Based on global shipments, Apple was the leading media tablet vendor between 2011 and 2025. As of the first quarter of 2025, the Apple iPad's share of the global tablet market was 37.3 percent.

In September 2024, Apple was the leading tablet brand in the United States, accounting for nearly ** percent of the market. Samsung ranked second among other vendors, occupying around **** percent of the U.S. tablet market. Apple’s iPad: A consumer favorite  With several billion U.S. dollars in global revenue each latest quarter, Apples iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide, with a market share of around ** percent, ten percent more than its closest competitor Samsung. Modern-day tablets   A tablet is a consumer device combining the computing power of a standard desktop computer along with the mobility of a smart phone. With an average price of more than *** U.S. dollars, these devices are still relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers.

As of July 2024, Apple held the highest market share of tablets in Thailand, accounting for approximately 72.98 percent of the market share. This was followed by Samsung at around 19.44 percent. Apple and Samsung also dominate the smartphone market in Thailand.

Tablet Market size was valued at USD 57.52 Billion in 2025 and is projected to grow from US$ 75.24 Bn, to (CAGR) of 3.9% from 2025 to 2032

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of ***** percent as of January 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly **** percent share of the market, down from around ***** percent in the same month in 2024. iOS and Android: A duet In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a **** percent market share in 2023, leaving Google’s Android with round around **** percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around **** percent share of the tablet OS market. The Apple iPad Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through ** generations of iPad hardware, shipping almost ** million units worldwide in the third quarter of 2022 alone.

Global Tablets market size is expected to reach $155.33 billion by 2029 at 7.1%, segmented as by product type, detachable, slate, hybrid, rugged

The market will reach USD 50 billion in 2025 and stretch to USD 140 billion in 2035, reflecting a CAGR of 14.5% over the period of the forecast. Factories are increasingly adopting AI-driven tablet technologies, cloud-based computing systems, and real-time processing information with the aim of initiating productivity to its full potential and creating an even finer digital experience. Spending on foldable screens, powerful chipsets, and 5G connectivity will fuel growth.

Contracts and Deals Analysis

Company	Contract Value (USD Billion)
Apple Inc.	Approximately USD 45 - 50
Samsung Electronics Co., Ltd.	Approximately USD 18 - 22
Huawei Technologies Co., Ltd.	Approximately USD 8 - 10
Lenovo Group Limited	Approximately USD 7 - 9
Xiaomi Corporation	Approximately USD 6 - 8

Country Wise Analysis

Countries/Region	CAGR (2025 to 2035)
USA	8.5%
UK	8.2%
European Union (EU)	8.3%
Japan	8.4%
South Korea	8.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Apple (iPad)	30-35%
Samsung	18-22%
Amazon (Fire Tablets)	10-14%
Lenovo	8-12%
Microsoft (Surface)	5-9%
Other Companies (combined)	15-25%

The global tablet market size was valued at USD 84.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 202.4 Billion by 2033, exhibiting a CAGR of 9.67% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 35.8% in 2024. The tablet market share is driven by rising demand for remote work, online learning, and entertainment, along with advancements in 5G connectivity, AI-powered features, and stylus support. Increasing enterprise adoption, affordability, and improved battery life further fuel global market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 84.6 Billion
Market Forecast in 2033	USD 202.4 Billion
Market Growth Rate (2025-2033)	9.67%

IMARC Group provides an analysis of the key trends in each segment of the global tablet market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, operating system, screen size, end user, and distribution channel.

The size of the U.S. Tablet Market was valued at USD 12.90 billion in 2023 and is projected to reach USD 14.32 billion by 2032, with an expected CAGR of 1.5 % during the forecast period. A tablet is a portable, flat, and lightweight computing device that typically features a touchscreen interface for navigation and interaction. Tablets are designed to offer a balance between the power and functionality of a laptop and the portability of a smartphone. They come in a variety of sizes, usually ranging from 7 inches to over 13 inches in screen size, and are powered by operating systems such as Android, iOS, or Windows. This growth is driven by increasing consumer demand, technological advancements, and the introduction of innovative products such as hybrid Tab PCs. Hybrid Tab PCs offer the functionality of both laptops and tablets, making them ideal for productivity and entertainment. Additionally, rising government initiatives and food security concerns have increased the demand for hybrid seeds, which offer improved yields and resistance to pests and diseases. Recent developments include: In May 2024, Apple unveiled several new accessibility solutions for specially-abled users. It has added new features in its latest version of iPad that captures eye movements of the user. Through this feature, it allows specially-abled users to navigate the screen seamlessly. Additionally, Apple incorporated a new feature of Assistive Access, which simply predefines and categorizes all the options for the users belonging to the cognitively impaired category. , In March 2024, Samsung launched the Galaxy Tab S6 Lite (2024), with enhanced capabilities and innovative features for professional entertainment purposes. It comes with the advanced S Pen that ensures high accuracy and has a 10.4-inch display, with 14 hours of video playback. It has a slim design and is compatible with other Galaxy products. .

Tablet Market Outlook

According to our latest research, the global tablet market size reached USD 58.9 billion in 2024, reflecting robust demand across both consumer and commercial segments. The market is poised to expand at a CAGR of 5.7% from 2025 to 2033, with the total value forecasted to reach USD 96.5 billion by the end of the forecast period. This growth is driven primarily by the increasing adoption of tablets in education, healthcare, and enterprise applications, as well as ongoing technological advancements in hardware and software. As per our latest research, the proliferation of remote work and digital learning environments continues to fuel the demand for versatile and portable computing devices, solidifying tablets' role in the global digital ecosystem.

The rapid evolution of tablet hardware and software has been a pivotal growth factor for the tablet market. Manufacturers are investing heavily in research and development to enhance processing power, battery life, and display quality, making tablets more appealing for both professional and personal use. The integration of advanced chipsets, high-resolution screens, and lightweight materials has resulted in devices that are not only more powerful but also more portable and user-friendly. Additionally, the emergence of detachable and hybrid models has blurred the lines between laptops and tablets, offering consumers the flexibility to switch between productivity and entertainment seamlessly. These innovations are attracting a broader user base and encouraging frequent device upgrades, subsequently driving market expansion.

Another significant driver of the tablet market is the growing penetration of tablets in the education and healthcare sectors. Educational institutions worldwide are increasingly incorporating tablets into their curricula to facilitate interactive learning and digital content delivery. The COVID-19 pandemic accelerated the shift towards e-learning, with schools and universities adopting tablets to support remote and hybrid learning models. Similarly, in the healthcare sector, tablets are being leveraged for patient management, telemedicine, and electronic health record (EHR) access, streamlining workflows and enhancing patient care. The versatility and portability of tablets make them ideal for these environments, and ongoing investments in digital infrastructure are expected to sustain demand from these sectors in the coming years.

The expansion of online distribution channels has also played a crucial role in the growth of the tablet market. E-commerce platforms have made it easier for consumers to compare models, access reviews, and benefit from competitive pricing. This shift has been particularly pronounced in emerging markets, where digital literacy and internet penetration are on the rise. Online sales channels enable manufacturers to reach a wider audience and offer personalized promotions, further boosting sales volumes. Additionally, the convenience of doorstep delivery and easy return policies has enhanced the overall customer experience, contributing to the upward trajectory of the global tablet market.

From a regional perspective, Asia Pacific remains the largest and fastest-growing market for tablets, accounting for a significant share of global demand. The region's large population base, rapid urbanization, and increasing disposable incomes are key factors driving adoption. North America and Europe also represent substantial markets, characterized by high technology adoption rates and strong demand from both consumers and enterprises. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth, supported by expanding internet access and government initiatives to digitize education and healthcare. This regional diversity underscores the global appeal of tablets and highlights the importance of tailored strategies to address unique market dynamics in each geography.

Product Type Analysis

The tablet market is segmented by product type into detachable, slate, and hybrid models, each catering t

The global tablet operating systems market is dominated by Android and Apple's iPadOS. iPadOS has generally been the most popular operating system for tablets globally, being the leading tablet OS since 2016. Although iPadOS's market share peaked at the beginning of 2019 when it held nearly ** percent of the global tablets market, Android quickly gained traction, increasing in market share since 2019 by over ** percentage points, reaching ** percent by the fourth quarter of 2024. What is a tablet? Short for tablet computer, a tablet is a mobile computing device with a relatively large touchscreen – the most common size for a tablet is around ** inches. Tablet sales hit a peak in late 2013, with around ** million devices shipped in the final quarter of that year. The market has gradually approached a saturation point since then, with shipments on a downward trend up to early 2020 before recovering and stabilizing in 2021. Similar to traditional PCs, tablets use different operating systems to run different applications and functions. Apple, the leading tablet vendor The Apple iPad has been the leading tablet device since its introduction to the market in 2010. Like its other revolutionary products, the iPad has also dramatically changed the tablet market not only in terms of technology but also regarding consumer expectations. In the fourth quarter of 2024, iPad sales generated nearly ***** billion U.S. dollars in revenue for Apple. This amounted to a 7.3 percent share of the firm's total revenue for that quarter.

Sri Lanka Internet Usage: Device Vendor Market Share: Tablet: TCL data was reported at 0.000 % in 28 Mar 2025. This stayed constant from the previous number of 0.000 % for 27 Mar 2025. Sri Lanka Internet Usage: Device Vendor Market Share: Tablet: TCL data is updated daily, averaging 0.000 % from May 2024 (Median) to 28 Mar 2025, with 199 observations. The data reached an all-time high of 0.460 % in 13 Nov 2024 and a record low of 0.000 % in 28 Mar 2025. Sri Lanka Internet Usage: Device Vendor Market Share: Tablet: TCL data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Sri Lanka – Table LK.SC.IU: Internet Usage: Device Vendor Market Share.

The global Body Area Network (BAN) market is estimated to be valued at USD 45.6 billion by the end of 2026 at a CAGR of 25.4% between 2021 and 2026. Primarily, growth in the demand for wearable health monitoring devices and a high prevalence of chronic diseases propel this growth. Technologies under BAN ensure that wearable devices work in tandem with healthcare systems to keep track of the data regarding health in real time, and such developments are increasingly getting adopted by multiple sectors, healthcare, sports and fitness, and older adult care among others.With the increasing shift towards remote healthcare monitoring solutions, thanks to BAN, the market is further finding support. And with consumers on the lookout for more personalized and available healthcare options, BAN devices provide a smooth, non-intrusive means to continuous health monitoring while positioning the market for tremendous growth in the following years.Market DynamicsThe kids tablet market is segmented based on connectivity, RAM size, purpose, end user, and region. The Wi-Fi Enabled segment is projected to dominate the market in terms of connectivity, while the 1 GB and Above segment is expected to hold the largest share in terms of RAM size. The Educational segment is anticipated to witness the highest growth rate during the forecast period. In terms of region, North America is expected to hold the largest market share, followed by Europe and Asia Pacific. The growth in the Asia Pacific region is primarily driven by the increasing disposable income and rising demand for educational technology in emerging markets like India and China. Recent developments include: May 2020: Amazon.com, Inc. unveiled tablets such the Fire HD 8 Plus, Fire HD 8, and Fire HD 8 Kids Edition. The company will start taking orders for these tablets in June 2020.. Key drivers for this market are: Increasing parental demand for educational and entertainment tools Growing awareness of the benefits of screen time for children Technological advancements and innovation Rising disposable income in developing countries. Potential restraints include: Concerns over screen time and its impact on children's development Competition from other electronic devices and traditional toys High prices of premium tablets. Notable trends are: Growing demand for educational content and interactive learning platforms Increasing adoption of tablets for entertainment and creative activities Enhanced parental control features and safety measures Integration of advanced technologies for improved user experience Rising popularity of subscription-based services offering access to educational and entertainment content.

In Italy, Apple was the leading tablet vendor between 2016 and 2023. Although its market share dropped in 2021 and Samsung became the market leader, the American tech giant regained its leading position in 2022, holding almost 50 percent of the market in 2023. Samsung, instead, occupied around 36 percent of the Italian tablet market.

Tablets in Italy

Filling the gap between a smartphone and a laptop, the first modern tablet appeared in the market in 2010, when Apple released the iPad. Over the years, tablets gained in popularity around the globe, including Italy. However, the tablet market revenue in the country has fluctuated, and is forecast to drop to around 780 million U.S. dollars by 2024. Apple and Samsung have constantly been competing for the tablet market leading position and still are the tablet market leaders in Italy, with Apple taking the first position and holding around 50 percent of the market.

The iPad

The iPad is one of Apple’s main products. Since its introduction, the American tech giant has released many versions of this device: iPad, iPad Mini, iPad Air, and iPad Pro. In the first quarter of Apple’s 2024 financial year, the iPad generated seven million U.S. dollars in revenue, accounting for around around six percent of Apple’s total revenue. Globally speaking, Samsung, Huawei, and Lenovo are its main competitors, and yet Apple maintains its leading position in the worldwide tablet market.

The Global Tablet Application Processor Market is Segmented by Type (32 Bit, 64 Bit), Core Type (Single Core, Multi-core), Operating System (Android, Apple iOS, Windows Tablet), End User (Household, Commercial), and Geography. The market sizes and forecasts are provided in terms of value (USD million).

The United States tablet market reached around 41.21 Million Units in 2024. The market is projected to grow at a CAGR of 2.50% between 2025 and 2034 to reach nearly 52.75 Million Units by 2034.

Global Tablet market size 2025 was XX Million. Tablet Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Drawing Tablet Market Size And Forecast Drawing Tablet Market size was valued at USD 531.39 Million in 2023 and is projected to reach USD 1415.42 Million by 2031, growing at a CAGR of 11.5 % during the forecasted period 2024 to 2031. Global Drawing Tablet Market Drivers The market drivers for the Drawing Tablet Market can be influenced by various factors. These may include:

• Increased Demand from Creative Professionals: Artists, graphic designers, animators, and other creative professionals use drawing tablets for their work. As the demand for digital art and design continues to grow, so does the need for advanced drawing tablets. • Advancements in Technology: Innovations such as higher resolution screens, pressure sensitivity, multi-touch functionality, and improved stylus technology enhance the usability and performance of drawing tablets. These advancements attract both new and existing users.

Global Drawing Tablet Market Restraints Several factors can act as restraints or challenges for the Drawing Tablet Market. These may include:

• High Costs: High-end drawing tablets can be expensive, which might limit their accessibility to amateur artists or those on a budget. This can restrict market growth to higher-income individuals or professionals. • Technological Complexity: Some users may find the technology and features of advanced drawing tablets complex and intimidating. This can hinder adoption among beginners or those who are not tech-savvy.

The global Android System Tablet market is experiencing robust growth, driven by increasing affordability, enhanced functionalities, and the rising demand for portable computing devices across various demographics. The market, segmented by application (online and offline sales) and type (economical, mid-range, and high-end configurations), demonstrates a diverse range of consumer preferences. While precise figures are not provided, a reasonable estimation, considering the current market trends and the presence of major players like Samsung, Huawei, Xiaomi, and Lenovo, suggests a 2025 market size in the range of $50-60 billion USD. This estimation is supported by the strong presence of Android tablets in both developed and emerging markets, indicating considerable market penetration. A Compound Annual Growth Rate (CAGR) of 5-7% over the forecast period (2025-2033) is plausible, given the continuous innovation in tablet technology and increasing integration with other smart devices and services. Growth is anticipated to be particularly strong in Asia-Pacific, driven by increasing disposable incomes and expanding internet penetration in countries like India and China. However, constraints such as the increasing popularity of larger smartphones and the competitive landscape with other operating systems (e.g., iOS) will influence the growth trajectory. The mid-range segment is predicted to be the most dynamic, balancing cost-effectiveness with sufficient performance for everyday tasks. Focus on improved battery life, enhanced security features, and integration with productivity tools will likely shape future product development. The historical period (2019-2024) likely saw market fluctuations influenced by global economic factors and technological advancements. The emergence of 5G technology is expected to further propel the market forward, enabling faster data speeds and enhanced multimedia experiences on Android tablets. While North America and Europe represent significant market shares, the long-term growth potential lies within the rapidly developing economies of Asia-Pacific and other emerging regions. Companies in the sector are likely to focus on strategic partnerships, aggressive marketing, and innovation in both hardware and software to maintain their competitive edge. A comprehensive understanding of consumer preferences and regional variations will be vital for successful market penetration and growth.

As the focus of drug makers turned to safety, product integrity, and regulatory compliance, the packaging sector for tablets and capsules has been changing day by day.

Vendor Performance

Category	Market Share (%)
Top 3 (Amcor, WestRock, Berry Global)	17%
Rest of Top 5 (Constantia Flexibles, Huhtamaki)	12%
Next 5 of Top 10 (Sonoco, Klöckner Pentaplast, Tekni-Plex, Bilcare, Winpak)	8%