As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In January 2025, Google accounted for 93.82 percent of the global mobile search engine market worldwide. Yandex had 2.5 percent of the global mobile search, while, competitors like Baidu and Yahoo! accounted for less than one percent each on a global scale.

In January 2025, the search engine Bing had a market share of **** percent. Bing, Microsoft's search engine, holds a far smaller share of the search engine market compared to Google. In some markets, like Russia and China, Bing is less popular as there are local search engines; Yandex and Baidu, for example.

In January 2025 Google represented a market of share of ***** percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018. Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of **** percent as of January 2024. Yahoo! had a *** percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

As of October 2024, Google Chrome had the largest market share in the United States, with over 54 percent, followed by Apple's Safari, with 31 percent. Furthermore, Microsoft's Edge browser had a United States market share of 7 percent. The new Microsoft Edge was based on Chromium and was released in January 2020. Web browsers Web browsers serve as the application software through which users from across the globe access the contents of the World Wide Web. Browsers are available on a range of devices: desktop PCs, laptops, tablets, smartphones, and consoles. Given the popularity of smartphones, mobile devices have become the primary way to access the internet, overtaking PCs. Google Chrome has been the most popular web browser worldwide in the past decade, holding almost two-thirds of the market in 2023. Safari followed, occupying around 19 percent of the market. Safari turns 20 years old Safari is a web browser developed by Apple and first launched in January 2003. With regular updates, Safari is integrated into iOS, macOS, and iPadOS, the operating systems of iPhones, Macs, and iPads. Thanks to the popularity of Apple devices worldwide, Safari is used as a web browser at different rations in the United States and in many European countries. For instance, Safari held over 29 percent of the UK internet browser market in August 2022 but only 11 percent of the German web browser market in November 2022.

In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of ***** percent across all devices. That month, Bing had a market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than *** percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, **** percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly **** of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.

In 2024, Red Bull held a carbonated soft drink (CSD) market share of almost *** percent in the United States. The company’s share has grown significantly in the past years. The Red Bull GmbH is an Austrian beverage company, mostly known for the energy drink Red Bull. The company is headquartered in Fuschl am See, Austria. The leading energy drink brand In 2024, Red Bull was the leading brand of energy drink in the United States, based on generated sales of close to ***** billion U.S. dollars. Monster Energy, one of Red Bull’s main competitors, ranked second that year, with just around *** billion U.S. dollars’ worth of sales. Energy drinks in the U.S. In 2024, total energy drink sales reached over ** billion U.S. dollars in the United States. This type of beverage has become considerably more popular when compared to previous years; however, it remains low on the list of favorites among Americans - energy drinks accounted for *** percent of the beverages consumed by U.S. consumers in 2024. Other beverages, such as bottled water and CSD, were more popular: each of these two segments accounted for a consumption share of approximately ** percent that year.

Google Apps is poised to dominate the global office-productivity software market as of February 2025, capturing a ** percent share. Microsoft Office 365 is expected to hold ** percent, while other competitors will account for the remaining ** percent. This shift reflects the growing importance of cloud-based productivity tools in modern workplaces, as businesses and individuals increasingly rely on collaborative, web-accessible software solutions. Cloud infrastructure fuels productivity software growth The rise of cloud-based productivity suites is closely tied to the expansion of cloud infrastructure services. Amazon Web Services leads the cloud market with a ** percent share, followed by Microsoft Azure at ** percent and Google Cloud at ** percent. These robust cloud platforms provide the foundation for scalable, accessible productivity tools that can be used across various devices and locations. The cloud infrastructure market's growth parallels the increasing adoption of software-as-a-service (SaaS) solutions, which remain the largest segment in cloud computing. Unified communications reshape the workplace As remote and hybrid work models become more prevalent, unified communications and collaboration tools are gaining prominence. Microsoft currently leads this market with a ** percent share, leveraging its strong position in both productivity software and cloud services. The integration of various communication tools, including video conferencing software like Zoom, which is experiencing a steady growth after the peak increase in 2022, is reshaping how organizations operate. This trend is likely to continue influencing the productivity software landscape, as businesses seek comprehensive solutions that enhance virtual collaboration and streamline communication across diverse work environments.

In January 2025, the South Korean search engine Naver had a global market share of **** percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

As of July 2024, HubSpot alone held a share of nearly ** percent of the marketing automation software industry worldwide. Oracle Marketing Cloud, Welcome, and Adobe Experience Cloud followed with very similar shares: ****, ****, and **** percent, respectively. Marketing automation leaders Headquartered in Massachusetts, HubSpot's journey exemplifies the marketing automation industry's boom. In just half a decade, between 2018 and 2023, HubSpot's global revenue skyrocketed by over *** percent, surpassing **** billion U.S. dollars in the latter year. During that same period, the cloud and license division of Oracle accounted for over ** percent of the Texas-based tech giant. Why use marketing automation? Marketing automation entails adopting technology, mainly software, to organize repetitive activities in multiple channels, especially online. That tends to make campaigns more effective. An early 2022 survey asked marketers across the world what the benefits of marketing automation were. At least ********* of respondents mentioned improvement in one or more of these five areas: customer experience; use of the staff's time; data and decision making; lead generation and nurturing; and budget usage.

In 2018, food delivery company Uber Eats held 24 percent of the total food delivery market in the United States. The company's share of the market is predicted to rise to 27 percent by 2022.

As of July 2025, Vivo's market share of smartphones in Asia amounted to ***** percent, indicating a slight increase in market share compared to the previous year. The market share of Vivo in Asia leaped from under *** percent in 2020 to **** percent in 2021, reflecting an increase of almost ***** percent.

In 2020, Nestle Cerelac, a product by Nestle India occupied ** percent of the instant cereal market in India. This was followed by instant pasta occupying approximately ** percent of the instant pasta market in India. Nestle India held a strong position, with most of its product categories having more than ** percent of the market share in India. Nestle India is one of the largest FMCG companies in India specializing in food, beverages, chocolate, and confectioneries.

Visa's U.S. market share increased during the coronavirus pandemic, mostly as Americans used more debit cards. This is according to estimates based on the transaction volume of general purpose credit and debit cards issued in the United States. Visa's market share strengthened as time went by, moving from a roughly ** percent market share in 2007 to more than ** percent by 2022. This is likely because of the growing use of debit cards in the U.S. — causing the market share of American Express to decline. Debit cards grow faster than credit cards in the U.S. The number of cards issued by Visa reveals a growth disparity between their debit cards and their credit cards. The number of Visa issued debit cards in circulation in the U.S. in Q2 2023 had increased by *** percent when compared to the same period in the previous year. This growth figure was *** percent for U.S. Visa issued credit cards during the same period. By the second quarter, the United States had over *** million debit cards from Visa against roughly *** million Visa credit cards. Who uses debit cards in the United States? A three-year survey stated more than ***** out of 10 respondents from the United States owned a debit card in 2021, with only ** percent actually having used one. Women were much more likely than men to own such a payment card. Gen Z — or the age group 15 to 24 years in this survey — was less likely to own a debit card than their older counterparts, although their ownership of debit cards was much higher when compared to Gen Z credit card ownership.

Apple’s iOS mobile operating system held around **** percent of the global smartphone market share in the fourth quarter of 2024, an increase from the previous quarter but a marginal decrease from the same quarter in the previous year. This is consistent with Apple's distribution pattern in recent years, claiming a strong share of the market during the fourth quarter of the year and shipping devices at a slower rate throughout the remainder of the year.

In Brazil, in 2023, Android was the most popular operating system for tablet devices, with over ********** of tablets using the operating system. iOS had approximately ** percent market share in that year, much lower than the ***** percent share it commanded in 2012. Apple vs Samsung The predominance of Android in the tablet operating system is reflected in the market shares held by tablet vendors in the Brazilian market. Particularly, when the tablet had been recently introduced, it was the tech giant Apple to dominate the Brazilian tablet industry. However, over the years, Apple’s presence in the market decreased, making space for other device manufacturers. By 2023, Samsung occupied almost ** percent of the Brazilian market, while Apple held less than ** percent, down from over ** percent recorded in 2012. Many tablet functionalities for Brazilians Striking a balance between computing capabilities and smartphone portability, tablet devices are popular among consumers in Brazil. Indeed, the revenues generated by the tablet market increased in the past years, reaching over *********** U.S. dollars in 2023. Tablet users perform a wide range of activities on them. For instance, in 2022, almost ** percent of Brazilians accessed the internet through tablets and ** percent of them played games on such devices.

The candy company Mars controls a **** percent share of the global chocolate market, making it the largest chocolate company in the world. Mars is famous for such chocolate candy brands as M&M’s, Snickers, and Twix to name a few. Global Chocolate Market Western Europe is home to the largest market for chocolate confectionary worldwide, as of 2019. In that year, the chocolate confectionary market in Western Europe made up a third of the global market. The popularity of chocolate candy is not expected to dwindle any time soon. In 2019, it was estimated that the size of the global chocolate confectionary market amounted to nearly *** billion U.S. dollars. The market value is expected to exceed *** billion U.S. dollars by 2026. Top Chocolate Brands in the United States The Hershey chocolate company controls nearly ** percent of the U.S. chocolate market, followed by Mars with a ** percent share. However, the bestselling chocolate candy brand in the United States are M&M’s, a Mars brand. In 2017, sales of M&M’s amounted to ***** million U.S. dollars. Hershey’s chocolate came in second place with ***** million dollars in sales.

Microsoft's Windows was the leading computer operating system in the United States as of January 2025, with a market share of roughly ** percent. Apple's macOS commanded a market share of over ** percent, a decline compared to the previous year.

As of January 2025, Instagram accounted for ** percent of the social media market in Asia. In January of the previous year, Instagram held about *** percent of the region's social media market.

Dynatrace led the global IT infrastructure monitoring software market in 2025, with a share of **** percent, followed by Grafana and Prometheus who accounted for **** and *** percent of the market share, respectively. The source indicates that IT infrastructure monitoring software records the availability of various IT infrastructure components that reside in a data center or in the cloud.