In the third quarter of 2024, Netflix was the most popular subscription video-on-demand (SVOD) service in the United Kingdom, capturing a market share of ** percent based on users' interest in adding content to their watch lists. Amazon Prime Video followed closely with a market share of ** percent, while Disney+ ranked third with a market share of ** percent.

The UK streaming market remains highly competitive, with Netflix maintaining its lead despite facing strong competition. As of March 2025, Netflix held a ***** percent market share, closely followed by Amazon Prime Video at ***** percent. This narrow gap between the top two players highlights the intense battle for viewers in the British streaming landscape.

The UK video downloading and streaming services industry has undergone substantial transformation recently, driven by technological advancements and an influx of diverse content. By December 2023, the industry's top platforms boasted a staggering 100,000 hours of content, according to IBISWorld, luring subscribers with captivating titles like House of Dragon and The Rings of Power. Market concentration in the industry is exceptionally high. Netflix Inc, Amazon Digital UK Ltd, The Walt Disney Company Ltd and Sky UK Ltd dominate the scene. Collectively, they account for over 90% of revenue with their platforms Netflix, Amazon Prime Video, Disney+ and NOW TV. Revenue is expected to mount at a compound annual rate of 8.6% to £2.6 billion over the five years through 2024-25. Hikes in household disposable income, mobile connections and online expenditure have expanded viewers' appetite for videos accessed on-demand. Revenue surged in 2020-21 with the pandemic confining people to their homes because of lockdowns. More leisure time saw customers looking for more content on various platforms, boosting subscriptions. Revenue is forecast to climb by 5.5% in 2024-25, with the profit margin widening to 6.7%. Streaming will continue to transform, with many companies entering the crowded market. The success of ITVX, Paramount+ and Max will shape future revenue. It will ramp up competition to capture viewers' attention. It will boost UK subscriptions but impact individual platforms' ability to retain customers, facilitating substantial revenue growth. Rising technology adoption, changing viewing habits and expanding content libraries will drive industry growth. New platforms, premium content exclusivity and technological breakthroughs, like adaptive bitrate streaming, will drive growth. Over the five years through 2029-30, video downloading and streaming platforms' revenue is forecast to climb at a compound annual rate of 6.2% to £3.5 billion. The recent crackdown on password sharing by Netflix and its move to introduce ad-supported tiers reflect broader trends of platforms adapting to optimise revenue streams and enhance user experience. By 2026, Max's anticipated launch in the UK will likely shake up the industry further, as existing services, mainly Sky's NOW TV, face new competitive pressures.

In March 2024, YouTube.com was the leading video streaming website in the United Kingdom. During the measured period, the video platform accounted for over 71.7 percent of desktop traffic in the arts & entertainment - TV, movies, and streaming subcategory. Netflix was ranked second with an 6.52 percent market share.

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Audio Video On Demand Market Size 2024-2028

The audio video on demand market size is forecast to increase by USD 286.3 billion, at a CAGR of 20.61% between 2023 and 2028.

The Audio Video On Demand (AVOD) market is experiencing significant growth, driven by the increasing trend of mobile device usage and the subsequent rise in mobile advertisement spending. This shift in consumer behavior presents a lucrative opportunity for content providers and advertisers alike, as viewers increasingly turn to on-demand platforms for their entertainment needs. Furthermore, mergers and acquisitions (M&A) and strategic alliances among companies are on the rise, reflecting a competitive landscape focused on consolidation and expansion. However, the market faces a substantial challenge in the form of piracy, which undermines revenue growth and threatens the sustainability of the business model.
As companies navigate this complex landscape, they must remain agile and innovative, leveraging technology and partnerships to mitigate piracy risks and capitalize on the burgeoning opportunities in the AVOD market.

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The Audio Video on Demand (AVOD) market continues to evolve, with dynamic market activities shaping its landscape. Interactive features and mobile applications are increasingly important for user engagement, driving the demand for advanced User Experience (UX) designs. Content aggregation is a key trend, with streaming services integrating UHD, HD, and even 8K resolution videos, set-top boxes, and cloud infrastructure. Audio editing, licensing, and bandwidth management are crucial components, ensuring seamless delivery of high-quality content. Original programming and adaptive bitrate streaming are essential monetization strategies, with subscription models and server farms powering these offerings. Multi-channel audio, user interface (UI), and search functionality are essential for enhancing user experience.

Accessibility features, such as closed captions and subtitle creation, are becoming increasingly important for reaching a wider audience. Live streaming and streaming protocols are advancing, with compression algorithms optimizing content delivery. Churn rate reduction is a priority, with recommendation engines and third-party integrations playing a vital role. The market's continuous evolution is evident in the emergence of technologies like Dolby Vision and Dolby Atmos, which offer superior visual and audio experiences. Content creation and video editing tools are becoming more sophisticated, enabling the production of high-quality original programming. The AVOD market's future lies in its ability to adapt to evolving user preferences and technological advancements.

The integration of UHD, 4K resolution, and immersive audio technologies, such as surround sound, will continue to shape the market's landscape.

How is this Audio Video On Demand Industry segmented?

The audio video on demand industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Video
  Audio


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Product Insights

The video segment is estimated to witness significant growth during the forecast period.

The global Audio Video On Demand (AVOD) market is experiencing significant growth, with the video segment holding a substantial share. This dominance can be attributed to the prevalence of video content, including web series, video albums, and movies, in the entertainment industry. The surge in smartphone and tablet adoption has expanded the consumer base for video content providers. High-speed Internet and mobile applications have enhanced accessibility to video content, contributing to the market's expansion. Initially, companies offered video content via websites. However, the market has evolved, with the introduction of advanced features such as user engagement through interactive elements, mobile applications, and user experience (UX) improvements.

Content aggregation, monetization strategies like subscription models and advertising, and server farms have become essential components. Ultra-high-definition video (UHD) and high-definition video (HD) are increasingly popular, along with advanced audio features like multi-channel audio, surround sound, and Dolby Atmos. Search functionality, recommendation engines, and compression algorithms ensure seamless content discovery and delivery. Content licensing, subtitle crea

Snapshot img

Video Streaming Market Size 2025-2029

The video streaming market size is forecast to increase by USD 725.2 billion at a CAGR of 28.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the heightened demand for encoders that support multiple broadcasting formats. This trend is fueled by the increasing popularity of over-the-top (OTT) content and the proliferation of connected devices. Furthermore, the application of advanced technologies such as artificial intelligence (AI), deep learning (DL), and machine learning (ML) is transforming the industry, enabling personalized recommendations and enhanced user experiences. However, this market expansion also brings challenges, including growing privacy and security concerns. As consumers become more aware of data protection issues, providers must prioritize robust security measures to maintain trust and compliance.
In summary, the market is witnessing dynamic growth, fueled by evolving consumer preferences and technological advancements, while navigating the complexities of privacy and security concerns.

What will be the Size of the Video Streaming Market During the Forecast Period?

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In the dynamic the market, immersive video technologies are revolutionizing content consumption, with streaming platforms continuously developing innovative features. Esports broadcasting infrastructure leverages these advancements, delivering high-quality, real-time experiences to viewers. AI-powered content discovery and personalized recommendations enhance user engagement, while CDN performance analysis and content analytics dashboards optimize streaming quality. Content licensing agreements and churn reduction initiatives ensure a steady supply of premium content and minimize subscriber loss. Content piracy prevention and cybersecurity protocols safeguard intellectual property and user data. Interactive content formats and augmented reality experiences create new revenue streams and improve user experience. Video compression technologies and audio encoding techniques enable efficient content delivery, while content acquisition strategies and production workflows ensure a steady supply of diverse and high-quality programming.
Streaming infrastructure scaling, server capacity management, and network performance optimization address the challenges of handling increasing demand and maintaining consistent streaming quality. Data privacy regulations and customer engagement strategies are essential components of the evolving video streaming landscape, ensuring user trust and fostering long-term relationships. Content moderation guidelines and streaming quality optimization address the need for a safe and enjoyable viewing experience.

How is this Video Streaming Industry segmented and which is the largest segment?

The video streaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Live
  Non-linear


Deployment

  Cloud
  On-premises


Platform

  Smartphones and tablets
  Smart TV
  Laptops and desktops
  Gaming consoles


End-user

  Individual users
  Enterprises
  Educational institutions


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The live segment is estimated to witness significant growth during the forecast period.

The market experienced significant growth in 2024, with live video streaming leading the segment. This trend is driven by the rising popularity of streaming services in various industries, including media and entertainment, esports, education, and marketing. The widespread availability of high-speed internet and mobile devices has made live content more accessible, leading to increased consumer engagement. Major platforms like YouTube, Facebook, and Twitch dominate this landscape, particularly among younger audiences. In addition, businesses utilize live streaming for product launches, marketing events, and customer interaction, enhancing brand visibility. The market encompasses a diverse range of players, from industry giants like Amazon and Netflix Inc.

To emerging players. Machine learning, predictive analytics, and user behavior analysis are essential components of the market, enabling personalized content recommendations and improving user experience. Content acquisition, distribution, and monetization models continue to evolve, with free trials, subscription tiers, and targeted advertising becoming common strategies. Content libraries, global expansion, and digital rights management are also critical areas of focus. The market's future is shaped b

The digital video content market is experiencing explosive growth, projected to reach a staggering $533.61 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 18.08% from 2025 to 2033. This expansion is driven by several key factors. The proliferation of high-speed internet access globally, coupled with the increasing affordability of smart devices, has broadened access to digital video content dramatically. Simultaneously, the rise of streaming services like Netflix, Amazon Prime Video, and Disney+, offering on-demand viewing and diverse content libraries, has revolutionized consumer consumption habits. Furthermore, advancements in video technology, such as 4K and HDR, enhance the viewing experience, driving further demand. The market segmentation, with significant contributions from both Pay TV and Over-The-Top (OTT) platforms, reflects the varied preferences and consumption models among viewers. The competitive landscape, featuring major players like Netflix, Disney, and Amazon, is intensely dynamic, with ongoing innovation in content creation, distribution, and technological integration. The geographic distribution of the market reveals significant regional variations. North America, with its established digital infrastructure and high disposable income, currently holds a substantial market share. However, the Asia-Pacific region, particularly India and China, exhibits remarkable growth potential due to a burgeoning middle class and rapidly expanding internet penetration. Europe also contributes significantly, with strong demand in key markets like the UK and Germany. The market's future growth will depend on continued investment in high-quality content, technological innovation to support immersive viewing experiences (e.g., VR/AR), and addressing challenges like piracy and content licensing complexities. Effective strategies to engage younger demographics and cater to evolving viewing preferences will be crucial for sustained market success. The ongoing convergence of telecom and media industries further fuels this growth, blurring the lines between traditional and digital distribution channels.

The United Kingdom (UK) has the highest number of Netflix subscribers in Europe, with around ** million subscribers as of the second quarter of 2010. The country with the second highest number was Germany with around **** million, closely followed by France with *** million. Netflix catalogues across Europe Not only does the UK have the highest number of Netflix subscribers in Europe, it’s also the country with the highest number of TV series on the SVoD (Subscription Video-on-Demand) platform. As of September 2019, there were *** series available in the UK but just *** in Germany.   SVoD market share  At ** percent, Netflix had the largest share of the SVoD market in Europe in 2020. Their closest competitor was Amazon Prime Video, which had over a quarter of the market share in Europe that year. The fourth largest and one of the newest services, Disney+, reached a market share of ***** percent. In the European Union, its revenue amounted to nearly *** million euros as of 2020.

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Video Streaming And Broadcasting Equipment Market Size 2025-2029

The video streaming and broadcasting equipment market size is forecast to increase by USD 291.2 billion, at a CAGR of 15.5% between 2024 and 2029.

The market is experiencing significant growth, driven by the heightened demand for encoders capable of supporting multiple broadcasting formats. This trend reflects the increasing consumer preference for diverse content offerings and the need for broadcasters to remain competitive in the market. Additionally, the application of advanced technologies such as artificial intelligence (AI), deep learning (DL), and machine learning (ML) is on the rise, enabling more personalized content recommendations and enhancing viewer experience. However, this market landscape is not without challenges.
The increase in cyberattacks poses a significant threat, with sensitive data and intellectual property at risk. Companies must prioritize cybersecurity measures to mitigate these risks and safeguard their operations. To capitalize on market opportunities and navigate challenges effectively, industry players must stay abreast of emerging trends and invest in innovative solutions to meet evolving consumer demands.

What will be the Size of the Video Streaming And Broadcasting Equipment Market during the forecast period?

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The market continues to evolve, driven by advancements in technology and the increasing demand for high-quality content delivery across various sectors. Video analytics, closed captioning, and virtual studios are increasingly integrated into the broadcasting landscape, enhancing the viewer experience and enabling more personalized content. Video cameras capture 4K and even 8K resolution footage, while audio processing ensures crystal-clear sound. Broadcast automation streamlines production workflows, allowing for more efficient and cost-effective operations. Unicast streaming and on-demand viewing are complemented by live streaming, which requires robust network infrastructure and low-latency streaming capabilities. Signal processing and video transcoding are essential for ensuring seamless delivery of content across different platforms and devices.

The market dynamics are continuously unfolding, with emerging technologies such as fiber optic cables, wireless transmission, and cloud-based streaming reshaping the industry. Virtual production and remote production are gaining traction, while video players and digital signage applications expand the reach of video content. HDR video and ultra-high-definition (UHD) video further enhance the visual experience, pushing the boundaries of what is possible in video streaming and broadcasting. The integration of various technologies, including video codecs, streaming protocols, and broadcast encoders, enables the delivery of high-quality content with minimal latency and maximum reliability. The market's ongoing evolution reflects the industry's commitment to meeting the ever-evolving demands of content creators and consumers alike.

How is this Video Streaming And Broadcasting Equipment Industry segmented?

The video streaming and broadcasting equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Video streaming
  Broadcasting equipment


Application

  Private
  Commerce


Service Type

  Over-the-top
  Satellite
  Cable
  Terrestrial


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Type Insights

The video streaming segment is estimated to witness significant growth during the forecast period.

The video streaming market is experiencing significant growth due to the increasing popularity of online video platforms for various applications. IP video streaming, a key technology, enables uninterrupted viewing and listening to content as it downloads. This feature is particularly valuable in educational settings, where professors and teachers can conduct lectures and classes using video capture tools and software, and then publish them online for students to access. Video compression, satellite transmission, and microwave transmission technologies facilitate efficient and reliable delivery of video content. Moreover, streaming protocols such as adaptive bitrate streaming ensure optimal video quality based on available bandwidth.

The integration of metadata tagging, video analytics, and closed captioning enhances the user experience. Video conferencing and virtual studios enable remote production an

Snapshot img

Online Video Platform Market Size 2025-2029

The online video platform market size is forecast to increase by USD 2.39 billion, at a CAGR of 20.7% between 2024 and 2029.

The market is experiencing significant growth due to several key trends. The rise In the number of streaming platforms is a major factor driving market growth. Consumers now have an abundance of choices when it comes to video streaming, leading to increased demand for high-quality content. Another trend is the live streaming of videos, which has gained popularity among audiences due to its interactive nature. Additionally, the availability of free open-source video platforms is making it easier for businesses and individuals to enter the market and offer their content. These trends are expected to continue shaping the market In the coming years.
The market analysis report provides an in-depth exploration of emerging trends and their impact on industry growth. It also addresses key challenges, such as competition from well-established players and the constant need for innovation to align with shifting consumer preferences. Overall, the market remains a dynamic and promising space, offering numerous opportunities for expansion and innovation.

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The market is experiencing significant growth, driven by the increasing popularity of live streaming and the proliferation of smart phones and handheld devices. Consumers now prefer watching video content on-demand, leading streaming services to monetize channels through advertising and subscription fees. Live streams, in particular, have gained traction due to their real-time engagement and interactivity. Wireless telecom networks, including 4G and the emerging 5G network, enable seamless internet access for streaming services, further fueling market growth. Television is no longer confined to traditional broadcasting; it's now being managed and published online, allowing for video-based marketing content to be transcoded and tracked for targeted advertising.

How is this Online Video Platform Industry segmented and which is the largest segment?

The online video platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Individuals
  Brand and enterprises
  Content creators


Type

  UGC
  DIY
  SaaS


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  South America



  Middle East and Africa

By End-user Insights

The individuals segment is estimated to witness significant growth during the forecast period.

Online Video Platforms (OVPs) have become essential tools for individuals to share user-generated content, which is increasingly trusted by 80-85% of the global population over branded content. Individuals create videos for various purposes, including entertainment, education, and opinions on goods and services. Positive user-generated content can significantly boost product usage. OVPs monetize this trend by hosting and streaming individual Internet videos, contributing to market expansion. The trust in user-generated videos poses a threat to established brands, making OVPs a profitable venture.

OVPs offer interfaces (APIs) for easy upload, embedding, and tracking of videos. They support playback on desktops, smartphones, and tablets, making them accessible via wireless telecom networks, including 4G and the upcoming 5G. Video analytics provide valuable insights for content creators and businesses In the e-learning sector and video-based marketing. OVPs ensure data security and offer transcode and transcoding services for seamless video consumption.

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The individuals segment was valued at USD 284.70 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 40% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region leads the market, driven by China, South Korea, and Japan as significant revenue contributors. The market's expansion is primarily due to the increasing Internet access and the popularity of online videos in Southeast Asia. With growing Internet penetration and the widespread use of smartphones, countries like China, Thailand, Indonesia, and Vietnam offer substa

Snapshot img

Over The Top (OTT) Market Size 2025-2029

The over the top (ott) market size is forecast to increase by USD 934.9 billion at a CAGR of 31.3% between 2024 and 2029.

The Over-the-Top (OTT) market is experiencing significant growth due to the increasing preference for cloud streaming services among consumers. This shift in media consumption habits is driven by the convenience, flexibility, and affordability offered by OTT platforms. However, the market is not without challenges. The proliferation of illegal downloading and piracy continues to pose a significant threat, undermining the revenue potential for OTT players. To counteract this, industry players are focusing on strategic partnerships and acquisitions to expand their content libraries and strengthen their market position. These collaborations enable OTT providers to offer a wider range of high-quality content, enhancing the user experience and increasing customer loyalty. As the competition intensifies, it is crucial for companies to navigate these challenges effectively and capitalize on the market opportunities presented by the growing demand for OTT services.

What will be the Size of the Over The Top (OTT) Market during the forecast period?

Request Free SampleThe Over-the-Top (OTT) market encompasses media content delivery through the internet, bypassing traditional cable and satellite television. OTT devices, such as smart TVs and streaming boxes, enable consumers to access a wide range of personalized video and audio content on demand. Broadcasters are increasingly offering OTT services to cater to changing viewer preferences. Subscription fees are a significant revenue stream for OTT platforms, which provide on-demand access to a vast library of content, including movies, TV shows, podcasts, and audio streaming. Local content plays a crucial role in the market, with providers offering license agreements for streaming regional media. The customer experience is a key differentiator, with OTT platforms focusing on seamless streaming and provider-based recommendations. Satellite television and traditional TV continue to face competition from OTT services, which offer more flexible packaging options and a wider device availability. Advertisements remain a source of revenue, with targeted ads based on personalized data enhancing their effectiveness. Broadcasters and cable companies are adapting to the changing landscape by offering their own OTT services or partnering with streaming platforms. The market is evolving, with new players entering the fray and traditional media companies expanding their offerings to remain competitive.

How is this Over The Top (OTT) Industry segmented?

The over the top (ott) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Content TypeVideoText and imagesVoIPMusic streamingDeviceSmartphones and tabletLaptop and desktopSmart TVComponentSolutionServicesSolutionServicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth AmericaBrazilRest of World (ROW)

By Content Type Insights

The video segment is estimated to witness significant growth during the forecast period.The video on demand market is poised for substantial expansion due to the proliferation of high-definition content and the wider availability of smart devices. OTT services, a significant segment of this market, offer various formats such as subscription video on demand (SVOD), advertising-based video on demand (AVOD), and transactional video on demand (TVOD). SVOD services enable users to access content by paying a subscription fee for a specified duration, while AVOD relies on advertisement revenues generated during video streaming. OTT communication and media content are increasingly popular, with providers offering personalized data and user interface for enhanced customer experience. The integration of 5G technology and data analytics is expected to further boost the market. Subscription fees, frame rates, and data traffic are key factors influencing consumer choices. SVoD services like Netflix and Amazon Prime Video, as well as gaming services like Xbox Live and PlayStation Plus, are driving the market's growth. Moreover, the emergence of hybrid models combining SVOD, AVOD, and TVOD is a notable trend. Content creators are producing original programming in ultra-high-definition (UHD) and narrow genre choices to cater to diverse viewer preferences. Live events and on-demand access are also popular offerings. The market's revenue is generated through subscription fees, streaming licenses, and transaction-based monetization. Handheld devices, laptops, and gaming consoles are among the devices used for streaming content. The market's growth is influenced by facto

Concerning the two selected segments, the segment male has the largest population by gender with 52.72 percent. Contrastingly, female is ranked last, with 47.28 percent. Their difference, compared to male, lies at 5.44 percentage points. The Statista Market Insights cover a broad range of additional markets.

The film and TV programme distribution market is going through a turbulent period, as media creators are increasingly controlling their own distribution and sidelining traditional methods like cinema releases and linear TV. The performance of the industry is determined by the popularity of film and TV programme releases in a given year, the number of releases, and demand from domestic and international TV broadcasters and video-on-demand (VOD) platforms. The expansion of VOD services, especially streaming platforms, has supported industry growth despite the weak performance of cinemas. Overall, industry revenue is projected to grow at a compound annual rate of 0.8% over the five years through 2025-26, including a 3.4% hike in the current year, reaching £11.8 billion. Revenue tanked in 2020-21 amid the pandemic, meaning the last five-year period started at a low point, indicating industry growth has not been robust. Industry revenue has fluctuated as a result of low cinema attendance and the varying popularity of cinema releases. The rising number of screens owned per person and the growth of digital distribution have changed the industry's makeup, with more emphasis now placed on direct-to-consumer channels, like streaming platforms, and less on traditional methods like cinema tickets and TV broadcasters. Continued strong performance in the sports distribution market has helped keep the industry afloat. However, rampant piracy of sport, TV and film content has curbed industry performance and cost upwards of £7.5 billion annually in value added for media distributors. Industry revenue is expected to expand at a compound annual rate of 1.8% over the five years through 2030-31 to reach £12.9 billion. Revenue generated from distribution to DVD and video retailers is likely to continue to fall as VOD services extend their dominance. The continued strong performance of over-the-top media will be a crucial growth area for distributors, and strong expected economic conditions could foster higher subscriber reach, boosting revenue. Piracy is likely to be a persistent threat to distributors because of the expanding preference for online streaming.

Snapshot img

Online Movie Market Size 2025-2029

The online movie market size is forecast to increase by USD 86.46 billion, at a CAGR of 33% between 2024 and 2029.

The market is witnessing significant growth, driven by the rising popularity of video streaming services that offer better customer experiences. This shift towards on-demand entertainment is transforming the movie industry, enabling viewers to access a vast library of movies and TV shows at their convenience. However, this market expansion faces challenges. To capitalize on the market's potential and navigate these challenges effectively, companies must focus on enhancing their content offerings, improving user experience, and implementing robust anti-piracy measures.
By addressing these key drivers and obstacles, players in the market can successfully compete and thrive in this dynamic and evolving landscape. Metadata tagging standards facilitate discovery, video compression codecs reduce data usage, and DRM license servers secure access. The availability of pirated video content on online platforms poses a significant threat, undermining the value proposition of legitimate streaming services and eroding revenue streams for content creators and distributors.

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In the ever-evolving market, dynamics continue to unfold, shaping the industry's landscape. Seamless integration of advanced technologies plays a pivotal role in catering to diverse consumer needs. Scalable video hosting ensures uninterrupted online streaming services, while closed captioning formats enhance accessibility. Video quality assessment maintains high standards, and user authentication systems secure content. Digital rights management and access control lists protect intellectual property. Streaming infrastructure, live streaming technology, and content management systems enable efficient content delivery. Multi-language subtitle support caters to global audiences, and server-side rendering improves user experience.

Smart TV integration and device compatibility expand reach, while security protocols protect against piracy and ensure user privacy. Dynamic ad insertion generates revenue, and content delivery networks optimize delivery. Data analytics dashboard provide valuable insights, content moderation tools maintain quality, and high-definition video streaming delivers superior visuals. Recommendation algorithm and search indexing strategies personalize content, while advertising integration platforms monetize traffic. Latency optimization techniques ensure smooth playback, video player customization caters to preferences, and api integration protocols facilitate seamless integration.

Video transcoding workflows adapt to various formats, and bandwidth management tools optimize delivery. Interactive video features engage viewers, user interface designs enhance usability, secure payment gateway protect transactions, and video encoding optimization ensures efficient delivery. Personalized content delivery and mobile video playback cater to modern consumers, creating a dynamic and evolving market. The region produces popular web series, movies, and animated content, which are easily accessible through OTT services.

How is this Online Movie Industry segmented?

The online movie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Website
  App


Platform

  Smartphones
  Smart TVs
  Laptop and desktops
  Others


Genre

  Action
  Drama
  Comedy
  Romance
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The Website segment is estimated to witness significant growth during the forecast period. In the dynamic and evolving digital landscape, the markets continue to innovate and adapt to consumer demands. Scalable video hosting solutions enable seamless delivery of high-definition content, while closed captioning formats ensure accessibility for all users. Video quality assessment tools maintain consistency, and user authentication systems secure access. Digital rights management and access control lists protect intellectual property, and streaming infrastructure supports live and on-demand content. Content management systems facilitate multi-language subtitle support and server-side rendering, enhancing user experience. Dynamic ad insertion and content delivery networks optimize delivery, while data analytics das

Netflix continues to dominate the UK streaming landscape, with **** million households subscribing to the service in the first quarter of 2025. This marks a significant increase from **** million subscribers in the same period of the previous year, demonstrating the platform's enduring popularity despite fierce competition in the video-on-demand landscape. Netflix's competitors While Netflix remains the leading subscription video-on-demand service in the UK in terms of customer numbers, Amazon Prime Video boasts the largest content library among major SVOD platforms, with over **** thousand hours of content available as of May 2024. However, when it comes to market share based on user interest, Netflix still holds the top spot, edging out providers such as Amazon Prime Video, Disney+, and Apple TV+. Demographic preferences Interestingly, streaming preferences vary across age groups. Among viewers aged 65 and above, Amazon Prime Video is the preferred choice in the UK for ** percent, while Netflix captures one-third of this demographic. This contrasts with the overall market dominance of Netflix, suggesting that older audiences may have different content preferences. The generational divide in streaming habits is further illustrated by data from Flanders in Belgium, where millennials show a slightly higher Netflix usage rate compared to Gen Z, both significantly outpacing older age groups.

Demand for the Internet Publishing and Broadcasting industry is highly dependent on consumer and business confidence, as operators generate revenue through subscriptions by consumers and the sale of advertising space to businesses and individuals. Industry revenue is expected to swell at a compound annual rate of 5.9% to £12.6 billion over the five years through 2024-25, including a forecast 8.1% rise in 2024-25, when the average industry profit margin is estimated at 23.4%. Consistent growth in internet usage has driven industry expansion. The internet has made content more accessible to consumers, with access through mobile phones offering greater convenience. Due to the wide audience that the internet reaches, traditional publishers and broadcasters have expanded into putting up content online. The economic downturn from COVID-19 constrained online advertising spend as business confidence plunged. However, restrictions forcing people to stay at home encouraged many to spend on at-home entertainment, boosting video and audio streaming subscriptions. Recovering confidence and greater ad spending supported revenue expansion in 2021-22. In 2022-23 and 2023-24, the cost-of-living crisis and an adverse economic climate restricted revenue growth. However, growing optimism and recovering economic conditions stand to boost spending by businesses and consumers, benefitting revenue in 2024-25. Intensifying competition and spending on new content have weighed on profitability in recent years. Industry revenue is forecast to rally at a compound annual rate of 8.4% over the five years through 2029-30 to £18.9 billion. Growing business and consumer confidence will drive advertising expenditure and subscription numbers. Internet traffic will expand, aided by mobile growth, with more consumers seeking content over the internet rather than through traditional means. New entrants will continue to flock the market as demand for new and exclusive content grows. Internet publishers and broadcasters will be tasked with investing in unique, high-quality content for users, or risk losing out to competitors.

Market Size statistics on the Video Downloading & Streaming Services industry in the UK

United Kingdom OTT Media Services Market was valued at USD 14.34 billion in 2024 and is anticipated to grow USD 19.35 billion by 2030 with a CAGR of 5.18% during forecast period.

Snapshot img

Internet Protocol Television Market Size 2024-2028

The internet protocol television (IPTV) market size is forecast to increase by USD 128.41 at a CAGR of 23.31% between 2023 and 2028.

The market is witnessing significant growth due to several key factors. The increasing adoption of smart TVs and tablets, as well as media and entertainment storage devices, are driving the demand for IPTV services. Set-top boxes (STBs) continue to be popular devices for accessing IPTV content, but wireless routers are also gaining traction as they enable seamless streaming of over-the-top (OTT) services. Furthermore, the integration of 5G technology into IPTV systems is expected to revolutionize the market by providing faster and more reliable streaming. However, challenges such as piracy and illegal streaming continue to pose a threat to market growth. The market represents a significant shift In the global communication technology landscape, characterized by the delivery of high-definition channels and video-on-demand services over wired and wireless networks. Overall, the IPTV market is poised for continued expansion as consumers seek more convenient and flexible ways to access their favorite media and entertainment content.

What will be the Size of the Internet Protocol Television (IPTV) Market During the Forecast Period?

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With increasing internet penetration and ICT spending, the IT industry's hardware business is experiencing a transitional phase towards internet-based streaming. IPTV's growth is driven by the availability of 5G technology, enabling ultra-high definition content transmission. IPTV subscribers are on the rise, surpassing traditional broadcasting modes such as cable and satellite TV. The market's size is measured in millions, with volumes in units continuing to grow. Network architecture is evolving to accommodate the demands of IPTV, with a focus on the efficient delivery of HD channels and video-on-demand services.
Internet video advertising is also gaining traction, offering new revenue streams for content providers. Enterprises and residential customers alike are embracing IPTV, with its flexibility and cost-effectiveness compared to traditional broadcasting methods. The IPTV market's direction is towards a more connected, on-demand world, where consumers have control over their viewing experience. Overall, the ICT industry's evolution towards IPTV represents a significant shift in communication technology, with far-reaching implications for content delivery and consumer behavior.

How is this Internet Protocol Television (IPTV) Industry segmented and which is the largest segment?

The internet protocol television (IPTV) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Component

  Hardware
  Software
  Services


Type

  Wired
  Wireless


Geography

  North America

    US


  Europe

    UK


  APAC

    China
    Japan
    South Korea


  Middle East and Africa



  South America

By Component Insights

The hardware segment is estimated to witness significant growth during the forecast period.

The IPTV market experienced significant growth in 2023, with the hardware segment holding the largest market share. This segment encompasses the physical components necessary for IPTV service delivery, including set-top boxes, routers, and switches. Set-top boxes (STBs) are a vital component, allowing customers to access IPTV services on their televisions. Connected to a broadband modem or router, STBs decode and display IPTV signals. Routers and switches facilitate data transmission between the IPTV provider's server and the customer's set-top box. The IPTV ecosystem also includes video-on-demand, high-definition channels, internet video advertising, and other advanced functions. The market's expansion is influenced by factors such as internet penetration, IT industry growth, economic changes, and the increasing adoption of 5G technology and smart home technologies.

IPTV subscribers benefit from traction in broadband penetration, investment in content, and competition with traditional broadcasting modes like cable and satellite TV. IPTV service systems offer user experiences that prioritize quality, jitter-free service, and advanced functions. The hardware business, including TV manufacturers and telecom companies, plays a crucial role In the market's development.

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The Hardware segment was valued at USD 14.84 in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 30% to the growth of the global market du

Concerning the three selected segments, the segment high income has the largest share of video-on-demand users in the United Kingdom with ***** percent. Contrastingly, low income is ranked last, with ***** percent. Their difference, compared to high income, lies at *** percentage points. The Statista Market Insights cover a broad range of additional markets.