Samsung has been a consistent front-row competitor in the global smartphone market. In the fourth quarter of 2024, Samsung held a global smartphone market share of 15.6 percent. Samsung’s smartphone market shareThe smartphone market has fluctuated considerably since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, but the company’s market presence dropped to around three percent in 2013. Apple and Samsung have remained among the top five smartphone vendors in the world since 2009. Samsung’s Galaxy, first released in 2009, is their main line of smartphone products, while Apple heavily invests in the iPhone, a primary source of revenue for the company. Samsung’s smartphone market share increased significantly in a span of three years, going from three percent in the second quarter of 2009 to 32.2 percent in the second quarter of 2012. None of its competitors have experienced a similar growth. As the overall smartphone market also grew, Samsung was able to maintain its position as the global market leader. In 2024 alone, the Korean electronics giant shipped around 223.5 million smartphones worldwide, and accounted for 19.4 percent of all smartphone shipments worldwide.

In May 2025, Samsung smartphones had a market share of almost 19 percent in Hong Kong. It was the second most popular brand in the region behind Apple. Apple at the same time had a market share of 45 percent.

In 2024, Samsung was the leading foldable smartphone vendor, with a market share of almost 50.5 percent. Chinese manufacturers also play a role in the foldable market, with Huawei holding roughly 31 percent of the market, while Honor, Xiaomi, Oppo, and Vivo held lower shares. Foldables: a growing market Popular in the early 2000s, foldables are making a comeback now, but with new and innovative shapes, displays, and features. Recently, the foldable smartphone market has grown, with shipments forecast to increase even further in the coming years, reaching around 70 million by 2027. Several players have joined the foldable smartphone industry. While Samsung led the market in terms of shipments in 2023 and is expected to lead it also in 2024, Huawei and Xiaomi are forecast to ship more foldables in 2024. Are foldables popular among consumers? When purchasing a foldable smartphone, consumers have a wide range of choices in terms of displays, sizes, and prices. According to a 2023 survey conducted in the United States., China, and South Korea, over half of smartphone users from those countries stated they would be willing to purchase a foldable as their next phone. The reasons behind such choices vary, from cheaper prices, to display features to battery capabilities.

The share of Samsung in the mobile phone market across India in July 2024 was over ** percent, a slight decrease compared to the previous month. Samsung had the second-largest market share during this time, being only behind Xiaomi.

As of July 2025, Samsung's market share of smartphones in Asia amounted to ***** percent. Samsung's market share in the Asian smartphone market has declined since 2019.

In the fourth quarter of 2021, Samsung held **** percent of the global smartphone market in terms of unit sales. This is a decrease compared to the previous quarter when Samsung held one-fifth of the market.

The statistic shows the market share of Samsung smartphones in the Middle East and Africa from 2011 to 2018, based on shipment. In 2018, Samsung's market share in the Middle East and Africa amounted to ** percent, indicating a decrease in market share compared to 2017.

In Brazil, Samsung is the leading mobile device vendor, and it has been for over a decade. As of October 2024, Samsung held around ** percent of the Brazilian mobile device market, down from over ** percent recorded one year before.

As of January 2024, Samsung held a mobile market share of approximately **** percent in Saudi Arabia. This was the lowest market share for the South Korean mobile giant during the previous decade. The company's closest competitor, Apple, similarly lost market share in the previous year, but retained its market dominance in the country.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

According to Counterpoint Research, the smartphone market in South Korea was led by Samsung in the first quarter of 2024 with a domestic market share of around ** percent. Samsung Electronics is a South Korean company that produces the Samsung Galaxy smartphones. LG, another Korean tech brand, closed down their smartphone department in 2021. User experience with the two smartphone giants Although Samsung Electronics dominates much of the smartphone market share in South Korea, Apple’s mobile phones have consistently maintained a significant presence. A survey showed that Apple users reported significantly higher satisfaction with the overall experience of using their phones than Samsung users. The difference in perception of the two brands is also clear. Apple iPhones are largely perceived as premium products, a reputation shaped by their high price point and innovative design. On the other hand, Samsung Galaxy phones are often viewed as a smart choice due to their value for money and the brand’s wide range, which offers a variety of options to suit different budgets. LG succeeds outside of the smartphone market Following LG Electronics’s exit from the smartphone business, revenue in the home appliances and air solutions sector has increased by approximately ** billion U.S. dollars since 2016. LG Electronics’s total global revenue has been on an upward trend for the past two decades, reaching a record high in 2021. In 2023, the company generated nearly ** trillion South Korean won more than LG Chem, making it the leading revenue-generating subsidiary of LG Group.

Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.

As of May 2025, Samsung held a market share of over ** percent in the Indonesian mobile phone market. This marked a slight increase compared to the previous year. As of the same year, Samsung was the second-largest mobile vendor in the country in terms of market share.

In 2024, Samsung Electronics recorded a market share of **** percent in the global semiconductor market. As one of South Korea's largest conglomerates, Samsung Electronics was one of the globally leading companies across a variety of electronic products.

Between 2010 and 2023, Samsung's mobile device market share increased. In 2023, Samsung occupied over 31.percent of the market, slightly down from **** percent recorded one year before. Apple was its main competitor.

In 2024, Samsung reclaimed the lead as the mobile device vendor in France, with ** percent of the market, while Apple dropped to ** percent. Apple had a brief lead in 2021, with ** percent of the market, and Samsung had dropped to ** percent. Samsung had previously led from 2016 to 2020, but its market share steadily declined from ** percent in 2016.

This statistic shows the global market share held by Samsung with respect to sales of mobile phones to end users from the first quarter of 2009 to the latest financial quarter. In the fourth quarter of 2012, Samsung had a global market share of **** percent of the mobile phone market. Samsung is also the global leading smartphone vendor.

The statistic shows the market share of Samsung in regards to new mobile phone sales worldwide from 2012 to 2015 and from January to September of 2016. In 2014, Samsung's market share was at **** percent.

In 2023, Samsung had the largest share of the market for mobile devices in Brazil, just under ** percent. It was followed by Motorola, with almost ** percent and Apple, with over ** percent. The market has evolved significantly compared to the previous decade. In 2010, Nokia sold mobile devices to over half of Brazil's market, but gradually lost significance over time. Major smartphone market players Apple and Samsung not only play a leading role in the Brazilian smartphone market but are among the main vendors in most countries and worldwide. Particularly, the leadership is always disputed between Apple and Samsung, two tech giants that have created entire device ecosystems. In the first quarter of 2023 Samsung shipped roughly ** million smartphones, while Apple recorded around ** million smartphone shipments. Smartphone vendors like Xiaomi and Oppo still manage to make it to the top five, but their market shares are significantly lower than those of Apple and Samsung. Smartphone penetration in Brazil is on the rise Nowadays, smartphones are used to perform all kinds of activities, from calling and messaging, to watching videos and playing games. Therefore, the number of smartphone users and smartphone penetration has dramatically increased in the past decades, with the latter forecast to reach ** percent in 2029. Moreover, smartphones are the most frequently owned digital devices in the Latin American country in 2023, followed by PCs.

In August 2024, Samsung was the brand with the highest market share in Mexico, accounting for over ** percent of the smartphone web traffic in the North American country. As of March 2024, the brand also ranked first in South America.