Based on global shipments, Apple was the leading media tablet vendor between 2011 and 2024. As of the third quarter of 2024, the Apple iPad held an almost 32 percent share of the global tablet market, down from around 36 percent in the previous quarter. Tablet market share in 2023 – additional information Around 128.5 million units of tablets were shipped worldwide in 2023, with shipments reaching over 36.8 million units in the final quarter of the year. Throughout the year, around 48.5 million iPads were shipped, while Samsung tablet units were about half of Apple's. However, Android overtook Apple’s iOS as the most popular operating system in 2012 until the second quarter of 2022, when Apple regained the leading position. As of the fourth quarter of 2023, about 55 percent of all tablets that were shipped worldwide ran on the iPadOS operating system. Android remains the second most popular operating system, holding a shipment share of 45 percent. Apple vs. Samsung Apple is the leading tablet vendor, holding a share of almost 32 percent of global tablet shipments in the third quarter of 2024. The company has nevertheless seen its market share in the tablet market decline in recent years. This has coincided with the rise of Samsung, whose tablets run on Android, which has seen its market share rise from 7.3 percent in the last quarter of 2012 to 19 percent in the second quarter of 2024. Overall Samsung shipped around seven million units of tablets in that quarter, in comparison to the 12.6 million shipped by Apple, which generated the company revenue of almost seven billion U.S. dollars.

In September 2024, Apple was the leading tablet brand in the United States, accounting for nearly 59 percent of the market. Samsung ranked second among other vendors, occupying around 15.3 percent of the U.S. tablet market. Apple’s iPad: A consumer favorite  With several billion U.S. dollars in global revenue each latest quarter, Apples iPad has been a pioneer and the biggest winner in the tablet market. Introduced to the consumer market in 2010 and shaping the market since, the iPad has been the most popular tablet product worldwide, with a market share of around 30 percent, ten percent more than its closest competitor Samsung. Modern-day tablets   A tablet is a consumer device combining the computing power of a standard desktop computer along with the mobility of a smart phone. With an average price of more than 300 U.S. dollars, these devices are still relatively affordable for many consumers. The release of Apple’s iPad popularized the use of the device, and today more tablets are being shipped than desktop computers.

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of 56.36 percent as of January 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly 43.5 percent share of the market, down from around 42.27 percent in the same month in 2024. iOS and Android: A duet In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a 59.2 percent market share in 2023, leaving Google’s Android with round around 40.7 percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around 54.8 percent share of the tablet OS market. The Apple iPad Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through 10 generations of iPad hardware, shipping almost 15 million units worldwide in the third quarter of 2022 alone.

The market will reach USD 50 billion in 2025 and stretch to USD 140 billion in 2035, reflecting a CAGR of 14.5% over the period of the forecast. Factories are increasingly adopting AI-driven tablet technologies, cloud-based computing systems, and real-time processing information with the aim of initiating productivity to its full potential and creating an even finer digital experience. Spending on foldable screens, powerful chipsets, and 5G connectivity will fuel growth.

Contracts and Deals Analysis

Company	Contract Value (USD Billion)
Apple Inc.	Approximately USD 45 - 50
Samsung Electronics Co., Ltd.	Approximately USD 18 - 22
Huawei Technologies Co., Ltd.	Approximately USD 8 - 10
Lenovo Group Limited	Approximately USD 7 - 9
Xiaomi Corporation	Approximately USD 6 - 8

Country Wise Analysis

Countries/Region	CAGR (2025 to 2035)
USA	8.5%
UK	8.2%
European Union (EU)	8.3%
Japan	8.4%
South Korea	8.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Apple (iPad)	30-35%
Samsung	18-22%
Amazon (Fire Tablets)	10-14%
Lenovo	8-12%
Microsoft (Surface)	5-9%
Other Companies (combined)	15-25%

The market share of Samsung of global tablet shipments in the third quarter of 2024 stood at around 18 percent, a similar share compared to the same quarter of the previous year.

Tablet Market size was valued at USD 57.52 Billion in 2025 and is projected to grow from US$ 75.24 Bn, to (CAGR) of 3.9% from 2025 to 2032

Global Tablets Market to hit USD 155.33B by 2029 growing at 7.1% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

The size of the U.S. Tablet Market was valued at USD 12.90 billion in 2023 and is projected to reach USD 14.32 billion by 2032, with an expected CAGR of 1.5 % during the forecast period. A tablet is a portable, flat, and lightweight computing device that typically features a touchscreen interface for navigation and interaction. Tablets are designed to offer a balance between the power and functionality of a laptop and the portability of a smartphone. They come in a variety of sizes, usually ranging from 7 inches to over 13 inches in screen size, and are powered by operating systems such as Android, iOS, or Windows. This growth is driven by increasing consumer demand, technological advancements, and the introduction of innovative products such as hybrid Tab PCs. Hybrid Tab PCs offer the functionality of both laptops and tablets, making them ideal for productivity and entertainment. Additionally, rising government initiatives and food security concerns have increased the demand for hybrid seeds, which offer improved yields and resistance to pests and diseases. Recent developments include: In May 2024, Apple unveiled several new accessibility solutions for specially-abled users. It has added new features in its latest version of iPad that captures eye movements of the user. Through this feature, it allows specially-abled users to navigate the screen seamlessly. Additionally, Apple incorporated a new feature of Assistive Access, which simply predefines and categorizes all the options for the users belonging to the cognitively impaired category. , In March 2024, Samsung launched the Galaxy Tab S6 Lite (2024), with enhanced capabilities and innovative features for professional entertainment purposes. It comes with the advanced S Pen that ensures high accuracy and has a 10.4-inch display, with 14 hours of video playback. It has a slim design and is compatible with other Galaxy products. .

Apple is the leading tablet vendor in the world with a market share of 39 percent in the third quarter of 2022. Samsung, Lenovo, Amazon, and Microsoft round out the top-five tablet vendors worldwide.

The global tablet market size was valued at USD 84.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 202.4 Billion by 2033, exhibiting a CAGR of 9.67% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 35.8% in 2024. The tablet market share is driven by rising demand for remote work, online learning, and entertainment, along with advancements in 5G connectivity, AI-powered features, and stylus support. Increasing enterprise adoption, affordability, and improved battery life further fuel global market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 84.6 Billion
Market Forecast in 2033	USD 202.4 Billion
Market Growth Rate (2025-2033)	9.67%

IMARC Group provides an analysis of the key trends in each segment of the global tablet market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, operating system, screen size, end user, and distribution channel.

The global rugged tablet market size reached USD 1,132.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,903.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.64% during 2025-2033.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1,132.8 Million
Market Forecast in 2033	USD 1,903.6 Million
Market Growth Rate (2025-2033)	5.64%

IMARC Group provides an analysis of the key trends in each segment of the global rugged tablet market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on type, operating system, distribution channel and end use industry.

The Global Tablet Application Processor Market is Segmented by Type (32 Bit, 64 Bit), Core Type (Single Core, Multi-core), Operating System (Android, Apple iOS, Windows Tablet), End User (Household, Commercial), and Geography. The market sizes and forecasts are provided in terms of value (USD million).

The India tablet market size reached 4.1 Million Units in 2024. Looking forward, IMARC Group expects the market to reach 8.1 Million Units by 2033, exhibiting a growth rate (CAGR) of 7.2% during 2025-2033. The growing demand in the education industry to facilitate interactive learning experiences with educational apps, videos, and online courses, the wide availability of tablets through online and offline distribution channels, and increasing digitalization represent some of the key factors driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	4.1 Million Units
Market Forecast in 2033	8.1 Million Units
Market Growth Rate (2025-2033)	7.2%

IMARC Group provides an analysis of the key trends in each segment of the India tablet market report, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, operating system, screen size, end user, and distribution channel.

Effervescent Tablet Market Size And Forecast

Effervescent Tablet Market size was valued at USD 5.4 billion in 2023 and is projected to reach USD 8.9 billion by 2030, growing at a CAGR of 6.6% during the forecast period 2024-2030.

Global Effervescent Tablet Market Drivers

The market drivers for the Effervescent Tablet Market can be influenced by various factors. These may include:

Convenience and Portability: Effervescent tablets are well-liked by customers who prioritize convenience when taking their medications or nutritional supplements because they are simple to use and transport.
Fast Absorption and Action: Compared to conventional tablets or capsules, effervescent tablets dissolve quickly in water, facilitating a quicker absorption of the active components into the bloodstream.
Variety of Flavors and Formulations: To appeal to a wider consumer base and boost market demand, manufacturers provide a wide choice of flavors and formulations.
Growing Health Consciousness: As consumers place a greater emphasis on their overall well-being, they are more likely to select effervescent pills over other supplements or prescription drugs due to their perceived health benefits.
Product Development Innovations: By drawing in new customers and keeping hold of existing ones, ongoing developments in product development—such as better taste, lower sugar content, and more efficacy—fuel market expansion.
Increasing Disposable Income: Consumers can now afford to spend more on healthcare items, such as effervescent tablets, thanks to rising disposable incomes in many countries, which is driving market expansion.
Marketing and Promotional Strategies: Consumer interest and market growth are significantly influenced by successful marketing efforts that stress the advantages of effervescent tablets, such as their palatability, convenience, and speed of action.

Uzbekistan Internet Usage: Device Vendor Market Share: Tablet: DL data was reported at 0.000 % in 29 Nov 2024. This stayed constant from the previous number of 0.000 % for 28 Nov 2024. Uzbekistan Internet Usage: Device Vendor Market Share: Tablet: DL data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 29 Nov 2024, with 9 observations. The data reached an all-time high of 0.360 % in 25 Nov 2024 and a record low of 0.000 % in 29 Nov 2024. Uzbekistan Internet Usage: Device Vendor Market Share: Tablet: DL data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Uzbekistan – Table UZ.SC.IU: Internet Usage: Device Vendor Market Share.

The Market Report Covers Global Tablet PC Manufacturers and is Segmented by Type (Fully-Rugged, Semi-Rugged, Ultra-Rugged), Operating System (Windows, Android), End User Industry (Manufacturing, Energy and Power, Oil and Gas, Transportation and Logistics, Automotive, Agriculture, and Farming), and Geography(North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

Zimbabwe Internet Usage: Device Vendor Market Share: Tablet: RCA Tablets data was reported at 0.000 % in 30 Aug 2024. This stayed constant from the previous number of 0.000 % for 29 Aug 2024. Zimbabwe Internet Usage: Device Vendor Market Share: Tablet: RCA Tablets data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 30 Aug 2024, with 18 observations. The data reached an all-time high of 0.520 % in 25 Jun 2024 and a record low of 0.000 % in 30 Aug 2024. Zimbabwe Internet Usage: Device Vendor Market Share: Tablet: RCA Tablets data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Zimbabwe – Table ZW.SC.IU: Internet Usage: Device Vendor Market Share.

The global tablet operating systems market is dominated by Android and Apple's iPadOS. iPadOS has generally been the most popular operating system for tablets globally, being the leading tablet OS since 2016. Although iPadOS's market share peaked at the beginning of 2019 when it held nearly 73 percent of the global tablets market, Android quickly gained traction, increasing in market share since 2019 by over 17 percentage points, reaching 46 percent by the fourth quarter of 2024. What is a tablet? Short for tablet computer, a tablet is a mobile computing device with a relatively large touchscreen – the most common size for a tablet is around 10 inches. Tablet sales hit a peak in late 2013, with around 79 million devices shipped in the final quarter of that year. The market has gradually approached a saturation point since then, with shipments on a downward trend up to early 2020 before recovering and stabilizing in 2021. Similar to traditional PCs, tablets use different operating systems to run different applications and functions. Apple, the leading tablet vendor The Apple iPad has been the leading tablet device since its introduction to the market in 2010. Like its other revolutionary products, the iPad has also dramatically changed the tablet market not only in terms of technology but also regarding consumer expectations. In the fourth quarter of 2024, iPad sales generated nearly seven billion U.S. dollars in revenue for Apple. This amounted to a 7.3 percent share of the firm's total revenue for that quarter.

The Philippines tablet market size reached 783.8 Thousand Units in 2024. Looking forward, IMARC Group expects the market to reach 1,164.7 Thousand Units by 2033, exhibiting a growth rate (CAGR) of 4.28% during 2025-2033. The market is propelled by the integration of technology into education system, the shift toward remote work and telecommuting due to the pandemic, and the increasing availability of streaming services, digital content, and online gaming platforms.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	783.8 Thousand Units
Market Forecast in 2033	1,164.7 Thousand Units
Market Growth Rate (2025-2033)	4.28%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on product, operating system, screen size, end user, and distribution channel.

Morocco Internet Usage: Device Vendor Market Share: Tablet: Quanta data was reported at 0.000 % in 10 Oct 2024. This stayed constant from the previous number of 0.000 % for 09 Oct 2024. Morocco Internet Usage: Device Vendor Market Share: Tablet: Quanta data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 10 Oct 2024, with 9 observations. The data reached an all-time high of 0.260 % in 06 Oct 2024 and a record low of 0.000 % in 10 Oct 2024. Morocco Internet Usage: Device Vendor Market Share: Tablet: Quanta data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Morocco – Table MA.SC.IU: Internet Usage: Device Vendor Market Share.