, a cash-strapped Brian Chesky came up with a shrewd way to pay his $1,200 San Francisco apartment rent. He would offer “Air bed and breakfast”, which consisted of three airbeds,...

These are the Airbnb statistics on gross revenue by country.

Listings per region on Airbnb declined from 2020 to 2021. Globally in 2021, there were a total of 12.7 million listings.

This is the complete breakdown of how much revenue Airbnb makes in commission from listings in each region.

The current average price per night globally on Airbnb is $137 per night.

The Chinese short-term rental market has shrunk during the COVID-19 pandemic and the total annual revenue dropped to **** billion yuan in 2022. 2023, however, saw a significant market recovery. The short-term rental market in China Until 2019, the home-sharing market has thrived in China as the number of domestic tourists continued to grow. In 2019, China had around *** million short-term rentals listed online and nearly ***** million monthly active users. Short-term rental accommodations were popular among younger travelers in particular. This picture changed fundamentally with the spread of the coronavirus pandemic in 2020, and the market switched back to growth in 2023 only. Leading market players Entering China in 2016, the global vacation rental leader Airbnb struggled to take more of the market share from local competitors. As of August 2023, Chinese short-term rental platform Mafengwo recorded around *** million active app users. Meituan B&B and Tujia were among other successful market players that year. Tujia.com, often named China's answer to Airbnb, was the leader in this competitive domestic market for several years. Its success was based on its entirely different model to Airbnb, which better caters to Chinese travelers' cultural and consumption behavior.

Airbnb reported $85.38B in Market Capitalization this July of 2025, considering the latest stock price and the number of outstanding shares.Data for Airbnb | ABNB - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last July in 2025.

The vacation rental market, currently valued at $98.87 billion in 2025, is experiencing robust growth, projected to maintain a 4.1% CAGR from 2025 to 2033. This expansion is driven by several key factors. The increasing popularity of experiential travel, a preference for flexible accommodations, and the rising adoption of online booking platforms are significantly boosting market demand. Furthermore, the diversification of rental offerings, encompassing everything from budget-friendly apartments to luxury villas, caters to a broader range of travelers' preferences and budgets. The market is segmented by management type (owner-managed vs. professionally managed) and booking method (online vs. offline), with online bookings showing a dominant and rapidly growing share. Strong growth is observed across all regions, particularly in North America and Europe, fueled by a surge in domestic and international tourism. However, factors such as fluctuating travel regulations, economic uncertainties, and seasonality can influence market performance. The competitive landscape is characterized by a mix of established players like Expedia Group and Airbnb, alongside numerous smaller, localized operators. These companies are employing various strategies including technological advancements, strategic partnerships, and enhanced customer service to maintain their market positions. The forecast period (2025-2033) anticipates continued growth, driven by ongoing technological advancements within the vacation rental industry, such as improved search functionalities, AI-powered pricing optimization, and enhanced customer relationship management tools. The increasing use of mobile applications for booking and managing rentals also contributes to this positive outlook. While regulatory changes and economic conditions pose potential challenges, the overall trend points towards a consistently expanding market fueled by changing consumer preferences and the ongoing digitalization of travel planning and booking. The strategic diversification of offerings and the entrance of new players are expected to further invigorate the market, while competition will continue to drive innovation and efficiency.

The majority of guests on Airbnb are women. Most Airbnb guests are aged 25 to 34.

Within the alternative accommodation market, various accommodation types cater to diverse traveler needs. Homes and apartments/condominiums remain dominant revenue generators, offering comfort and familiarity. Vacation rentals, on the other hand, are gaining momentum due to their flexibility and cost-effectiveness. They provide travelers with unique experiences and a more authentic connection to their destinations.Key players in the alternative accommodation market include HomeToGo, Airbnb, Booking.com, and VRBO. These platforms have revolutionized the industry by providing travelers with a wide selection of options that cater to their preferences and budgets. They offer a seamless booking experience, ensuring convenience and peace of mind for both travelers and accommodation providers.With the rise of digital technology and the increasing demand for personalized travel experiences, alternative accommodation is expected to continue experiencing significant growth. Innovation in this sector is evident, with the emergence of new accommodation models such as house sharing and glamping. These options offer travelers greater flexibility, affordability, and a more immersive travel experience.

In New York City, one of the United States’ most iconic destinations, Airbnb has established itself as a key player in the accommodation market. In 2025, Airbnb customers booked an average of ** nights per stay, with an average price of *** U.S. dollars per night. Meanwhile, the average income per property was ***** U.S. dollars that year. Are Airbnb rentals expensive in New York City? As of early 2024, the most expensive Airbnb properties per night in the United States were in *************. This was followed by *************************. In comparison, the average cost of a night’s stay at an Airbnb property in New York City is less than half of the cost of a night in *************. How many Airbnb properties are there in New York City? In early 2024, the Airbnb market in New York City offered more than **** thousand properties accommodating to the different needs of visitors to the city. There are various types of Airbnb properties in New York City, the most common of which were entire homes and apartments, followed by private rooms. The majority of Airbnb listings also catered for longer-term stays, in light of city regulations on housing.

The vacation rental market, valued at $86.12 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 25.79% from 2025 to 2033. This surge is driven by several factors. The increasing popularity of experiential travel, coupled with a rising preference for flexible and personalized accommodations over traditional hotels, significantly fuels market expansion. Technological advancements, particularly in online booking platforms and property management software, streamline the booking process and enhance customer experience, further propelling growth. The rise of remote work also contributes, as individuals seek extended stays in vacation destinations, blurring the lines between work and leisure. Market segmentation reveals a significant split between online and offline bookings, with online platforms dominating due to their convenience and wider reach. Similarly, professionally managed properties are gaining traction over owner-managed ones, reflecting a growing demand for reliable service and consistent quality. Competition among major players like Airbnb, Booking Holdings, and Expedia Group is fierce, prompting ongoing innovation and strategic partnerships to attract and retain market share. However, certain restraints impact market growth. Economic fluctuations and global events can significantly affect travel patterns and consumer spending on leisure activities. Regulations concerning short-term rentals, varying across different regions and jurisdictions, pose challenges for operators. Maintaining property standards and ensuring guest safety remain critical operational concerns, requiring continuous investment in technology and service enhancements. The analysis of leading companies, their market positioning, and competitive strategies within the specified regions (Europe: UK, France, Italy, Spain) reveals a dynamic landscape shaped by innovative marketing, targeted customer acquisition, and diversification of offerings. Addressing these challenges strategically, while leveraging technological advancements and shifting consumer preferences, will be crucial for sustained success in this burgeoning market.

The international mobile travel market is highly competitive, with multinational giants, regional operators, and specialist service providers competing for market share. Dominant players like Expedia, Booking.com, and Airbnb use sophisticated algorithms, AI-powered personalization, and astute acquisitions to keep their dominance.

Market Share by Key Players (2025 Projection)

Snapshot img

Vacation Rental Market Size 2025-2029

The vacation rental market size is estimated to increase by USD 22 billion, growing at a CAGR of 4.1% between 2024 and 2029. The industry's expansion and the rising popularity of short-term vacation rentals are driving substantial market growth. The vacation rental market is experiencing significant growth, driven by the expanding tourism industry and the increasing preference for short-term stays in vacation rental properties. This trend is further fueled by the convenience of instant booking features, which allow travelers to secure their accommodations with ease. However, the market also faces challenges, including the risks associated with fraudulent vacation rental listings. These risks can lead to financial losses and safety concerns for travelers, making it crucial for market participants to prioritize security measures and transparency. Overall, the vacation rental market is poised for continued growth, with opportunities for innovation and improvement in areas such as customer experience, safety, and technology integration. The market's future looks promising, with opportunities for innovation in cultural tourism and enhancements in areas like customer experience, safety, and technology integration.

What will be the size of Market during the Forecast Period?

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Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  Europe

    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Middle East and Africa

    South Africa


  South America

    Brazil

Which is the largest segment driving market growth?

The managed by owners segment is estimated to witness significant growth during the forecast period. Vacation rentals have emerged as a significant segment in the tourism industry, with B2C enterprises facilitating bookings through various sales channels. According to industry associations and third-party studies, vacation rentals account for a substantial portion of consumer spending on accommodation and features such as spas, with tourism spending projected to increase due to rising internet and device penetration. Forecasting techniques, such as time series forecasts and stationarity of data analysis, are used to estimate short-term trends in the vacation rental market.

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The managed by owners segment accounted for USD 48.5 billion in 2019 and showed a gradual increase during the forecast period. These estimates consider factors like rental homes in the accommodation segment, resorts segment, and booking modes, including offline and online. Market players invest in acquisitions and mergers to expand their offerings, with trends favoring short-term rentals and eco-friendly vacation rentals. Statistical offices and trade associations provide price indices to help owners set rental rates based on local market conditions, ensuring flexibility and competitiveness. Consumer preferences for privacy, space, and flexibility continue to drive demand for vacation rentals in the travel industry.

The vacation rental market has grown significantly with the rise of short-term rentals and vacation homes, supported by online booking platforms and property management solutions. Luxury vacation rentals cater to high-end travelers seeking unique travel experiences. HomeAway and Airbnb alternatives have expanded options for tourists, while local tourism benefits from the convenience of digital travel solutions. These trends are shaping the future of the vacation rental market, driving growth and innovation.

Which region is leading the market?

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Europe is estimated to contribute 32% to the growth of the global market during the market forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The European vacation rental market is experiencing significant growth due to the rising travel trend and the preference for unique experiences over traditional accommodations. Travelers seek more personalized and cost-effective options, leading to the increasing popularity of vacation rentals such as hostels and camping sites. Ancient ruins and historical sites add to Europe's allure, making vacation rentals an attractive choice for tourists. However, the availability of properties and restrictions on ren

Airbnb has a total of 6,132 employees that work for the company. 52.5% of Airbnb workers are male and 47.5% are female.

Global Market Share by Key Players

The short-term vacation rental (STR) market is experiencing robust growth, driven by several key factors. The increasing popularity of experiential travel, coupled with the desire for more personalized and flexible accommodations compared to traditional hotels, fuels demand. Technological advancements, particularly the rise of online booking platforms like Airbnb and Booking.com, have significantly lowered entry barriers for both hosts and renters, further expanding the market. The diverse range of rental options, from cozy apartments for weekend getaways to spacious villas for extended family vacations, caters to a broad spectrum of traveler needs. Furthermore, the shift towards remote work and digital nomadism has contributed to a rise in longer-term stays, creating new revenue streams for property owners. We estimate the 2025 market size at $500 billion, reflecting a strong CAGR of 10% from 2019 to 2025. Segment-wise, 3-8 day tourist rentals represent the largest portion of the market due to their appeal to both leisure and business travelers seeking mid-length stays. Despite its considerable growth, the STR market faces certain challenges. Regulation and taxation remain key concerns in many regions, with differing legal frameworks influencing property owners' ability to operate legally and sustainably. Seasonal fluctuations in demand can lead to revenue instability for hosts, particularly in locations heavily reliant on tourism. The increasing competition among numerous players, both established platforms and independent hosts, necessitates strong marketing and differentiation strategies for success. Despite these headwinds, the long-term outlook for the STR market remains positive, with continued growth expected throughout the forecast period (2025-2033). We project a steady expansion, driven by evolving traveler preferences and ongoing technological innovations in booking and property management. Factors such as increased focus on sustainable travel and the rise of niche platforms will continue to shape the market landscape in the coming years.

The United States travel accommodation market is projected to reach a market size of 47.10 million by 2033, expanding at a compound annual growth rate (CAGR) of 7.00% from 2019 to 2033. The growth of the market is primarily driven by the increasing number of travelers, rising disposable income, and the growing popularity of online booking platforms. Additionally, the increasing demand for unique and immersive travel experiences is driving the market growth. The market is segmented based on platform type, mode of booking type, and region. The online travel agents (OTAs) segment is expected to dominate the market during the forecast period. Major players in the market include Laterooms.com, Hotwire, HRS.com, Booking.com, Expedia.com, TripAdvisor.com, Orbitz.com, Hotels.com, Airbnb.com, Priceline.com, and Agoda.com. Recent developments include: September 2023: Philippine Airlines launched PAL Holidays powered by Expedia Group, a one-stop travel website that offers travelers a seamless and comprehensive platform for all their travel needs. The new site is now live in the US, Canada, Australia, and the Philippines. The new platform is powered by Expedia Group’s White Label Template technology. It is designed to help passengers effortlessly plan and book their entire journey, including PAL flights, hotels, transportation, and exciting travel activities, all in one convenient location., March 2023: Expedia Group announced a new API partnership with Wheel the World, a travel booking platform for accessible travelers in wheelchairs, effectively enhancing a seamless, end-to-end travel experience for travelers with disabilities. Through Expedia Group’s Rapid API technology, Wheel the World customers will have access to Expedia Group’s extensive directly sourced hotel inventory with the ability to filter properties by their accessibility needs and preferences.. Key drivers for this market are: Airbnb in United States is Dominating the Market, The US Online Accommodation Market is Booming due to an Increase in Domestic Trips. Potential restraints include: Booking Cancellation. Notable trends are: Rise in the Number of Visitors in California.

Vacation rentals encompass a broad range of property types, catering to diverse target markets. Homes and apartments remain popular choices, offering a home-like experience with furnished accommodations and kitchen facilities. Resorts and condominiums provide a more luxurious experience, featuring amenities such as pools, fitness centers, and concierge services. Recent developments include: July 2022 Avantio was purchased by Planet, a provider of integrated financial services and global technology. A provider of software and services for managing vacation rentals, Avantio. has increased its market share in the hotel industry., December 2020 To boost tourism and the economy of Tampa Bay, Airbnb partnered with Visit Tampa and launched a collaborative campaign. In order to encourage tourism in Tampa Bay, Airbnb also launched a specialised page for social media that offers a variety of accommodations as well as outdoor activities.. Notable trends are: Rising tourism sector to drive the market growth.