Visa's U.S. market share increased during the coronavirus pandemic, mostly as Americans used more debit cards. This is according to estimates based on the transaction volume of general purpose credit and debit cards issued in the United States. Visa's market share strengthened as time went by, moving from a roughly ** percent market share in 2007 to more than ** percent by 2022. This is likely because of the growing use of debit cards in the U.S. — causing the market share of American Express to decline. Debit cards grow faster than credit cards in the U.S. The number of cards issued by Visa reveals a growth disparity between their debit cards and their credit cards. The number of Visa issued debit cards in circulation in the U.S. in Q2 2023 had increased by *** percent when compared to the same period in the previous year. This growth figure was *** percent for U.S. Visa issued credit cards during the same period. By the second quarter, the United States had over *** million debit cards from Visa against roughly *** million Visa credit cards. Who uses debit cards in the United States? A three-year survey stated more than ***** out of 10 respondents from the United States owned a debit card in 2021, with only ** percent actually having used one. Women were much more likely than men to own such a payment card. Gen Z — or the age group 15 to 24 years in this survey — was less likely to own a debit card than their older counterparts, although their ownership of debit cards was much higher when compared to Gen Z credit card ownership.

UnionPay's global market share grew faster than that of MasterCard, whilst Visa's worldwide market position declined. This does not imply that Visa's transaction volume worldwide declined: It increased by roughly ** billion purchases between 2021 and 2022. Compared to the number of transactions from UnionPay and MasterCard, however, Visa's transactions did not increase as much - leading to a declining market share.

Visa and Mastercard had varying market shares across 14 different European countries in 2024, sometimes significantly lower than domestic payment cards. Visa was the largest card issuer in Ireland, with a market share of ** percent. Mastercard, on the other hand, held market shares of ** percent and ** percent in the Netherlands and Sweden, respectively. Unlike the United States, Visa and Mastercard are often associated with debit cards in Europe. Indeed, debit card use is more prevalent than the use of credit cards in Europe, as revealed by estimates on credit cards and debit cards per capita in 37 European countries. Visa is Europe’s biggest payment brand... Across all considered European payment figures, Visa outperforms MasterCard. For instance, credit cards and prepaid cards issued across the European continent were used for nearly ** billion transactions in 2019. Nearly ** percent of all these transactions were done with Visa general purpose cards, while MasterCard made up for ** percent of the market. In 2018, Visa also had a higher purchase volume in Europe than MasterCard, Amex, and Diners combined. Visa made up for *** trillion of the ***** trillion U.S. dollars that credit cards, debit cards, and prepaid cards generated that year in Europe. ... but in name only, as Europe’s payment landscape is complicated. When looking at European countries individually, however, the market shares of Visa and MasterCard varied dramatically. In Germany, for example, the domestic card brand Girocard had a market share of ** percent, whereas Visa and MasterCard each made up around ** and ** percent of the market. Italy, on the other hand, was more divided. Bancomat cards made up ** percent of transactions, whereas MasterCard and Visa each held a market share of approximately ** and ** percent. Market shares for either Visa or MasterCard are not readily available in France as the term “bank card” or carte bancaires (derived from the domestic payment brand CB) is not associated with a particular brand in French language, as can be seen in a domestic survey on the most preferred payment methods in France.

When comparing the four big international card brands available, the importance of Visa in Europe declined between 2021 and 2020 in favor of Mastercard. This has been an ongoing trend for the payment brand, as its market share declined by ** percentage points between 2015 and 2020. Note, however, that this market share is solely based on the number of purchase transactions done with Visa, MasterCard, American Express or Diners Club only - as domestic solutions were not included. This way, the source is effectively saying that out of the global network cards Visa ranks higher than Mastercard. It does not mention, however, how these purchase transaction compares against payments outside these four brands. This is an important observation, as some domestic payment solutions - such as Italy's Bancomat or Germany's Girocard - have a much higher market share than either Visa or Mastercard.

Visa and Mastercard processed more than ***** out of 10 card payments in the United States, with market shares of Discover and Pulse being much smaller. The two brands dominate this particular digital payment segment, and confirm an image from elsewhere: A different report also observes the growing market share of Visa in the U.S. since the coronavirus pandemic. The main difference between the two figures, however, is the different market share for American Express as well as the mentioning of smaller brands - such as Discover, Star, and Pulse.

In 2024, Visa still had the majority of all general purpose card payments within the Latin America region - although its market share remained relatively unchanged. Mastercard followed, accounting for about ** percent of the purchase volume in the region that year. This is somewhat of a decline of its position as between 2018 and 2019 MasterCard's market share increased in favor of that of American Express. In 2024, Brazil was the Latin American country with the highest number of credit cards.

The Credit Cards Market is Segmented by Application (Food and Groceries, Health and Pharmacy, and More), by Card Type (General Purpose Credit Cards, Specialty and Other Credit Cards), by Card Format (Physical, Digital), by Provider (Visa, Mastercard, Other Providers) and by Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Hong Kong Credit Cards Market report segments the industry into By Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), By Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, Other Applications), and By Provider (Visa, MasterCard, Other Providers). We provide five years of historical data as well as five-year market forecasts.

The Canada Credit Cards Market report segments the industry into By Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), By Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, Other Applications), and By Provider (Visa, MasterCard, Other Providers). Includes five years of historical data and five-year market forecasts.

The global credit card market, valued at $14.31 billion in 2025, is projected to experience steady growth, driven by increasing digitalization, rising e-commerce transactions, and a growing preference for cashless payments. The 3.67% CAGR from 2025 to 2033 indicates a consistent expansion, fueled by factors such as the increasing adoption of contactless payment technologies, the proliferation of rewards programs and financial incentives to encourage credit card usage, and the expansion of credit card acceptance across various industries and geographic regions. While potential economic downturns or regulatory changes could pose restraints, the overall trend points towards continued market expansion. The market is segmented by card type (general purpose and specialty), application (spanning from food and groceries to travel and entertainment), and provider (major players like Visa and Mastercard alongside regional banks). North America and Europe currently hold significant market share, but the Asia-Pacific region is expected to witness substantial growth due to increasing financial inclusion and rising disposable incomes. The competitive landscape is intense, with established players such as American Express, Visa, and Mastercard vying for market share against regional banks and emerging fintech companies. This competition will likely drive innovation in features, rewards programs, and security measures. The substantial growth projected for the credit card market is a reflection of evolving consumer behavior and technological advancements. The increasing availability of mobile payment applications integrated with credit cards further accelerates adoption. Furthermore, targeted marketing campaigns promoting the benefits of credit cards, such as cashback rewards, travel points, and purchase protection, further contribute to their popularity. However, challenges such as rising interest rates, concerns about debt management, and increasing fraud prevention measures are expected to influence the pace of market expansion. The success of credit card companies will depend on adapting to these challenges through innovative products and services, enhancing security features, and tailoring offerings to meet the diverse needs of evolving consumer segments. Recent developments include: May 2023: Singapore's DBS Bank looks to complete its retail product offering by adding a super-premium credit card as soon as this week as it seeks to consolidate its position two-and-a-half years after acquiring Lakshmi Vilas Bank (LVB)., May 2023: NPCI leans on bank partnerships to push RuPay credit cards.. Key drivers for this market are: Usage of Credit Card give the bonus and reward points. Potential restraints include: Usage of Credit Card give the bonus and reward points. Notable trends are: Increasing Number of Visa Credit Cards Internationally.

The market share of domestic card brand RuPay did not reach the same heights in India as either Visa or Mastercard. Visa, especially, is popular in the Asian country, with a market share in 2023 of ** percent, an increase of ******percentage points from the previous year. Mastercard's market share grew by **** percentage points during the same timeframe. The share of cash in India declined significantly since COVID-19, whereas digital wallets became the most used in-store payment method. Noticeable is the growing use of credit cards for offline payments.

The Europe Credit Cards Market Report is Segmented by Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, and More), Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), Card Format (Physical, Digital), Provider (Visa, Mastercard, Other Providers), and Geography (United Kingdom, Germany, France, and More). The Market Forecasts are Provided in Terms of Value (USD).

The global credit card market, valued at $1,404,430 million in 2025, is projected to experience robust growth, driven by the increasing adoption of digital payment methods, rising e-commerce transactions, and the expansion of financial inclusion initiatives globally. A compound annual growth rate (CAGR) of 4.5% from 2025 to 2033 indicates a significant market expansion. Key market segments include personal and corporate credit cards, catering to diverse user needs ranging from daily consumption and travel to entertainment and other expenditures. North America and Europe currently hold the largest market shares, fueled by established financial infrastructure and high consumer spending. However, emerging markets in Asia-Pacific and other regions are demonstrating substantial growth potential, driven by rapid economic development and increasing credit card penetration. The competitive landscape is dominated by major international banks and financial institutions such as JPMorgan Chase, Citibank, and American Express, alongside regional players who are adapting to evolving technological advancements. The market's growth is further influenced by factors such as evolving consumer preferences, government regulations, and the integration of fintech solutions. Strategic partnerships and innovations in areas such as rewards programs and mobile payment integration are key differentiators in this competitive landscape. The continued expansion of the credit card market hinges on effective risk management practices by financial institutions to mitigate potential defaults and fraud. The increasing adoption of sophisticated fraud detection technologies and robust credit scoring models are vital for sustainable growth. Furthermore, the market's trajectory is influenced by economic conditions, particularly interest rates and inflation, which directly impact consumer spending and borrowing behavior. Government policies and regulations related to consumer protection and data privacy are also influential factors. The evolving regulatory environment necessitates a proactive approach by financial institutions to comply with evolving standards and ensure responsible lending practices. Ultimately, the future of the credit card market hinges on a balance between fostering financial inclusion, managing risk, and leveraging technological advancements to improve user experience and security.

The European credit card market, valued at €2.47 billion in 2025, is projected to experience steady growth, driven by increasing digitalization, rising e-commerce transactions, and a growing preference for cashless payments. The market's Compound Annual Growth Rate (CAGR) of 2.83% from 2025 to 2033 indicates a consistent expansion, although this growth rate might be influenced by fluctuating economic conditions and evolving consumer behavior. Key segments driving this expansion include general-purpose credit cards, fueled by their versatility and reward programs, and specific applications like online food and grocery purchases, reflecting the shift towards online shopping. The market's growth is further fueled by the continuous innovation in card technology, including contactless payments and enhanced security features, catering to increasing consumer demand for convenience and security. Competition amongst major players like Visa, MasterCard, Capital One, Citi Bank, and Chase will likely remain intense, leading to innovative product offerings and competitive pricing strategies to capture market share. While regulatory changes and potential economic downturns could pose challenges, the overall outlook for the European credit card market remains positive, particularly within countries exhibiting high rates of digital adoption and a strong middle class. The geographic distribution of the market across Europe shows variations in growth based on factors such as financial inclusion rates, digital infrastructure, and economic strength. The United Kingdom, Germany, and France are expected to remain the leading markets due to their advanced financial systems and high consumer spending. However, growth in other regions, such as Southern Europe, may be slower due to variations in economic development and consumer habits. The segmentation by card type (general purpose vs. specialty) and application (food & groceries, travel, etc.) allows for targeted marketing strategies by financial institutions. The consistent improvement in credit scoring systems and risk management techniques also helps to manage the potential risk associated with credit card lending and increases the availability of credit products. The ongoing development of new technologies like mobile wallets and embedded finance further enhances the potential for market expansion. Recent developments include: February 2023: ASOS, the global online fashion destination, and Capital One UK announced a new and exclusive credit card partnership. The partnership will likely launch a new ASOS credit card for eligible shoppers, available later this year. It is projected to provide a range of features and benefits that only come with using a credit card when they shop at ASOS and elsewhere, such as Section 75 protection on purchases over EUR 100., November 2022: Germany's leading international provider of ticketing services and live entertainment CTS EVENTIM presented its own branded credit card issued by Advanzia Bank. The Eventimcard offered an integrated loyalty program that gives cardholders VIP entry to venues owned or operated by CTS EVENTIM, free ticket delivery, and all the benefits included in the Mastercard Gold.. Key drivers for this market are: Usage of Credit Card give the bonus and reward points. Potential restraints include: Usage of Credit Card give the bonus and reward points. Notable trends are: Increasing Card Transactions in Europe have a Major Impact on Credit Card.

The Japan credit card market, valued at $652.04 million in 2025, is projected to experience robust growth, driven by rising consumer spending, increasing digitalization, and the expanding adoption of cashless payment systems. The 7.36% CAGR (Compound Annual Growth Rate) indicates a significant upward trajectory through 2033. Key market segments include general-purpose credit cards, which dominate market share due to their widespread acceptance and versatile applications. Specialty cards, catering to specific needs like travel or rewards programs, represent a growing niche. Application-wise, food & groceries, health & pharmacy, and restaurants & bars consistently contribute the highest transaction volumes, reflecting consumer behavior. The market is dominated by major players like Visa, Mastercard, and JCB, alongside significant domestic banks such as Rakuten Card, Mitsubishi UFJ Financial Group, and Sumitomo Mitsui Financial Group. These institutions are strategically investing in technological advancements and innovative reward programs to enhance user experience and drive market penetration. Growth is further propelled by government initiatives promoting digital financial inclusion and a younger generation increasingly embracing contactless payments. Despite the positive outlook, the market faces certain challenges. Competition among established players and emerging fintech companies intensifies pressure on pricing and profitability. Concerns regarding data security and potential financial risks associated with credit card usage also act as restraints, requiring robust regulatory oversight and consumer education initiatives. Furthermore, the market’s future depends on navigating evolving consumer preferences, adapting to technological innovations, and addressing economic fluctuations that could impact consumer spending. Future growth will be significantly influenced by the successful integration of new technologies such as mobile payment platforms and advancements in fraud detection and prevention measures. Expansion into underserved segments and strategic partnerships with retailers will also play crucial roles in shaping the market’s future trajectory. Recent developments include: May 2023: Sumitomo Mitsui Banking Corporation announced a USD 10 million investment in U.S.-based Closed Loop Partners' Circular Plastics Fund. The Closed Loop Circular Plastics Fund is managed and operated by Closed Loop Partners, an investment firm dedicated to advancing the circular economy. The fund provides catalytic debt and equity financing into solutions and infrastructure that advance the recovery and recycling of plastics, helping keep more materials in circulation while reducing greenhouse gas emissions and leading a shift to the circular economy., May 2023: Mizuho Financial Group, Inc. and Greenhill & Co., Inc. announced a definitive agreement for Mizuho to acquire Greenhill in an all-cash transaction at USD15 per share, reflecting an enterprise value of approximately USD550 million, including assumed debt. Through this transaction, Mizuho will likely accelerate its investment banking growth strategy, building on Greenhill's 27-year history of advising important clients on significant mergers & acquisitions, restructurings and capital-raising transactions.. Key drivers for this market are: Usage of Credit Card give the bonus and reward points. Potential restraints include: Usage of Credit Card give the bonus and reward points. Notable trends are: Increasing in Number of Credit Card issued.

In 2024, Visa still had the majority of all general purpose card payments within the Latin America region - although its market share remained relatively unchanged. Mastercard followed, accounting for about ** percent of the purchase volume in the region that year. This is somewhat of a decline of its position as between 2018 and 2019 MasterCard's market share increased in favor of that of American Express. In 2024, Brazil was the Latin American country with the highest number of credit cards.

The Japan Credit Cards Market report segments the industry into By Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), By Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, Other Applications), and By Provider (Visa, MasterCard, Other Providers). Get five years of historical data alongside five-year market forecasts.

The Israel Credit Cards Market report segments the industry into By Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), By Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, Other Applications), and By Provider (Visa, MasterCard, Other Providers). Five-year historical data and five-year market forecasts are included.

Hong Kong Credit Cards Market size was valued to be USD 130 Billion in the year 2024 and it is expected to reach USD 257.14 Billion in 2032, at a CAGR of 8.9% over the forecast period of 2026 to 2032.The Hong Kong credit card market is driven by a high penetration of digital payments, strong consumer demand for rewards and cashback programs, and widespread merchant acceptance. The tech-savvy population and advanced financial infrastructure support contactless and mobile payment adoption, boosting credit card usage.Additionally, intense competition among banks and card issuers leads to aggressive promotions, low interest rates, and flexible credit terms. Tourism and cross-border spending also contribute significantly, with consumers favoring cards for convenience and foreign currency benefits.

The global corporate credit card market is experiencing robust growth, driven by the increasing adoption of digital payment solutions, the expansion of SMEs and large enterprises, and the rising demand for efficient expense management tools. The market size in 2025 is estimated at $150 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This growth is fueled by several key trends, including the integration of corporate credit cards with expense management software, the rise of virtual cards for enhanced security, and the increasing preference for reward programs that incentivize employee spending. The market is segmented by card type (open-loop and closed-loop) and by user type (SMEs and large enterprises). Large enterprises currently dominate the market share due to their higher spending volumes, but the SME segment is expected to experience faster growth over the forecast period driven by increasing business activity and a need for efficient financial tools. While regulatory compliance and security concerns present some restraints, the overall market outlook remains positive, with significant opportunities for growth in emerging economies and through further technological advancements in card functionality and integration. The competitive landscape is characterized by a mix of major international players such as American Express, Mastercard, and Visa, as well as regional banks and fintech companies catering to specific markets. The success of individual players depends on their ability to offer innovative and secure solutions tailored to the needs of different customer segments, coupled with strategic partnerships to enhance their reach and service offerings. Future growth will likely be driven by the continued development of advanced analytics capabilities within expense management platforms, providing businesses with deeper insights into their spending patterns and helping to optimize cash flow. The integration of corporate credit cards with broader financial management ecosystems will also be a critical factor in sustaining this robust growth trajectory.