Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on May 19, 2024 responsible for almost one half of all sales. This translated into sales of around 7.76 billion U.S. dollars for the energy drink brand. Monster Energy followed in second place, with 28 percent market share. Celsius, Rockstar, and C4 also featured in the top five energy drinks of 2024. Red Bull’s success story Red Bull is the primary energy drink brand sold by Red Bull GmbH, an Austrian beverage company which was created in 1987. Red Bull’s brand value reached over 22 billion U.S. dollars in 2024. Part of the appeal of the beverage may be in part to its advertising. It has created extreme sports events such as the Red Bull Air Race and the Red Bull Cliff Diving World Series, and owns multiple sports teams in racing and soccer. Clever television advertising also helped Red Bull become a household name. What are the effects of energy drinks? Energy drinks are part of the non-alcoholic beverage industry and can be manufactured with or without carbonation. They contain different stimulant compounds which provide mental and physical stimulation, making the consumer feel more awake. Caffeine is the most common stimulant used within energy drinks, other ingredients can include sugar, sweeteners, herbal extracts, and various vitamins. Such products can be harmful if consumed in excess.

In 2022, Red Bull held a carbonated soft drink (CSD) market share of almost one percent in the United States. The company’s share has grown significantly in the past 14 years. The Red Bull GmbH is an Austrian beverage company, mostly known for the energy drink Red Bull. The company is headquartered in Fuschl am See, Austria.

The leading energy drink brand

In 2021, Red Bull was the leading brand of energy drink in the United States, based on generated sales of close to seven billion U.S. dollars. Monster Energy, one of Red Bull’s main competitors, ranked second that year, with just around five billion U.S. dollars’ worth of sales.

Energy drinks in the U.S.

In 2021, total energy drink sales reached over 13 billion U.S. dollars in the United States. This type of beverage has become considerably more popular when compared to previous years, however it remains low on the list of favorites among Americans - energy drinks accounted for 1.5 percent of the beverages consumed by U.S. consumers in 2022. Other beverages, such as bottled water and CSD, were more popular: each of these two segments accounted for a consumption share of approximately 20 percent that year.

The India Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles) and by Distribution Channel (Off-trade, On-trade). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The popular energy drink Red Bull sold 12.1 billion cans in 2023 worldwide, up from just over four billion cans in 2011.

Red Bull in the U.S.

Red Bull is one of the most popular energy drinks in the United States, controlling about 39.5 percent of the market. In 2022, Red Bull energy drinks generated sales of over 1.6 billion U.S. dollars.

Energy Drink Consumption

Energy drinks are great for boosting energy and keeping awake. Many contain large amounts of caffeine as well Taurine and B-vitamins. A survey of American consumers found that among those who consume energy drinks, about half drink them several times a week, and a quarter drink them on a daily or almost daily basis. Perhaps to stave off post-lunch drowsiness, the most popular time to drink energy drinks is between 2:00 and 4:00 in the afternoon.

The Asia-Pacific Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Energy Drinks Market Size 2025-2029

The energy drinks market size is forecast to increase by USD 51.3 billion at a CAGR of 8.7% between 2024 and 2029.

The functional drinks market encompasses various beverage categories, including energy drinks, soft drinks, and dietary supplements. Among these, energy drinks have gained significant popularity in recent years due to their ability to provide an energy boost for consumers with hectic lifestyles. The market is witnessing an increase in demand for low-calorie energy drinks as consumers prioritize health and wellness. However, the market faces stiff competition from low-cost substitutes, such as alcoholic beverages and soft drinks. Convenience stores remain a significant distribution channel for energy drinks due to their wide reach and ability to cater to consumers on-the-go.

The market is also witnessing technological advancements, such as the use of carbon dioxide for packaging and LED lighting for retail displays, to enhance the consumer experience. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences for convenience, energy, and health benefits.

What will be the Size of the Energy Drinks Market During the Forecast Period?

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The energy drink market encompasses a diverse range of non-alcoholic beverages, including traditional energy drinks, immunity-boosting beverages, and vitamins and minerals infused varieties. This dynamic sector has witnessed significant growth, driven by rising incomes, increased consumer awareness, and the growing demand for beverages that cater to active lifestyles. The market size is substantial, with various segments, such as the adult segment and the major energy drink segment, contributing to its growth. Carbonated soft drinks, fruit and vegetable beverages, bottled water, and sports drinks represent some of the key competing categories.

However, energy drinks continue to gain traction due to their ability to provide an energy boost, particularly among consumers seeking to combat sleep deprivation and the depressive effects of daily life. The non-alcoholic beverage industry is expected to maintain its momentum, with innovation and product differentiation playing crucial roles in market development.

How is this Energy Drinks Industry segmented and which is the largest segment?

The energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.ProductSparkling energy drinksStill energy drinksDistribution ChannelOfflineOnlineProduct TypeNatural/organicConventionalGeographyAPACAustraliaChinaIndiaJapanSouth KoreaNorth AmericaUSCanadaEuropeFranceGermanyUKSouth AmericaMiddle East and Africa

By Product Insights

The Sparkling energy drinks segment is estimated to witness significant growth during the forecast period.

Sparkling energy drinks, a segment of the market, are carbonated beverages characterized by the presence of dissolved carbon dioxide, often using carbonated water or soda as the base. These beverages have gained popularity among adults and young consumers due to their instant energy-boosting properties. Major beverage companies are continually innovating and expanding their product lines to cater to this market. For example, in 2024, Breville introduced InFizz Fusion, a carbonation system capable of infusing carbonation into various beverages, including juices, wine, coffee, and tea. Such advancements are expected to broaden the consumer base and fuel the growth of the sparkling energy drink segment during the forecast period. Consumer preferences for functional beverages, health consciousness, and convenience are key drivers for the market's expansion. Additionally, the increasing disposable incomes and health wellness trends are contributing factors. However, health risks associated with high caffeine content, sugar, and artificial ingredients may pose challenges for market growth. The market competition is intense, with major players like Red Bull, Monster Energy, and various other brands offering a range of flavors, low-calorie options, and premium brands to cater to diverse consumer preferences.

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The Sparkling energy drinks segment accounted for USD 65.30 in 2019 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is expe

The Europe Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Drinks: The most popular energy drink format, accounting for a significant market share.Shorts: Smaller-sized energy drinks, often marketed towards specific target audiences.Mixers: Energy drinks designed to be mixed with alcohol or other beverages. Recent developments include: Red Bull introduced its Summer Edition line in the UK in March 2023, featuring a refreshing Juneberry flavor. Concurrently, the company strategically partnered with Keurig Dr Pepper in October 2022 to expand its distribution network into Mexico. These initiatives underscore Red Bull's commitment to introducing innovative flavors and reaching new markets., Monster Beverage, distributed by Coca-Cola Europacific Partners in certain regions, unveiled two additional flavors in September 2022 to diversify its consumer base. This move exemplifies Monster's strategy of catering to a broader range of tastes and preferences, thereby enhancing its market appeal., PepsiCo's acquisition of Rockstar in 2020 solidified its position in the energy drink market. Furthermore, PepsiCo has demonstrated its commitment to innovation with products like Soulboost, a sparkling water infused with functional ingredients. This reflects the growing consumer demand for healthier alternatives in the energy drink category, aligning with PepsiCo's forward-looking approach to product development., Major energy drink brands are experimenting with new flavors to attract fresh consumers. Red Bull has introduced The Coconut Edition, Rockstar has launched Recovery in Marshmallow, and Coca-Cola Energy has proven that cola flavor can work for energy drinks too. However, Bang has taken the lead with its creative range of flavors, which include Birthday Cake Bash, Key Lime Pie, Champagne, Frosé Rosé and many more. Brands are responding to the demand for healthier options by releasing sugar-free and calorie-free energy drinks. This trend benefits athletes and people watching their weight. Additionally, sugar-free options can be useful for gamers looking to avoid a sugar crash. Red Bull, Monster, and Rockstar have all introduced sugar-free and calorie-free versions, signalling an exciting new direction for the energy drink industry., Monster has introduced its Java Monster line of ready-to-drink hybrid beverages, which are targeted toward coffee enthusiasts. These drinks contain coffee, milk, and cream, as well as typical energy drink ingredients. Flavors like Kona Blend, Mocha, French Vanilla, and Farmer's Oats are available. Starbucks Doubleshot Energy Coffee is a rival product in this category. Sports nutrition is another growing segment for energy drink brands, with more companies incorporating performance and recovery ingredients such as protein and amino acids. Monster's Muscle Monster Energy Shake has twenty-seven grams of protein from milk protein concentrate, while Monster Hydro Super Sport is fortified with BCAAs, calcium, magnesium, as well as extra caffeine. Bang energy drinks also contain BCAAs, EAAs, and creatine. Powerade's Ultra is an example of a product that blends sports nutrition and energy drinks infused with creatine, BCAAs, B vitamins, and additional electrolytes. It looks like a sports drink, but the addition of creatine and BCAAs elevates it to a higher standard for sports performance.. Notable trends are: Rising inclination towards gluten-free and clean label products to propel the market growth.

In 2018, Red Bull’s sales in Turkey grew by 23 percent, compared to the previous year, making Turkey the company’s fastest growing market. A considerable amount of sales growth was also recorded in Russia and Canada that year.

Energy drinks worldwide

The sales value of energy drinks worldwide amounted to just over 50 billion U.S. dollars in 2019, a number that is projected to reach almost 90 billion by 2026. There are many kinds of liquid refreshment beverages (or LRB) however, and energy drinks only make up a small fraction of the market. Energy drinks accounted for about a one percent share of LRB volume sales in 2019. Bottled water made up almost half of all volume sales, while carbonated soft drinks stood in second place, accounting for just under a quarter of the market.

Dollar sales in c-stores in the US

In terms of dollar sales shares of packaged beverages in U.S. convenience stores, the energy drink was the leading category. In 2019, energy drinks accounted for almost a third of all American c-store packaged beverage sales. Bottled water’s share amounted to approximately ten percent.

The Sugar Free Energy Drinks Market is segmented by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

In 2020, Red Bull was the best selling energy drink brand in stores in China, accounting for around 52 percent of all energy drinks sales. Local energy drink brand Eastroc Super Drink came in second with 15.4 percent market share that year.

The Report Covers UK Energy Drink Market Share & Manufacturers and it is Segmented by Packaging Type (Can and PET Bottle), by Product Type (Drinks, Shots, and Mixers), and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and forecasts for energy drinks in value (USD million) for all the above segments.

The size of the US Energy Drink Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.72% during the forecast period. The energy drink market refers to the global industry focused on the production, distribution, and sale of beverages formulated to boost energy, mental alertness, and physical performance. These drinks typically contain caffeine, sugar, vitamins, amino acids (such as taurine), and herbal extracts like guarana or ginseng. They are marketed primarily to young adults, athletes, students, and individuals with busy lifestyles seeking a quick energy boost. Over the years, the energy drink market has grown significantly, driven by increasing consumer demand for functional beverages that provide an energy surge, help combat fatigue, and enhance concentration. Energy drinks come in various formats, including ready-to-drink cans, bottles, and energy shots, with a wide range of flavors catering to diverse tastes. Major players in the market include Red Bull, Monster Beverage Corporation, Rockstar, and PepsiCo, among others. These companies have invested heavily in marketing campaigns, often associating their products with extreme sports, fitness, and youth culture, which has fueled their global popularity. Recent developments include: July 2023: Monster Beverage Corporation announced that its subsidiary, Blast Asset Acquisition LLC, completed its acquisition of substantially all of the assets of Vital Pharmaceuticals, Inc. and certain of its affiliates (collectively, “Bang Energy”) for approximately USD 362 million. The acquired assets include Bang Energy beverages and a beverage production facility in Phoenix, Arizona.July 2023: WWE and Nutrabolt, owner of the C4 brand, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.July 2023: The Los Angeles-based company Zevia LLC is considering getting a new distribution partner to expand its base business from selling multi-packs in grocery stores to selling single-serve cold beverages in c-stores.. Key drivers for this market are: Rising Consumer Awareness about Health and Fitness, Increasing the Use of Casein and Caseinate in Food and Beverage Industry. Potential restraints include: High Competition From Alternative Protein Sources. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

Japan Energy Drink Market size was valued at USD 3477.31 Billion in 2023 and is projected to reach USD 4326.87 Billion by 2031, growing at a CAGR of XX% during the forecast period 2024-2031.

Japan Energy Drink Market: Definition/ Overview

Japanese energy drinks are distinct from their global equivalents, occupying a unique place within the beverage market. Unlike the aggressive, high-caffeine options that dominate Western markets, Japanese energy drinks frequently adopt a more subtle approach. While they still pack a punch, laws limit caffeine content to approximately 50mg per 100ml, which is less than other sodas. This emphasis on moderate stimulation distinguishes them as a functional beverage rather than merely a powerful pick-me-up.

Japanese energy drinks are frequently classed as “quasi-drugs” by regulators. This implies they go through a more rigorous screening process than conventional beverages. While not real drugs, this classification indicates a focus on potential health benefits in addition to the energy increase. This emphasis on a holistic approach to health, incorporating both functional additives and some regulatory control, defines the distinct nature of Japanese energy drinks.

The report covers Japanese Energy Drink Market Brands and it is Segmented by Type (Alcoholic and Non-alcoholic), Packaging (Bottles and Cans), and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

As per Cognitive Market Research's latest published report, the Global Energy Drink market size will be $94.60 Billion by 2028. Energy Drink Industry's Compound Annual Growth Rate will be 7.07% from 2023 to 2030.

The North America Energy Drink market size will be USD 30.59 Billion in 2028. What are the key driving factors for the Energy Drink market?

The growing trend of healthy and nutritious food eating habits among consumer

The healthy food development has become a relentless pattern, due in enormous part to a more prominent social attention to sustenance. The move towards more advantageous foods has been driven by shopper request, and when all is said in done the business has rushed to react, with numerous brands reformulating or re promoting their merchandise. Fruits and berries are among the world's most mainstream health foods. This sweet, nutritious nourishment are exceptionally simple to consolidate into your eating routine since they expect practically zero planning.

People between age group 25 to 34 appeared to be the most health conscious according to the study. 51 percent said they were always looking for healthy food while shopping, which is a step up from older cohorts as well as younger people of the Generation Z (18-24 years old).

Good nutrition is an important part of leading a healthy lifestyle. Combined with physical activity, your diet can help you to reach and maintain a healthy weight, reduce your risk of chronic diseases (like heart disease and cancer), and promote your overall health. As purchasers around the globe are putting more accentuation on what they are expending so as to keep up their wellbeing, guardians are hoping to join these sound propensities in their kids' weight control plans and ways of life too. 67% of worldwide parents need to improve their youngster's dietary patterns. Guardians in rising or creating markets are putting a ton of significance on improving kids' dietary patterns.

Thus, the increasing awareness among consumers for their health well-being, healthy eating preference and growing popularity of healthy drinks drives the growth of market.

Innovations in Products and Various Marketing Strategies Fuels the Market Growth

Restraints for Energy Drink Market

Higher Content of Caffeine in Energy Drink Inhibits the Growth of Market.(Access Detailed Analysis in the Full Report Version)

Opportunities for Energy Drink Market

Rise in disposable income and change in lifestyle along with spending habits.(Access Detailed Analysis in the Full Report Version)

What is Energy Drink?

Energy drink are the products which are widely promoted as the product that increase energy and enhance mental alertness and physical performance. The effect of energy drink on behaviour confirm that they are capable to increase the alertness and attention and also help to reduce sleepiness which can improve simulated driving and night works. The energy drink is most common in teens and young adults. Energy drink was first introduced in Europe and Asia in 1960. These are different from that of soft drinks. These drinks contain high level of caffeine which may show serious health effect particularly in children, teenagers, and young adults.

These drinks contain five time more caffeine than soft drinks. These energy drink can be carbonated and contains other ingredients such as sugar, vitamins B, amino acid derivatives, and herbal extracts. There are two kinds of energy drink products. first is sold in container which is of same in size as of soft drink and other is called energy shots which is concentrated liquid and are sold in the small containers holding. The high level of caffeine in the energy drink makes it a non-fit drink as it shows the serious effect in children, teenagers, and young adults.

The software drink is most common among the college students and corporates, as a substitute to the coffee which help them to remain alert during work. Energy drinks are also gaining popularity, as the mixers for popular alcoholic drinks. The company are continuously focusing on providing new flavor and categories to improve the consumption. The North America dominated the global energy drink market as these energy drinks are integral part of social gatherings, parties, and celebrations in the United States.

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Latin America Energy Drinks Market Size 2024-2028

The Latin America energy drinks market size is projected to increase by USD 6.08 billion at a CAGR of 13.54% between 2023 and 2028.

In the dynamic landscape of the market, several key drivers, trends, and challenges shape the industry's growth trajectory. Strengthening distribution networks and strategic collaborations are pivotal growth factors, enabling market expansion and ensuring product availability in diverse regions. A rising consumer preference for natural ingredients and aloe vera-based drinks is another significant trend, with energy drink manufacturers increasingly focusing on formulations that cater to health-conscious consumers.
However, the negative health effects associated with the consumption of energy drinks pose a substantial challenge, necessitating regulatory oversight and industry self-regulation to mitigate potential risks. Overall, the market for energy drinks is characterized by growth, driven by evolving consumer preferences and strategic business initiatives.

What will be the Size of the Latin America Energy Drinks Market During the Forecast Period?

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How is the Latin America Energy Drinks Market Segmented?

The Latin American energy drinks market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Product Outlook 

  Sparkling energy drinks
  Still energy drinks


Type Outlook 

  Standard energy drinks
  Energy shots

By Product

The market share growth by the sparkling energy drinks segment will be significant during the forecast period. The category of energy drinks prepared from sparkling mineral water obtained from mineral springs, whose effervescence is due to the presence of natural gases, are mainly referred to as sparkling energy drinks. 

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The sparkling energy drinks segment was valued at USD 4.67 billion in 2018. The method of preparation of sparkling energy drinks involves the addition of carbon dioxide artificially in the product to produce extra fizz and bubbles as well as it can also be manufactured from seltzer water, which is an artificially created version of sparkling mineral water. As sparkling water contains health-promoting minerals and carbon dioxide, it is widely preferred by consumers in Latin America.
Factors such as rising product innovation in the sparkling energy drinks segment in Latin America with the availability of a wide variety of flavors and increasing consumer expenditure and strengthening distribution networks in countries such as Brazil, Mexico, Chile, Ecuador, and Peru are expected to drive the growth of this segment which in turn will drive the growth of the energy drinks market in Latin America during the forecast period.

What are the Latin America Energy Drinks Market Dynamics Shaping Growth?

Physical performance and mental alertness are crucial aspects of consumer lifestyle, often enhanced by beverages like organic tea, energy drinks, and ready-to-drink coffee. These drinks contain ingredients like taurine, inositol, and glucuronolactone, alongside B-group vitamins, sucrose, and glucose, aimed at boosting energy levels and focus. In the realm of sports hydration, Gatorade and Tropicana provide alternatives to energy drinks, emphasizing electrolyte replenishment and natural juices.
Consumers seeking quick boosts in physical performance and mental alertness often turn to products renowned for their efficiency in providing sustained energy without the crash associated with sugary drinks. As beverage trends evolve, the integration of these ingredients and brands continues to shape the landscape of functional beverages worldwide.

Key Market Driver

Strengthening distribution networks and collaborations is driving Latin America energy drinks market growth. Many major and regional companies have either entered into distribution deals with regional distributors or set up their own distribution centers with an aim to tap into the considerable market potential of energy drinks in Latin America. Additionally, companies are emphasizing collaborating with each other to market their products with greater efficiency.
Moreover, one of the key reasons for the growth of the energy drinks market in Latin America is the rapid infrastructure development in the region has given traction to the growth of organized retailers, such as cash-and-carry retailers, discount stores, supermarkets, hypermarkets, and convenience stores which has proven to be effective distribution channels for companies operating in the energy drinks market in the region but also provided

The GCC Energy Drinks Market is expected to grow at a CAGR of 2.17% from 2024 to 2030, driven by rising consumer demand and expanding product offerings in the region.

This statistic depicts the market share of the leading energy drink companies in the United States in 2014, based on generated retail sales. In that year, Red Bull North America topped the list with a market share amounting to 41 percent.

The market for energy drinks is an ever-evolving one. While initially, it targeted at the athletic community only, energy drinks now find their place in the lives of daily office-going consumers as well. This has pushed the valuation to a staggering US$ 38,300 million in 2024. By 2034, it is slated to surpass US$ 64,876 million at a 5.40% CAGR.

Attributes	Details
Market Value for 2024	US$ 38,300 million
Forecast Market Value for 2034	US$ 64,876 million
Value-based CAGR from 2024 to 2034	5.40%

Category-wise Insights

Attributes	Details
Top Product Type	Caffeinated
Market Share (2024)	76.50%

Attributes	Details
Top Format	RTD
Market Share (2024)	66.40%

Country-wise Insights

Countries	CAGR (2024 to 2034)
India	7.60%
China	7.00%
Japan	6.10%
Germany	5.60%
The United States	5.00%