This statistic shows the market share of search engines in Germany from the first half of 2013 to the first half of 2016. In the first half of 2016, Google had a market share of **** percent, an increase compared to the previous six months, at **** percent.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Market Size statistics on the Search Engines industry in United Kingdom

The global market size of Next Generation Search Engines is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.

Global Next Generation Search Engines Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Next Generation Search Engines industry. The key insights of the report:

1.The report provides key statistics on the market status of the Next Generation Search Engines manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.

2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.

3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.

4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.

5.The report estimates 2019-2024 market development trends of Next Generation Search Engines industry.

6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out

7.The report makes some important proposals for a new project of Next Generation Search Engines Industry before evaluating its feasibility.

There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.

For competitor segment, the report includes global key players of Next Generation Search Engines as well as some small players. At least 7 companies are included:

* Microsoft

* Facebook

* Ask

* Quora

* YouTube

* DuckDuckGo

For complete companies list, please ask for sample pages.

The information for each competitor includes:

* Company Profile

* Main Business Information

* SWOT Analysis

* Sales, Revenue, Price and Gross Margin

* Market Share



For product type segment, this report listed main product type of Next Generation Search Engines market

* Product Type I

* Product Type II

* Product Type III



For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.

* Enterprise

* Individual

* Other



For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:

* North America

* South America

* Asia & Pacific

* Europe

* MEA (Middle East and Africa)

The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.



Reasons to Purchase this Report:

* Analyzing the outlook of the market with the recent trends and SWOT analysis

* Market dynamics scenario, along with growth opportunities of the market in the years to come

* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects

* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.

* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment

* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years

* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
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In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

Historical holdings data showing quarterly positions, market values, shares held, and portfolio percentages for YAHOO INC held by Marathon Trading Investment Management LLC from Q1 2013 to Q3 2016

Apple and Microsoft command over a ** percent share of the desktop operating system market in the United Kingdom (UK), as of 2024. Microsoft’s product, Windows, held ***** percent of the market, while Apple’s macOS held ***** percent. Browsers and search engines used on desktops Desktop searches made up ** percent of search engine activity as of April 2023, ahead of the ** percent held by mobile phones. Google is not only the preferred search engine for **** percent of UK desktop users, it is also the developer of Chrome, the preferred browser for ** percent of internet users in the UK. Share of households with home computers steady The share of households with home computers in the UK has remained steady since 2015-16, with 88 percent of households owning such a machine according to the UK Office for National Statistics. The average weekly retail sales value of computers and telecommunications in the UK amounted to **** million British pounds in October 2023.

In 2024, Baidu spent more than 22 billion yuan on research and development, which was 2 billion yuan lower compared to the previous year. Having started out as China’s largest search engine, Baidu has branched out into developing several more technologies within the AI sector, particularly voice assistant and autonomous driving. The Chinese AI pioneer In 2023, China’s artificial intelligence market size amounted to three times its size back in 2019. For a long time, it has been clear for Baidu that AI will be the future tech arena. In 2013, it opened an AI research lab in Silicon Valley, developing technologies like visual perception, speech recognition, and human-machine interaction. Baidu’s active AI venture made it the largest owner of machine learning and AI patents in 2022. Baidu’s AI investments Among all trending arms of AI, Baidu has gained a foothold in voice control systems and smart vehicle software. Its self-developed voice assistant DuerOS reported billions of monthly voice queries, and its smart speaker Xiaodu accounted for nearly 31 percent of all smart speaker shipments in China. When it comes to self-driving car systems, Baidu was among the second-largest owners of autonomous driving patents worldwide in 2022. The AI race has not ended here; the tech company is currently looking into other opportunities, such as robots and smart healthcare.

The statistic depicts the number of tablet users in China from 2013 to 2018. For 2016 the number of tablet users in China is forecasted to rise to more than *** million.

Tablet users in China - additional information

The number of tablet users in China is projected to double from *** million in 2013 to over *** million in 2018. Around ** percent of the country’s population owned a tablet device in 2013, a figure that will rise to over ** percent by 2018. Some of the most popular activities undertaken on tablets in China in 2014 include using search engines and watching online videos. The growth of the technological industry in China can also be seen by the increase in popularity of smartphones, with over half of the population forecast to own a smart device by 2018.

In 2013, Apple’s iOS was the most dominant tablet operating system in China based on its share of internet traffic, with over ** percent of internet visits made on iPads. However, Apple saw its market share in China fall dramatically in 2014 as Android became the most used tablet operating system for surfing the internet. The Google-backed company held a share of **** percent in the country in 2014 whilst iOS’s share more than halved to **** percent.

The forecasted growth in tablet users in China reflects the global trend. In 2014, there were over *** million tablet users worldwide, equating to just over 20 percent of the world’s population and this figure is projected to reach **** billion users by 2018.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.

The multinational technological corporation Baidu Inc reported an annual revenue of around 18.24 billion U.S. dollars in 2024. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its Baidu.com is one of the world’s largest and China’s most popular search engine websites. China’s search engine market The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine. Baidu – products and services Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.

In 2024, around 15 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2028, this number is projected to reach over 36 million online users. The global online search market is likely to be one of the most affected industries by the AI-powered search market trend.

With a drastic increase in technological development and the consistent decline in print circulation, the publishing industry has been taken over by digitalization. China is among some of the largest digital publishing markets in the world, with revenues running almost as high as 1.6 trillion yuan in 2023. Online advertising: China’s goldmine A bulk of China’s digital publishing revenue has been generated by the online advertising sector. Held within this segment are various forms of digital advertising, with e-commerce and search engine advertising being the most prominent revenue contributors. With increasing online consumer spending power in rural regions, Chinese retail media industry was expected to grow steadily in the coming few years. In terms of medium, mobile advertising has grabbed a greater proportion of digital ad spending, which was paralleled by the increasing smartphone adoption. A new chapter of online learning Besides advertising, the online education sector has proved to be a viable market for the Chinese digital publishing industry. This can be attributed to the rising smartphone adoption and omnipresent digitalization in the country. In 2024, the e-learning business was estimated to reach 490 billion yuan, a majority of which was generated from the higher education segment. Some companies which offered free streaming courses during the pandemic quarantine period have undoubtedly tapped into new revenue pools in lower-tier cities – the less developed cities making up about half of the country’s population.

In 2022, global internet advertising revenue stood at *** billion U.S. dollars. The source projected the revenue would increase to *** billion by 2027. Internet advertising in the U.S. – additional informationInternet or online advertising encompasses a range of formats including email, search engine, social media, display and mobile advertising. Display advertising uses pictures, videos, text and graphics to target consumers and ads are usually matched with potential consumers through the use of cookies.The leading internet display advertisers in the United States in 2014, were ranked regarding their measured advertising spending. The resulting list, which only took into account spending on digital display advertising, saw Comcast ranked first. The American mass media company, founded in Mississippi in 1963, spent ***** million U.S. dollars on online display advertising in 2014. The runner up to Comcast was the Texas based telecommunications company AT&T with a spending of *** million U.S. dollars.The investments made in online advertising have grown substantially in the recent past. The revenue generated by online advertising in the U.S. has been recorded from the first quarter in 2007 to the fourth quarter of 2015. In the first quarter of 2007, online spending revenue amounted to *** billion U.S. dollars. By the fourth quarter of 2013, this figure had risen to ***** billion U.S. dollars, growing further to ***** billion dollars in the fourth quarter of 2015.A breakdown of the online advertising revenue in the U.S. in 2015, by type reveals which forms of internet advertising was most invested in, and perhaps deemed the most useful to a company operating online. It was revealed that search advertising, which increases a website or company’s visibility on search engine result pages, held the largest share of online advertising with ** percent. Banner and mobile advertising rounded off the top three.

In 2024, Google’s brand value was approximately *** billion U.S. dollars which represented a roughly ** percent increase from the record high of *** billion dollars seen in 2023. The U.S. tech company is the second-most valuable brand worldwide. How much money does Google make from ads? Google recorded its highest-ever revenue of nearly *** billion dollars in 2023. Of this total, approximately ** percent came from the company‘s ad business. That same year, Google’s advertising revenue amounted to *** billion dollars, most of it stemming from search ads. Search ads: Google’s gold mine Google Search was originally developed in 1996 and its domain was registered in 1997. In 2023, 'Google Search & other' was the biggest revenue segment of the parent company of Google, Alphabet Inc., and generated advertising revenue of *** billion dollars. As of January 2024, Google was the leading search engine worldwide and accounted for approximately ** percent of the global desktop search market. In the meantime, the share of Bing, its closest competitor, stood at approximately **** percent.