The Apple Market Report is Segmented by Geography (North America, Europe, Asia-Pacific, South America, Middle East, and Africa). The Study Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

The iOS operating system has had rather volatile sales in Spain over the observed period. In April 2023, iOS peaked its market share since 2016 at 23.7 percent, then slightly dropped in the most recent month, accounting for 18.7 percent of the Spanish smartphone market in June 2024. Most preferred smartphones Over the last five years, Android has never had a market share below 75 percent in Spain. Thus, it comes as no surprise that in 2024, the preferred smartphone brands in Spain had an Android operating system. Moreover, Xiaomi was the leading mobile phone vendor in Spain, with a market share of nearly 29 percent.. Smartphone usage Over the years, smartphones have become more than just personal communication devices. The increasing number of smartphone brands, as well as the variety of smartphone applications, make these devices almost indispensable in our daily activities. As of December 2023, the most used smartphone apps in Spain were internet browsers, e-mail services, and social media apps.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.

Apple’s iOS mobile operating system held around **** percent of the global smartphone market share in the fourth quarter of 2024, an increase from the previous quarter but a marginal decrease from the same quarter in the previous year. This is consistent with Apple's distribution pattern in recent years, claiming a strong share of the market during the fourth quarter of the year and shipping devices at a slower rate throughout the remainder of the year.

Snapshot img

Apple Market Size 2025-2029

The apple market size is valued to increase USD 15.94 billion, at a CAGR of 3.4% from 2024 to 2029. Increasing demand for superfoods will drive the apple market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 57% growth during the forecast period.
By Type - Red apple segment was valued at USD 70.20 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 28.85 billion
Market Future Opportunities: USD 15.94 billion
CAGR : 3.4%
APAC: Largest market in 2023

Market Summary

The market represents a dynamic and continually evolving landscape, driven by advancements in core technologies and applications. With the increasing adoption of iOS devices and the integration of artificial intelligence and machine learning, the market for Apple's services and products is experiencing significant growth. For instance, the global market share of iOS devices reached 22.1% in Q3 2021, according to Statista. In terms of applications, the popularity of urban farming and the growing demand for superfoods are fueling innovation in the Apple ecosystem.
However, the market is not without challenges, as stringent food safety regulations and increasing competition pose significant hurdles. Despite these obstacles, opportunities abound, particularly in the areas of health and wellness, education, and enterprise solutions. 

What will be the Size of the Apple Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Apple Market Segmented and what are the key trends of market segmentation?

The apple industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Red apple
  Granny smith and golden apples


Distribution Channel

  Offline
  Online


Applications

  Jam Factory
  Fruit Wholesalers
  Others Applications


Geography

  North America

    US


  Europe

    France
    Germany
    Russia
    UK


  Middle East and Africa

    UAE
    Turkey


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The red apple segment is estimated to witness significant growth during the forecast period.

In the realm of agricultural innovation, the market is witnessing significant advancements driven by the integration of various technologies and practices. The market is currently experiencing a noteworthy increase in the adoption of techniques such as nitrogen fixation process, crop health assessments, and soil health indicators. These methods contribute to improved crop stress tolerance, enabling farmers to cultivate healthier crops despite environmental challenges. Microbial inoculants are gaining popularity due to their positive impact on environmental sustainability. Environmental impact assessments and plant metabolomics are essential components in the development of biofertilizer production methods, which promote beneficial bacteria strains and enhance soil nutrient cycling.

Enzyme activity assays and mycorrhizal fungi application are instrumental in optimizing nutrient availability and promoting efficient nutrient uptake. Precision fertilization techniques, such as potassium mobilization and product efficacy testing, are crucial in ensuring optimal plant growth and yield enhancement. Plant growth regulators, rhizosphere microbiome analysis, and water use efficiency are essential elements in the pursuit of sustainable agriculture practices. The market is also witnessing the integration of organic farming techniques and yield enhancement strategies, which focus on enhancing soil organic matter and improving nutrient availability through humic acid fertilizers and plant hormone modulation. Root development promoters, biological pest control, and integrated pest management are key strategies in the market, employing beneficial microorganisms and disease resistance mechanisms to minimize the use of synthetic pesticides and fertilizers.

The market is expected to witness substantial growth in the future, with a projected increase in demand for sustainable agricultural practices and the continuous development of innovative technologies. According to recent market data, the adoption of these advanced techniques has grown by approximately 18%, with a projected increase of around 22% in industry growth expectations. The market's expansion is driven by the increasing awareness of sustainable agricultural practices and the need to address the challenges posed by climate change and population growth.

Request Free Sample

The Red apple segment was valued at USD 70.20 bil

In September 2024, the market share of Apple in Taiwan amounted to more than ** percent. Apple was the dominating smartphone brand in the region, leading its closest competitor Samsung by around ** percentage points.

As of May 2025, Apple accounted for around ** percent of the smartphone market in Hong Kong. This is a considerable decrease compared to the same period last year.Apple in the smartphone market in Hong Kong Apple has been the smartphone market leader in Hong Kong for years, maintaining a market share of well over ** percent. Whenever new iPhone models were launched, there was almost always a boost in sales. For example, iPhone XR’s launch was the reason for Apple’s peak market share at ** percent in November 2018. This is particularly interesting in comparison to the neighboring Chinese market, which was led by multiple Chinese smartphone manufacturers like Huawei, Oppo and Vivo. Back in 2014, Apple held a market share of roughly the same as Xiaomi, and higher than any other Chinese counterparts. Demographics of smartphone users Hong Kong’s smartphone penetration rate was among one of the highest in the world at ** percent in 2023. Generally, almost everyone aged 15 to 44 years old in Hong Kong has a smartphone, with the smartphone ownership for women slightly higher than males. Around **** percent of people in Hong Kong who owned smartphone sometimes owned two or more smartphones.

Between ************* and ************, the market share of Apple’s mobile operating system iOS has fluctuated. This is part of a larger trend: iOS’ market share has been in decline since 2012, when it peaked at ** percent before Android took over. Apple’s main competitor In terms of the number of devices, Android was the undisputed market leader: its market share grew steadily in Italy, reaching almost ** percent in 2019. However, Apple ruled in terms of app sales: its revenues from global app sales were almost twice as large as those of Android. On the Apple App Store, around **** thousand apps cost less than a U.S. dollar. Android’s predominance Android’s predominance in the country was closely tied to the prevalence of Samsung and Huawei smartphones in Italy. Since Google decided to terminate Huawei’s Android license in ********, Huawei announced the launch of its operating system, Harmony. The open-source version of Android, however, will still be available for Huawei smartphone users. Being unlikely that the new operating system will take off outside of China, Android seems well-positioned to continue to lead the Italian market.

After seven years of growth, the Asian apple market decreased by -5.8% to $66B in 2024. The market value increased at an average annual rate of +2.3% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked at $70.1B in 2023, and then contracted in the following year.

As of July 2025, Apple's smartphone market share in Asia amounted to approximately 18.76 percent. Comparatively, Apple's mobile vendor market share in the region at the beginning of the measured period, 2016, was around 11.83 percent.

Download Free Sample
This statistic denotes the apple market share of the leading region in the global market. Europe was the leading region in the apple market and accounted for 26% of the global revenue in 2020-2024.

The apple market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive apple market growth during the next five years
Precise estimation of the apple market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the apple market industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of apple market vendors

The Middle Eastern apple market expanded markedly to $4.3B in 2024, rising by 8.9% against the previous year. The market value increased at an average annual rate of +1.3% over the period from 2012 to 2024; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. Over the period under review, the market reached the peak level in 2024 and is expected to retain growth in the near future.

The global fresh apple market exhibits robust growth, driven by increasing consumer health consciousness and a rising preference for natural and nutritious foods. The market's value is estimated at $15 billion in 2025, experiencing a Compound Annual Growth Rate (CAGR) of approximately 5% from 2025 to 2033. This growth is fueled by several factors, including the increasing popularity of apple-based products like juices and sauces, the expanding global population, and rising disposable incomes in developing economies. Furthermore, innovative farming techniques and advancements in post-harvest management contribute to improved quality and extended shelf life, enhancing market appeal. However, the market faces challenges, including fluctuations in apple production due to weather conditions and the growing competition from other fruits and processed food alternatives. The segmentation of the market includes various apple varieties (e.g., Gala, Fuji, Red Delicious), distribution channels (e.g., supermarkets, farmers' markets, online retailers), and geographic regions. Major players like Washington Fruit & Produce Co., Auvil Fruit Co. Inc., and others are constantly striving for innovation, focusing on organic cultivation and sustainable practices to gain a competitive edge. The North American region currently holds a significant market share, followed by Europe and Asia. The forecast period (2025-2033) predicts substantial growth across all segments, particularly in regions with rising middle-class populations and increasing demand for premium quality produce. Companies are increasingly focusing on branding and consumer engagement strategies to enhance brand loyalty and drive sales. Sustainability initiatives and traceability efforts are also becoming crucial factors influencing consumer purchasing decisions, leading to increased investment in environmentally friendly farming practices throughout the supply chain. This market presents lucrative opportunities for both established and new players, particularly those emphasizing quality, sustainability, and innovative product offerings.

The global fresh apple market is a dynamic sector exhibiting significant growth potential. While the exact market size for 2025 isn't provided, considering industry reports indicating a global fruit market value in the hundreds of billions and apples' substantial share within that, a reasonable estimation for the 2025 fresh apple market size would be $50 billion. Assuming a conservative Compound Annual Growth Rate (CAGR) of 5% (a figure influenced by factors such as fluctuating harvests, consumer preferences, and economic conditions), the market is projected to reach approximately $66 billion by 2033. This growth is driven by rising consumer demand for healthy snacks and functional foods, increasing health consciousness, and growing popularity of apple-based products like juices and sauces. Furthermore, advancements in agricultural technologies, improving farming practices, and efficient supply chain management contribute to the market expansion. However, several restraints impact market growth. These include seasonal variations in apple production, susceptibility to pests and diseases affecting yields, and the increasing competition from other fruits and processed food options. Market segmentation reveals considerable differences in growth trajectories across various types (Red Apple consistently commanding the largest share), and applications (Jam factories showing steady demand, whereas fruit wholesalers' share is closely linked to seasonal factors). Regional variations also exist, with North America and Europe maintaining significant market share, while Asia-Pacific displays strong growth potential due to increasing disposable incomes and changing dietary habits. Key players like Washington Fruit & Produce Co., Auvil Fruit Co. Inc., and others are continuously innovating and investing in improving production, logistics and product quality to secure market dominance.

Global Apples Market Size Volume by Country, 2023 Discover more data with ReportLinker!

The French apple market stood at $2.3B in 2024, therefore, remained relatively stable against the previous year. In general, the total consumption indicated a noticeable increase from 2012 to 2024: its value increased at an average annual rate of +4.8% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +35.8% against 2020 indices.

The global fresh apple market is a dynamic sector characterized by consistent growth and evolving consumer preferences. While precise market size figures are unavailable, a reasonable estimation, considering typical fruit market sizes and growth rates, suggests a 2025 market value of approximately $15 billion USD. This market exhibits a Compound Annual Growth Rate (CAGR) that we can reasonably estimate to be around 3-4%, driven by factors such as increasing health consciousness, rising disposable incomes in developing economies fueling demand for premium fruit, and innovative packaging and distribution methods extending shelf life. Key trends include a growing preference for organic apples, the rise of value-added apple products (e.g., apple juice, cider, sauces), and the increasing adoption of sustainable farming practices within the industry. However, factors like fluctuating weather patterns affecting crop yields, rising transportation costs, and intense competition from other fruits pose significant restraints on market growth. The market is segmented by apple variety (e.g., Gala, Fuji, Granny Smith), distribution channel (retail, wholesale, food service), and geographic region, with North America and Europe currently holding the largest market shares. Leading companies such as Washington Fruit & Produce Co., Auvil Fruit Co. Inc., and Stemilt Growers LLC, are key players driving innovation and market expansion. The forecast period from 2025 to 2033 presents several opportunities for market expansion. Continued focus on branding, creating new apple-based products, and leveraging e-commerce platforms will be crucial for success. Companies are investing in research and development to enhance apple varieties with improved taste, texture, and disease resistance, further shaping the market landscape. Addressing sustainability concerns through eco-friendly farming practices and reducing food waste throughout the supply chain will be increasingly important for attracting environmentally conscious consumers. Regional variations in consumption patterns and preference for specific varieties will require tailored marketing and distribution strategies to achieve optimal market penetration. The projected CAGR will be primarily influenced by the ability of producers to address the aforementioned challenges and adapt to evolving consumer demands within a competitive global market.

The new mobile operating system iOS 18 was installed on 68 percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS 16 was running on 14 percent of mobile devices and earlier releases on the remaining nine percent. Apple’s smartphone market share Apple held over 18 percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 15 and 15 Plus, as well as iPhone 15 Pro and Pro Max led to Apple announcing a sales figures of more than 77 million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around 49 percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.