Online Survey Software Market size was valued at USD 1.35 Billion in 2024 and is projected to reach USD 3.285 Billion by 2031, growing at a CAGR of 11.75% from 2024 to 2031.

Online Survey Software Market Drivers

Increased Need for Remote Work: The COVID-19 pandemic has accelerated the shift towards remote work. This has created a demand for tools that can be used to collect feedback and data from employees who are not located in the same office. Online survey software is a perfect solution for this, as it allows businesses to easily create and distribute surveys to employees regardless of their location.

Growing Adoption of Mobile Devices: More and more people are using smartphones and tablets to access the internet. This has led to a growing demand for online survey software that is mobile-friendly. Survey creators are increasingly prioritizing features that ensure their surveys can be accessed and completed seamlessly on any device.

Advancements in Survey Technology: Online survey software is constantly evolving, with new features and functionalities being added all the time. These advancements make it easier for businesses to create and distribute surveys, as well as to analyze the data they collect. For instance, features like advanced question branching, logic jumps, and skip logic can improve the flow and user experience of surveys.

This statistic displays the market research tools most used by professionals in the market research industry in the United States in 2017 and 2018. During the 2018 the survey, 86 percent of respondents stated they usef Microsoft Excel, compared to 90 percent in the 2017 survey.

Explore the Online Survey Software Market trends! Covers key players, growth rate 17.5% CAGR, market size $7.52 Billion, and forecasts to 2034. Get insights now!

During a 2021 survey conducted in major Latin American countries, According to a survey conducted in January 2021, over 95 percent of responding market research companies reported using online surveys as a tool for data collection. More than 85 percent of the companies surveyed said that they use mobile surveys, while 11 percent planned to implement this tool in the short term. The less currently used tool as of the date of the survey was crowdsourcing.

The Report Covers Global Data Quality Tool Market Analysis & Growth and it is Segmented by Deployment Type (On-Premise, Cloud-based), Organization Size (Small and Medium Enterprises, Large Enterprises), Component (Software, Services), End-user Vertical (BFSI, Government, IT and Telecom, Retail and E-commerce, Healthcare), and Geography (North America, Europe, Asia-Pacific, Latin America and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

The online survey software market is experiencing robust growth, projected to reach a value of $7.22 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 13.6% from 2025 to 2033. This expansion is driven by several key factors. The increasing need for efficient data collection across diverse sectors, including retail, financial services, healthcare, and manufacturing, fuels demand for user-friendly and scalable survey platforms. The rise of digital transformation initiatives within both SMEs and large enterprises is further propelling market growth, as businesses seek to understand customer preferences, employee satisfaction, and market trends through sophisticated data analytics provided by these platforms. Additionally, the continuous innovation in survey methodologies, including the integration of advanced analytics and AI-powered features, enhances the value proposition of these tools, attracting a wider user base. The competitive landscape is characterized by a mix of established players like Qualtrics and SurveyMonkey and emerging innovative solutions, leading to ongoing product improvements and price optimization. However, market growth is not without challenges. Data privacy concerns and the rising costs associated with implementing and maintaining advanced survey platforms can act as restraints. Furthermore, the market’s reliance on internet penetration and digital literacy levels can hinder adoption in certain regions. To address these challenges, vendors are focusing on developing robust data security features, offering flexible pricing models, and providing comprehensive training and support to enhance user adoption. Geographic expansion, particularly in developing economies with growing internet access, presents significant opportunities for future market growth. The segmentation by end-user (Retail, Financial Services, Healthcare, Manufacturing, Others) and application (SMEs, Large Enterprises) highlights the market's broad appeal and diversified application across numerous industries. This segmentation allows vendors to tailor their offerings and marketing strategies to specific industry needs, optimizing market penetration and profitability.

The Global Data Quality Tools Market size was valued at USD 2.1 billion in 2022 and is projected to grow at a CAGR of around 18.5% during the forecast period 2024-30. Experian PLC, IBM Corporation, Informatica, Information Builders Inc are top data quality tools companies.

Access Asia Pacific DIY Power Tools Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Type, End-User, Product, Sales Channel

According to Cognitive Market Research, the global Online Survey Software market size will be USD 3814.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 14.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1525.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1144.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.1% from 2024 to 2031.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 877.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 190.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 76.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2031.
The Enterprise Grade category is the fastest growing segment of the Online Survey Software industry

Market Dynamics of Online Survey Software Market

Key Drivers for Online Survey Software Market

Rising Mobile Penetration to Boost Market Growth

Due to increased accessibility and participation made possible by rising smartphone penetration, the market for online survey software is expanding at a rapid rate. People may readily answer surveys at any time and from any location because of the growing use of smartphones. Response rates are raised via mobile-friendly survey systems that are built for smaller displays and improve user experience and engagement. Companies use smartphone polls to get immediate input and ideas, particularly from younger, tech-savvy audiences. Reach is further increased by connection with applications and social media platforms made possible by mobile compatibility. Online survey software designed for mobile devices is becoming more and more in demand as mobile internet usage increases worldwide, especially in emerging nations.

Demand for Instantaneous Feedback to Drive Market Growth

The market for online survey software is primarily influenced by the need for immediate feedback. Businesses are looking for more and more real-time insights to make data-driven decisions more quickly in dynamic market settings. Online survey solutions make it easier to gather, evaluate, and analyze stakeholder, employee, and customer input instantly. Live analytics and fast reporting are examples of features that boost responsiveness, enabling companies to resolve problems quickly and raise customer happiness. In sectors where prompt actions have a major impact on results, such as retail, hospitality, and healthcare, instant feedback is especially important. Automation and artificial intelligence developments are also contributing to this trend by making it possible to assess survey data more quickly.

Restraint Factor for the Online Survey Software Market

Challenges with Data Security Will Limit Market Growth

Data security issues severely limit the market expansion for online survey software. People are discouraged from using these platforms because of worries about data breaches, illegal access, and misuse of private data. Because surveys frequently gather sensitive personal and commercial information, user trust is impacted by insufficient encryption, noncompliance with data protection laws (such as the CCPA and GDPR), and flaws in software systems. Concerns have increased in response to high-profile intrusions, particularly for companies that handle sensitive consumer data. Furthermore, smaller enterprises may find it difficult to expand their markets due to the complexity and expense of putting strong security measures in place. For continued growth, these security issues must be resolved.

Impact of COVID-19 on the Online Survey Software Market

The market for online survey software experienced tremendous expansion due to the COVID-19 epidemic. Due to social distancing and the prevalence of remote labor, businesses depended on digital platforms for market research, employee engagement, and feedback gathering. Online surveys were us...

According to Cognitive Market Research, the global Survey Software market size is USD 2514.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.50% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1005.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 754.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 578.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.5% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 125.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 50.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.
The Cloud held the highest Survey Software market revenue share in 2024.

Market Dynamics of Survey Software Market

Key Drivers of Survey Software Market

Growing Need for Data-Driven Decision Making to Increase the Demand Globally

Businesses and organizations are increasingly emphasizing data-driven decision-making processes in the current environment. Acknowledging the need to make well-informed decisions, they resort to survey software as an economical and effective way to obtain insightful data from their target audiences. This program makes it easier for businesses to gather organized feedback and identify important patterns and trends. By utilizing survey data, businesses can gain a deeper understanding of consumer preferences, industry trends, and organizational dynamics. As a result, they can make strategic decisions to achieve their goals and succeed in a setting that is becoming more and more competitive.

Increased Accessibility and Affordability to Propel Market Growth

With the introduction of cloud-based survey software, accessibility and affordability have been transformed, enabling access for companies of all kinds. Large businesses could only use it before due to expensive infrastructure and license costs. Nevertheless, scalable, subscription-based solutions are provided by cloud-based platforms, which do away with the requirement for a substantial upfront cost. Due to its accessibility, the market has grown dramatically, drawing companies of all sizes and various industries. Additionally, affordability promotes innovation and experimentation in survey techniques, enhancing data collection procedures. Because of this, cloud-based survey software has become widely used by businesses of all sizes, enabling them to take advantage of data-driven decision-making and become more agile and competitive in the ever-changing market.

Restraint Factors of Survey Software Market

Data Privacy Concerns to Limit the Sales

Survey participation and software adoption provide hurdles for businesses as data privacy requirements become more stringent and security concerns grow. Respondents' partial engagement is impacted by fears of data breaches and exploitation, which lowers the data quality. Software solutions must address this by giving strong security features, including encryption and access controls, top priority to protect sensitive data. Transparent data practices also foster trust by assuring participants about the processing of their data and providing explicit privacy regulations and consent channels. Observance of laws such as the CCPA and GDPR enhances credibility even further. Businesses can reduce worries, increase survey participation rates, and build trust in their data-driven decision-making processes by prioritizing data protection and openness.

Impact of Covid-19 on the Survey Software Market

The market for survey software was greatly impacted by the COVID-19 epidemic, which brought up both opportunities and challenges. Businesses depend more on survey tools to get data from scattered teams and distant audiences as remote work becomes the norm. Nonetheless, financial instability resulted in financial limitations for many establishments, impacting software adoption rates. On the other hand, during the crisis, businesses in the healthcare and education ...

The Global Battery Powered Tools Market, valued at approximately USD 39.5 billion in 2024, is projected to reach USD 43 billion by 2030, growing at a CAGR of 2.9% from 2025 to 2030. Discover key trends and growth drivers shaping the future of this market.

Consumer Ratings And Reviews Software Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Consumer Ratings And Reviews Software Market Drivers

The market drivers for the Consumer Ratings And Reviews Software Market can be influenced by various factors. These may include:

A Growing Priority for Customer Experience: Companies are considering customer experience as a means of gaining a competitive edge. With the use of ratings and reviews software, businesses may better understand their customers’ needs, pinpoint areas for development, and raise customer satisfaction levels.
User-generated information is becoming more and more influential: Online reviews and ratings, for example, have a big influence on consumers’ decisions to buy. Companies monitor and utilise user-generated material for marketing and brand management through the use of rating and review software.
Demand for Social Proof and Trust-Building: In order to make well-informed purchasing decisions, consumers rely on peer reviews and ratings. Software with ratings and reviews enables companies to increase sales, establish credibility with potential clients, and provide social proof.
Importance of Reputation Management: It is imperative that organisations manage their internet reputations. By monitoring and swiftly responding to client input, ratings and reviews software helps organisations mitigate unfavourable reviews and improve their brand’s reputation.
Concentrate on Improving the Quality of Products and Services: Customer feedback gathered by rating and review software offers insightful data on the performance of products and services, allowing companies to pinpoint problems with quality and make the required adjustments.
Effect on SEO and Search Engine Rankings: Enhanced search engine exposure and rankings might result from positive reviews. Software for ratings and reviews assists companies in producing real user content that improves internet presence and SEO.
Rise of Digital and E-Commerce: As e-commerce and digital-commerce platforms expand, so does the need for ratings and reviews software to optimise online shopping experiences, handle consumer feedback, and boost conversions.
Integration with Customer Relationship Management (CRM) Systems: Companies can centralise customer data and use feedback into more comprehensive customer engagement plans by utilising integration capabilities with CRM systems.
Emphasise Making Decisions Based on Data: Software for ratings and reviews offers useful information and analytics that support data-driven decision-making in the areas of product development, customer support, and marketing.
Consumer Protection and Regulatory Compliance: Businesses must implement ratings and reviews software that guarantees compliance and protects consumer information in order to comply with regulations pertaining to consumer rights and data privacy.

The global data preparation tools market size is expected to reach USD 12.66 billion by 2030 according to a new study by Polaris Market Research.

The global SMS survey software market is experiencing robust growth, driven by the increasing adoption of mobile technology and the need for quick, efficient data collection. This market is projected to reach a substantial size, with a Compound Annual Growth Rate (CAGR) reflecting significant expansion over the forecast period (2025-2033). While precise figures for market size and CAGR are not provided, a reasonable estimation, based on industry trends and the prevalence of mobile-first strategies in market research, would place the market size at approximately $2.5 billion in 2025, growing at a CAGR of 15% from 2025 to 2033. This growth is fueled by several key factors including the cost-effectiveness of SMS surveys compared to traditional methods, the high response rates often achieved through this channel, and the ability to target specific demographics easily. The versatility of SMS surveys across diverse sectors like financial services, retail, healthcare, and media further contributes to this upward trajectory.
The market segmentation reveals a strong preference for cloud-based solutions, owing to their scalability, accessibility, and reduced infrastructure costs. Application-wise, the financial and retail sectors are currently leading the adoption, but the healthcare and media industries are showing significant potential for future growth. Competitive forces are shaping the market landscape, with numerous players offering a range of features and functionalities. While established players such as SurveyMonkey and QuestionPro hold significant market share, smaller, agile companies are emerging with specialized solutions, particularly those focusing on niche sectors or advanced analytics capabilities. This competitive environment is expected to further drive innovation and accessibility within the SMS survey software market, leading to sustained growth in the coming years.

The size and share of the market is categorized based on Type (Data Acquisition Software, Data Processing Software, Database Management Software) and Application (Commercial, Research, Defense, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Competitive Intelligence Tools Market size was valued at USD 445.51 Million in 2024 and is projected to reach 1248.24 USD Million by 2031 growing at a CAGR of 12.25% from 2024 to 2031.

Global Competitive Intelligence Tools Market Drivers

Increasing Competitive Landscape: Businesses are investing in CI tools to learn about the strategies, advantages, disadvantages, and market positioning of their rivals as a result of the growing competition in all industries.

Growing Need for Data-driven Decision Making: Businesses are realising the value of using data to inform their decision-making procedures. Companies can make well-informed decisions regarding their products, marketing tactics, and overall business strategy with the use of CI technologies, which offer useful data and analysis.

Big Data and Analytics’ Emergence: CI systems can now evaluate vast amounts of data from a variety of sources, such as social media, news articles, market reports, and online reviews, in order to extract actionable insights. This is made possible by the widespread adoption of big data and sophisticated analytics technology.

Need for Market Growth and Expansion: Organisations looking to introduce new products or enter new markets need to have a thorough understanding of consumer preferences, market trends, legal frameworks, and competitive dynamics. In order to assist growth ambitions, CI tools make market analysis and strategy planning easier.

Concentrate on Brand Reputation and client Experience: The success of a firm depends on preserving a favourable brand reputation and providing exceptional client experiences. Organisations can proactively resolve problems and improve brand impression by using CI tools to detect brand mentions, monitor online sentiment, and analyse customer feedback.

Global Deck Software Market is anticipated to grow at a CAGR of 12.7% during the forecast period, with an estimated size and share exceeding USD 958.74 million by 2032, according to projections.

Global data pipeline tools market size is expected to reach USD 30 billion by 2030 at a CAGR of 20.2%, according to a new study by Polaris Market Research.

Global data pipeline tools market size was valued at USD 5.8 billion in 2021 and is expected to grow at a CAGR of 20.2% during the forecast period.

Carbide Tools Market Value is around USD 8.7 Billion in 2025. The growth is at a CAGR of 6.9%. The market size will grow at the rate of 6.9% and USD 16.9 Billion by 2035.

Metric	Value
Market Size in 2025	USD 8.7 Billion
Projected Market Size in 2035	USD 16.9 Billion
CAGR (2025 to 2035)	6.9%

Country-wise Outlook

Country	CAGR (2025 to 2035)
USA	7.2%

Country	CAGR (2025 to 2035)
UK	6.5%

Country	CAGR (2025 to 2035)
European Union (EU)	6.8%

Country	CAGR (2025 to 2035)
Japan	6.7%

Country	CAGR (2025 to 2035)
South Korea	6.9%

Competitive Outlook

Company Name	Estimated Market Share (%)
Sandvik AB	15-20%
Kennametal Inc.	12-16%
Iscar Ltd. (IMC Group - Berkshire Hathaway Inc.)	10-14%
Mitsubishi Materials Corporation	8-12%
Walter AG (A Sandvik Company)	5-9%
Other Companies (combined)	40-50%