Grocery sales through e-commerce channels are expected to increase, due to changing consumer behavior after the pandemic. By 2026, projections for the United States showed that e-grocery will account for **** percent of total grocery sales.

The India online grocery market is estimated to be valued at USD 3.7 billion in 2025 and is projected to reach USD 7.8 billion by 2035, registering a CAGR of 7.8% over the forecast period. The market is projected to add an absolute dollar opportunity of USD 4.1 billion during 2025 to 2035.

Metric	Value
Industry Size (2025E)	USD 3.7 billion
Industry Value (2035F)	USD 7.8 billion
CAGR (2025 to 2035)	7.8%

As of May 2025, the number of people ordering groceries through online platforms has reached around *****million in the UK, representing a *****percent growth from the previous year. The average spend per user is ******U.S. dollars. Further information can be accessed on Statista Market Insights.

The Online Grocery Delivery Market Report is Segmented by Delivery Model (Retail Delivery, Quick Commerce, Meal-Kit Delivery), Platform Type (Pure-Play E-Grocery Platforms, Multi-Category Marketplaces, and More), Product Category (Meat and Seafood, Breakfast and Dairy Products, and More), Delivery Type (Scheduled Deliveries, Instant/On-demand Deliveries), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Europe Online Grocery Delivery Market is segmented by product type ( Retail Delivery, Quick Commerce, Meal Kit Delivery) and by Country (United Kingdom, Germany, France, Spain, Rest of Europe). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

The market is projected to grow from USD 401.8 billion in 2025 to USD 3950.7 billion by 2035, reflecting a CAGR of 25.1% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 401.8 billion
Industry Value (2035F)	USD 3950.7 billion
CAGR (2025 to 2035)	25.1%

Global Online Grocery Market - Country-Wise Per Capita Spending

Country	United States
Population (Millions)	345.4
Estimated Per Capita Spending (USD)	820.40

Country	China
Population (Millions)	1,419.3
Estimated Per Capita Spending (USD)	670.20

Country	United Kingdom
Population (Millions)	68.3
Estimated Per Capita Spending (USD)	750.30

Country	Germany
Population (Millions)	84.1
Estimated Per Capita Spending (USD)	580.60

Country	India
Population (Millions)	1,440.0
Estimated Per Capita Spending (USD)	215.80

Online Grocery Market - Global Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	8.2%

Country	CAGR (2025 to 2035)
United Kingdom	7.9%

Country	CAGR (2025 to 2035)
Germany	8.0%

Country	CAGR (2025 to 2035)
India	8.6%

Country	CAGR (2025 to 2035)
China	8.9%

Competition Outlook: Online Grocery Market

Company Name	Estimated Market Share (%), 2024
Amazon Fresh	20-25%
Walmart Grocery	15-20%
Instacart	12-16%
Tesco Online	8-12%
Other Companies (combined)	30-40%

Discover the booming online grocery market! Explore key trends, growth projections (15% CAGR estimated), major players (Amazon, Alibaba, Instacart), and regional market share insights for 2025-2033. Learn about the impact of Q-commerce and challenges facing this rapidly evolving industry.

The Online Grocery Market size was valued at USD 57.81 billion in 2023 and is projected to reach USD 304.68 billion by 2032, exhibiting a CAGR of 26.8 % during the forecasts period. Recent developments include: In March 2022, Instacart launched "The Instacart Platform," a suite of enterprise-grade technologies designed to revolutionize the grocery industry. With this innovative offering, Instacart aims to empower retailers and enhance the consumer experience, catering to various shopping preferences. , In November 2021, Amazon merged its grocery stores, Fresh and Pantry, into a single unified store, Amazon Fresh. This integrated store is now accessible to customers in over 300 cities across India. By consolidating these services, Amazon aims to provide an all-in-one online destination, offering unbeatable savings, diverse products, and fast, convenient delivery options. , In January 2019, Walmart collaborated with four delivery companies to expand its Online Grocery Delivery service. Point Pickup, Skipcart, AxleHire, and Roadie were added to Walmart's team to enhance online grocery deliveries in metropolitan areas across four states. Furthermore, this strategic move was accompanied by expansion plans to serve even more customers in various locations.t .

Snapshot img

India Online Grocery Market Size 2025-2029

The online grocery market in India size is forecast to increase by USD 11.02 billion at a CAGR of 21% between 2024 and 2029.

The online grocery market is witnessing significant growth due to the increasing popularity of e-commerce platforms and the convenience they offer. The trend toward functional foods and beverages, such as antioxidant-rich fruits and vegetables, coffee, tea, and spices, is driving demand in this market. However, challenges remain, including the need for efficient logistics and last-mile delivery solutions, advanced payment gateways, and effective packaging to maintain the freshness of perishable items like bread, cheese, and pet care products. E-commerce technology continues to evolve, with LED lights and smartphone apps enhancing the shopping experience. Dried fruits and nuts, personal care items, and a variety of other groceries are also readily available online. As consumers increasingly turn to digital payment methods for convenience and security, the online grocery market is poised for continued growth.

What will be the Size of the market During the Forecast Period?

Request Free Sample

The online grocery market has experienced significant growth in recent years, fueled by urbanization, increasing internet penetration, and the widespread adoption of smartphones. This digital transformation has led to the emergence of various business models, including service portals, food-delivery platforms, and e-commerce portals, catering to consumers' convenience and time-saving benefits. Small-scale grocers have also joined the fray, leveraging virtual supermarkets and logistics solutions to compete with larger players. E-commerce platforms have become integral to this sector, offering payment gateways, last-mile delivery solutions, and promotional strategies such as subscription models and membership programs. Delivery options have evolved, with scheduled deliveries and real-time food preparation becoming increasingly popular. Overall, the online grocery market is poised for continued expansion, driven by the convenience and efficiency offered by digital platforms.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food products
  Non-food products


Type

  Online
  Cash on delivery


Platform

  Website
  Mobile


Geography

  India

By Product Insights

The food products segment is estimated to witness significant growth during the forecast period.

Online grocery sales have experienced significant growth due to urbanization and the increasing use of digital platforms for shopping. Consumers value the convenience and time-saving benefits of online grocery marketplaces, which offer a wide range of products from food grains and dairy products to fruits, vegetables, and specialty items. E-commerce portals and food-delivery platforms have disrupted traditional brick-and-mortar stores by providing customized and personalized shopping experiences. Quick commerce business models, such as those employed by companies like Instacart and Shipt, offer scheduled deliveries and subscription models, further enhancing the convenience factor. Small-scale grocers and local producers have also joined the online grocery market, expanding product offerings.

Swift delivery processes, integrated return policies, and easy digital payment methods, including cash on delivery and digital payments, add to the appeal of online grocery shopping. The internet and smartphones have made virtual supermarkets accessible to urban consumers, enabling price comparison and product selection from the comfort of their homes. E-commerce technology, including mobile applications, logistics, and payment gateways, streamline the shopping experience. Trust and security are ensured through promotional strategies and membership programs. Overall, the online grocery market offers a convenient and efficient solution for consumers seeking high-quality food products.

Get a glance at the market report of share of various segments Request Free Sample

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

Amazon.com Inc. - The company provides a selection of fresh produce, including fruits and vegetables, dairy products such as cheese, dry fruits, lentils, and home care items for purchase via its platform.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

The share of food retail sales made online in predominantly food stores in Great Britain saw its biggest growth in January 2021, when the coronavirus (COVID-19) containment measures were tightened in the United Kingdom. Since then, the proportion of online food retail slowly decreased and then remained stable at around nine percent in March 2025.

Discover the booming online grocery market! Explore key trends, growth projections (CAGR), and leading players shaping this multi-billion dollar industry. Learn about regional market share and future opportunities in online grocery delivery and e-commerce.

The online grocery market, valued at $1004.92 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 21.48% from 2025 to 2033. This surge is driven by several key factors. The increasing adoption of e-commerce, coupled with the convenience and time-saving benefits of online grocery shopping, is a primary catalyst. Consumers, particularly millennials and Gen Z, are increasingly comfortable with online transactions and appreciate the ability to browse and purchase groceries from the convenience of their homes or mobile devices. Furthermore, advancements in technology, such as improved delivery infrastructure, user-friendly mobile applications, and personalized shopping experiences, are enhancing the overall customer experience and fueling market expansion. The rise of subscription services and meal kit deliveries further contributes to this growth, offering consumers added convenience and curated selections. While challenges such as concerns about food freshness, delivery costs, and the digital divide exist, the overall trend points towards sustained and significant growth in this sector. Competition within the online grocery market is fierce, with major players like Amazon, Walmart, and Tesco vying for market share alongside regional and specialized retailers. Successful strategies often involve a focus on superior delivery speed and reliability, competitive pricing, a wide product selection, personalized recommendations, and robust customer service. The market is segmented by product type (food and non-food), with both categories exhibiting strong growth potential. Geographic distribution shows considerable variation, with North America and Europe currently leading the market, but significant growth opportunities exist in rapidly developing economies across Asia and the Middle East & Africa, particularly driven by rising internet penetration and disposable incomes. Companies are investing heavily in technological innovation, strategic partnerships, and expansion into new markets to solidify their competitive positions and capitalize on the expanding online grocery landscape.

Discover the explosive growth of the online food & grocery retail market. Explore a detailed analysis revealing a $750 billion market size in 2025, a 15% CAGR, key drivers, trends, and regional insights. Learn about top players like Walmart, Amazon, and Kroger.

Discover the booming online grocery market! Explore key trends, drivers, and challenges shaping this rapidly expanding sector, featuring insights on major players like Amazon and Walmart. Learn about regional growth projections and future opportunities in this comprehensive market analysis (2019-2033).

Snapshot img

Online Grocery Market Size 2025-2029

The online grocery market size is valued to increase by USD 1535.6 billion, at a CAGR of 18.5% from 2024 to 2029. Increased popularity and adoption of e-commerce platform will drive the online grocery market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 66% growth during the forecast period.
By Product - Food products segment was valued at USD 309.70 billion in 2023
By Type - One time customers segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 503.29 billion
Market Future Opportunities: USD 1535.60 billion
CAGR from 2024 to 2029 : 18.5%

Market Summary

The market has witnessed significant expansion in recent years, fueled by the increasing convenience and accessibility it offers consumers. Global online grocery sales are projected to reach USD 250 billion by 2025, underscoring the market's immense potential. Functional food and beverages, a segment experiencing notable growth in the broader FMCG industry, have found a strong presence in the online grocery space. Consumers' evolving preferences and the convenience of having groceries delivered to their doorsteps have led to a shift in shopping behavior. End-users now demand seamless online experiences, with features such as personalized recommendations, real-time inventory tracking, and contactless delivery gaining popularity.
However, challenges persist, including ensuring product freshness and maintaining the cold chain during transportation. The market's future direction lies in continuous innovation and the integration of advanced technologies like AI, machine learning, and IoT. These technologies can enhance the shopping experience, improve supply chain efficiency, and address concerns around product quality and delivery. As the market matures, it will be essential for players to differentiate themselves through unique offerings and exceptional customer service.

What will be the Size of the Online Grocery Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Online Grocery Market Segmented ?

The online grocery industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food products
  Non-food products


Type

  One time customers
  Subscribers


Delivery Mode

  Home delivery
  Click and collect


Product Type

  Fresh produce
  Breakfast and dairy
  Snacks and beverages
  Staples and cooking essentials
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Russia
    UK


  APAC

    China
    India
    Indonesia
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The food products segment is estimated to witness significant growth during the forecast period.

In the ever-evolving retail landscape, the market continues to gain momentum, with food products accounting for a significant portion of revenue. Consumers increasingly prefer this channel for its convenience, ease of access, and personalized offerings. Key factors driving this trend include customizable options, swift delivery, integrated return policies, and a wide range of products and brands. Major players like Nestle, Danone, PepsiCo, Mars, Coca-Cola, Kraft-Heinz, Abbott, and Mondelez have capitalized on this trend, offering their products directly through their websites and third-party retailers. Advanced technologies such as pricing optimization algorithms, loyalty program integration, and user interface design enhance the shopping experience.

Request Free Sample

The Food products segment was valued at USD 309.70 billion in 2019 and showed a gradual increase during the forecast period.

Cold chain logistics ensure the safe handling of perishable goods, while sales conversion optimization and product assortment planning cater to consumer behavior. Mobile app development, last-mile delivery, and customer relationship management tools further streamline the process. Data analytics dashboards, automated order fulfillment, and real-time tracking systems facilitate efficient operations, while fraud detection systems and inventory management software maintain security and accuracy. The market's continued growth is further evidenced by the increasing popularity of personalized recommendations, customer retention strategies, and e-commerce platforms. With the integration of marketing automation tools, customer service chatbots, and online payment gateways, the future of grocery shopping promises a seamless, convenient, and personalized experience.

Online grocery sales in the US are projected to reach USD 102.1 billion by 2025, under

The Indonesia Online Grocery Market size is estimated to grow at a CAGR of around 24.7% during the forecast period 2024–30. The increasing popularity of technology-based solutions is a key trend shaping the growth of the Indonesia Online Grocery Market.

Discover the booming grocery e-commerce market! Our in-depth analysis reveals a 15% CAGR, key players (Amazon Fresh, Walmart, Instacart), and future trends shaping online grocery shopping. Explore market size, regional breakdowns, and growth projections to 2033.

Based on survey results, the market size of online grocery shopping in the Netherlands increased during the coronavirus pandemic in early 2020. In *********, the revenue of Dutch online supermarkets was estimated to be roughly *** billion euros. There were no exact numbers on how many consumers in the Netherlands bought their food or groceries online. In 2019, ** percent of Dutch households said they ordered groceries online at least once. This is the highest percentage within the European Union. The share of total supermarket revenue that is generated online also increased between 2015 and 2020.

The size of the Europe Online Grocery Delivery market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 17.20% during the forecast period. Recent developments include: January 2023: Sainsbury's, the UK's largest supermarket chain, has partnered with online meal ordering and delivery service Eat Takeaway to provide speedier home delivery for groceries across the country. Customers can order things from Sainsbury's for delivery in under 30 minutes using the Just Eat app. The cooperation will begin with more than 175 stores by the end of February, with a nationwide rollout planned for 2023., February 2022: Rohlik Group, a Czech online grocery delivery company, has extended its German business, Knusper.de, by opening in Germany's Rhine-Main Metropolitan Region. Customers in and around Frankfurt, Mainz, Wiesbaden, and Darmstadt have begun to place orders with the company. Customers in these places can buy more than 9,000 different items. About 30% of these items come from local butchers, bakeries, and wineries.. Key drivers for this market are: Shift in Shopping Mode Preferences of the people, Increasing Urbanization; Attractive Offers and Payment Flexibility to Boost the Demand of the Market. Potential restraints include: High-priced products and additional delivery charges, Inconsistency in product quality. Notable trends are: Attractive Offers and Payment Flexibility to Boost the Demand of the Market.

Explore the booming Indonesia online grocery market. Get key insights, top players like Shopee & Tokopedia, and future trends. Perfect for investors & businesses.