In the fourth quarter of 2024, Apple shipped 14.9 percent of all PC units in the United States. Apple ranked fourth among vendors for U.S. PC shipments in the quarter. Apple Mac Since 1984, Apple has designed and manufactured a range personal computers (PCs) under the Mac, or Macintosh, name. The product lineup includes desktops such as the iMac and Mac Pro, as well as notebooks with the MacBook Air and MacBook Pro. The Americas region is a key source of revenue for Apple, with the MacBook a popular choice in the United States. In order to continue to appeal to customers and drive further sales, Apple has regularly developed and brought out newer versions of its Mac products. These updates have often been based on the release of new features, including new processor chips. Apple Mac processor history Prior to Intel, Apple’s line of Mac products used PowerPC microprocessors, with the transition to Intel x86 architecture first acknowledged in 2005. The first generation of Intel-based Mac computers were released in January 2006, a partnership that continued through until 2020 where Apple announced it will begin switching the Mac line from Intel CPUs to Arm-based processors. Arm, also recognized in the industry as ARM, is a semiconductor and software design which was acquired by the Japanese conglomerate SoftBank Group in 2016. It is best known for its computer processor architecture which it develops and licenses to other companies, who then use the design to create processors.

Microsoft's Windows was the dominant desktop operating system (OS) worldwide as of March 2025, with a market share of around 72 percent. Apple’s Mac operating system has gained market share over the years, growing to command around a fifth of the market. Linux and Google's Chrome OS have retained small but stable market shares in recent years. Different versions of Microsoft Windows From its initial release in 1985, Microsoft Windows has gone through endless mutations. Notable versions include Windows 95, Windows XP, and Windows 7. Windows 11 is the newest addition to the family, being able to run on PCs, tablets and embedded devices. In 2022, approximately 65 million PCs were shipped with Windows operating systems installed. Apple’s Mac operating system With an equally long history, Apple’s Mac operating system (macOS, previously Mac OS X and OS X) has also evolved through numerous releases. The most recent version, macOS Ventura, is the nineteenth release of macOS. A older version of macOS, Catalina, is currently the most popular macOS, now run on 87.4 percent of Apple computers as of January 2023. macOS runs on Apple’s Mac computers, including the MacBook, which is Apple’s laptop PC product including the MacBook Pro and MacBook Air, and the iMac – Apple’s desktop computer.

Apple Statistics: Don’t you get confused with the yearly new launches of Apple products? And don’t know which model to buy? Don’t worry this is not a newsletter to clear your confusion, but these are Apple Statistics Go guide on insights collected focusing on the United States of America. Some of the segments written in these Statistics are way more interesting which might make you buy an iPhone. Tell us your favorite Apple product! Editor’s Choice Apple Statistics further state that 36.5% of the wearables market is captured by Apple. As of 2022, Apple has the primary 8 types of products while it comes to 100 if subcategorized by various versions of products. iPhone generated the highest percentage of total revenue compared to other Apple devices resulting in 57.8%. Considering other types of devices, 34% of the devices are owned by males while 66% of the devices are owned by females. The regional disaggregation of net sales state that, the American region generated the highest number of sales in 2022 resulting in $169,658 million. As of 2022, Apple TV+ ranked among the top 10 leading video-on-demand brands in the United States of America by having total users of (76%). As of November 2022, in the United States of America, the most expensive refurbished model of Apple phones was iPhone 12 Pro (512 GB) costing more than $800. iOS has captured 25% of the mobile operating system market around the globe. Apple is the number 1 brand in the United States of America in the headphones category. Apple Statistics by top app store categories of 2022 in Q3 in the United States of America are Games (12.68%), Business (10.35%), and Education (9.79%).

Microsoft's Windows was the leading computer operating system in the United States as of January 2025, with a market share of roughly 63 percent. Apple's macOS commanded a market share of over 21 percent, a decline compared to the previous year.

Sales of the Mac computers amounted to 18.21 million units in Apple’s 2018 fiscal year. The Mac sales peaked in 2015 at 20.59 million units; overall, unit shipments of Apple’s personal computer have remained relatively stable in the last few years.

Macintosh

The Macintosh, which has been branded as Mac since 1998, is a family of personal computers designed by the tech giant Apple. As the first mass-market personal computer, the Mac was a revolutionary product that helped to establish Apple’s standing in the tech industry and had been the company’s major focus in the first three decades since its foundation in 1976. In 2007, the founding father and then CEO Steve Jobs announced Apple’s business shift from computers to consumer electronics, alongside the introduction of the iPhone. In the second quarter of Apple’s 2019 fiscal year, Mac sales amounted to 5.51 billion U.S. dollars and made up 9.5 percent of the company’s revenue, whereas iPhone sales contributed to 53.52 percent of the overall sales.

Standing in PC market

Despite having a market share of just around seven percent in the global PC market, over the years the Mac has accumulated a faithful following. Adored for its design, quality and user-friendly operating system, the Mac’s standing in the PC market remains firm, notwithstanding its high price tag.

Apple claimed a 17.7 percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of 18.3 percent. Apple and Samsung continue to dominate the smartphone market Apple has been amongst the top five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than 30 billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the second spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

Context

Apple Inc. is an American hardware and software developer and technology company that develops and sells computers, smartphones and consumer electronics as well as operating systems and application software. Apple also operates internet sales portals for music, films and software.

Market capitalization of Apple (AAPL)

Market cap: $3.681 Trillion USD

As of January 2025 Apple has a market cap of $3.681 Trillion USD. This makes Apple the world's most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

Revenue for Apple (AAPL)

Revenue in 2024 (TTM): $391.03 Billion USD

According to Apple's latest financial reports the company's current revenue (TTM ) is $391.03 Billion USD. In 2023 the company made a revenue of $385.70 Billion USD a decrease over the revenue in the year 2022 that were of $387.53 Billion USD. The revenue is the total amount of income that a company generates by the sale of goods or services. Unlike with the earnings no expenses are subtracted.

Content

Geography: USA

Time period: December 1980- January 2025

Unit of analysis: Apple Stock Data 2024

Variables

Acknowledgements

This dataset belongs to me. I’m sharing it here for free. You may do with it as you wish.

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Global Portable Computer market size 2025 was XX Million. Portable Computer Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The size and share of the market is categorized based on Type (iOS Emulator, Android Emulator) and Application (Gamming, App Development and Productivity) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The traditional PC market, encompassing desktops, notebooks, and workstations, continues to demonstrate resilience despite the rise of mobile computing. While precise market sizing data is unavailable, we can infer significant value based on the listed major players and extensive regional breakdown. The market, segmented by application (commercial, consumption, education, government, others) and type (desktops, notebooks, workstations), shows a dynamic interplay of factors. The commercial sector likely remains the largest segment, driven by sustained demand for reliable computing solutions in businesses and enterprises. Growth is likely fueled by ongoing technological advancements, such as improved processing power, enhanced graphics capabilities, and increased storage capacities catering to professional needs like CAD design, data analysis, and video editing. The education sector also presents consistent demand, albeit potentially with slower growth compared to the commercial segment. Consumer demand, while fluctuating, is supported by gaming enthusiasts, content creators, and users who prefer the versatility and processing power of traditional PCs. Market restraints include the rising popularity of mobile devices, especially tablets and smartphones, which fulfill basic computing needs for many users. Price sensitivity, particularly in developing economies, can also influence purchasing decisions. However, these restraints are offset by the enduring need for powerful computing solutions in professional settings and the ongoing innovation in PC technology. This ongoing innovation drives sales in the high-performance workstation segment and keeps the overall market healthy. Furthermore, trends such as the increasing adoption of hybrid work models are supporting demand for high-quality PCs designed for both office and home use. Geographically, North America and Europe are expected to remain leading markets due to higher per capita income and tech adoption rates, though significant growth potential exists in rapidly developing Asian economies like India and China. Overall, the traditional PC market is anticipated to experience steady, if not explosive, growth over the forecast period, sustained by its adaptability to evolving technological landscapes and diverse user needs.

In the final quarter of 2024, Apple Mac shipments stood at 6.28 million units worldwide, a decrease from the 6.35 million Mac shipments that were recorded in the fourth quarter of the previous year. Apple Mac products Apple first launched the Macintosh, commonly known as Mac, in 1984. Apple Mac was considered revolutionary at the time as it was the first personal computer (PC) targeting the consumer market. Apple's Mac computers have evolved to offer many more computing products, from a desktop to more portable options. Today, Apple offers a range of Mac computer models – MacBook, Mac mini, and iMac, along with accessories and complementary products for these devices. Other segments of Apple Sales of Mac computers have consistently increased over the years, proving to be a relatively stable yet growing source for the company, with around 7.38 billion U.S. dollars revenue generated from Apple Mac sales in the third quarter of 2022 alone. Apple is also strong in the global smartphone market, with the popularity of the iPhone making Apple one of the top vendors for smartphone shipments worldwide. Apple is also focused on growing the hearables segment with their AirPods Pro and AirPods Max, devices that are considered premium audio products.

The Microprocessor Market size was valued at USD 50.55 USD Billion in 2023 and is projected to reach USD 100.40 USD Billion by 2032, exhibiting a CAGR of 10.3 % during the forecast period. A microprocessor is a single-chip computer microprogram, which is hardware used to provide computing power and is an integral part of a CPU that executes arithmetic and logical operations that run the software. Microprocessors are categorized according to their architecture, and these are: The complex instruction set computer CISC, reduced instruction set computer RISC, digital signal processors’ DSP, as well and application-specific integrated circuits ASIC. Closely related to performance parameters are computational throughput rate, power, flexibility of expansion, and ability to handle several tasks simultaneously. These microprocessors are inherent in personal computers, smartphones, the technology used in industries and automobiles, and other small special-purpose devices like the ones used in medical fields to remotely monitor health and almost every other function to enhance the quality of life across the world. Recent developments include: June 2023 – Qualcomm launched Snapdragon 4 Gen 2, an entry-level smartphone processor fabricated using a 4nm process. It offered enhanced AI-related technologies, improved GPU and CPU performance, and better connectivity for streaming and gaming., June 2023 – Intel announced a rebranding for its processors in 15 years, starting with Meteor Lake CPUs in 2023. The new names dropped the “i” from the Intel Core i3, i5, and i7, replacing it with high performance SKUs coined Intel Core Ultra 5, 7, and 9, featuring Intel 3D Packaging Technology and AI Boost, leveraging Intel 4 process nodes., May 2023 – Texas Instruments partnered with iWave Systems to aid in developing the iW-RainboW-G55M, a solderable system-on-module powered by automotive-grade AM62AX Sitara Vision processors. The compact MPU module featured quad ARM Cortex-A53 CPU cores, deep learning acceleration, Cortex-R5F processing, and QSPI flash, among others, advancing the deployments in vision processing applications in automotive industries., May 2023 – Apple Inc. revealed that it secured 90% of TSMC’s 3nm production capacity for 2023 toward the development of A17 Bionic and M3 processors. This agreement provided substantial growth opportunities for TSMC with the upcoming launch of the iPhone 15 series and Apple Mac models., May 2023 – Axiado Corporation launched AX3000 and AX2000 processors, featuring AI-driven hardware security aimed at detecting cyber-attack on advanced servers, data centers, network switches, and 5G infrastructure. The company integrated data collection, AI, software, and silicon into a power-efficient processor for advanced AI functionality in the security sector., April 2023 – Intel partnered with ARM to optimize its ABA fabrication process for ARM designs, enabling ARM licensees such as Mediatek and Qualcomm to utilize their chip manufacturing services. The collaboration aimed to expand the mobile SoCs for several applications while addressing supply chain dependencies., March 2023 – NXP Semiconductors partnered with Lynx Software Technologies to enable real-time application processing for sensor fusion, gateway functionality on deterministic Ethernet vehicles, and actuation through Lynx’s MOSA.ic software. The collaboration was deemed crucial for supporting autonomous features in safety-critical vehicles and flight systems, with their Layerscape LS1028A processor.. Key drivers for this market are: Rising Adoption of MPUs in 5G-ready Devices to Drive the Market Growth. Potential restraints include: Reduced Rate of Performance in MPUs to Limit the Market Growth. Notable trends are: Growing Demand for Energy Efficient Simulating Lighting Solutions to Emerge as Leading Market Trend.

Since Apple's macOS Catalina (10.15) was released in October 2019, it did not take long until it became the most used version of macOS. As of March 2025, macOS Catalina commanded a staggering 94 percent market share of all Apple computers worldwide.

In the third quarter of 2024, roughly 62 percent of x86 computer processor or CPU tests recorded were from Intel processors, while 35.5 percent were AMD processors. When looking solely at laptop CPUs, Intel is the clear winner, accounting for nearly 72 percent of laptop CPU test benchmark results in the third quarter of 2024. Traditional x86 processors The x86 is a family of instruction set architectures (ISA) for computer processors, otherwise known as central processing units (CPUs), which were initially developed by Intel. They refer to the way a CPU handles information, with x86 architecture of variable instruction lengths, and primarily of a complex instruction set computer (CISC) design. Although additions and developments to the x86 processor have taken place, backward compatibility has remained a key feature of the architecture; the newer x86 processors can run all the programs that older processors could run. Apple Mac processors The x86 processor is the predominant hardware platform for laptops, desktops, and servers globally. Both Windows and Mac laptops have used x86 chips; previously, Apple’s line of Mac products used PowerPC microprocessors, with the transition to Intel x86 architecture first acknowledged in 2005. The first generation of Intel-based Mac computers were released in January 2006, a partnership that continued through until 2020, where Apple announced the switch of the Mac line from Intel CPUs to Arm-based processors. The decision was made in order to standardize on one CPU architecture for all iPhone, iPad, and Mac products.

The overall market leader in the global personal computer market in 2023 was Lenovo with a market share of 25.5 percent with HP Inc. in at second with a 21.6 percent share. In terms of unit shipments, Lenovo recorded 62.5 million, while HP Inc. had around 53.03 million.

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than half of the market as of March 2024. Apple's share of the U.S. market has risen steadily since early 2012, when it accounted for around 30 percent. This growth is not reflected in all markets, however, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around 47 percent of the market as of March 2024. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for four of the five most-sold handsets in the United Kingdom as of January 2024, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around 13 percent of the mobile OS market in November 2023, while Android dominated with an 85 percent share.

In December 2024, Google Chrome was the most popular mobile internet browser in the United States, with a market share of over 48 percent. Apple’s Safari came as a close second, with around 45.98 percent of market share. U.S. browser market Considering Apple iPhone’s high user rate in the United States, it is no wonder that Safari, the browser pre-installed on every iPhone, is also widely used. When it comes to the overall browser market, however, Safari’s leading status gets lost: Chrome is the number one internet browser in the United States with a market share of about 52 percent, while Safari trails as a second with around 32 percent share. Safari lags even further behind in the desktop browser market, with only around 18 percent share. This correlates to Apple’s standing in the PC market: ranked as number four in the market as of the third quarter of 2021, Apple’s Mac computers enjoy a relatively niche yet loyal user group. With a nearly 60 percent share, Chrome is the dominating figure in the U.S. desktop browser market.

In July 2024, the total market share of Apple's iOS mobile operating system in the United Kingdom (UK) reached roughly 44 percent, a slight decrease compared to the same month in the previous year. Apple's kingdom With 38 Apple stores In the United Kingdom, Apple remains undisputed in the smartphone and tablet computer markets. Indeed, in 2023, Apple’s iOS accounted for nearly half of both the mobile and tablet operating system market share. Only in the PC market, it is second to its competitor Windows, which recorded a market share of over 67 percent. In addition to iPhones, iPads, and Macs, other electronics consumer goods are part of Apple’s kingdom, such as Apple headphones, smartwatch (Apple Watch), and smart speakers (Apple HomePod). The same can be said about Apple’s AppStore, which offered over 1.64 million apps as of the third quarter of 2022. Smartphones in the UK The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. By 2025, over 60 million UK citizens are forecast to use smartphones. Most consumers seemed to be satisfied with their smartphones brand, and only a small percentage were very likely to purchase a new phone on the next possible occasion. Of course, smartphone manufacturers also come out with new models quite frequently.

In 2022, Dell led the Brazilian desktop PC market, holding nearly half of the market, with 40 percent market share. Apple and HP ranked second and third, occupying 22 and 13 percent of the market, respectively. By contrast, Beelink only accounted for two percent of the desktop PC market in Brazil.

The Americas are Apple’s largest regional market, bringing in net sales of 52.65 billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around 42 percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than 55 percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.