As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

The graph shows the market share of brands in selected countries worldwide in 2008. Italian brands had a market share of 14 percent.

In 2023, Apache Kafka led the global big data processing industry as the top technology with a market share of 16.88 percent. Other noteworthy technologies in the big data processing sector included Apache Hadoop and Apache Apex with 12.8 and 7.4 percent of the market, respectively.

In 2023, ChatGPT was the artificial intelligence (AI) tool that had the largest market share worldwide, eclipsing all other AI tools with a total of 60.2 percent of the market. Far behind, in second place, was Character.AI with about 16 percent of the market share.

In 2023, Morningstar Advisor Workstation was by far the most popular data analytics software worldwide. According to a survey carried out between December 2022 and March 2023, the market share of Morningstar Advisor Workstation was 23.81 percent. It was followed by Riskalyze Elite, with 12.21 percent, and YCharts, with 10.82 percent.

As of January 2025, the Russian search engine Yandex had a global market share of 2.62 percent. Despite registering some of its highest worldwide reach and an increasing uptake, this is not a significant share compared to the dominance of Google. However, in Russia itself, Yandex has a much greater share of the search engine market.

In January 2025, Google accounted for 93.82 percent of the global mobile search engine market worldwide. Yandex had 2.5 percent of the global mobile search, while, competitors like Baidu and Yahoo! accounted for less than one percent each on a global scale.

The global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in 2018. With a share of 45 percent, the software segment would become the large big data market segment by 2027.

What is Big data?

Big data is a term that refers to the kind of data sets that are too large or too complex for traditional data processing applications. It is defined as having one or some of the following characteristics: high volume, high velocity or high variety. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets.

Big data analytics

Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate new business insights. The global big data and business analytics market was valued at 169 billion U.S. dollars in 2018 and is expected to grow to 274 billion U.S. dollars in 2022. As of November 2018, 45 percent of professionals in the market research industry reportedly used big data analytics as a research method.

As of January 2025, Facebook accounted for about 67 percent of the social media market across Asia. This was an increase from January of the previous year, when Facebook accounted for around 64 percent of the social media market in the region.

This statistic shows big data and analytics software market share by vendor worldwide from 2015 to 2019. In 2019, Microsoft overtook Oracle to become the leader of the market with a share of 12.8 percent.

MATLAB led the global advanced analytics and data science industry in 2022 with a market share of 14.5 percent, closely followed by Alteryx and HubSpot Analytics who accounted for 10.82 and 6.51 percent of the market share, respectively.

In 2021, the United States is the leading country in the big data and business analytics (BDA) market, with 51 percent market share. The following four leading counties all hover around 5 percent market share. Global BDA spending is forecast to reach almost 216 billion U.S. dollars in 2021, with the majority to be spent on IT services and software.

As of August 2024, the Google Chrome browser accounted for over 65 percent of the global market for internet browsers. Apple’s Safari browser was the second most popular internet browser around the world, accounting for about 18.6 percent of market share. Apart from these two, no other browser controlled more than five percent of the overall market share. Internet use With billions of people around the world having some form of access to the technology, around half of the world’s population can be classified as internet users. In countries like Japan, the United Kingdom, and Germany, a big majority of citizens access the internet on a daily basis, whether it be for work or personal entertainment. In the United States, the average adult spends hours per day online, once again showing the large importance of internet in peoples’ daily lives. Web browsers Web browsers serve as the platform through which users from across the globe access the contents of the internet. With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most popular sites, with users determined to keep up-to-date with the digital presence of their friends, families, and favorite celebrities.

As of January 2025, YouTube accounted for around ten percent of the social media market in the Asian region. That marked a decrease from January of the previous year, when YouTube's market share in the region was about 16 percent.

During the third quarter of 2024, ChatGPT had a download market share of 45 percent in the United States, compared to the 11 percent download share of Google Gemini in the same period. In India, Google Gemini was the preferred generative AI app to download, with a market share of over 50 percent. In Brazil, around four in 10 generative AI apps downloaded were other AI chatbots, such as the lesser known ChatOn and ChatBox.

In January 2025, the privacy-focused search engine DuckDuckGo had a global market share of 0.68 percent. This is not a lot compared to the dominant market leader Google. However, DuckDuckGo has a slightly higher share of the search engine market in the United States, the company's home market.

In 2022, Android dominated the smartphone operating system (OS) shipment market throughout the world, with 75.9 percent of the total market. The Apple operating system, known as iOS, makes up a significantly smaller portion of the total shipment market with only 24.1 percent. However, these are the only two competitors that are anticipated to have a share of the market in the coming years.

In January 2025 Google represented a market of share of 93.24 percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018 Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of 4.13 percent as of January 2024. Yahoo! had a 1.3 percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

In January 2025, the South Korean search engine Naver had a global market share of 0.33 percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

In 2024, Mode was the leading vendor from the global business intelligence (BI) software market, with a market share of 21 percent. The source indicates that BI software enables access and analysis of information to improve and optimize decisions and performance.