Visa's U.S. market share increased during the coronavirus pandemic, mostly as Americans used more debit cards. This is according to estimates based on the transaction volume of general purpose credit and debit cards issued in the United States. Visa's market share strengthened as time went by, moving from a roughly ** percent market share in 2007 to more than ** percent by 2022. This is likely because of the growing use of debit cards in the U.S. — causing the market share of American Express to decline. Debit cards grow faster than credit cards in the U.S. The number of cards issued by Visa reveals a growth disparity between their debit cards and their credit cards. The number of Visa issued debit cards in circulation in the U.S. in Q2 2023 had increased by *** percent when compared to the same period in the previous year. This growth figure was *** percent for U.S. Visa issued credit cards during the same period. By the second quarter, the United States had over *** million debit cards from Visa against roughly *** million Visa credit cards. Who uses debit cards in the United States? A three-year survey stated more than ***** out of 10 respondents from the United States owned a debit card in 2021, with only ** percent actually having used one. Women were much more likely than men to own such a payment card. Gen Z — or the age group 15 to 24 years in this survey — was less likely to own a debit card than their older counterparts, although their ownership of debit cards was much higher when compared to Gen Z credit card ownership.

UnionPay's global market share grew faster than that of MasterCard, whilst Visa's worldwide market position declined. This does not imply that Visa's transaction volume worldwide declined: It increased by roughly ** billion purchases between 2021 and 2022. Compared to the number of transactions from UnionPay and MasterCard, however, Visa's transactions did not increase as much - leading to a declining market share.

Visa and Mastercard were responsible for most card payments in the United States, with market shares of brands like Discover and Pulse being much smaller. The two brands dominate this particular digital payment segment, and confirm an image from elsewhere: A different report also observes the growing market share of Visa in the U.S. since the coronavirus pandemic. The main difference between the two figures, however, is the different market share for American Express as well as the mentioning of smaller brands - such as Discover, Star, and Pulse.

When comparing the four big international card brands available, the importance of Visa in Europe declined between 2021 and 2020 in favor of Mastercard. This has been an ongoing trend for the payment brand, as its market share declined by ** percentage points between 2015 and 2020. Note, however, that this market share is solely based on the number of purchase transactions done with Visa, MasterCard, American Express or Diners Club only - as domestic solutions were not included. This way, the source is effectively saying that out of the global network cards Visa ranks higher than Mastercard. It does not mention, however, how these purchase transaction compares against payments outside these four brands. This is an important observation, as some domestic payment solutions - such as Italy's Bancomat or Germany's Girocard - have a much higher market share than either Visa or Mastercard.

According to Cognitive Market Research, the global E Visa market size will be USD 1241.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 496.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 372.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 285.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 62.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 24.83 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.3% from 2024 to 2031.
The Software is the fastest growing segment of the E Visa industry

Market Dynamics of E Visa Market

Key Drivers for E Visa Market

Increased Travel Demand to Boost Market Growth

The global surge in tours, pushed by way of economic boom and technological advancements, has caused a growing demand for efficient and convenient visa utility approaches. E-visas present a streamlined solution, offering tourists a quicker and greater consumer-friendly opportunity to standard paper-primarily based applications. With the capability to use online, receive approvals fast, and reduce bureaucratic hurdles, e-visas beautify the tour revel. This virtual transformation now not only simplifies the visa process but also helps the developing variety of international tourists, making it simpler for them to discover new destinations while selling international connectivity and tourism.

Technological Advancements to Drive Market Growth

Technological advancements have substantially facilitated the implementation of e-visa programs by using international governments. The improvement of stable online structures and digital charge structures streamlines the software system, making it more available for vacationers. Moreover, innovations in biometric technology, consisting of facial reputation and fingerprint scanning, enhance the security and performance of e-visas. These technologies permit more correct identity verification, lowering fraud and improving typical security. By leveraging these advancements, governments can offer an unbroken and steady visa experience, fostering international tours even as ensuring the integrity of their border management measures.

Restraint Factor for the E Visa Market

Infrastructure Challenges, will Limit Market Growth

Implementing and keeping an effective e-visa gadget demands full-size funding for each technology infrastructure and human assets. Many countries stumble upon challenges in growing the important abilities to assist such structures, particularly in regions with restrained technological development or funding. These infrastructure-demanding situations can include insufficient net connectivity, inadequate cybersecurity measures, and a loss of trained personnel to manage the systems efficiently. Consequently, nations may also war to provide a continuing e-visa experience for vacationers, doubtlessly hindering their ability to capitalize on the blessings of digital visa processing and impacting the usual tourism boom and economic development.

Impact of Covid-19 on the E Visa Market

The COVID-19 pandemic had a profound impact on the e-visa market, mainly due to a transient decline in tour demand and a reduction in visa applications globally. As international locations closed borders and imposed travel restrictions, many e-visa programs have been suspended or confined. However, the pandemic additionally expanded the adoption of virtual answers, prompting governments to put money into e-visa systems to streamline techniques and enhance public health measures. As the journey gradually resumes, the e-visa market is anticipated to rebound, with a focal point on enhancing performance, safety, and user experience, in the long run, remodeling the manner vacationers get admission to international destinations. Introduction of the E Vi...

Recent developments include: In June 2023, BLS International Services Ltd. signed a contract with the Embassy of Italy in Kazakhstan to enhance and streamline the visa application process for individuals traveling to Italy from Kazakhstan. BLS International will open five visa application centers across Kazakhstan, handling 25,000 visa applications annually, and offering end-to-end visa processing solutions, including application submission, biometric data collection, and applicant support. In October 2023, iVisa has partnered with travel partners to provide worldwide tourism visas for any travel agent. The aim of this partnership is to gives travel agents the flexibility to set up built-in options allowing them to fully customise the system to their needs. . Key drivers for this market are: Many governments are adopting e-Visa systems to streamline processes, boost tourism, and enhance national security. Potential restraints include: The digital nature of e-Visa systems makes them susceptible to cyberattacks, raising concerns about data security. Notable trends are: Increasing use of biometric data for identity verification enhances security and speeds up processing..

The Credit Cards Market is Segmented by Application (Food and Groceries, Health and Pharmacy, and More), by Card Type (General Purpose Credit Cards, Specialty and Other Credit Cards), by Card Format (Physical, Digital), by Provider (Visa, Mastercard, Other Providers) and by Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Japan credit card market, valued at $652.04 million in 2025, is projected to experience robust growth, driven by rising consumer spending, increasing digitalization, and the expanding adoption of cashless payment systems. The 7.36% CAGR (Compound Annual Growth Rate) indicates a significant upward trajectory through 2033. Key market segments include general-purpose credit cards, which dominate market share due to their widespread acceptance and versatile applications. Specialty cards, catering to specific needs like travel or rewards programs, represent a growing niche. Application-wise, food & groceries, health & pharmacy, and restaurants & bars consistently contribute the highest transaction volumes, reflecting consumer behavior. The market is dominated by major players like Visa, Mastercard, and JCB, alongside significant domestic banks such as Rakuten Card, Mitsubishi UFJ Financial Group, and Sumitomo Mitsui Financial Group. These institutions are strategically investing in technological advancements and innovative reward programs to enhance user experience and drive market penetration. Growth is further propelled by government initiatives promoting digital financial inclusion and a younger generation increasingly embracing contactless payments. Despite the positive outlook, the market faces certain challenges. Competition among established players and emerging fintech companies intensifies pressure on pricing and profitability. Concerns regarding data security and potential financial risks associated with credit card usage also act as restraints, requiring robust regulatory oversight and consumer education initiatives. Furthermore, the market’s future depends on navigating evolving consumer preferences, adapting to technological innovations, and addressing economic fluctuations that could impact consumer spending. Future growth will be significantly influenced by the successful integration of new technologies such as mobile payment platforms and advancements in fraud detection and prevention measures. Expansion into underserved segments and strategic partnerships with retailers will also play crucial roles in shaping the market’s future trajectory. Recent developments include: May 2023: Sumitomo Mitsui Banking Corporation announced a USD 10 million investment in U.S.-based Closed Loop Partners' Circular Plastics Fund. The Closed Loop Circular Plastics Fund is managed and operated by Closed Loop Partners, an investment firm dedicated to advancing the circular economy. The fund provides catalytic debt and equity financing into solutions and infrastructure that advance the recovery and recycling of plastics, helping keep more materials in circulation while reducing greenhouse gas emissions and leading a shift to the circular economy., May 2023: Mizuho Financial Group, Inc. and Greenhill & Co., Inc. announced a definitive agreement for Mizuho to acquire Greenhill in an all-cash transaction at USD15 per share, reflecting an enterprise value of approximately USD550 million, including assumed debt. Through this transaction, Mizuho will likely accelerate its investment banking growth strategy, building on Greenhill's 27-year history of advising important clients on significant mergers & acquisitions, restructurings and capital-raising transactions.. Key drivers for this market are: Usage of Credit Card give the bonus and reward points. Potential restraints include: Usage of Credit Card give the bonus and reward points. Notable trends are: Increasing in Number of Credit Card issued.

As of 2020, the most popular payment card brand in Russia for both online and offline payments was Visa, accounting for 45 percent of users. Mastercard was the second most employed type of cards with a share of 36 percent over the observed period.

Explore the global visa market's size, share, and growth forecast for 2030. Discover key trends shaping the industry's future. Stay informed!

Visa reported $703.22B in Market Capitalization this July of 2025, considering the latest stock price and the number of outstanding shares.Data for Visa | V - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last July in 2025.

In 2024, Visa still had the majority of all general purpose card payments within the Latin America region - although its market share remained relatively unchanged. Mastercard followed, accounting for about ** percent of the purchase volume in the region that year. This is somewhat of a decline of its position as between 2018 and 2019 MasterCard's market share increased in favor of that of American Express. In 2024, Brazil was the Latin American country with the highest number of credit cards.

The Canada Credit Cards Market report segments the industry into By Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), By Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, Other Applications), and By Provider (Visa, MasterCard, Other Providers). Includes five years of historical data and five-year market forecasts.

Discover the latest insights on the E-Visa Market, including size, share, growth, trends, outlook, demand, and forecast in our in-depth industry analysis report.

The Japan Credit Cards Market report segments the industry into By Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), By Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, Other Applications), and By Provider (Visa, MasterCard, Other Providers). Get five years of historical data alongside five-year market forecasts.

E-Visa Service Market Outlook

The global E-Visa service market size was valued at approximately USD 3.5 billion in 2023 and is expected to reach USD 9.2 billion by 2032, growing at a robust CAGR of 11.2% during the forecast period. The significant growth factor driving the market is the increasing adoption of digital solutions for visa applications and approvals, promoting convenience and efficiency for travelers and authorities alike. The proliferation of internet connectivity and smart devices has further accelerated this trend, enabling a seamless and user-friendly experience.

One of the primary growth factors for the E-Visa service market is the rising global travel demand. As international travel becomes more accessible and popular, there is a growing need for efficient visa processing systems that can handle large volumes of applications swiftly. E-Visa services significantly reduce the time and effort required for visa processing, making them an attractive option for travelers and governments. Additionally, the COVID-19 pandemic has highlighted the importance of contactless and remote services, further propelling the demand for E-Visas.

Technological advancements in digital identification and verification systems are another key driver of the E-Visa service market. Innovations such as biometric authentication, blockchain technology, and artificial intelligence have enhanced the security and accuracy of E-Visa systems, reducing the risk of fraud and error. These technologies not only streamline the application process but also ensure that the data is securely stored and managed, building trust among users and authorities.

Government initiatives and policies aimed at promoting tourism and easing international travel regulations play a crucial role in the market's growth. Many countries are investing in their digital infrastructure to offer E-Visa services, which can attract more tourists and business travelers. For instance, countries like India, Australia, and the UAE have implemented E-Visa systems to boost their tourism sector. Such initiatives not only benefit the travelers but also contribute to the economic growth of the countries by increasing tourism revenue.

Regionally, Asia Pacific is anticipated to dominate the E-Visa service market due to its high volume of international travelers and proactive government strategies to enhance digital visa services. North America and Europe are also significant markets, driven by their advanced technological infrastructure and high adoption rates of digital solutions. Emerging markets in Latin America and the Middle East & Africa are expected to witness substantial growth due to increasing internet penetration and government initiatives to modernize their visa processing systems.

Type Analysis

The E-Visa service market is segmented into various types, including Tourist E-Visa, Business E-Visa, Medical E-Visa, Student E-Visa, and others. The Tourist E-Visa segment holds the largest market share due to the surge in international tourism. As more people seek to explore different countries, the demand for easy and quick visa solutions has skyrocketed. Tourist E-Visas offer travelers a convenient way to obtain their travel authorization without visiting embassies or consulates, significantly enhancing the travel experience.

Business E-Visas are also experiencing substantial growth, driven by the increasing globalization of businesses and the need for professionals to travel for work purposes. With the rise of international trade and corporate alliances, business travelers require efficient and reliable visa solutions. E-Visa services cater to this need by providing expedited and secure visa processing, allowing business travelers to focus on their work without worrying about lengthy visa procedures.

Medical E-Visas cater to individuals traveling for medical treatments and procedures. The growth of medical tourism, particularly in countries known for their advanced healthcare facilities, has boosted the demand for Medical E-Visas. These visas ensure that patients can travel promptly and receive the necessary medical care without delays. Countries offering specialized medical treatments at competitive costs have seen a significant increase in medical tourists, further driving the demand for Medical E-Visas.

Student E-Visas are es

Report of Visa Gift Card Market is covering the summarized study of several factors encouraging the growth of the market such as market size, market type, major regions and end user applications. By using the report customer can recognize the several drivers that impact and govern the market. The report is describing the several types of Visa Gift Card Industry. Factors that are playing the major role for growth of specific type of product category and factors that are motivating the status of the market.

Get key insights from Market Research Intellect's International Visa Service Market Report, valued at USD 8.5 billion in 2024, and forecast to grow to USD 15.2 billion by 2033, with a CAGR of 7.8% (2026-2033).

The Hong Kong Credit Cards Market report segments the industry into By Card Type (General Purpose Credit Cards, Specialty & Other Credit Cards), By Application (Food & Groceries, Health & Pharmacy, Restaurants & Bars, Consumer Electronics, Media & Entertainment, Travel & Tourism, Other Applications), and By Provider (Visa, MasterCard, Other Providers). We provide five years of historical data as well as five-year market forecasts.

Rhinoplasty Implants Market Size is growing with a CAGR of 15.3% in the prediction period and it crosses USD 9,505.9 Mn by 2032 from USD 3,506.9 Mn in 2025