The market share of the leading supermarkets in Great Britain (GB) from January 2017 to March 2025 has remained fairly stable. Tesco and Sainsbury's had the largest share over the period under consideration, holding **** percent of the market together as of March 2025. Prior to the popularity of the discounters, the grocery retail market was dominated by the 'big four' supermarkets: Tesco, Sainsbury's, Asda, and Morrisons. On the back of the post-Brexit uncertainty and growing inflation, consumer behavior has shifted in favor of cheaper alternatives such as Aldi and Lidl. In September 2022, Aldi took over fourth place in the grocery store ranking from Morrisons for the first time. In April 2023, Aldi's market share reached double digits for the first time. In March 2025, this figure stood at ** percent.

In January 2025 Google represented a market of share of ***** percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018. Google competitors in the UK After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of **** percent as of January 2024. Yahoo! had a *** percent share of the search engine market in the UK during the same month. Search engines in the UK Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.

In January 2025, Google remained by far the most popular search engine in the UK, holding a market share of ***** percent across all devices. That month, Bing had a market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent. The EU vs Google Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than *** percent of the industry’s market share as of June 2021. Perception of fake news in the UK According to a questionnaire conducted in the United Kingdom in 2018, **** percent of respondents had come across inaccurate news on social media at least once before. Rising concerns over fake news, or information which has been manipulated to influence the public has been a hot topic in recent years. The younger generation however, remains skeptical with nearly **** of Generation Z claiming to be either unconcerned about fake news, or believed that it did not exist altogether.

This statistic displays the distribution of the grocery market among leading grocery retailers in the United Kingdom (UK) from 2011 to 2015. Tesco held the largest share at 25 percent in 2011, dropping by six percentage points to a 19 percent share of the grocery retail market by 2015. Prior to the popularity of the discounters, the grocery retail market was dominated by the 'big four' supermarkets: Tesco, Sainsbury's, Asda and Morrisons. On the back of the economic recession and growing inflation, however, consumer behavior has shifted in favor of cheaper alternatives and discount supermarkets. The resulting 'price wars' has led to supermarkets lowering their prices and the highest share of food volume sales on promotion in Europe. Crucially, this has caused increased volatility in the grocery retail market and, as of 2017, Aldi overtook the Co-operative to become the fifth largest supermarket in the UK according to data from Kantar Worldpanel.

In April 2024, Google was the most popular search engine in the UK, holding a market share of ***** percent across all devices. Bing had a relatively large market share of approximately **** percent in second place, followed by Yahoo! with approximately **** percent.

In 2021, the total market value of grocery retailing came to approximately ***** billion British pounds (GBP) in the United Kingdom. Of the five major sales channels, supermarkets had the largest share of the market value with ** billion pounds. Supermarkets had more than twice as big a market value as the convenience channel, the second largest channel. By 2027, the value of grocery retailing is expected to increase to over *** billion British pounds. Where UK shoppers buy groceries Some 88 percent of surveyed grocery shoppers stated that they regularly shopped at supermarkets in the UK. Online retailers ranked in second place, with*** percent. Market leader Tesco held just over one-quarter of the market share of all grocery stores in Great Britain in September 2022. Together with Sainsbury's, the two retailers had a combined market share of **** percent. Tesco operated roughly ***** stores in the United Kingdom and the Republic of Ireland in 2022. With this presence the company regularly reached ** percent of shoppers according to a recent survey.

In March 2025, Facebook’s market share reached ***** percent in the United Kingdom, this is a slight ******** on the previous month. In January 2017, Facebook's web visit share hit an all time high of ** percent. Lower market share, higher revenuesWhile the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that increased to over billion British pounds in 2019 and close to two billion in 2021. The company’s total European revenue amounted to ** billion U.S. dollars as of the fourth quarter of 2024.    Growth in active usersAs well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted *** million MAUs, a figure that would peak at *** million in the fourth quarter of 2021. Globally, Facebook had **** billion MAUs in the fourth quarter of 2023.

As of January 2025, Google's Android accounted for over 50 percent of the mobile operating system market in the United Kingdom (UK), an increase from 46.67 percent during the same month in the previous year.

Android was the leading mobile operating system (OS) in the United Kingdom in 2024 with a market share of around ** percent. Apple's iOS was a close second at around **** percent, having been the market leader in 2023. As with many other markets across the globe, no other mobile operating system has come close to challenging either iOS or Android in recent years.

Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost ** percent of the market. As July 2024, the iPhone ** Pro Max was the most popular model in the UK, accounting for almost ** percent of sales.

As of the 12-week period leading up to August 14, 2021, Marks & Spencer had a share of *** percent of the United Kingdom’s grocery market. This figure was fairly stable over the period of time observed. Marks & Spencer in focus Marks and Spencer Group plc is a mixed retailer with headquarters in London. The company sells clothes, home products, and food. The company was founded in 1884 and operates over a ******** stores in the UK and *** stores overseas. The company’s stores and businesses are operated by ************* employees. Marks & Spencer revenues In the most recently reported period, Marks & Spencer generated a revenue of over **** billion British pounds. The company made most of its revenue with food sales in the UK. Its international operations and franchises only made up a small part of the company’s revenues. In 2020, the company started a partnership with online grocer Ocado to sell food products online. Meanwhile, its clothing and home revenue has been shrinking for the past ten financial years.

In January 2025, Google's mobile search market share in the United Kingdom was 97.55 percent. Despite the search engine remaining with a similar referral share for mobile devices throughout the years, Google's quota on desktop devices in the UK has significantly reduced during the latest analyzed month.

Apple dominated the market share of tablet device vendors in the United Kingdom (UK) with a share of around 58.5 percent in 2024. Samsung was the second-highest tablet device vendor with a share of 20.75 percent.

In August 2024, Chrome held 50.42 percent of the market share of mobile internet browsers in the United Kingdom (UK). Safari ranked second with a market share of 39.13 percent, followed by Samsung Internet, with 8.14 percent.

As of June 2024, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

In 2023, is was forecast that the grocery market in the United Kingdom would grow by around 6.1 percent. Growth hit an all-time high in 2020 at over eight percent and is forecast to decrease to 2.3 percent by 2026.

Market shares of grocery stores

As of August 2023, the four most important players on the grocery market were Tesco, Sainsbury’s, Asda, and Aldi. The market leader Tesco had a share of over a quarter of the market. Fifth-placed Morrisons was around 1.5 percent away from retaking fourth place from Aldi.

Sales channels

The most relevant grocery sales channels measured by generated monetary value are supermarkets and convenience stores. Discounters, a smaller channel in comparison, still surpassed online sales.

In November 2024, Meta's Facebook held approximately ** percent of the social network market in the United Kingdom, while Instagram accounted for approximately ***** percent. Overall, X held ***** percent of the social network market in the UK.

In December 2024, Android accounted for a nearly ** percent share of the United Kingdom (UK) mobile operating system market, ahead of Apple's iOS ***** percent. Competition in the UK mobile OS market has remained tight in recent years, with neither system able to sustain a clear lead.

In January 2024, Bing held a **** percent share of the search market in the United Kingdom (UK) across all devices. Meanwhile, Google held a much larger share of the UK's online search market.

Bing on the world stage  Google holds a similar share of the global desktop search market as it does in the UK. Outside of the UK, Bing attracts an increasing ***** percent share of the market. Worldwide, Bing regularly attracts more than *** billion unique monthly visitors.

Google and mobile: an unfair advantage?  Bing held just a *** percent of the mobile search market in the UK in June 2021. Despite being significantly lower than their overall share, this was still good enough to give Bing second place in the market, due to Google’s absolute dominance of mobile search in the UK. According to European regulators, however, the means with which Google achieved their dominance is neither fair nor legal.

In 2019, Google was fined *** billion euros for effectively forcing manufacturers of android-based equipment to bundle Chrome and Google search with their devices, in order to access other Google services. As a result of that ruling, users setting up android devices in Europe from the start of 2020 will be able to choose from a list of available default search providers. The available options of the list will vary country to country, based on a bidding process in which rival search engines indicate to Google exactly how much they would be willing to pay per user selecting their company as the default search provider.