As of February 2025, Apple had around ** percent share of the mobile vendor market in Thailand, while Samsung had approximately ** percent share of this market. The major players in Thailand’s mobile phone industry have also expanded to include different brands throughout the years. Functionality of a smartphone For Apple phones, their many qualities make them a preferred brand among Thai users. The Apple iOS on iPhones and other devices is known for its stability compared to other operating systems. Furthermore, its user interface is said to be uncomplicated for users of all ages. However, despite Apple’s praised functionality, the Android operating system has maintained a majority share of the leading smartphone operating system in recent years in Thailand. This is because many mobile phone brands implement the Android operating system. Moreover, there is a large selection of Android phones with a wide price range, making it accessible to consumers of all income levels. The rise of Chinese brands In recent years, smartphones from China have become heavy hitters in Thailand’s mobile phone industry alongside Samsung from Korea and Apple from the U.S. Brands like Realme and VIVO have shown substantial year-on-year growth in Thailand compared to its competitors. Other brands such as Huawei, Oppo and Xiaomi are also prevalent in the smartphone industry.

The Thailand CRM Market Report is Segmented by Organization Size (Small and Medium Enterprises, and Large Enterprises), Deployment Mode (Cloud, On-Premise, and Hybrid), End-User Vertical (BFSI, Retail and E-Logistics, Manufacturing, and More), CRM Function (Sales Force Automation, Marketing Automation, and More), and Region. The Market Forecasts are Provided in Terms of Value (USD).

Thailand Market Share Proportion: High Speed Internet: Fiber Optical data was reported at 47.230 % in Sep 2019. This records an increase from the previous number of 44.720 % for Jun 2019. Thailand Market Share Proportion: High Speed Internet: Fiber Optical data is updated quarterly, averaging 33.810 % from Mar 2016 (Median) to Sep 2019, with 15 observations. The data reached an all-time high of 47.230 % in Sep 2019 and a record low of 16.130 % in Mar 2016. Thailand Market Share Proportion: High Speed Internet: Fiber Optical data remains active status in CEIC and is reported by Office of The National Broadcasting and Telecommunications Commission. The data is categorized under Global Database’s Thailand – Table TH.TB003: Internet Statistics: Office of The National Broadcasting and Telecommunications Commission .

In the fourth quarter of 2024, the market share of hypermarkets for consumer goods accounted for ** percent among other retail channels in Thailand. In that same period, provision stores were the leading sales channel in Thailand's FMCG sector.

As of the first half of 2024, LineMan held the largest market share of food delivery transactions in Thailand, with a share of ** percent. With ** percent, Grab held the second-highest transaction volume share.

Thailand OOH and DOOH Market Report is Segmented by Type (Static OOH, Digital OOH [Programmatic DOOH, Interactive OOH]), Format (Billboards, Transit, and More), Location Environment (Indoor, Outdoor), End-User Industry (Retail and FMCG, Automotive, and More). The Market Forecasts are Provided in Terms of Value (USD).

Thailand Market Share: Mobile: Truemobile data was reported at 30.100 % in Mar 2018. This records an increase from the previous number of 27.420 % for Dec 2017. Thailand Market Share: Mobile: Truemobile data is updated quarterly, averaging 23.730 % from Mar 2002 (Median) to Mar 2018, with 65 observations. The data reached an all-time high of 30.100 % in Mar 2018 and a record low of 1.320 % in Mar 2002. Thailand Market Share: Mobile: Truemobile data remains active status in CEIC and is reported by Office of The National Broadcasting and Telecommunications Commission. The data is categorized under Global Database’s Thailand – Table TH.TB006: Telecommunication Statistics: Office of The National Broadcasting and Telecommunications Commission .

Thailand Tourism Market size is expected to be worth around USD 84.1 Billion by 2034, from USD 61.4 Billion in 2024, at a CAGR of 3.2%

In 2024, Google led the search engine market in Thailand with almost ** percent share of the market. Despite having little share in the market, some of the other search engines were still active, namely Bing, Yahoo, and DuckDuckGo.

The Thailand IT and Security Market Report is Segmented by Component (Hardware and Devices, Software, Services), Deployment Mode (On-Premises, Cloud, Hybrid), Organization Size (Large Enterprises, Small and Medium Enterprises), End-User Industry (BFSI, Government and Defense, Manufacturing, Healthcare, Retail and E-Commerce, Energy and Utilities), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Thailand Digital Transformation Market Report Segments the Industry Into by Type (Industrial Robotics, Blockchain, Cyber-Security and More), End-User Industry (Manufacturing, Oil, Gas and Utilities, Retail and E-Commerce and More), Enterprise Size (Large Enterprises, Small and Medium Enterprises (SMEs)), Deployment Model (On-Premise, Cloud, Hybrid). The Market Forecasts are Provided in Terms of Value (USD).

The size of the Thailand Oral Antidiabetic Drug market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of > 6.00% during the forecast period. Recent developments include: March 2023: Daewoong Pharmaceutical's Envlo to enter the global market in full swing with filing for product licenses in three ASEAN countries. Submitted an NDA to Indonesia, Philippines, and Thailand., May 2022: Mounjaro (tirzepatide) injection to improve blood sugar control in adults with type 2 diabetes was approved as an addition to diet and exercise. Mounjaro was effective at improving blood sugar and was more effective than the other diabetes therapies with which it was compared in clinical studies.. Key drivers for this market are: Increasing Geriatric Population and Changing Dietary Habits, High Prevalence of Irritable bowel syndrome with constipation (IBS-C) and Opioid-induced constipation (OIC) and Chronic Constipation; Development of Latest Drugs and Treatment Procedures. Potential restraints include: Increasing Dependence on Majority of Over-the-Counter (OTC) Drugs, Lack of Awareness and Reluctance Among Patients due to Adverse Effects of Opioid-Induced Constipation (OIC) Drugs. Notable trends are: Sulfonylureas Segment Occupied the Highest Market Share in the Thailand Oral Anti-Diabetic Drugs Market in the current year..

In the fourth quarter of 2024, the market share of convenience stores for consumer goods accounted for ** percent among other retail channels in Thailand. In that period, provision stores were the leading sales channel in Thailand's FMCG sector.

Forecast: Coffee Market Size Volume in Thailand 2022 - 2026 Discover more data with ReportLinker!

Forecast: Cream Market Size Volume in Thailand 2024 - 2028 Discover more data with ReportLinker!

In 2024, Honda held ***** percent of the market share within the motorcycle sector in Thailand. The Japanese automotive manufacturer has maintained its rank in the kingdom's motorcycle market for the 35th consecutive year.

Forecast: Mate and Tea Market Size Volume in Thailand 2022 - 2026 Discover more data with ReportLinker!

The size of the Thailand Plastic Bottles Market market was valued at USD 225.51 Million in 2024 and is projected to reach USD 307.71 Million by 2033, with an expected CAGR of 4.54% during the forecast period. Recent developments include: April 2024: Suntory PepsiCo Beverage (Thailand) Co. Ltd, a key player in the Thai beverage market under the Suntory and PepsiCo brands, pushed forward its "Fizzy Consciousness to Change the World" initiative. Starting in April 2024, the company introduced the Pepsi 1.45-l beverage in bottles made entirely from 100% recycled PET (rPET). This move has bolstered its brand image among the environmentally conscious younger generation and positions Suntory PepsiCo Thailand as the pioneer in utilizing 100% rPET bottles for beverage packaging in the country., November 2023: At the CPHI India exhibition, Berry Global highlighted its innovative, patient-centric packaging and drug delivery solutions tailored for India and the broader South Asia region. Berry's showcase will feature an array of products from its vast portfolio, such as bottles and other products such as caps, ophthalmic solutions, nasal and throat sprays, vials, dry powder inhalers (DPIs), and pressurized metered dose inhalers (pMDIs). Highlighting the showcase are the company's cutting-edge solutions, which prioritize usability and administration safety, advancements in digitalization for medical devices and primary packaging, and a focus on circular design.. Key drivers for this market are: Rise in Demand for RTD and other Beverages, Tourism Sector Push the Market Demand. Potential restraints include: Rise in Demand for RTD and other Beverages, Tourism Sector Push the Market Demand. Notable trends are: Plastics such as Polyethylene Terephthalate (PET) to Witness Growth.

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Thailand Retail Market Size 2025-2029

The Thailand retail market size is forecast to increase by USD 49.69 billion at a CAGR of 6.9% between 2024 and 2029.

The Retail Market in Thailand is segmented by product (grocery, apparel and footwear, BPC, home and garden, others), distribution channel (offline, online), pricing scheme (cash, digital payment, buy now pay later), and geography (APAC: Thailand). This segmentation reflects the market's growth, driven by increasing demand for grocery and BPC products, a shift toward online channels, and the rising adoption of digital payment and buy now pay later schemes in Thailand.
The market is experiencing significant growth, driven primarily by the increasing demand for convenience food products. This trend is influenced by the busy lifestyles and hectic schedules of consumers, who seek quick and easy meal solutions. Additionally, the surge in sales through online distribution channels is further fueling market expansion. However, this market landscape is not without challenges. The proliferation of counterfeit products poses a significant threat to both consumers and legitimate retailers. These counterfeit goods not only undermine brand reputation but also compromise consumer safety.
Retailers must navigate this issue by implementing robust anti-counterfeit measures and collaborating with authorities to protect their brands and maintain consumer trust. To capitalize on market opportunities and effectively manage challenges, retailers must stay agile and responsive, focusing on innovation, quality, and customer experience.

What will be the size of the Thailand Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic Thai retail market, personalized recommendations and retail marketing automation are driving customer engagement, with digital wallets and mobile payments simplifying transactions. Inventory optimization and supply chain optimization ensure stock availability, while sustainable packaging and the circular economy align with eco-conscious consumers' preferences. Social commerce and location-based marketing expand reach, and retail analytics software provides valuable insights. Mobile POS, multi-channel marketing, and customer journey optimization enhance the shopping experience.
Data privacy and e-commerce security are essential considerations, with price optimization ensuring competitiveness. Voice assistants, big data analytics, virtual try-on, and customer service automation further enhance the retail landscape. Cloud-based retail solutions and smart shopping enable seamless operations, and live shopping offers real-time interaction, revolutionizing retail trends.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Grocery
  Apparel and footwear
  BPC
  Home and garden
  Others


Distribution Channel

  Offline
  Online


Pricing Scheme

  Cash
  Digital payment
  Buy now pay later


Geography

  APAC

    Thailand

By Product Insights

The grocery segment is estimated to witness significant growth during the forecast period.

In Thailand's dynamic retail market, various sectors experience significant growth. The grocery segment, a major contributor to sales, witnesses robust expansion due to increasing consumer numbers and the entry of both domestic and international retailers. Convenience stores, in particular, thrive due to the rising preference for purchasing daily grocery requirements from nearby shops. Hypermarkets, supermarkets, and other retail outlets also expand rapidly, catering to consumers seeking a wide range of household groceries under one roof. Digital signage and retail technology enhance the shopping experience, while ethical sourcing and retail compliance ensure transparency and sustainability. Retail automation, machine learning, and predictive analytics streamline retail operations and sales forecasting.

Customer journey mapping and segmentation, along with personalized customer experiences, boost customer engagement. Retail disruption comes from disruptive technologies like mobile apps, virtual reality, augmented reality, and e-commerce platforms. Omnichannel retailing, logistics and distribution, and digital marketing services create seamless shopping experiences. Inventory management software, online payment gateways, and employee scheduling tools optimize retail operations. Retail security, loss prevention, and fraud detection ensure business continuity and customer trust. Staff training, in-store technology, and rfid technology improve operational efficiency. Smart sh

The Thailand pharmacy retail market was valued at USD 5.90 Billion in 2024 and is expected to grow at a CAGR of 4.90%, reaching USD 9.52 Billion by 2034. The market growth is driven by the rising chronic disease burden and expanding universal healthcare access across the region.

Key Market Trends and Insights

• Offline pharmacies continue to dominate due to strong consumer trust, immediate access, and pharmacist-led guidance at point of sale.
• Over-the-counter (OTC) products is expected to witness significant growth in the forecast period.
• Online pharmacies are expected to witness fastest growth during the forecast period.

Market Size and Forecast

• Market Size (2024): USD 5.90 Billion
• Projected Market Size (2034): USD 9.52 Billion
• CAGR (2025-2034): 4.90%