Visa's U.S. market share increased during the coronavirus pandemic, mostly as Americans used more debit cards. This is according to estimates based on the transaction volume of general purpose credit and debit cards issued in the United States. Visa's market share strengthened as time went by, moving from a roughly 50 percent market share in 2007 to more than 60 percent by 2022. This is likely because of the growing use of debit cards in the U.S. — causing the market share of American Express to decline. Debit cards grow faster than credit cards in the U.S. The number of cards issued by Visa reveals a growth disparity between their debit cards and their credit cards. The number of Visa issued debit cards in circulation in the U.S. in Q2 2023 had increased by 9.3 percent when compared to the same period in the previous year. This growth figure was 7.7 percent for U.S. Visa issued credit cards during the same period. By the second quarter, the United States had over 900 million debit cards from Visa against roughly 390 million Visa credit cards. Who uses debit cards in the United States? A three-year survey stated more than eight out of 10 respondents from the United States owned a debit card in 2021, with only 70 percent actually having used one. Women were much more likely than men to own such a payment card. Gen Z — or the age group 15 to 24 years in this survey — was less likely to own a debit card than their older counterparts, although their ownership of debit cards was much higher when compared to Gen Z credit card ownership.

UnionPay's global market share grew faster than that of MasterCard, whilst Visa's worldwide market position declined. This is not to say that Visa's transaction volume worldwide declined: It increased by roughly 18 billion purchases between 2021 and 2022. Compared to the number of transactions from UnionPay and MasterCard, however, Visa's transactions did not increase as much - leading to a declining market share.

Visa and Mastercard were responsible for most card payments in the United States, with market shares of brands like Star and Pulse being much smaller. The two brands dominate this particular digital payment segment, and confirm an image from elsewhere: A different report also observes the growing market share of Visa in the U.S. since the coronavirus pandemic. The main difference between the two figures, however, is the different market share for American Express as well as the mentioning of smaller brands - such as Discover, Star, and Pulse.

When comparing the four big international card brands available, the importance of Visa in Europe declined between 2021 and 2020 in favor of Mastercard. This has been an ongoing trend for the payment brand, as its market share declined by 10 percentage points between 2015 and 2020. Note, however, that this market share is solely based on the number of purchase transactions done with Visa, MasterCard, American Express or Diners Club only - as domestic solutions were not included. This way, the source is effectively saying that out of the global network cards Visa ranks higher than Mastercard. It does not mention, however, how these purchase transaction compares against payments outside of these four brands. This is an important observation, as some domestic payment solutions - such as Italy's Bancomat or Germany's Girocard - have a much higher market share than either Visa or Mastercard.

According to Cognitive Market Research, the global E Visa market size will be USD 1241.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 496.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 372.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 285.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 62.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 24.83 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.3% from 2024 to 2031.
The Software is the fastest growing segment of the E Visa industry

Market Dynamics of E Visa Market

Key Drivers for E Visa Market

Increased Travel Demand to Boost Market Growth

The global surge in tours, pushed by way of economic boom and technological advancements, has caused a growing demand for efficient and convenient visa utility approaches. E-visas present a streamlined solution, offering tourists a quicker and greater consumer-friendly opportunity to standard paper-primarily based applications. With the capability to use online, receive approvals fast, and reduce bureaucratic hurdles, e-visas beautify the tour revel. This virtual transformation now not only simplifies the visa process but also helps the developing variety of international tourists, making it simpler for them to discover new destinations while selling international connectivity and tourism.

Technological Advancements to Drive Market Growth

Technological advancements have substantially facilitated the implementation of e-visa programs by using international governments. The improvement of stable online structures and digital charge structures streamlines the software system, making it more available for vacationers. Moreover, innovations in biometric technology, consisting of facial reputation and fingerprint scanning, enhance the security and performance of e-visas. These technologies permit more correct identity verification, lowering fraud and improving typical security. By leveraging these advancements, governments can offer an unbroken and steady visa experience, fostering international tours even as ensuring the integrity of their border management measures.

Restraint Factor for the E Visa Market

Infrastructure Challenges, will Limit Market Growth

Implementing and keeping an effective e-visa gadget demands full-size funding for each technology infrastructure and human assets. Many countries stumble upon challenges in growing the important abilities to assist such structures, particularly in regions with restrained technological development or funding. These infrastructure-demanding situations can include insufficient net connectivity, inadequate cybersecurity measures, and a loss of trained personnel to manage the systems efficiently. Consequently, nations may also war to provide a continuing e-visa experience for vacationers, doubtlessly hindering their ability to capitalize on the blessings of digital visa processing and impacting the usual tourism boom and economic development.

Impact of Covid-19 on the E Visa Market

The COVID-19 pandemic had a profound impact on the e-visa market, mainly due to a transient decline in tour demand and a reduction in visa applications globally. As international locations closed borders and imposed travel restrictions, many e-visa programs have been suspended or confined. However, the pandemic additionally expanded the adoption of virtual answers, prompting governments to put money into e-visa systems to streamline techniques and enhance public health measures. As the journey gradually resumes, the e-visa market is anticipated to rebound, with a focal point on enhancing performance, safety, and user experience, in the long run, remodeling the manner vacationers get admission to international destinations. Introduction of the E Vi...

The Hong Kong Credit Cards Market is Segmented by Card Type (General Purpose Credit Cards and Specialty & Other Credit Cards), by Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, and Other Applications), by Provider (Visa, Mastercard, and Other Providers). The Report Offers Market Size and Forecasts for the Hong Kong Credit Cards Market in Value (USD) for all the Above Segments.

The Credit Card Market is Segmented by Card Type (general Purpose Credit Cards and Specialty and Other Credit Cards), by Application (food and Groceries, Health and Pharmacy, Restaurants and Bars, Consumer Electronics, Media and Entertainment, Travel, and Tourism, and Other Applications), by Provider (Visa, Mastercard, and Others), and by Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The Report Offers Market Size and Forecasts for the Credit Card Market in Value (USD) for all the Above Segments.

The Japan Credit Cards Market is Segmented by Card Type ( General Purpose Credit Cards and Specialty & Other Credit Cards), by Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, and Other Applications), by Provider (Visa, Mastercard, and Other Providers). The Report Offers Market Size and Forecasts for the Japan Credit Cards Market in Value (USD) for all the Above Segments.

In 2022, Visa still had the majority of all general purpose card payments within the Latin America region - although its market share remained relatively unchanged. Mastercard followed, accounting for about 40 percent of the purchase volume in the region that year. This is somewhat of a decline of its position as between 2018 and 2019 MasterCard's market share increased in favor of that of American Express. In 2022, Brazil was the Latin American country with the highest number of credit cards.

Recent developments include: In June 2023, BLS International Services Ltd. signed a contract with the Embassy of Italy in Kazakhstan to enhance and streamline the visa application process for individuals traveling to Italy from Kazakhstan. BLS International will open five visa application centers across Kazakhstan, handling 25,000 visa applications annually, and offering end-to-end visa processing solutions, including application submission, biometric data collection, and applicant support. In October 2023, iVisa has partnered with travel partners to provide worldwide tourism visas for any travel agent. The aim of this partnership is to gives travel agents the flexibility to set up built-in options allowing them to fully customise the system to their needs. . Key drivers for this market are: Many governments are adopting e-Visa systems to streamline processes, boost tourism, and enhance national security. Potential restraints include: The digital nature of e-Visa systems makes them susceptible to cyberattacks, raising concerns about data security. Notable trends are: Increasing use of biometric data for identity verification enhances security and speeds up processing..

E-passports and e-visas incorporate various technologies and components to ensure security and efficiency. These include:Antenna: Enables wireless communication between the chip and reader.Processor/Chip: Stores and processes passenger information and biometric data.Biometric Sensors: Captures biometric data, such as fingerprints or facial images, for identification.RFID Tags: Embedded in the e-passport or e-visa for contactless reading of information. Recent developments include: June 2014: Gemalto (Thales Group) and Veridos: Gemalto, a digital security company, and Veridos, a provider of identity solutions, collaborated to deliver e-passport solutions worldwide. The partnership aimed to combine their expertise in secure document technologies to enhance the security and efficiency of e-passports., October 2019: IDEMIA, a prominent company specializing in augmented identity solutions, joined forces with IDEX Biometrics provides innovative solutions that enhance security and enable convenient and personalized authentication processes. This collaboration was established to create biometric smart cards that ensure secure identification and authentication, particularly for applications such as e-passports and e-visas by leveraging their respective expertise, IDEMIA and IDEX Biometrics aimed to develop innovative solutions that enhance the security and reliability of these important identification documents.. Potential restraints include: Regulatory Restrictions, Technical Complexities.

North America E Visa market size will be USD 496.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 331.3 Million by 2031. This growth is mainly attributed to the Enhanced security measures and streamlined travel processes.

The Canada Credit Cards Market Report is Segmented by Card Type (General Purpose Credit Cards and Specialty & Other Credit Cards), Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, and Other Applications), and Provider (Visa, Mastercard, and Other Providers). The Report Offers Market Sizes and Forecasts in Terms of Value (USD) for all the Above Segments.

Visa remained the largest processor in corporate card spending in 2022, although the market share of Mastercard and Amex increased. This is according to data from an UK market research company first published in 2024. The source attributes this to an increased offering of fintech-issued commercial cards, which are co-branded with the likes of Visa and Mastercard. For example, the source mentions the issuing of Mastercard-branded cards by Revolut in the UK. However, there are no clear figures for individual fintechs or how many of these cards were issued physically or virtually.

The Visa Gift Card Market is projected to showcase substantial growth in the year 2028 compared to its base year 2021 at a high CAGR from 2022 to 2028.

Visa reported $696.99B in Market Capitalization this March of 2025, considering the latest stock price and the number of outstanding shares.Data for Visa | V - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last March in 2025.

The Israel Credit Cards Market is Segmented by Card Type ( General Purpose Credit Cards and Specialty & Other Credit Cards), by Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, and Other Applications), by Provider (Visa, Mastercard, and Other Providers). The Report Offers Market Size and Forecasts for the Israel Credit Cards Market in Value (USD) for all the Above Segments.

The size and share of the market is categorized based on Application (Adult, Child) and Product (Ordinary E-passport, Service & Diplomatic E-Passport) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Asia Pacific E Visa market will be USD 285.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031. Expanding internet access and mobile technology adoption for e-Visa applications are expected to aid the sales to USD 685.1 million by 2031

Immigration Service Market size was valued at USD 17,964.32 Million in 2023 and is projected to reach USD 31,963.87 Million by 2031, growing at a CAGR of 8.58% from 2024 to 2031.

Global Immigration Service Market Overview

Technological advancements have transformed immigration processes, integrating machine learning and artificial intelligence (AI) into visa processing. Notably, countries like the U.K. and Canada adopted AI-driven solutions in the 2010s, enhancing efficiency and decision accuracy in immigration services. Furthermore, the rise of digital nomad and remote worker visas reflects a response to the global shift to remote work spurred by the COVID-19 pandemic. Countries like Estonia, Portugal, and Barbados have introduced these specialized visas, creating a new market for immigration service providers who offer consulting and legal support to digital nomads seeking residency options in diverse locations.