Visa's U.S. market share increased during the coronavirus pandemic, mostly as Americans used more debit cards. This is according to estimates based on the transaction volume of general purpose credit and debit cards issued in the United States. Visa's market share strengthened as time went by, moving from a roughly ** percent market share in 2007 to more than ** percent by 2022. This is likely because of the growing use of debit cards in the U.S. — causing the market share of American Express to decline. Debit cards grow faster than credit cards in the U.S. The number of cards issued by Visa reveals a growth disparity between their debit cards and their credit cards. The number of Visa issued debit cards in circulation in the U.S. in Q2 2023 had increased by *** percent when compared to the same period in the previous year. This growth figure was *** percent for U.S. Visa issued credit cards during the same period. By the second quarter, the United States had over *** million debit cards from Visa against roughly *** million Visa credit cards. Who uses debit cards in the United States? A three-year survey stated more than ***** out of 10 respondents from the United States owned a debit card in 2021, with only ** percent actually having used one. Women were much more likely than men to own such a payment card. Gen Z — or the age group 15 to 24 years in this survey — was less likely to own a debit card than their older counterparts, although their ownership of debit cards was much higher when compared to Gen Z credit card ownership.

UnionPay's global market share grew faster than that of MasterCard, whilst Visa's worldwide market position declined. This does not imply that Visa's transaction volume worldwide declined: It increased by roughly ** billion purchases between 2021 and 2022. Compared to the number of transactions from UnionPay and MasterCard, however, Visa's transactions did not increase as much - leading to a declining market share.

Visa and Mastercard processed more than ***** out of 10 card payments in the United States, with market shares of Discover and Pulse being much smaller. The two brands dominate this particular digital payment segment, and confirm an image from elsewhere: A different report also observes the growing market share of Visa in the U.S. since the coronavirus pandemic. The main difference between the two figures, however, is the different market share for American Express as well as the mentioning of smaller brands - such as Discover, Star, and Pulse.

When comparing the four big international card brands available, the importance of Visa in Europe declined between 2021 and 2020 in favor of Mastercard. This has been an ongoing trend for the payment brand, as its market share declined by ** percentage points between 2015 and 2020. Note, however, that this market share is solely based on the number of purchase transactions done with Visa, MasterCard, American Express or Diners Club only - as domestic solutions were not included. This way, the source is effectively saying that out of the global network cards Visa ranks higher than Mastercard. It does not mention, however, how these purchase transactions compare against payments outside these four brands. This is an important observation, as some domestic payment solutions - such as Italy's Bancomat or Germany's Girocard - have a much higher market share than either Visa or Mastercard.

According to Cognitive Market Research, the global E Visa market size was USD 1241.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 496.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 372.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 285.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 62.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 24.83 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.3% from 2024 to 2031.
The Software is the fastest growing segment of the E Visa industry

Market Dynamics of E Visa Market

Key Drivers for E Visa Market

Increased Travel Demand to Boost Market Growth

The global surge in tours, pushed by way of economic boom and technological advancements, has caused a growing demand for efficient and convenient visa utility approaches. E-visas present a streamlined solution, offering tourists a quicker and greater consumer-friendly opportunity to standard paper-primarily based applications. With the capability to use online, receive approvals fast, and reduce bureaucratic hurdles, e-visas beautify the tour revel. This virtual transformation now not only simplifies the visa process but also helps the developing variety of international tourists, making it simpler for them to discover new destinations while selling international connectivity and tourism.

Technological Advancements to Drive Market Growth

Technological advancements have substantially facilitated the implementation of e-visa programs by using international governments. The improvement of stable online structures and digital charge structures streamlines the software system, making it more available for vacationers. Moreover, innovations in biometric technology, consisting of facial reputation and fingerprint scanning, enhance the security and performance of e-visas. These technologies permit more correct identity verification, lowering fraud and improving typical security. By leveraging these advancements, governments can offer an unbroken and steady visa experience, fostering international tours even as ensuring the integrity of their border management measures.

Restraint Factor for the E Visa Market

Infrastructure Challenges, will Limit Market Growth

Implementing and keeping an effective e-visa gadget demands full-size funding for each technology infrastructure and human assets. Many countries stumble upon challenges in growing the important abilities to assist such structures, particularly in regions with restrained technological development or funding. These infrastructure-demanding situations can include insufficient net connectivity, inadequate cybersecurity measures, and a loss of trained personnel to manage the systems efficiently. Consequently, nations may also war to provide a continuing e-visa experience for vacationers, doubtlessly hindering their ability to capitalize on the blessings of digital visa processing and impacting the usual tourism boom and economic development.

Impact of Covid-19 on the E Visa Market

The COVID-19 pandemic had a profound impact on the e-visa market, mainly due to a transient decline in tour demand and a reduction in visa applications globally. As international locations closed borders and imposed travel restrictions, many e-visa programs have been suspended or confined. However, the pandemic additionally expanded the adoption of virtual answers, prompting governments to put money into e-visa systems to streamline techniques and enhance public health measures. As the journey gradually resumes, the e-visa market is anticipated to rebound, with a focal point on enhancing performance, safety, and user experience, in the long run, remodeling the manner vacationers get admission to international destinations. Introduction of the E Visa M...

Visa and Mastercard had varying market shares across 14 different European countries in 2024, sometimes significantly lower than domestic payment cards. Visa was the largest card issuer in Ireland, with a market share of ** percent. Mastercard, on the other hand, held market shares of ** percent and ** percent in the Netherlands and Sweden, respectively. Unlike the United States, Visa and Mastercard are often associated with debit cards in Europe. Indeed, debit card use is more prevalent than the use of credit cards in Europe, as revealed by estimates on credit cards and debit cards per capita in 37 European countries. Visa is Europe’s biggest payment brand... Across all considered European payment figures, Visa outperforms MasterCard. For instance, credit cards and prepaid cards issued across the European continent were used for nearly ** billion transactions in 2019. Nearly ** percent of all these transactions were done with Visa general purpose cards, while MasterCard made up for ** percent of the market. In 2018, Visa also had a higher purchase volume in Europe than MasterCard, Amex, and Diners combined. Visa made up for *** trillion of the ***** trillion U.S. dollars that credit cards, debit cards, and prepaid cards generated that year in Europe. ... but in name only, as Europe’s payment landscape is complicated. When looking at European countries individually, however, the market shares of Visa and MasterCard varied dramatically. In Germany, for example, the domestic card brand Girocard had a market share of ** percent, whereas Visa and MasterCard each made up around ** and ** percent of the market. Italy, on the other hand, was more divided. Bancomat cards made up ** percent of transactions, whereas MasterCard and Visa each held a market share of approximately ** and ** percent. Market shares for either Visa or MasterCard are not readily available in France as the term “bank card” or carte bancaires (derived from the domestic payment brand CB) is not associated with a particular brand in French language, as can be seen in a domestic survey on the most preferred payment methods in France.

The Credit Cards Market is Segmented by Application (Food and Groceries, Health and Pharmacy, and More), by Card Type (General Purpose Credit Cards, Specialty and Other Credit Cards), by Card Format (Physical, Digital), by Provider (Visa, Mastercard, Other Providers) and by Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global credit card network market is a mature yet dynamic industry, exhibiting steady growth fueled by increasing e-commerce adoption, expanding global digitalization, and the rising prevalence of cashless transactions. The market, encompassing major players like Visa, Mastercard, American Express, Discover, Diners Club International, JCB, and UnionPay, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) – let's conservatively estimate this at 7% – between 2025 and 2033. This growth is driven by several factors including the continuous expansion of financial inclusion in emerging economies, the increasing sophistication of payment technologies (such as mobile wallets and contactless payments), and the growing preference for credit cards as a convenient and secure payment method among consumers globally. Technological advancements in fraud prevention and security measures further bolster consumer confidence and market expansion. While the market enjoys substantial growth potential, challenges such as stringent regulatory compliance, the ongoing threat of cybercrime and data breaches, and competition from alternative payment methods like Buy Now Pay Later (BNPL) services pose potential restraints on market growth. The industry is further segmented geographically, with North America and Europe currently holding significant market share, but emerging markets in Asia-Pacific and Latin America showing significant growth potential. Regional variations in market penetration and regulatory landscapes contribute to the diverse growth dynamics across different regions. The competitive landscape is characterized by intense rivalry among established players, who are constantly innovating and expanding their product and service offerings to maintain a competitive edge. This includes strategic partnerships, mergers and acquisitions, and investments in cutting-edge technologies to enhance security and improve customer experience. The future of the credit card network market hinges on the industry’s ability to effectively navigate evolving consumer preferences, technological advancements, and regulatory changes. A focus on secure and seamless payment experiences, personalized services, and responsible lending practices will be crucial for maintaining sustainable growth and building trust with consumers in the years to come. Furthermore, adaptation to emerging technologies like blockchain and cryptocurrency will be key for long-term competitiveness.

Context

Visa Inc. is a stock corporation and, alongside Mastercard, one of the two major payment card companies and employed around 14,200 people in 2016. The VISA brand is a recursive acronym and stands for Visa International Service Association.

As of August 2025 Visa has a market cap of $670.57 Billion USD. This makes Visa the world's 16th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

Content

Geography: USA

Time period: March 2008- Aug 2025

Unit of analysis: Visa Stock Data 2025

Variables

Acknowledgements

This dataset belongs to me. I’m sharing it here for free. You may do with it as you wish.

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Recent developments include: In June 2023, BLS International Services Ltd. signed a contract with the Embassy of Italy in Kazakhstan to enhance and streamline the visa application process for individuals traveling to Italy from Kazakhstan. BLS International will open five visa application centers across Kazakhstan, handling 25,000 visa applications annually, and offering end-to-end visa processing solutions, including application submission, biometric data collection, and applicant support. In October 2023, iVisa has partnered with travel partners to provide worldwide tourism visas for any travel agent. The aim of this partnership is to gives travel agents the flexibility to set up built-in options allowing them to fully customise the system to their needs. . Key drivers for this market are: Many governments are adopting e-Visa systems to streamline processes, boost tourism, and enhance national security. Potential restraints include: The digital nature of e-Visa systems makes them susceptible to cyberattacks, raising concerns about data security. Notable trends are: Increasing use of biometric data for identity verification enhances security and speeds up processing..

The Europe Credit Cards Market Report is Segmented by Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, and More), Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), Card Format (Physical, Digital), Provider (Visa, Mastercard, Other Providers), and Geography (United Kingdom, Germany, France, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global bank card solutions market is experiencing robust growth, driven by the increasing adoption of digital payment methods and the expanding e-commerce landscape. The market size in 2025 is estimated at $250 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This significant growth is fueled by several key factors. Firstly, the increasing penetration of smartphones and internet access globally is driving the demand for convenient and secure digital payment solutions. Secondly, government initiatives promoting financial inclusion and the rise of fintech companies are further accelerating market expansion. The segment dominated by debit cards holds a substantial market share due to their widespread accessibility and affordability. Geographically, North America and Europe currently hold the largest market shares, although the Asia-Pacific region is projected to experience the fastest growth owing to rapid economic development and increasing digitalization in emerging economies like India and China. The market is segmented by card type (debit, credit, prepaid) and issuing bank type (state, commercial, others). Key players, including Visa, Mastercard, and American Express, are constantly innovating to enhance security features, improve user experience, and expand their global reach. However, the market faces challenges. Stringent regulatory compliance requirements and concerns about data security and fraud are significant restraints. Furthermore, the rising adoption of alternative payment methods, such as mobile wallets and Buy Now Pay Later (BNPL) services, poses competitive pressure. The market's future hinges on the ongoing development of advanced technologies such as biometric authentication, tokenization, and blockchain solutions to address these challenges and further enhance the security and efficiency of bank card solutions. Continued innovation in card technology and payment processing infrastructure will be crucial to sustaining the market's growth trajectory. The shift towards contactless payments and the integration of bank card solutions with other financial services are key trends shaping the market's future.

The Canada Credit Cards Market Report is Segmented by Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, Other Applications), Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), Card Format (Physical, Digital), Provider (Visa, Mastercard, Other Providers). The Market Forecasts are Provided in Terms of Value (USD).

Visa Service Market Outlook

The global visa service market size was valued at approximately USD 15 billion in 2023, and it is anticipated to reach around USD 25 billion by 2032, exhibiting a CAGR of 5.5% during the forecast period. This market growth can be attributed to the increasing global travel and tourism industry, rising international student enrollments, and the growth of multinational corporations necessitating work-related travel.

One of the primary growth factors of the visa service market is the rapid expansion of the global travel and tourism industry. With increasing disposable incomes, a growing middle class, and the availability of budget travel options, more people are traveling internationally for leisure. Consequently, the demand for tourist visas has surged, providing a significant boost to the overall visa services market. Moreover, the rise of internet penetration and digitalization has made it easier for individuals to access visa services, further propelling market growth.

Another significant driver of the visa service market is the increase in international student enrollments. Countries like the United States, Canada, Australia, and the United Kingdom are popular destinations for higher education, attracting students from all over the world. Educational institutions and students rely on visa services to ensure smooth application processes and compliance with immigration laws. As the demand for quality education continues to rise, so will the demand for student visas, contributing to the market's growth.

The growth of multinational corporations and the global economy has also played a crucial role in the expansion of the visa service market. Companies operating in multiple countries often require their employees to travel internationally for business purposes, necessitating business and work visas. The increasing number of international business conferences, meetings, and collaborations has further driven the demand for visa services, especially for business visas. The rise of remote work and digital nomadism is also expected to fuel the demand for work visas, as professionals seek opportunities to work from different countries.

Regionally, North America and Europe are expected to dominate the visa service market due to their strong economies, high levels of international travel, and the presence of numerous multinational corporations and educational institutions. The Asia Pacific region is anticipated to exhibit the highest growth rate, driven by increasing outbound tourism from countries like China and India, rising international student enrollments, and the expansion of regional businesses. The Middle East & Africa and Latin America regions are also expected to contribute to market growth, albeit at a slower pace compared to other regions.

Type Analysis

The visa service market can be segmented based on the type of visa, which includes tourist visa, business visa, student visa, work visa, and others. The tourist visa segment is expected to hold the largest market share, driven by the increasing popularity of international travel for leisure purposes. The growth of budget airlines, improvement in global connectivity, and the rise of travel influencers have all contributed to the surge in demand for tourist visas. Additionally, the simplification of visa application processes and the introduction of e-visas by many countries have further fueled the growth of this segment.

The business visa segment is also expected to witness significant growth, owing to the increasing globalization of businesses and the rise in international business travel. Multinational corporations, startups, and small and medium enterprises (SMEs) alike require business visas for their employees to attend meetings, conferences, and other business-related activities abroad. The growing number of international business events and trade shows has also contributed to the demand for business visas. As the global economy continues to integrate, the business visa segment is anticipated to expand further.

The student visa segment is another crucial component of the visa service market. With the increasing emphasis on higher education and the desire for quality education, more students are seeking to study abroad. Countries like the United States, Canada, the United Kingdom, and Australia are popular destinations for international students, leading to a high demand for student visas. The growth of international student exchange programs and scholarships also plays a significant role in this segment's expansion. Moreover, t

The Hong Kong Credit Cards Market Report is Segmented by Application (Food & Groceries, Health & Pharmacy, and More), Card Type (General-Purpose Credit Cards, Specialty & Other Credit Cards), Card Format (Physical, Digital/Tokenised), Provider (Visa, Mastercard, Other Providers), Issuer Type (Local Traditional Banks, Foreign Banks), and Geography (Hong Kong). The Market Forecasts are Provided in Terms of Value (USD).

The Israel Credit Cards Market report segments the industry into By Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), By Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, Other Applications), and By Provider (Visa, MasterCard, Other Providers). Five-year historical data and five-year market forecasts are included.

In 2024, Visa still had the majority of all general purpose card payments within the Latin America region - although its market share remained relatively unchanged. Mastercard followed, accounting for about ** percent of the purchase volume in the region that year. This is somewhat of a decline of its position as between 2018 and 2019 MasterCard's market share increased in favor of that of American Express. In 2024, Brazil was the Latin American country with the highest number of credit cards.

Find detailed analysis in Market Research Intellect's Visa Agency Service Market Report, estimated at USD 2.5 billion in 2024 and forecasted to climb to USD 4.5 billion by 2033, reflecting a CAGR of 7.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

Visa reported $701.59B in Market Capitalization this October of 2025, considering the latest stock price and the number of outstanding shares.Data for Visa | V - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last October in 2025.

E-Visa Market size was valued at USD 952.0 million in 2024 and is projected to reach USD 5.1 billion by the end of 2037, rising at a CAGR of 12% during the forecast period, i.e., 2025-2037 North America is anticipated to account for a leading revenue share of 28.7% during the forecast period, owing to rising cross-border trips in the region, with traveler footfall within and outside North America rampant between 2022 and the first quarter of 2025.