Kroger was the leading supermarket in the United States in 2023, by a wide margin. It had nearly double the retail sales of the next chain, Albertsons. Founded in 1883 in Cincinnati, Ohio (where it is still headquartered), by Bernard Kroger, The Kroger Co. has become the largest supermarket chain in the United States and one of the largest overall retailers, behind the retailing giant, Walmart. Far-reaching impact It’s hard to pin down one aspect that explains Kroger’s revenue lead over its competitors, but surely reach is one such aspect. In 2024, nearly a quarter of U.S. consumers shopped at Kroger on a regular basis and with 2,855 U.S. stores in 2023 the company ranked second in the list of supermarkets with most locations in the country, surpassed only by Aldi. Varied businesses Another aspect that may contribute to Kroger’s success is the fact that it is more than just a grocery store. In 2023, the company had revenues of over 14 billion dollars from filling prescriptions in its pharmacies. Some of Kroger’s locations also include fuel stations. Revenue from its fuel segment exceeded 16.6 billion dollars in the same year.

How high is the brand awareness of Whole Foods Markets in the United States?When it comes to grocery store customers, brand awareness of Whole Foods Markets is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Whole Foods Markets in the United States?In total, **% of U.S. grocery store customers say they like Whole Foods Markets. However, in actuality, among the **% of U.S. respondents who know Whole Foods Markets, **% of people like the brand.What is the usage share of Whole Foods Markets in the United States?All in all, **% of grocery store customers in the United States use Whole Foods Markets. That means, of the **% who know the brand, **% use them.How loyal are the customers of Whole Foods Markets?Around **% of grocery store customers in the United States say they are likely to use Whole Foods Markets again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.What's the buzz around Whole Foods Markets in the United States?In August 2022, about **% of U.S. grocery store customers had heard about Whole Foods Markets in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Whole Foods Markets in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The statistic highlights the sales distribution of Whole Foods Market worldwide from 2010 to 2017, by region. Whole Foods Market's retail stores in the U.S. captured a share of ** percent of sales in 2017, whereas Canada and the United Kingdom accounted for some ***** percent of sales.

Whole Foods Market had nearly *** locations worldwide in 2017, nearly doubling the store count over the previous ten years. As the number of locations increased, so did the size of the supermarkets, from an average size of ****** square feet in 2008 to ****** in 2017. Humble beginnings The company, now known as a health food giant, had humble beginnings. Whole Foods Market was preceded by a vegetarian grocery store founded by John Mackey and Renee Lawson Hardy in Austin, Texas in 1978. The couple went on to partner with another local natural grocery store owned by Craig Weller and Mark Skiles and in 1980 the first Whole Foods Market was opened. Recent struggles and Amazon acquisition After years of success, Whole Foods’ profits began to dip as competitors took a greater and greater share of the organic and natural food market. Net income decreased by ** percent from the 2014 high of *** million U.S. dollars to *** million in 2016. Amazon, the e-commerce giant, acquired Whole Foods in 2017 for nearly ** billion dollars. The acquisition was Amazon’s most expensive to date.

When it comes to share of people shopping at Whole Foods Market grocery stores in the United States, 15 percent of 18 - 29 year olds do so in the U.S. This is according to exclusive insights from the Consumer Insights Global survey which shows that 12 percent of 30 - 49 year old consumers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

How high is the brand awareness of 365 by Whole Foods Market in the United States?When it comes to organic food eaters, brand awareness of 365 by Whole Foods Market is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is 365 by Whole Foods Market in the United States?In total, **% of U.S. organic food eaters say they like 365 by Whole Foods Market. However, in actuality, among the **% of U.S. respondents who know 365 by Whole Foods Market, **% of people like the brand.What is the usage share of 365 by Whole Foods Market in the United States?All in all, **% of organic food eaters in the United States use 365 by Whole Foods Market. That means, of the **% who know the brand, **% use them.How loyal are the consumers of 365 by Whole Foods Market?Around **% of organic food eaters in the United States say they are likely to use 365 by Whole Foods Market again. Set in relation to the **% usage share of the brand, this means that **% of their consumers show loyalty to the brand.What's the buzz around 365 by Whole Foods Market in the United States?In August 2022, about **% of U.S. organic food eaters had heard about 365 by Whole Foods Market in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around 365 by Whole Foods Market in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Supermarkets and grocery stores have significantly transformed in recent years, driven by technological advancements and shifting consumer preferences. E-commerce has become a cornerstone of the industry, with over 70.0% of grocery retailers integrating online ordering and fulfillment into their operations in 2025. This shift has been fueled by consumer demand for convenience and efficient shopping experiences, prompting retailers to invest heavily in curbside pickup and home delivery services. Major players like Kroger have leveraged these innovations to maintain a competitive edge, while third-party delivery platforms like Instacart have enabled smaller grocers to compete with larger chains. The adoption of "dark stores" and AI-driven technologies has further optimized operations but heightened competition has limited revenue expansion. Over the past five years, revenue has been slipping at a CAGR of 0.1%, reversing course in 2025 to climb 1.1%, reaching $883.1 million. Over the past five years, the industry has faced rising labor costs and competition from discount grocers and private-label products. Automation has played a crucial role in managing these pressures, with more than 50.0% of transactions in major chains processed through self-checkout systems in 2025. Despite these advancements, wages have continued to rise, accounting for an estimated 10.7% of revenue. This has led retailers to focus on strategic pricing and the promotion of high-margin private-label products to sustain profit. The proliferation of discount grocers like Aldi and Lidl has intensified competition, forcing traditional supermarkets to innovate and adapt to retain market share. Looking ahead, supermarkets and grocery stores are likely to endure steady but marginal revenue growth over the next five years, influenced by economic and demographic factors. Increases in per capita disposable income and consumer spending suggest a stable economic environment that could bolster sales of premium and specialty grocery items. However, declines in the agricultural price index may pressure revenue growth, as lower prices could reduce sales value. Urban population growth will continue to drive demand for grocery products, encouraging retailers to adopt urban-centric strategies. Upcoming FDA regulations on product labeling and ongoing geopolitical tensions will present challenges and opportunities for the industry. Retailers that can navigate these complexities and align with evolving consumer preferences, such as the rise of functional foods and the "quiet luxury" trend, will be well-positioned to thrive in a rapidly changing market landscape. Revenue is anticipated to expand marginally over the next five years at a CAGR of less than 0.1%, totaling $883.3 million in 2030.

The size of the U.S. Medical Foods Market was valued at USD 6.21 billion in 2023 and is projected to reach USD 9.09 billion by 2032, with an expected CAGR of 5.6 % during the forecast period. The U.S. medical foods market is growing steadily due to the increasing prevalence of chronic diseases and a growing interest in specialized nutrition. Medical foods are formulated to manage specific medical conditions, such as diabetes, gastrointestinal disorders, and metabolic diseases, providing essential nutrients that are often lacking in a patient's regular diet. Advancements in personalized nutrition will support the market; indeed, medical foods, being recommended by a greater portion of healthcare professionals as part of their therapeutic treatments, drive the key demand. This includes both an aging population more prone to chronic conditions and growing awareness around the role of nutrition in disease management. The market also benefits through the growth in acceptance among patients, caregivers, and healthcare professionals of medical foods because these have been proven effective. Demand for specialized diets is likely to increase further and will ensure that the medical foods market in the U.S. continues to grow along with developments in formulations and packaging toward meeting diverse patient requirements. Recent developments include: In May 2024, Danone announced the acquisition of Functional Formularies, a U.S.-based whole foods tube feeding company. The development is part of Danone’s ‘Renew Danone’ strategy and is expected to strengthen the company’s Medical Nutrition portfolio in the country through further expansion of its enteral tube feeding range. Functional Formularies provides organic and whole-food alternatives to conventional feeding tube formulas. The company caters to institutional customers in hospitals and long-term care settings and to retail customers online across the U.S. and Canada. , In April 2024, Brain Ritual, a Switzerland-based wellness brand, announced the launch of the medical food product MigraKet, which aims to address the root cause of migraines. The product has been developed by Elena Gross, PhD, a well-known neuroscientist and former chronic migraineur, and released for customers in the United States. , In January 2024, Abbott announced the launch of the company’s PROTALITY brand, with the first product of this brand being a high-protein nutrition shake aimed at supporting adults who are looking to pursue weight loss while maintaining good nutrition and muscle mass. The product features a mix of slow- and fast-digesting protein that can feed the muscles for up to 7 hours. Other notable nutrients include eight essential B vitamins, 4 grams of comfort fiber, 150 calories, 1 gram of sugar, and 25 minerals and vitamins. .

Get key insights from Market Research Intellect's Whole Food Bars Market Report, valued at USD 9.5 billion in 2024, and forecast to grow to USD 15.2 billion by 2033, with a CAGR of 6.5% (2026-2033).

Whole Foods Markets have seen a steady increase in average store size worldwide. In 2008, the average Whole Foods Market had a gross square footage of ** thousand, and by 2017 this figure had reached ** thousand square feet.

Retail Sales of Whole Foods Market

Whole Foods Market specializes in natural, organic, and healthy foods, dubbing itself “America’s Healthiest Grocery Store”. In 2017, Whole Foods Market was acquired by the e-commerce giant Amazon, which vowed to make sweeping changes to the grocery retailer. Most of Whole Foods Market’s retail sales are attributed to perishable foods, such as produce and fresh meat, at **** percent in 2017.

Most Popular Grocery Stores in America

If cost were not a factor, most Americans would prefer to shop for groceries at Publix, H-E-B, or Hy-Vee, according to a September 2017 survey. Whole Foods Market was another popular place to shop for food, with ** percent of Americans indicating they would prefer to shop there if money was no object. When it comes to which food retailers are the most trustworthy, Walmart and Kroger were rated highly by U.S. consumers.

Global Organic Food And Beverages Market was valued at USD 351.24 Billion in 2024 and is expected to grow to USD 738.16 Billion by 2030 with a CAGR of 13.18%.

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Market Size	2024: USD 351.24 Billion
Forecast Market Size	2030: USD 738.16 Billion
CAGR	2025-2030: 13.18%
Fastest Growing Segment	Online
Largest Market	North America
Key Players	1. Hain Celestial 2. Whole Foods Market L.P. 3. Dole Food Company, Inc. 4. Dairy Farmers of America, Inc. 5. General Mills Inc. 6. Danone 7. United Natural Foods, Inc. 8. Gujarat Cooperative Milk Marketing Federation (Amul) 9. The Hershey Company 10. Amy’s Kitchen, Inc.

Explore insights from Market Research Intellect's Whole Grain Foods Market Report, valued at USD 50.25 billion in 2024, expected to reach USD 75.30 billion by 2033 with a CAGR of 5.0% during 2026-2033.Uncover opportunities across demand patterns, technological innovations, and market leaders.

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US Whole Grain And High Fiber Food Market Size 2024-2028

The US whole grain and high fiber food market size is forecast to increase by USD 8.39 billion at a CAGR of 9.45% between 2023 and 2028.

The whole grain and high fiber food market is experiencing significant growth, driven by the increasing health consciousness among consumers. The health benefits of whole grains and high fiber foods, such as reducing the risk of chronic diseases and promoting digestive health, have made them a popular choice for health-conscious consumers. In the US, new product developments in whole grain and high fiber food continue to emerge, with companies introducing innovative offerings to cater to evolving consumer preferences.
Soluble fibers, such as oats and barley, help lower cholesterol levels, while insoluble fibers, such as wheat and maize, promote digestive health. However, fluctuations in whole grain prices pose a challenge to market growth. Despite this, the market is expected to continue expanding, fueled by the growing demand for nutritious and convenient food options. The report provides an in-depth analysis of these trends and challenges, offering valuable insights for stakeholders In the whole grain and high fiber food industry.

What will be the size of the US Whole Grain And High Fiber Food Market during the forecast period?

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The Whole Grain and High Fiber Food Market is witnessing significant growth due to the increasing health consciousness among consumers. Whole grains and high fiber foods are essential nutrients for maintaining a healthy digestive system and reducing the risk of obesity and other health issues. Foods like bakery items, breakfast cereals, savory snacks, pasta, wheat, multi-grain, maize, brown rice, quinoa, barley, oats, and others are popular choices for consumers seeking to incorporate more whole grains and high fiber into their diets. Public awareness campaigns promoting the benefits of a healthy diet and lifestyle have influenced consumer behavior, leading to a rise in demand for whole grain and high fiber foods.
Demographic factors such as an aging population and a growing preference for natural and organic foods are also driving market growth. The market for High Fiber Foods includes Soluble Foods and Insoluble Foods. The market is further segmented into e-commerce and independent retail outlets. A low carbohydrate diet or a high protein diet does not necessarily mean avoiding whole grains and high fiber foods. In fact, incorporating these foods into such diets can provide additional health benefits. Overall, the Whole Grain and High Fiber Food Market is expected to continue growing as consumers prioritize their health and wellness.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Cereals
  Bakery products
  Snacks
  Others


Distribution Channel

  Offline
  Online


Type

  Traditional
  Organic


Geography

  US

By Product Insights

The cereals segment is estimated to witness significant growth during the forecast period. Whole grains and high fiber foods have gained significant attention In the health and fitness industry due to their numerous nutritional benefits. These foods, rich in dietary fiber, are essential for maintaining digestive health and supporting weight loss efforts. Obesity rates continue to rise, making health consciousness a top priority for many consumers. Whole grains, including wheat, maize, brown rice, quinoa, barley, and oats, are fiber-rich and offer a range of health benefits. Bakery items, such as whole grain bread and rye, are popular choices for those seeking fiber-rich alternatives to traditional refined grains. Breakfast cereals fortified with whole grains and high in fiber are also favored by those following healthier eating patterns.
Snack bars and protein bars, often fortified with functional additives like prebiotic compounds, provide convenient options for those on-the-go. Savory snacks, such as popcorn and whole grain crackers, offer fiber-rich alternatives to processed, high-calorie snacks. Pasta made from whole grains provides a fiber-rich, protein-packed alternative to traditional pasta. Flavor categories, such as savory and sweet, cater to diverse taste preferences while maintaining nutritional integrity. Gluten-free whole grain options, including rice and corn-based products, are increasingly popular among those with dietary restrictions. Nutritional attributes, such as high protein and low sugar, are also important considerations for consumers seeking healthy food products. Overall, the demand for whole grain and high fiber foods is driven by a growing awareness of the importance of thes

Whole Food Supplements Market Outlook

According to our latest research, the global whole food supplements market size reached USD 58.7 billion in 2024, driven by increasing consumer awareness about holistic health and natural nutrition. The market is projected to expand at a robust CAGR of 7.2% from 2025 to 2033, reaching a forecasted value of USD 110.6 billion by 2033. This impressive growth is primarily fueled by the rising demand for clean-label products, the proliferation of health-conscious lifestyles, and a growing preference for supplements derived from whole food sources. As per our latest research, the market is set for sustained expansion, underpinned by innovation in product formulation and distribution channels.

The growth of the whole food supplements market is substantially influenced by the increasing consumer inclination toward natural and minimally processed nutritional products. Consumers are becoming more discerning about the ingredients in their supplements, seeking products that are free from artificial additives, preservatives, and synthetic nutrients. This shift is largely attributed to a broader trend of clean eating, where individuals prioritize transparency, traceability, and the nutritional integrity of what they consume. As a result, manufacturers are investing heavily in sourcing high-quality raw materials and developing whole food supplement formulations that retain the natural matrix of vitamins, minerals, and phytonutrients. The demand is further escalated by the rising prevalence of chronic diseases and lifestyle-related health conditions, prompting consumers to adopt preventive healthcare measures through dietary supplementation.

Another significant driver of the whole food supplements market is the surge in research and development activities aimed at enhancing product efficacy and bioavailability. Scientific advancements have enabled the extraction and preservation of nutrients from whole foods in a manner that closely mimics their natural state, thereby increasing their absorption and effectiveness in the human body. This has led to the introduction of innovative delivery formats such as gummies, powders, and liquids, which cater to diverse consumer preferences and improve compliance. Additionally, the integration of superfoods, adaptogens, and botanicals into supplement formulations has expanded the market's appeal to a broader demographic, including millennials and Gen Z consumers who are particularly attuned to wellness trends.

The expansion of online retail and direct-to-consumer distribution models has also played a pivotal role in the market's growth trajectory. E-commerce platforms provide consumers with easy access to a wide array of whole food supplements, along with comprehensive product information and user reviews that facilitate informed purchasing decisions. The convenience of home delivery, coupled with personalized recommendations and subscription-based models, has further accelerated market penetration, especially in urban areas. Moreover, strategic partnerships between supplement brands and digital health platforms are fostering greater consumer engagement and loyalty, contributing to sustained market momentum.

From a regional perspective, North America continues to dominate the whole food supplements market, accounting for the largest share in 2024 due to high consumer awareness, strong presence of leading brands, and a well-established health and wellness culture. Europe follows closely, driven by stringent regulatory standards and growing adoption of natural supplements in countries like Germany, the UK, and France. The Asia Pacific region is emerging as a lucrative market, propelled by rising disposable incomes, urbanization, and increasing health consciousness among the middle-class population. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as consumers in these regions gradually shift toward preventive healthcare and natural nutrition solutions.

Product Type Analysis

The whole food supplements market is segmented by product type into tablets, capsules, powders, gummies, liquids, and others. Tablets and capsules have traditionally dominated the market, owing to their convenience, precise dosing, and long shelf life. These formats are particularly favored by older adults and individuals with busy lifestyles who prioritize ease of use and portability. However, the market is witnessing a notable s

Market Research Intellect's Whole Grain And High Fiber Foods Market Report highlights a valuation of USD 45.2 billion in 2024 and anticipates growth to USD 75.6 billion by 2033, with a CAGR of 7.4% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

Global Whole Grain Foods market size is expected to reach $53.77 billion by 2029 at 7.1%, growing consumer preference for bakery products fueling the growth of the market due to rising demand for healthier and convenient options

Mexico Whole Grain Foods Market is expected to grow during 2025-2031

Global Whole food bars market size 2021 was recorded $2961.4 Million whereas by the end of 2025 it will reach $3401.3 Million. According to the author, by 2033 Whole food bars market size will become $4486.8. Whole food bars market will be growing at a CAGR of 3.523% during 2025 to 2033.

Whole Grain Foods Market Outlook

The global whole grain foods market is poised for substantial growth, with a market size projected to increase from $12.5 billion in 2023 to an impressive $22.3 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.5%. This growth trajectory is fuelled by several factors, including increasing consumer awareness about the health benefits of whole grains, rising incidences of lifestyle-related diseases such as obesity and diabetes, and an overall shift towards healthier eating patterns. Whole grains, being rich in essential nutrients, fiber, and antioxidants, are increasingly being recognized for their role in preventing chronic diseases, thereby driving their popularity and demand.

One of the primary growth drivers for the whole grain foods market is the increasing consumer awareness and education regarding the health benefits associated with whole grain consumption. As consumers become more health-conscious, they are actively seeking out food products that contribute to their overall well-being. Whole grains, with their high fiber content and essential nutrients, have been linked to numerous health benefits, including improved digestion, weight management, and reduced risk of heart disease. This growing knowledge base has led to a shift in consumer preferences, with many opting for whole grain options over refined grains, thus propelling market growth.

Another significant factor contributing to the market's expansion is the rising prevalence of lifestyle-related diseases and the emphasis on preventive healthcare. Conditions such as obesity, diabetes, and cardiovascular diseases have become increasingly common, prompting individuals to adopt healthier dietary practices. Whole grain foods, being low in saturated fats and high in essential nutrients, are seen as an integral part of a balanced diet that supports overall health. As a result, both consumers and healthcare professionals are advocating for increased whole grain consumption, further boosting the market's growth prospects.

The trend towards clean label and natural food products is also playing a vital role in the market's growth. As consumers become more discerning about the ingredients in their food, there is an increasing demand for products that are perceived as natural and minimally processed. Whole grain foods align well with this trend, as they are often seen as wholesome and unrefined compared to their processed counterparts. This preference for clean label products is driving manufacturers to innovate and expand their product offerings to cater to the growing demand for whole grain foods.

From a regional perspective, the Asia Pacific region is emerging as a key market for whole grain foods, driven by increasing urbanization, rising disposable incomes, and growing health consciousness among consumers. In North America, the market is mature, with a strong presence of whole grain products and well-established distribution channels. Europe is also witnessing substantial growth, supported by governmental initiatives promoting healthy eating habits and sustainable agriculture. In contrast, regions such as Latin America and the Middle East & Africa are still in the nascent stages of market development but offer significant potential for future growth.

Product Type Analysis

The product type segment of the whole grain foods market is diverse and encompasses a wide range of products, including whole grain cereals, whole grain bread, whole grain snacks, whole grain pasta, and others. Whole grain cereals are one of the most popular product types, driven by their convenience and nutritional benefits. These cereals are often consumed as a breakfast staple and are available in various forms, including oats, barley, and quinoa. The demand for whole grain cereals is particularly strong in developed regions, where consumers are more health-conscious and willing to pay a premium for nutritious food options. Manufacturers are continually innovating in this segment, introducing new flavors and formulations to cater to evolving consumer tastes.

Whole grain bread is another significant product type within the market, benefiting from the growing consumer preference for bakery products that are rich in fiber and nutrients. This segment is witnessing robust growth, supported by the increasing adoption of whole grain bread as a healthier alternative to white bread. The rise of artisanal and specialty bread offerings is also contributing to the segment's expansion, as consumers seek out unique and flavorful whole grain options. Additionally, the trend tow

The organic foods market is estimated to be worth USD 222.6 million in 2025 and is projected to reach a value of USD 710.1 million by 2035, expanding at a CAGR of 12.3% over the assessment period of 2025 to 2035.

Metrics	Values
Industry Size (2025E)	USD 222.6 million
Industry Value (2035F)	USD 710.1 million
CAGR (2025 to 2035)	12.3%

Semi-Annual Market Update

Particular	Value CAGR
2024 to 2034 (H1)	4.9%
2024 to 2034 (H2)	5.5%
2025 to 2035 (H1)	5.1%
2025 to 2035 (H2)	5.6%

Category-Wise Insights

Segment	Value Share (2025)
Organic Milk (By Category)	34%

Segment	Value Share (2025)
Organic Whole Grains (By Product Type)	29%

Country-wise Analysis

Countries	CAGR (2025 to 2035)
USA	12.0%
UK	11.2%
France	10.8%
Germany	11.5%
Italy	10.3%
South Korea	13.5%
Japan	10.5%
China	13.0%
Australia	12.2%
New Zealand	11.8%

Competitive Outlook

Company Name	Estimated Market Share (%)
Danone S.A.	18-22%
Nestlé S.A.	15-19%
General Mills, Inc.	12-16%
Hain Celestial Group	10-14%
Organic Valley	8-12%
Other Companies (Combined)	25-35%