100+ datasets found
  1. U.S. market share of leading social media websites 2025

    • statista.com
    • ai-chatbox.pro
    Updated Jun 25, 2025
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    Statista (2025). U.S. market share of leading social media websites 2025 [Dataset]. https://www.statista.com/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2025
    Area covered
    United States
    Description

    In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

  2. Market share of social media platforms Indonesia 2024

    • statista.com
    • ai-chatbox.pro
    Updated Jun 26, 2025
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    Statista (2025). Market share of social media platforms Indonesia 2024 [Dataset]. https://www.statista.com/statistics/1256213/indonesia-social-media-market-share/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Indonesia
    Description

    In 2024, Facebook had the largest market share among other social media platforms in Indonesia, at around ** percent. However, Facebook's popularity may soon be outpaced by other social media platforms due to growing competition. Indonesia’s social media landscape With active social media users of more than *** million, Indonesia ranked fourth among the countries with the highest number of social media users worldwide. As of the third quarter of 2024, WhatsApp had the largest social media penetration rate in Indonesia of about ** percent. Other social media platforms such as Instagram and Facebook are also gaining popularity as an increasing number of Indonesian social media users are actively using those platforms. Social media for business purposes The use of social media is no longer limited to communicating and interacting with friends and family. Many businesses have turned to social media as part of their marketing strategies. One of these strategies includes collaborating with an influencer to promote their products and increase their customer reach. A recent finding revealed that ** percent of Indonesian social media users had purchased an item because of influencer endorsement. Trust in the influencer and being convinced by their promotions are among the leading reasons for purchasing endorsed products.

  3. t

    Social Media Global Market Report 2025

    • thebusinessresearchcompany.com
    pdf,excel,csv,ppt
    Updated Jan 9, 2025
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    The Business Research Company (2025). Social Media Global Market Report 2025 [Dataset]. https://www.thebusinessresearchcompany.com/report/social-media-global-market-report
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jan 9, 2025
    Dataset authored and provided by
    The Business Research Company
    License

    https://www.thebusinessresearchcompany.com/privacy-policyhttps://www.thebusinessresearchcompany.com/privacy-policy

    Description

    Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

  4. Leading social media platforms in Hong Kong 2025, based on market share

    • statista.com
    Updated Jun 10, 2025
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    Statista (2025). Leading social media platforms in Hong Kong 2025, based on market share [Dataset]. https://www.statista.com/statistics/1128813/hong-kong-market-share-of-social-media-platforms/
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    Dataset updated
    Jun 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2025
    Area covered
    Hong Kong
    Description

    In May 2025, X, formerly known as Twitter, held a market share of around 42.66 percent in Hong Kong's social media scene in terms of pageviews across all devices, followed by Facebook and YouTube. The American social news and discussion website Reddit has gained traction since the anti-government protests in the city in 2020. Facebook is losing ground A few years before 2017, Facebook controlled over 80 percent of the social media arena in Hong Kong. The drastic change started in 2018, when the networking site lost nearly 11 percentage points and another 19 percentage points in the following year. For many Gen Z and Millennials in the financial hub, Instagram became the favorite social media platform and YouTube was used more often than Facebook. Facebook was still the second place to go after Instagram for product research, it has been losing its appeal among young users and advertisers. Platforms claiming the new spots When it came to advertising audience size, X took the lead. YouTube came in second, however, its ad reach in Hong Kong was among the lowest in the Asia-Pacific region. In comparison, the fourth placeholder Instagram has been picking up steam, reaching 51.6 percent of internet users in Hong Kong. However, the biggest industry threat was TikTok, the most downloaded social media app in Hong Kong as of the time of writing. TikTok’s rising popularity among teenage users may probably change the game of video consumption.

  5. Egypt Internet Usage: Social Media Market Share: Desktop: Fark

    • ceicdata.com
    Updated Mar 1, 2025
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    CEICdata.com (2025). Egypt Internet Usage: Social Media Market Share: Desktop: Fark [Dataset]. https://www.ceicdata.com/en/egypt/internet-usage-social-media-market-share/internet-usage-social-media-market-share-desktop-fark
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    Dataset updated
    Mar 1, 2025
    Dataset provided by
    CEIC Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Feb 18, 2025 - Mar 1, 2025
    Area covered
    Egypt
    Description

    Egypt Internet Usage: Social Media Market Share: Desktop: Fark data was reported at 0.000 % in 24 Apr 2025. This stayed constant from the previous number of 0.000 % for 23 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 24 Apr 2025, with 205 observations. The data reached an all-time high of 0.330 % in 18 Dec 2024 and a record low of 0.000 % in 24 Apr 2025. Egypt Internet Usage: Social Media Market Share: Desktop: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Social Media Market Share.

  6. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku

    • ceicdata.com
    Updated Apr 23, 2024
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    CEICdata.com (2024). Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku [Dataset]. https://www.ceicdata.com/en/jamaica/internet-usage-social-media-market-share/internet-usage-social-media-market-share-all-platforms-youku
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    Dataset updated
    Apr 23, 2024
    Dataset provided by
    CEIC Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Apr 16, 2024 - Apr 23, 2024
    Area covered
    Jamaica
    Description

    Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 23 Apr 2024. This stayed constant from the previous number of 0.000 % for 22 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 23 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 20 Apr 2024 and a record low of 0.000 % in 23 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Social Media Market Share.

  7. t

    Social Media Platforms Global Market Report 2025

    • thebusinessresearchcompany.com
    pdf,excel,csv,ppt
    Updated Jan 15, 2025
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    The Business Research Company (2025). Social Media Platforms Global Market Report 2025 [Dataset]. https://www.thebusinessresearchcompany.com/report/social-media-platforms-global-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jan 15, 2025
    Dataset authored and provided by
    The Business Research Company
    License

    https://www.thebusinessresearchcompany.com/privacy-policyhttps://www.thebusinessresearchcompany.com/privacy-policy

    Description

    Global Social Media Platforms market size is expected to reach $3317.86 billion by 2029 at 34.8%, segmented as by social networking, general social networks (facebook, linkedin), niche social networks

  8. Social Media Analytics Market Size, Share, Growth and Industry Report

    • imarcgroup.com
    pdf,excel,csv,ppt
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    IMARC Group, Social Media Analytics Market Size, Share, Growth and Industry Report [Dataset]. https://www.imarcgroup.com/social-media-analytics-market
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    pdf,excel,csv,pptAvailable download formats
    Dataset provided by
    Imarc Group
    Authors
    IMARC Group
    License

    https://www.imarcgroup.com/privacy-policyhttps://www.imarcgroup.com/privacy-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    The global social media analytics market size was valued at USD 14.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 83.11 Billion by 2033, exhibiting a CAGR of 21.9% from 2025-2033. North America currently dominates the market in 2024, holding a market share of over 33.0% in 2024. The social media analytics market share is driven by the rising need for data analytics that enhances decision-making processes, increasing utilization of various social media platforms, and the growing focus on quick and effective responses to customer inquiries.

    Report Attribute
    Key Statistics
    Base Year
    2024
    Forecast Years
    2025-2033
    Historical Years
    2019-2024
    Market Size in 2024
    USD 14.0 Billion
    Market Forecast in 2033
    USD 83.11 Billion
    Market Growth Rate 2025-203321.9%

    IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

  9. Social Media Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Apr 24, 2024
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    Dataintelo (2024). Social Media Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-social-media-market
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    csv, pptx, pdfAvailable download formats
    Dataset updated
    Apr 24, 2024
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Social Media Market Outlook 2032



    The global social media market size was USD 219.03 Billion in 2023 and is likely to reach USD 1,006.62 Billion by 2032, expanding at a CAGR of 14.8% during 2024–2032. The market is propelled by the increasing adoption of smartphones and internet connectivity by the consumers based worldwide.



    Increasing reliance on digital platforms for communication, entertainment, and business is expected to drive the social media market, during the forecast period. Social media platforms are no longer just a place for personal interactions but have evolved into a powerful tool for businesses to engage with their customers, build brand awareness, and drive sales. The latest trends in the market indicate a shift toward personalized and interactive content, with features such as stories, live videos, and augmented reality filters gaining popularity.



    Growing use of data analytics is another significant trend in the social media market. Companies are leveraging data gathered from social media platforms to gain insights into consumer behavior, preferences, and trends. This data-driven approach allows businesses to create targeted and effective marketing strategies, thereby enhancing their competitiveness and profitability. The application of artificial intelligence and machine learning in data analysis is further enhancing the capabilities of social media as a business tool.



    Rising concerns about privacy and security are shaping the future of the social media market. Social media platforms are being challenged to provide higher levels of data protection, as users become aware of the risks associated with sharing personal information online. This has led to the development of new features and technologies aimed at enhancing user privacy and security, presenting opportunities for growth and innovation in the market.



    Impact of Artificial Intelligence (AI) in Social Media Market



    The use of "https://dataintelo.com/report/artificial-intelligence-market" style="color:#0563c1" target="_blank"><s

  10. Social media market share Asia 2025, by platform

    • statista.com
    • ai-chatbox.pro
    Updated Apr 25, 2025
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    Statista (2025). Social media market share Asia 2025, by platform [Dataset]. https://www.statista.com/statistics/1123881/apac-social-media-market-share-by-platform/
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    Dataset updated
    Apr 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2025
    Area covered
    Asia
    Description

    As of January 2025, Facebook accounted for around 67 percent of the social media market across Asia. Comparatively, Instagram accounted for about 14 percent of the social media market in Asia. Meta Platforms, Inc Meta Platforms, Inc., formerly known as Facebook, Inc., is a global technology conglomerate that owns a vast social media portfolio, including Facebook, Instagram, WhatsApp, and Messenger. Facebook remains one of the world’s most popular social networks, connecting users for sharing content and building communities. Instagram focuses on photo and video sharing, including features like Stories and Reels. In 2024, Meta’s annual revenue reached 164.5 billion U.S. dollars, with most of its revenue coming from advertising. Meta generated approximately 160 billion U.S. dollars in revenue from advertisements in that year. Meta’s market revenue and user base in APAC In 2024, Meta’s revenue from the Asia-Pacific region amounted to nearly 33 billion U.S. dollars. The growing mobile-first internet user base in Asia continues to drive engagement on Meta's platforms, solidifying its dominance in the region. Asian countries such as India and Indonesia have some of the highest numbers of Facebook users globally. India also leads globally in Instagram users, reflecting the region's significant contribution to Meta's success.

  11. Social Networking Market - Share, Size & Industry Analysis 2025 - 2030

    • mordorintelligence.com
    pdf,excel,csv,ppt
    Updated Jun 18, 2025
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    Mordor Intelligence (2025). Social Networking Market - Share, Size & Industry Analysis 2025 - 2030 [Dataset]. https://www.mordorintelligence.com/industry-reports/global-social-networking-market
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Jun 18, 2025
    Dataset authored and provided by
    Mordor Intelligence
    License

    https://www.mordorintelligence.com/privacy-policyhttps://www.mordorintelligence.com/privacy-policy

    Time period covered
    2020 - 2030
    Area covered
    Global
    Description

    Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

  12. Iran Internet Usage: Social Media Market Share: All Platforms: Youku

    • ceicdata.com
    Updated Apr 14, 2024
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    CEICdata.com (2024). Iran Internet Usage: Social Media Market Share: All Platforms: Youku [Dataset]. https://www.ceicdata.com/en/iran/internet-usage-social-media-market-share
    Explore at:
    Dataset updated
    Apr 14, 2024
    Dataset provided by
    CEIC Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Apr 6, 2024 - Apr 14, 2024
    Area covered
    Iran
    Description

    Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 14 Apr 2024. This stayed constant from the previous number of 0.000 % for 13 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 14 Apr 2024, with 9 observations. The data reached an all-time high of 0.430 % in 10 Apr 2024 and a record low of 0.000 % in 14 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iran – Table IR.SC.IU: Internet Usage: Social Media Market Share.

  13. c

    Global Social Media Platforms Market Report 2025 Edition, Market Size,...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    + more versions
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    Cognitive Market Research, Global Social Media Platforms Market Report 2025 Edition, Market Size, Share, CAGR, Forecast, Revenue [Dataset]. https://www.cognitivemarketresearch.com/social-media-platforms-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    Global Social Media Platforms market size 2025 is $307.4 Billion whereas according out published study it will reach to $674.774 Billion by 2033. Social Media Platforms market will be growing at a CAGR of 10.327% during 2025 to 2033.

  14. Maldives Internet Usage: Social Media Market Share: Mobile: Fark

    • ceicdata.com
    Updated Oct 5, 2024
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    CEICdata.com (2024). Maldives Internet Usage: Social Media Market Share: Mobile: Fark [Dataset]. https://www.ceicdata.com/en/maldives/internet-usage-social-media-market-share
    Explore at:
    Dataset updated
    Oct 5, 2024
    Dataset provided by
    CEIC Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Sep 27, 2024 - Oct 5, 2024
    Area covered
    Maldives
    Description

    Internet Usage: Social Media Market Share: Mobile: Fark data was reported at 0.000 % in 05 Oct 2024. This stayed constant from the previous number of 0.000 % for 04 Oct 2024. Internet Usage: Social Media Market Share: Mobile: Fark data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 05 Oct 2024, with 9 observations. The data reached an all-time high of 0.190 % in 01 Oct 2024 and a record low of 0.000 % in 05 Oct 2024. Internet Usage: Social Media Market Share: Mobile: Fark data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Maldives – Table MV.SC.IU: Internet Usage: Social Media Market Share.

  15. Kuwait Internet Usage: Social Media Market Share: Mobile:...

    • ceicdata.com
    Updated Dec 15, 2024
    + more versions
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    CEICdata.com (2024). Kuwait Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com [Dataset]. https://www.ceicdata.com/en/kuwait/internet-usage-social-media-market-share/internet-usage-social-media-market-share-mobile-newsycombinatorcom
    Explore at:
    Dataset updated
    Dec 15, 2024
    Dataset provided by
    CEIC Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    May 25, 2024 - Jun 2, 2024
    Area covered
    Kuwait
    Description

    Kuwait Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data was reported at 0.000 % in 02 Jun 2024. This stayed constant from the previous number of 0.000 % for 01 Jun 2024. Kuwait Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data is updated daily, averaging 0.000 % from May 2024 (Median) to 02 Jun 2024, with 9 observations. The data reached an all-time high of 0.080 % in 29 May 2024 and a record low of 0.000 % in 02 Jun 2024. Kuwait Internet Usage: Social Media Market Share: Mobile: news.ycombinator.com data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Kuwait – Table KW.SC.IU: Internet Usage: Social Media Market Share.

  16. Most used social networks 2025, by number of users

    • statista.com
    • ai-chatbox.pro
    Updated Mar 26, 2025
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    Statista (2025). Most used social networks 2025, by number of users [Dataset]. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
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    Dataset updated
    Mar 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Worldwide
    Description

    Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

  17. Global Social Media Marketing Software Market Size By Type, By Application,...

    • verifiedmarketresearch.com
    Updated May 15, 2024
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    VERIFIED MARKET RESEARCH (2024). Global Social Media Marketing Software Market Size By Type, By Application, By Geographic Scope And Forecast [Dataset]. https://www.verifiedmarketresearch.com/product/social-media-marketing-software-market/
    Explore at:
    Dataset updated
    May 15, 2024
    Dataset provided by
    Verified Market Researchhttps://www.verifiedmarketresearch.com/
    Authors
    VERIFIED MARKET RESEARCH
    License

    https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/

    Time period covered
    2024 - 2031
    Area covered
    Global
    Description

    Social Media Marketing Software Market size was valued at USD 71.55 Billion in 2024 and is projected to reach USD 196.39 Billion by 2031, growing at a CAGR of 14.84 % from 2024 to 2031.

    Social Media Marketing Software Market Drivers

    Rapid Growth of Social Media Platforms: The continued expansion of social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, has created vast opportunities for businesses to engage with their target audiences. As more businesses recognize the importance of maintaining a strong social media presence, the demand for social media marketing software has increased.

    Shift Towards Digital Advertising: Traditional advertising channels are becoming less effective as consumers spend more time online. Businesses are reallocating their advertising budgets towards digital channels, including social media platforms, to reach their target demographics more effectively. Social media marketing software enables businesses to manage and optimize their digital advertising campaigns across multiple social media channels.

    Focus on Targeted Marketing and Personalization: Social media marketing software offers advanced targeting and personalization capabilities, allowing businesses to deliver tailored content and advertisements to specific audience segments based on demographics, interests, and online behaviors. This level of customization enhances engagement and conversion rates, driving the adoption of social media marketing solutions.

  18. M

    Mexico Internet Usage: Social Media Market Share: Tablet: Hi5

    • ceicdata.com
    Updated Mar 24, 2025
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    CEICdata.com (2025). Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 [Dataset]. https://www.ceicdata.com/en/mexico/internet-usage-social-media-market-share/internet-usage-social-media-market-share-tablet-hi5
    Explore at:
    Dataset updated
    Mar 24, 2025
    Dataset provided by
    CEICdata.com
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Mar 6, 2025 - Mar 24, 2025
    Area covered
    Mexico
    Description

    Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data was reported at 0.000 % in 04 Apr 2025. This stayed constant from the previous number of 0.000 % for 03 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data is updated daily, averaging 0.000 % from Mar 2024 (Median) to 04 Apr 2025, with 39 observations. The data reached an all-time high of 0.150 % in 31 Mar 2025 and a record low of 0.000 % in 04 Apr 2025. Mexico Internet Usage: Social Media Market Share: Tablet: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Social Media Market Share.

  19. Winning Strategies in Global Social Media and Destination Marketing...

    • futuremarketinsights.com
    pdf
    Updated Apr 10, 2025
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    Future Market Insights (2025). Winning Strategies in Global Social Media and Destination Marketing Industry: A Competitive Review [Dataset]. https://www.futuremarketinsights.com/reports/social-media-and-destination-market-share-analysis
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Apr 10, 2025
    Dataset authored and provided by
    Future Market Insights
    License

    https://www.futuremarketinsights.com/privacy-policyhttps://www.futuremarketinsights.com/privacy-policy

    Time period covered
    2025 - 2035
    Area covered
    Worldwide
    Description

    The social media and destination market is transforming as a new era of digital platforms revolutionizes the way travelers interact with tourism. Meta (Facebook, Instagram), TikTok and Google (YouTube, Google Ads) account for 60% of the market, leveraging AI-driven personalization, data-driven marketing and influencer partnerships to influence travel choices.

    Key PlayersMarket Share (%)
    Meta (Facebook, Instagram), TikTok, Google (YouTube, Google Ads)60%
    Regional Platforms (WeChat, VKontakte, TripAdvisor)25%
    Independent Agencies & Travel Content Creators15%
  20. Social Networking Market Analysis, Size, and Forecast 2025-2029: North...

    • technavio.com
    Updated Feb 14, 2025
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    Technavio (2025). Social Networking Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), APAC (China, India, Japan, South Korea), Europe (France, Germany, Italy, Spain, UK), South America (Brazil), and Middle East and Africa (UAE) [Dataset]. https://www.technavio.com/report/social-networking-market-analysis
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    Dataset updated
    Feb 14, 2025
    Dataset provided by
    TechNavio
    Authors
    Technavio
    Time period covered
    2021 - 2025
    Area covered
    United States, Canada, Global
    Description

    Snapshot img

    Social Networking Market Size 2025-2029

    The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

    The market is experiencing significant growth, driven by the increasing internet penetration worldwide. This expansion is fueled by the rising number of active social media users, enabling businesses to reach a larger audience through digital platforms. However, the market's growth is not without challenges. Privacy concerns are increasingly obstructing market expansion, as users become more conscious of their online data and demand greater control over their information. Social media advertisements, a major revenue source for social networking companies, are gaining traction, creating intense competition among market players. Companies must navigate these challenges by addressing privacy concerns through transparent data handling policies and effective user data protection measures.
    Additionally, innovation in advertising formats and targeting strategies will be crucial for businesses to differentiate themselves and maintain a competitive edge. In summary, the market presents both opportunities and challenges, with increasing internet penetration driving growth while privacy concerns and intense competition shaping the strategic landscape. Companies must effectively address these challenges to capitalize on the market's potential and stay ahead of the competition.
    

    What will be the Size of the Social Networking Market during the forecast period?

    Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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    The market continues to evolve, with dynamic patterns emerging across various sectors. Customer acquisition and sales conversion are key areas of focus, as social CRM and mobile marketing strategies gain traction. User engagement remains a priority, with social listening and social network analysis providing valuable insights. Big data and data analytics play a crucial role in informing business decisions, while media relations and crisis communication strategies adapt to the digital landscape. Influencer marketing and viral marketing campaigns continue to shape consumer behavior, with conversion optimization and organic reach driving growth. Live streaming and user-generated content offer new opportunities for brands to engage with audiences.

    Data visualization and machine learning are transforming how businesses analyze and respond to market trends. E-commerce platforms and social commerce are disrupting traditional retail models, with advertising platforms and social media marketing becoming essential tools for businesses. Algorithm updates and link building strategies impact search engine optimization and content strategy. Privacy concerns and network externalities are shaping the platform economics, while network effects drive user growth. Content creation tools and search engine optimization are essential for effective brand building, with public relations and sentiment analysis playing a critical role in reputation management. Video marketing and customer satisfaction are key drivers of brand loyalty, with data security and competitor analysis essential for maintaining a competitive edge.Social media platforms continue to evolve, offering new opportunities for businesses to connect with their audiences and build strong brands.

    How is this Social Networking Industry segmented?

    The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

    Type
    
      Advertising
      In-app purchase
      Paid apps
    
    
    Distribution Channel
    
      Google
      Apple
      App Store Distribution
    
    
    Service
    
      Communication
      Entertainment
      Socialization
      Marketing
      Customer service
    
    
    Platform
    
      Website-based
      Mobile apps
      Hybrid platforms
    
    
    Geography
    
      North America
    
        US
        Canada
    
    
      Europe
    
        France
        Germany
        Italy
        Spain
        UK
    
    
      Middle East and Africa
    
        UAE
    
    
      APAC
    
        China
        India
        Japan
        South Korea
    
    
      South America
    
        Brazil
    
    
      Rest of World (ROW)
    

    By Type Insights

    The advertising segment is estimated to witness significant growth during the forecast period.

    In the dynamic landscape of the market, various entities intertwine to shape its evolution. Big data and machine learning fuel social media analytics, enabling targeted advertising, conversion optimization, and customer satisfaction. Social listening and sentiment analysis inform brand monitoring, reputation management, and crisis communication. Social crm and community management foster customer loyalty and engagement. Mobile marketing, including user-generated content and live streaming, e

Share
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Click to copy link
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Close
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Statista (2025). U.S. market share of leading social media websites 2025 [Dataset]. https://www.statista.com/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/
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U.S. market share of leading social media websites 2025

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65 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jun 25, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Mar 2025
Area covered
United States
Description

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

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