As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

In January 2025, the online search engine Bing accounted for 4.04 percent of the global search market across all devices, while market leader Google held a search traffic share of around 89.62 percent. Meanwhile, Yandex's market share was 2.62 percent, while Yahoo! represented around 1.34 percent.

In January 2025, Google accounted for 93.89 percent of the global mobile search engine market worldwide. Ever since the release of Google Search in 1997, the company's search engine has dominated the search engine market, maintaining a margin of more than 93 percentage points since January 2015. Currently owned by the parent corporation Alphabet Inc., Google has one of the highest tech company revenues, with roughly 305.63 billion U.S. dollars in 2023.

Google is not only popular in its home country but is also the dominant internet search provider in many major online markets, frequently generating almost 80 percent of desktop search traffic. The search engine giant has a market share of over 90 percent in India and accounted for the majority of the global search engine market, ahead of other competitors such as Yahoo, Bing, Yandex, and Baidu. Google’s online dominance All roads lead to Rome, or if you are browsing the internet, all roads lead to Google. It is hard to imagine an online experience without the online behemoth, as the company offers a wide range of online products and services that all seamlessly integrate with each other. Google search and advertising are the core products of the company, accounting for the vast majority of the company revenues. When adding this up with the Chrome browser, Gmail, Google Maps, YouTube, Google’s ownership of the Android mobile operating system, and various other consumer and enterprise services, Google is basically a one-stop shop for online needs. Google anti-trust rulings However, Google’s dominance of the search market is not always welcome and is keenly watched by authorities and industry watchdogs – since 2017, the EU commission has fined Google over 8 billion euros in antitrust fines for abusing its monopoly in online advertising. In March 2019, European Commission found that Google violated antitrust regulations by imposing contractual restrictions on third-party websites in order to make them less competitive and fined the company 1.7 billion euros.

In January 2025, Google accounted for 93.82 percent of the global mobile search engine market worldwide. Yandex had 2.5 percent of the global mobile search, while, competitors like Baidu and Yahoo! accounted for less than one percent each on a global scale.

In January 2025 Google represented a market of share of 93.24 percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018 Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of 4.13 percent as of January 2024. Yahoo! had a 1.3 percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

This statistic shows the market share of search engines in the United States in December 2008 to 2020. In December 2020, Verizon Media's search market share was 11.4 percent, down 0.1 percent from the previous year. The subsidiary was formed in 2017 by Verizon Communications as a merge between newly acquired Yahoo! and AOL.

Google was by far the most used search engine in Germany, holding a market share of 89.85 percent in March 2024. Bing ranked second, with a market share of approximately 5.01 percent in the same month, followed by Yandex, Yahoo!, and DuckDuckGo, with shares of 1.36 percent, 1.01 percent and 0.98 percent.

In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of 93.25 percent across all devices. That month, Bing had a market share of approximately 4.22 percent in second place, followed by Yahoo! with approximately 1.37 percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than one percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, 57.7 percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly half of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.  

In January 2024, Microsoft Sites handled 28.3 percent of all search queries in the United States. During the same period, Verizon Media (formerly known as Yahoo and Oath) had a search market share of little less than 11 percent. Market leader Google generated 60.4 percent of all core search queries in the United States.

In March 2024, Google accounted for over 95 percent of the mobile search market in the United States. With approximately 59 percent reach among mobile audiences, Google Search is also one of the most popular mobile apps in the United States. DuckDuckGo and Yahoo! followed as the leading mobile search providers in the United States during the last examined month, with shares of around 1.84 percent and 1.54 percent each.

In March 2024, Google accounted for 86.94 percent of the search market in the United States across all devices. Bing followed as the second leading search provider in the United States during the last examined month, with a share of around 8.04 percent, among the engine's highest quotas registered in the country to date.

In April 2023, search giant Google accounted for more than 92 percent of the search engine market in Canada. Bing was ranked a distant second with a 4.72 percent share, while Yahoo! represented 1.46 percent of the country's online search market share.

From January 2018 to March 2024, Google was by far the most used search engine in France, reaching 91.1 percent in March 2024. Bing and Yahoo! followed, with market shares of 4.61 percent and 1.1 percent each in the same month.

As of January 2025, Google accounted for a market share of almost 90 percent in the Asian search market. Yandex followed, with a market share of about 2.7 percent.

In March 2024, Google was the most popular search engine in the UK, holding a market share of 93.61 percent across all devices. Bing had a relatively large market share of approximately 3.94 percent in second place, followed by Yahoo! with approximately 1.35 percent.

In March 2024, the online search engine Bing accounted for 3.65 percent of the European search market across all devices, while market leader Google held a search traffic share of around 91.38 percent. Meanwhile, Yandex's market share was 2.98 percent, while Yahoo! represented around 0.89 percent.

In 2024, Google held around 51.3 percent of South Korea's search engine market share. Following Google was the domestic web portal Naver with a market share of roughtly 42.3 percent. Other search engines were lagging far behind.

In 2024, Google dominated the search engine market in Vietnam with a share of approximately 97 percent. In that year, the largest Vietnamese browser and search engine company CocCoc ranked second with a share of around 2.5 percent.

In January 2025, the search engine Bing had a market share of 4.04 percent. Bing, Microsoft's search engine, holds a far smaller share of the search engine market compared to Google. In some markets, like Russia and China, Bing is less popular as there are local search engines; Yandex and Baidu, for example.