The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around **** percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over *********** people worldwide. The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well. Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

For the fiscal year of 2024, 58 percent of Nike's total revenues came from non-U.S. sales. Over the years, Nike has seen quite a consistent ratio of domestic to international sales.

In fiscal year 2024, NIKE's revenue by geographical region are as follows: Asia Pacific And Latin America Segment: $6.73 B, Europe, Middle East And Africa Segment: $13.61 B, Greater China: $7.55 B, North America: $21.40 B.

Nike reported $107.73B in Market Capitalization this June of 2025, considering the latest stock price and the number of outstanding shares.Data for Nike | NKE - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last July in 2025.

NIKE revenue for the twelve months ending February 28, 2025 was $47.818B, a 7.3% decline year-over-year. NIKE annual revenue for 2024 was $51.362B, a 0.28% increase from 2023. NIKE annual revenue for 2023 was $51.217B, a 9.65% increase from 2022. NIKE annual revenue for 2022 was $46.71B, a 4.88% increase from 2021.

In 2024, revenue generated in North America accounted for 43 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 21.4 billion U.S. dollars.

Nike, one of the leading sportswear manufacturers in the world, is the key player within the footwear market in the United States. As of 2017, the Nike brand held a **** percent share of the U.S. footwear market. In comparison, adidas, one of Nike’s largest competitors, held less than **** percent of this market. In the Asia Pacific market this gap was much less pronounced, with Nike holding *** percent of the market compared to adidas’ *** percent share. Athletic footwear market Nike, adidas, and Puma are the leading companies in the sportswear industry worldwide. Nike generates more revenue from footwear than adidas and Puma combined, showing the company’s dominance in this sector. In the United States alone, the athletic footwear market generates billions of U.S. dollars each year. On average, a pair of athletic footwear retailed at around ** U.S. dollars in the United States in 2017. Nike is the brand of choice for American consumers when it comes to selecting sports shoes.

The online revenue of nike.com.br amounted to US$331.9m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The global training and gym shoes market is a dynamic and competitive landscape, experiencing robust growth driven by the increasing popularity of fitness activities and athletic lifestyles. The market's expansion is fueled by several key factors, including the rising health consciousness among consumers, the growing adoption of fitness regimes like CrossFit and HIIT training, and the increasing demand for specialized footwear designed to enhance performance and prevent injuries. Technological advancements in shoe materials, such as breathable fabrics and responsive cushioning systems, are further propelling market growth. Major players like Nike, Adidas, and Under Armour are constantly innovating to cater to the evolving needs of athletes and fitness enthusiasts, leading to a diverse product portfolio that ranges from basic training shoes to high-performance models with specialized features. The market segmentation includes various types of shoes based on features (cushioning, support, etc.), price points, and target consumer demographics (men, women, specific sports). While challenges exist, such as fluctuating raw material prices and potential economic downturns impacting consumer spending, the overall growth trajectory remains positive, driven by the long-term trends in health and wellness. Looking ahead to 2033, the market is projected to continue its expansion, albeit at a potentially moderated CAGR compared to previous years. This moderation could be attributed to market saturation in certain regions and segments, alongside increasing competition. Nevertheless, continuous innovation in technology and design, coupled with the expansion of fitness culture into new demographics and geographic locations, will sustain market growth. Furthermore, the integration of smart technology into footwear, such as activity tracking and personalized feedback, presents new opportunities for market expansion and innovation. The regional distribution of market share is expected to reflect existing trends, with established markets in North America and Europe maintaining significant presence, while emerging markets in Asia-Pacific and Latin America present significant growth potential. Strategic partnerships, brand collaborations, and targeted marketing campaigns will play a crucial role for companies vying for market share.

In fiscal 2024, footwear accounted for 68 percent of Nike's total revenues. That year, Nike had global footwear sales of about 33 billion U.S. dollars. Nike is one of the world's largest sports footwear and apparel manufacturers.

Nike stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

The global sneakers and clothing market is experiencing robust growth, driven by increasing disposable incomes, evolving fashion trends, and the rising popularity of athleisure. This market, estimated at $250 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated $400 billion by 2033. Key drivers include the increasing adoption of fitness and wellness lifestyles, the influence of social media and celebrity endorsements on consumer purchasing decisions, and the continuous innovation in materials and design resulting in more comfortable, sustainable, and technologically advanced products. The market segmentation is dominated by major players like Nike, Adidas, Puma, and Under Armour, each vying for market share through strategic partnerships, product diversification, and targeted marketing campaigns. However, the market also presents challenges, including the fluctuating costs of raw materials, increasing competition from emerging brands, and concerns regarding environmental sustainability in manufacturing processes. Growth is further fueled by regional variations. North America and Europe currently hold significant market share, but the Asia-Pacific region is poised for rapid expansion, driven by rising middle-class populations and increased consumer spending. The segmentation within the market itself reveals strong performance in the premium athletic wear segment and increasing interest in sustainable and ethically sourced apparel. The competitive landscape will likely see further consolidation as brands seek to capitalize on these trends, focusing on personalization, direct-to-consumer sales channels, and advanced technological integration within the products themselves. Continued innovation in design, materials (like recycled materials), and marketing strategies will be crucial for sustained success in this dynamic and highly competitive market.

The global sports shoes market, valued at $126.16 billion in 2025, is projected to experience robust growth, driven by several key factors. A rising global population increasingly engaged in fitness activities, coupled with expanding disposable incomes in developing economies, fuels strong demand for athletic footwear. The market is further propelled by technological advancements in shoe design and manufacturing, leading to enhanced performance, comfort, and durability. Growing popularity of various sports, fitness trends like running and yoga, and the increasing influence of athletic endorsements and social media marketing also contribute significantly to market expansion. Competition among major players like Nike, Adidas, and Under Armour stimulates innovation and drives down prices, making sports shoes more accessible to a wider consumer base. While potential supply chain disruptions and fluctuating raw material prices present challenges, the overall market outlook remains positive, projecting sustained growth through 2033. The projected Compound Annual Growth Rate (CAGR) of 8.6% indicates a substantial increase in market value over the forecast period (2025-2033). This growth will be distributed across various segments, including running shoes, basketball shoes, training shoes, and casual athletic footwear. Geographical variations in market size and growth rate will likely reflect differing levels of economic development, sporting culture, and consumer preferences. The dominance of established brands such as Nike and Adidas is expected to continue, though emerging brands and niche players are likely to carve out market share through targeted marketing and innovative product offerings. Sustainable and eco-friendly manufacturing processes are gaining traction, influencing consumer choices and prompting brands to adopt more environmentally conscious practices. The focus on personalized experiences and data-driven insights will further refine market segmentation and product development.

The global athletic footwear market, valued at $92.91 billion in 2025, is projected to experience robust growth, driven by several key factors. The rising popularity of fitness activities, including running, gym workouts, and team sports, fuels consistent demand for high-performance athletic shoes. Increased disposable incomes, particularly in developing economies within the Asia-Pacific region (APAC), further contribute to market expansion. The growing influence of social media and celebrity endorsements significantly impacts consumer preferences and purchasing decisions, driving sales within the market. Furthermore, technological advancements in shoe design and manufacturing, focusing on comfort, durability, and performance enhancements (like specialized cushioning and adaptive support systems), are key drivers. E-commerce platforms continue to play a vital role, offering wider selection and convenience, contributing to the shift towards online retail channels. However, fluctuating raw material prices and economic uncertainties represent potential restraints on market growth. The market is segmented by distribution channel (offline vs. online) and end-user (men, women, children), with each segment exhibiting unique growth trajectories based on consumer preferences and market penetration. The competitive landscape features established global brands like Nike, Adidas, and Under Armour, alongside smaller niche players, each employing diverse strategies to capture market share. This includes innovations in product design, strategic partnerships, and targeted marketing campaigns. Regional variations in growth are also apparent, with APAC and North America expected to dominate the market due to robust economic growth and high consumer spending on athletic wear. The projected Compound Annual Growth Rate (CAGR) of 4.36% from 2025 to 2033 suggests a steady and sustained expansion of the athletic footwear market. This growth is anticipated to be fueled by an increasing focus on health and wellness globally, sustained economic growth in key regions, and continuous innovation in shoe technology and design to cater to diverse customer needs and preferences. The competitive landscape will likely see mergers, acquisitions, and increased emphasis on brand building and product differentiation to gain market share. Market players will strategically invest in sustainable manufacturing practices and environmentally friendly materials to appeal to the growing environmentally conscious consumer base. The continued expansion of e-commerce and the rise of omnichannel retail strategies will also play an integral role in shaping future market dynamics. The presence of key players with strong brand recognition and extensive distribution networks will help to sustain market growth and profitability across this sector.

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The sports footwear market share is expected to increase by USD 8.36 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 1.95%.

This sports footwear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sports footwear market segmentations by product (athleisure sports footwear, running sports footwear, court game sports footwear, cleats sports footwear, and others), end-user (professional users and recreational users), and geography (APAC, Europe, North America, South America, and MEA). The sports footwear market report also offers information on several market vendors, including adidas AG, Amer Sports Corp., ASICS Corp., Columbia Sportswear Co., New Balance Athletics Inc., Nike Inc., PUMA SE, The Gap Inc., Under Armour Inc., and Wolverine World Wide Inc. among others.

What will the Sports Footwear Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Sports Footwear Market Size for the Forecast Period and Other Important Statistics

Sports Footwear Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increasing premiumization due to the introduction of more innovative sports footwear is notably driving the sports footwear market growth, although factors such as the volatile cost of raw materials may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sports footwear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sports Footwear Market Driver

The increasing premiumization due to introduction of more innovative sports footwear is notably driving sports footwear the market growth. Innovation plays a vital role in the sports footwear market because it helps to differentiate the products from one market competitor to the other. Advanced technical fabrications, innovative design, and product development position sports footwear as premium-priced products which enabled market competitors to introduce sport-specific footwear for basketball, football, rugby, trail running, golf, and other sports. Key market competitors such as Nike Inc., adidas AG, New Balance Athletics Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., and ASICS Corp. are known for their innovative product offerings. For instance, Nike offers a wide variety of sports footwear equipped with new technologies for specific sports. Therefore, such factors are expected to have a positive impact on the profit margins of market competitors, which, in turn, is expected to escalate market growth during the forecast period.

Key Sports Footwear Market Trend

Expansion of distribution networks is the key market trend driving the sports footwear market growth. Vendors adopt different strategies to expand their online and offline distribution networks, which can increase their customer base. For instance, they invest in opening new stores and remodeling the existing ones. The increasing number of offline stores and online channels will accelerate their revenue. Brick and mortar retailing remains the key channel for the sales of sports footwear. However, Internet retailing will see rapid growth during the forecast period. Quick delivery services and competitive selling prices are the major factors that support the growth of Internet retailing worldwide. The growing Internet penetration and the increasing trust of customers in online transactions, combined with fast shipping services and growing fragmentation of customer choices, are expected to significantly contribute to the growth of the global sports footwear market during the forecast period.

Key Sports Footwear Market Challenge

The major challenge impeding the sports footwear market growth is the volatile cost of raw materials. Volatile cost of raw materials In recent times, footwear manufacturers like Nike, Adidas, and PUMA are experiencing fluctuations in their profit margins. This is due to the fluctuating prices of raw materials and the increasing competition among market competitors. As the establishment costs are low, an influx of local players has been observed in recent times. The emergence of local players leads to price wars among competitors. This forces global sports footwear market competitors to reduce the prices of their products and, consequently, their profit margins. Thus, the continuous change in profit margins of the market competitors acts as a major challenge for the growth of the global sports footwear market. The lag between the cost fluctuations and the ability of the market competitors t

The global sporting goods market is a dynamic and expansive sector, projected to experience significant growth over the forecast period (2025-2033). While precise figures for market size and CAGR are unavailable, leveraging industry knowledge and common growth patterns in similar sectors suggests a considerable market value. Assuming a conservative estimate, let's posit a 2025 market size of $500 billion USD. Given the ongoing popularity of fitness and outdoor activities, coupled with continuous technological advancements in sports equipment and apparel, a compound annual growth rate (CAGR) of around 5-7% seems plausible. Key drivers include increasing health consciousness, rising disposable incomes in emerging markets, and the growing popularity of e-sports and fitness-related social media trends. The market is segmented by product type (apparel, footwear, equipment), sport (team sports, individual sports, outdoor recreation), and distribution channel (online, retail). Growth is further fueled by innovative product development, including sustainable and technologically advanced materials and designs, catering to the needs of both professional athletes and amateur enthusiasts. However, factors such as economic downturns, raw material price fluctuations, and supply chain disruptions can act as restraints to market growth. The competitive landscape is fiercely contested, with major players like Nike, Adidas, and Under Armour vying for market dominance. These established brands are characterized by strong brand recognition, extensive distribution networks, and consistent innovation. However, the market also features numerous smaller players, particularly in niche segments, providing opportunities for specialization and growth. Regional variations are expected, with North America and Europe likely retaining significant market share, while Asia-Pacific is anticipated to witness substantial growth, driven by expanding consumer bases and increasing participation in sporting activities. The continued emphasis on health and wellness, coupled with strategic brand positioning, technological advancement, and expansion into emerging markets, will be crucial for success in this competitive yet lucrative sector. Future market research will need to focus on the influence of sustainability initiatives and the impact of changing consumer preferences on purchasing decisions within the sporting goods sector.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

The global low-tops basketball shoes market is a dynamic and competitive landscape, projected to experience significant growth over the forecast period (2025-2033). While precise market size figures for 2025 are unavailable, a reasonable estimation can be derived using industry knowledge and provided data. Considering the presence of major players like Nike, Adidas, and Under Armour, and the growing popularity of basketball globally, the 2025 market size could be conservatively estimated at $5 billion. This figure is underpinned by increasing participation in both professional and amateur basketball leagues, fueled by rising global disposable incomes and a broader trend towards athletic lifestyle apparel. This growth is further driven by continuous innovation in shoe technology, focusing on enhanced comfort, performance, and style. Key trends include the rise of personalized customization options, eco-friendly materials, and collaborations with influential athletes and brands which further fuels consumer demand. However, market growth is not without its challenges. Factors such as economic downturns in certain regions, competition from other sports footwear, and fluctuating raw material costs act as potential restraints. Segmentation within the market is significant, with application (competition, amateur sports, daily wear) and price point (the example of $200 shoes suggests a diverse range) impacting market dynamics. Competition among leading brands is fierce, with each striving for market share through strategic product launches, marketing campaigns, and endorsements. Regional variations exist; North America and Asia-Pacific are anticipated to lead the market due to high basketball engagement and substantial consumer spending power. Europe and other regions show promising potential with increasing market penetration. Consistent product innovation, strategic marketing, and a focus on sustainable practices are critical for success in this evolving marketplace.

The North American footwear market, valued at $116.47 billion in 2025, exhibits a robust growth trajectory, projected to expand at a compound annual growth rate (CAGR) of 4.18% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the increasing popularity of athletic activities and fitness trends drives demand for athletic footwear, particularly running, cycling, and sports shoes. Secondly, the rising disposable incomes, especially among millennials and Gen Z, contribute to higher spending on premium and luxury footwear brands. Furthermore, the burgeoning e-commerce sector facilitates convenient online purchasing, boosting sales through online retail stores. The market is segmented by product type (athletic and non-athletic), category (mass and premium/luxury), end-user (men, women, and kids), and distribution channels. The United States commands the largest market share within North America, followed by Canada and Mexico. Major players like Nike, Adidas, Skechers, and Under Armour dominate the market, competing through innovation, brand building, and strategic partnerships. However, challenges remain, including fluctuations in raw material prices and increasing competition from emerging brands. The competitive landscape is characterized by a mix of established global giants and emerging niche players. While established brands leverage their strong brand recognition and extensive distribution networks, newer brands are gaining traction by focusing on sustainable practices, personalized experiences, and innovative designs. The market's future growth hinges on the sustained popularity of fitness activities, the continued expansion of e-commerce, and the successful adaptation of brands to changing consumer preferences. Specifically, the focus on sustainability, technological advancements in footwear design (e.g., smart shoes), and personalization are expected to shape market trends in the coming years. Regional variations in consumer preferences and purchasing power will also influence the growth dynamics within North America, with the US market expected to remain the key driver of overall growth. Recent developments include: April 2024: Adidas announced the launch of a new product line, which includes seven footwear styles, six pairs of sneakers, and one set of slides. Two Gazelles in all-white and all-black lead the charge, with the rest of the sneaker lineup consisting of one-offs of the Handball Pro, Moston Super, Wensley Low, and Whitworth., April 2024: Adidas Basketball announced that NBA All-Star Anthony Edwards would become a signature athlete and release the first signature shoe., April 2024: For spring 2024, Hoka launched a variety of road, trail, and hiking shoes. The footwear range includes CLIFTON 9, hiking shoes, fashion shoes, and competition shoes like ROCKET X2, exposing HOKA to new demographics.. Key drivers for this market are: Increased Participation In Recreational And Outdoor Activities, Aggressive Marketing Through Social Media And Celebrity Endorsement. Potential restraints include: Increased Participation In Recreational And Outdoor Activities, Aggressive Marketing Through Social Media And Celebrity Endorsement. Notable trends are: Increased Participation In Recreational And Outdoor Activities.

The global sports apparel market, valued at $247.17 million in 2025, is projected to experience robust growth, driven by several key factors. Increasing health consciousness and participation in fitness activities globally fuel demand for high-performance and stylish athletic wear. The rising disposable incomes in emerging economies, particularly in Asia-Pacific, further contribute to market expansion. Technological advancements in fabric technology, offering enhanced breathability, moisture-wicking, and durability, are also significant drivers. Furthermore, the growing popularity of athleisure, blurring the lines between athletic and casual wear, broadens the market's appeal to a wider consumer base. The market is witnessing a shift towards sustainable and ethically sourced materials, reflecting a growing consumer preference for environmentally friendly products. Key players like Adidas, Nike, and Under Armour are continuously innovating with new product designs and marketing strategies to maintain their market share. The competitive landscape is intense, with established brands facing increasing challenges from smaller, niche players focusing on specialized segments like yoga apparel or running gear. The market's Compound Annual Growth Rate (CAGR) of 6.72% from 2019 to 2024 indicates a consistent upward trajectory. While specific regional breakdowns are not provided, it's reasonable to assume that North America and Europe hold significant market shares due to their established sporting goods industries and high consumer spending. However, Asia-Pacific is expected to witness the fastest growth rate, fueled by increasing participation in sports and fitness activities in rapidly developing economies. Challenges for the market include fluctuating raw material costs and potential supply chain disruptions. However, the overall outlook remains positive, with sustained growth anticipated throughout the forecast period (2025-2033). Brands are likely to focus on personalization, data-driven insights, and omnichannel distribution strategies to maintain a competitive edge. Recent developments include: May 2024: Adidas launched the SS24 Paris collection for clay season in Germany. The collection includes a core 8-piece range of apparel to help raise awareness of Adidas’ annual Move For The Planet activation., May 2024: Under Armour collaborated with golf player Kris Kim, who used Under Armour’s latest golf apparel and UA Drive Pro footwear., April 2024: Adidas launched sports apparel for the Paris 2024 Olympic and Paralympic Games. To show its passion for the sport, Adidas featured it across apparel created for its 15 officially sponsored teams.. Key drivers for this market are: Increase in Sports Participation, Trend of Athleisure. Potential restraints include: Increase in Sports Participation, Trend of Athleisure. Notable trends are: Increased Sports Participation and Popularity of Athleisure.