This timeline depicts the market share of The Coca-Cola Company in the United States from 2008 to 2022. In 2022, Coca-Cola's U.S. market share amounted to 46.3 percent. Other soft drink industry market shares may be found here.

The Coca-Cola Company

The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The company was founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA, and about 300 bottling partners worldwide.

The product portfolio of Coca-Cola includes non-alcoholic beverages such as soft drinks, bottled water, sports drinks and energy drinks. The company’s most famous soft drink is undoubtedly the soft drink Coca-Cola. Brand rankings list the brand, for good reasons, as one of the most valuable and recognizable brands worldwide. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste which could be sold at soda fountains by mixing the two components together. The secret formula, which originated in the United States, is still used today for producing Coca-Cola around the world.

The statistic shows the global market share of the Coca-Cola Company and other soft drink companies in 2011. In 2011, the Coca-Cola Company held a global market share of 51 percent. The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for the soft drink Coca-Cola. The company was founded in 1892 and is currently headquartered in Atlanta, Georgia in the United States.

Soft drinks

Soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. These fizzy drinks are mostly available in regular and diet varieties. Multinational companies competing in the soft drink market are comprised of The Coca-Cola Company, Pepsi-Co. Inc. and Dr Pepper Snapple, to name a few. In the beverage segment, The Coca-Cola Company and PepsiCo have been bitter rivals for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as competing with Coca-Cola. The ‘Pepsi challenge’ originally took place as a taste test. Consumers were invited to try beverages out of two blank cups – one containing Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two beverages and to decide which one they would prefer. The blind tests let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, based on exclusive taste. PepsiCo, Inc. is based in Purchase, NY, United States and was founded in 1965. Their beverage product portfolio comprises soft drinks, bottled water, fruit juices, iced tea and ready-to-drink coffee beverages. Pepsi-Cola, Mountain Dew, and Aquafina are some of their best-selling global brands.

In 2022, Coca-Cola was ranked as the leading carbonated soft drink (CSD) company in the United States with a volume share of 46.3 percent. Ranked second, PepsiCo garnered a volume share of 24.7 percent that year.

The carbonated soft drink industry

Carbonated soft drinks are processed flavored beverages packaged in bottles and cans. Unlike alcoholic beverages, carbonated soft drinks have no age limit and are widely available to consumers in hypermarkets, supermarkets, convenience stores and other retail outlets. In order to appeal to the health conscious, soft drink brands have launched diet or no-sugar versions of their products. In 2018, nearly 52 percent of American consumers aged between 30 and 49 years had had Coca-Cola Zero within the previous month. Some of the biggest companies in the world produced carbonated soft drinks: among them are Keurig Dr Pepper and PepsiCo, who had a global net revenue of 14.1 and 86.4 billion U.S. dollars, respectively. Carbonated soft drinks are segmented into various flavors such as lemon, cola, orange, and grape.

This statistic shows the soft drink market share of Coca-Cola worldwide in 2006 and 2015, based on sales volume. The market share of Coca-Cola grew from 45.1 percent in 2006, up to 48.5 percent in 2015.

This statistic shows the soft drink market share of Coca-Cola and PepsiCo worldwide in 2015, based on sales volume. That year, Coca-Cola accounted for a 48.5 percent share of the global soft drink market.

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2008 to 2022. Throughout this entire period, the Coca-Cola Company was the leading CSD company. In 2022, Coca-Cola's carbonated soft drink market share amounted to roughly 46 percent.

 Carbonated soft drinks

Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced). Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

This timeline shows the market share of the Coke Classic brand in the United States from 2008 to 2022. In 2022, Coke Classic brand's U.S. market share amounted to 19.1 percent. The Coke Classic brand is one of the leading four brands of the Coca-Cola Company.

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under 50 percent of the global carbonated beverage market, while PepsiCo controlled just over 20 percent of the market.

Coca-Cola - the market leader

Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific.

Soft drinks market in the U.S.

Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over eight percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over eight billion 192-oz cases.

The Coca-Cola Company’s net operating revenue and operating income have both fluctuated over the past decade. Revenue refers to a business’ total income through the sale of goods and services, whilst income refers to the revenue minus all business expenses. Net operating revenue figure hit a peak in 2012 of around 48.02 and operating income figure was highest in 2024 with just under ten billion U.S. dollars. When was the Coca-Cola Company founded? The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The company went on to be founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA. Over one third of the Coca-Cola Company’s revenue was produced in North America. Coca-Cola's sales volume growth, however, is most prominent in the Asia Pacific region. Employment at the Coca-Cola Company As with both revenue and income, the number of Coca-Cola employees has risen and fallen in recent years. In 2022, about 82,500 people were employed by the company, whilst employment peaked in 2012 at over 150,000. In comparison, the number of PepsiCo employees, one of Coca-Cola’s biggest competitors in the soft drinks market which produces food and snack products along with soft drinks, reached around 315,000 in 2022.

The EMEA region accounted for an estimated 28 percent share of all unit sales made by The Coca-Cola Company in 2022. The North American region accounted for just under 20 percent of the company's unit sales volume worldwide.

Leading Coca-Cola brands in Great Britain

In 2022, around 13.8 million people in Great Britain drank the original Coca-Cola, making it the most popular beverage produced by the company for these countries. The Diet Coke brand ranked second, being consumed by an estimated 9.5 million British people. Diet Coke with Citrus Zest and Diet Coke Caffeine Free were Great Britain’s least beloved Coca-Cola soft drinks.

Soft drink consumption in Germany

The average German consumer drank an estimated 120.1 liters of soft drinks in 2022. Some of the preferred types of soft beverages among Germans were lemonades, cola, and cola-based mixed drinks. Per capita consumption of cola and cola-based mixed drinks amounted to just over 32 liters in Germany that year.

This timeline depicts the Coca-Cola Company's revenues worldwide from 2007 to 2024. In 2024, the Coca-Cola Company's net operating revenues worldwide amounted to around 47 billion U.S. dollars. The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink Coca-Cola. The company was founded in 1892 and is currently headquartered in Atlanta, Georgia in the United States. The Coca-Cola CompanyCoca-Cola Company’s net operating revenues increased from 28.86 billion U.S. dollars in 2007 to a high of 48.02 billion U.S. dollars in 2012. The company’s flagship product, Coca-Cola, was invented by John Stith Pemberton in Georgia during his attempts to find a substitute for his morphine addiction. Originally the recipe was a coca wine and Pemberton registered the drink as a nerve tonic in 1885. In 1889, the recipe was bought and the Coca-Cola Company was incorporated. Today, the company owns over 500 brands for a wide range of products, including Sprite and Columbia Pictures. The Coca-Cola label is one of the worlds most recognizable and is one of the most understood terms as well. It is one of the most valuable brands globally, garnering a brand value totaling 98 billion U.S. dollars as of 2023. One of its brands, Vitamin Water, led to some controversy and finally led to a lawsuit in 2009. The Center of Science in the Public Interest filed a case against the company claiming that the company had deceptively marketed their product as a healthy drink containing nutrients and did not inform consumers about the amount of sugar it contained. A settlement agreement was eventually paid by Coca-Cola and also forced the company to put the number of calories on the label and bold text stating, “see nutrition facts for more detail”.

The revenue of Coca Cola with headquarters in the United States amounted to 45.75 billion U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2019 this is a total increase by approximately 8.48 billion U.S. dollars. The trend from 2019 to 2023 shows, however, that this increase did not happen continuously.

In 2022, the market share of the Diet Coke brand in the U.S. amounted to 7.8 percent. The Diet Coke brand is one of the leading four brands of the Coca-Cola Company.

Coke Classic The classic brand of coke had a larger market share: between 2008 and 2022, the brand’s position on the U.S. market remained stable. This also puts the Coca-Cola company in first place on the carbonated soft drink (or CSD) market in the United States: the company owned over 46 percent of the U.S. CSD market in 2022. Keurig Dr. Pepper (a competitor responsible for soft drinks, such as 7 UP, Dr Pepper, and Schweppes) accounted for just over 21 percent of the U.S. market that year.

Coca-Cola on social media Social media platforms, such as Facebook and Twitter, are powerful marketing tools used by corporations in order to reach new and existing consumers. Being one of the most recognizable brands in the world, it comes to no surprise that Coca-Cola has many followers on such platforms. The company had a total of over 100 million fans on Facebook in 2020, putting them in third place on the website.

As of October 2023, Coca-Cola accounted for 54 percent of the value of the carbonated drinks market in Thailand, followed by Pepsi. In 2022, the value of non-alcoholic beverages consumed in the country was close to 40 percent.

The vast majority of unit sales of the The Coca-Cola Company in North America were made in the United States in 2020. Just five percent of unit sales were made in Canada in that year.

Which carbonated soft drinks flavor is the most popular in the United Kingdom? Cola flavored drinks held by far the biggest share of the UK carbonated soft drinks market in 2023. Cola flavored drinks were so popular among consumers that there was a roughly 50 percent market share gap between cola flavored drinks and the second most popular choice, lemonade. Brands on the market Among fizzy drinks that were not Cola, Sprite had the largest number of consumers, with 5.6 million in 2023. Coca-Cola exceeded that number for cola brands, whereas cherry coke was slightly below it, with approximately 3.4 million consumers. The three leading carbonated soft drinks on the market are Coca-Cola, Pepsi Max, and Diet Coke. Soft drink market in the UK Most soft drink grocery sales were made with private label products in 2018. It is important to note that the market for soft drinks had been shrinking until 2017 when volume is considered. However, in 2018, soft drink consumption grew for the first time since 2013. Market values have been growing too.

In 2023, Coca-Cola FEMSA generated a revenue of 245.09 billion Mexican pesos, representing an increase of eight percent compared to the previous year. This beverage-packaging conglomerate is headquartered in Mexico and operates in various Latin American countries. In Mexico, sparkling beverages constitute the majority of Coca-Cola FEMSA sales.

In 2024, nearly 40 percent of The Coca-Cola Company’s revenue was specifically generated in North America. The American multinational corporation owns various brands, such as Sprite, Minute Maid, and Aquarius. Coca-Cola worldwide In 2023, Coca-Cola generated net operating revenues of about 46 billion U.S. dollars. While the company’s global net operating earnings spiked between 2010 and 2011, numbers have been decreasing steadily since 2012. Between 2012 and 2018, the net operating revenue decreased by roughly a third. Biggest brands worldwide With a brand value of around 98 billion U.S. dollars, Coca-Cola was by far the most valuable soft drink in the world in 2023, beating out competitors, such as Red Bull and Pepsi. Globally, Coca-Cola was the seventh most valuable brand, after brands such as Google and Amazon. Apple stood in first place with a value of over 500 billion U.S. dollars.

This statistic shows the market share of the leading soft drink companies in the United States in 2014. In that year, the Coca-Cola Company's market share in the United States amounted to 39 percent. The Coca-Cola Company's global market share as compared to other carbonated soft drink companies may be found here.

In 2019, Coca-Cola accounted for around 55 percent of China's carbonated drink market, while its main competitor Pepsi owned about 36 percent of the market. China's carbonated drink market is highly concentrated.