Samsung has been a consistent front-row competitor in the global smartphone market. In the fourth quarter of 2024, Samsung held a global smartphone market share of 15.6 percent. Samsung’s smartphone market shareThe smartphone market has fluctuated considerably since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, but the company’s market presence dropped to around three percent in 2013. Apple and Samsung have remained among the top five smartphone vendors in the world since 2009. Samsung’s Galaxy, first released in 2009, is their main line of smartphone products, while Apple heavily invests in the iPhone, a primary source of revenue for the company. Samsung’s smartphone market share increased significantly in a span of three years, going from three percent in the second quarter of 2009 to 32.2 percent in the second quarter of 2012. None of its competitors have experienced a similar growth. As the overall smartphone market also grew, Samsung was able to maintain its position as the global market leader. In 2024 alone, the Korean electronics giant shipped around 223.5 million smartphones worldwide, and accounted for 19.4 percent of all smartphone shipments worldwide.

As of March 2024, Samsung's market share of smartphones in South Korea amounted to over 66 percent, higher than in any other country or territory in the Asia-Pacific region. In comparison, Samsung's market share of smartphones in China was the lowest in the region during that year. Samsung Electronics Samsung Electronics is a subsidiary of Samsung Group headquartered in Suwon, South Korea. Despite taking a hit in 2019, global revenues of Samsung Electronics have grown steadily in the last years. Around half of company’s revenues come from Asia, with China and South Korea being the largest markets. Market situation in Asia-Pacific The Asia-Pacific region presents a promising future for smartphone companies willing to penetrate the market as mobile adoption rates are on the rise. In APAC countries, smartphones are also reported to be primary means of accessing the internet. When it comes to the direct competitors in the region, Apple has the leading smartphone market share in countries like Australia and Vietnam, whereas Oppo and Xiaomi are market leaders in Indonesia and India respectively.

The share of Samsung in the mobile phone market across India in July 2024 was over ** percent, a slight decrease compared to the previous month. Samsung had the second-largest market share during this time, being only behind Xiaomi.

In May 2025, Samsung smartphones had a market share of almost 19 percent in Hong Kong. It was the second most popular brand in the region behind Apple. Apple at the same time had a market share of 45 percent.

In the fourth quarter of 2021, Samsung held 18.2 percent of the global smartphone market in terms of unit sales. This is a decrease compared to the previous quarter when Samsung held one-fifth of the market.

In Brazil, Samsung is the leading mobile device vendor, and it has been for over a decade. As of October 2024, Samsung held around 36 percent of the Brazilian mobile device market, down from over 39 percent recorded one year before.

In 2024, Samsung Electronics held a **** percent share of televisions sold in the global market. Figures decreased slightly from the previous year, when the share stood at **** percent. The company had seen a steady yearly increase in its global TV market share from 2017 to 2020. Television ownership in South Korea Televisions are a well-established household good in South Korea. On average, the number of TVs owned per household has long exceeded one device. Results of a nationwide survey showed that the ownership rate of TVs was about ** percent in 2022, with the capital city Seoul being the only outlier compared to other provinces. Declining television viewership Despite the high penetration rate of televisions in the country, traditional TV broadcasters are struggling. Viewership rates of terrestrial and pay TV channels have suffered downward trends in recent years, with consumers spending less and less time watching such broadcasts. Instead, the online video market in South Korea has risen in popularity, highlighting a significant shift in the industry.

In 2024, Samsung Electronics held a **** percent share of the global dynamic random-access memory (DRAM) market based on sales revenue. Figures had slightly decreased compared to the market share of the previous year.

As of January 2024, Samsung held a mobile market share of approximately **** percent in Saudi Arabia. This was the lowest market share for the South Korean mobile giant during the previous decade. The company's closest competitor, Apple, similarly lost market share in the previous year, but retained its market dominance in the country.

This statistic shows the global market share held by Samsung with respect to sales of mobile phones to end users from the first quarter of 2009 to the latest financial quarter. In the fourth quarter of 2012, Samsung had a global market share of 22.7 percent of the mobile phone market. Samsung is also the global leading smartphone vendor.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly 19 percent of the global smartphone market. Samsung ranked second, holding 18 percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, 23 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2024 financial year.

As of May 2025, Samsung held a market share of over ** percent in the Indonesian mobile phone market. This marked a slight increase compared to the previous year. As of the same year, Samsung was the second-largest mobile vendor in the country in terms of market share.

The statistic shows the market share of Samsung smartphones in the Middle East and Africa from 2011 to 2018, based on shipment. In 2018, Samsung's market share in the Middle East and Africa amounted to 25 percent, indicating a decrease in market share compared to 2017.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

In 2024, Samsung Electronics recorded a market share of **** percent in the global semiconductor market. As one of South Korea's largest conglomerates, Samsung Electronics was one of the globally leading companies across a variety of electronic products.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

According to Counterpoint Research, the smartphone market in South Korea was led by Samsung in the first quarter of 2024 with a domestic market share of around ** percent. Samsung Electronics is a South Korean company that produces the Samsung Galaxy smartphones. LG, another Korean tech brand, closed down their smartphone department in 2021. User experience with the two smartphone giants Although Samsung Electronics dominates much of the smartphone market share in South Korea, Apple’s mobile phones have consistently maintained a significant presence. A survey showed that Apple users reported significantly higher satisfaction with the overall experience of using their phones than Samsung users. The difference in perception of the two brands is also clear. Apple iPhones are largely perceived as premium products, a reputation shaped by their high price point and innovative design. On the other hand, Samsung Galaxy phones are often viewed as a smart choice due to their value for money and the brand’s wide range, which offers a variety of options to suit different budgets. LG succeeds outside of the smartphone market Following LG Electronics’s exit from the smartphone business, revenue in the home appliances and air solutions sector has increased by approximately ** billion U.S. dollars since 2016. LG Electronics’s total global revenue has been on an upward trend for the past two decades, reaching a record high in 2021. In 2023, the company generated nearly ** trillion South Korean won more than LG Chem, making it the leading revenue-generating subsidiary of LG Group.

In 2024, Samsung's market share in the semiconductor industry worldwide was **** percent. In recent years, Samsung has consistently ranked among the top two in the list of semiconductor companies by worldwide semiconductor sales revenue. Global semiconductor sales revenues for 2024 reached more than *** billion U.S. dollars worldwide. Samsung Electronics Samsung Electronics is a global leader in electronics and one of the most valuable technology brands in the world. Samsung's market share of the global smartphone market has hovered at around ** percent with Apple as its closest competitor in the market. In 2024, the South Korean company sold just under *** million smartphones worldwide. Apart from having a strong presence in the smartphone market, Samsung is also successful in the tablet, display, TV, and semiconductor industries. Semiconductors Semiconductors are a crucial element in modern electronics, making up an important part of many commonly used electronic devices, such as mobile phones, tablets, PCs, radios, and more - essentially all modern devices that many of us have become so highly dependent on in everyday life. As one might expect due to their central importance, the semiconductor industry is an extensive and competitive industry. In addition to Samsung, some of the biggest names within the semiconductor industry include Intel, Qualcomm, Broadcom, and Nvidia.

Between 2010 and 2023, Samsung's mobile device market share increased. In 2023, Samsung occupied over 31.percent of the market, slightly down from 31.6 percent recorded one year before. Apple was its main competitor.

Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.