Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

The US marketing analytics market, a significant segment of the global industry, is experiencing robust growth, fueled by the increasing adoption of data-driven decision-making across various sectors. The market's substantial size, estimated at $X billion in 2025 (assuming a proportional share of the global market based on US economic influence and digital marketing maturity), is projected to expand at a Compound Annual Growth Rate (CAGR) exceeding 12.73% through 2033. This growth is driven by several key factors. Firstly, the proliferation of digital channels and the resulting explosion of marketing data necessitate sophisticated analytics solutions for effective campaign management and ROI optimization. Secondly, the rising adoption of cloud-based marketing analytics platforms offers scalability, cost-efficiency, and enhanced accessibility for businesses of all sizes. Thirdly, the increasing demand for personalized marketing experiences pushes businesses to leverage advanced analytics to understand customer behavior and preferences, leading to targeted campaigns and improved customer engagement. Furthermore, the burgeoning need for real-time data insights to rapidly respond to market changes and optimize marketing strategies further contributes to this growth. The US market's segmentation mirrors global trends, with cloud deployment dominating due to its inherent advantages. Key application areas include online marketing, email marketing, and social media marketing, reflecting the omnipresence of these channels. Major end-user sectors like retail, BFSI (Banking, Financial Services, and Insurance), and technology are leading adopters, leveraging analytics to improve customer acquisition, retention, and profitability. While the competitive landscape is crowded with established players like IBM, Microsoft, Salesforce, and Adobe, the market also presents opportunities for specialized niche players focusing on specific industry verticals or advanced analytical techniques. The continued innovation in areas like artificial intelligence (AI), machine learning (ML), and predictive analytics will likely shape future market growth, particularly in areas like customer journey mapping and predictive modeling for marketing campaign optimization. The US market's robust growth trajectory suggests significant investment opportunities and underscores the critical role of marketing analytics in the ongoing digital transformation across various industries. Recent developments include: June 2023 - Moody’s Corporation and Microsoft have announced a new partnership to deliver next-generation data, analytics, research, collaboration, and risk solutions for financial services and global knowledge workers. Built on a combination of Moody’s robust data and analytical capabilities and the power and scale of Microsoft Azure OpenAI Service, the partnership creates innovative offerings that enhance insights into corporate intelligence and risk assessment, powered by Microsoft AI and anchored by Moody’s proprietary data, analytics, and research., July 2022 - Neustar, a TransUnion company, announced a partnership with integrated data platform Adverity to allow marketers to connect all their data effortlessly to boost marketing and brand effectiveness. To better optimize marketing spending and boost return on investment (ROI), marketers need a comprehensive data strategy as data-driven marketing becomes more complex. Through this relationship, companies and agencies can more accurately assess the marketing effectiveness of various online and offline platforms, such as the walled garden and television ecosystems., December 2022 - Vi Labs, an Enterprise-AI for digital health, acquired Motus Consumer Insights, a member acquisition analytics, site selection, and marketing BI firm. Through the acquisition, Vi's robust AI-powered customer engagement and retention solution will be combined with the premier platforms for customer acquisition and site selection in the market. Vi's mission to use the power of data and AI to support people living active and healthy lifestyles worldwide is only accelerated by this deal.. Key drivers for this market are: Increase in Social Media Channels, Increasing Need to Utilize Marketing Budgets for an Effective ROI; Adoption of Cloud Technology and Big Data. Potential restraints include: Increase in Social Media Channels, Increasing Need to Utilize Marketing Budgets for an Effective ROI; Adoption of Cloud Technology and Big Data. Notable trends are: Adoption of Cloud Technology and Big Data is Expected to Drive the Market Growth.

During a 2024 global survey among marketing and media leaders, approximately ** percent reported using artificial intelligence (AI) tools a few times per week or daily when writing or generating content. Around ** percent said they used those solutions for social media content generation. According to the same study, Facebook and Instagram were the social media platforms most used by global marketers for organic content and paid ads.

Comprehensive dataset of 1,460 Marketing agencies in Massachusetts, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

withpi/social-media-marketing-data-v01_single_tokenized_32k_111 dataset hosted on Hugging Face and contributed by the HF Datasets community

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.

During a global December 2020 survey, 22 percent of responding marketers stated that the most difficult objective to achieve when optimizing an email marketing strategy was mobile optimization; most often mention challenge was maintaining an engaged list, named by 45 percent of interviewed marketers.

About this Dataset

Collection of online marketing services including CRM, email management & distribution, contact management, and content design service providers and pricing. List was compiled through discussion from Tampa Bay Wave Accelerator entrepreneurs and mentors. Please feel free to email me if you have any additions.

Category

Business Information & Financials

Keywords

CRM,email,design

Row Count

25

Price

Free

Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period 2024-30, fueled by the widespread adoption of e-mail and content marketing services by organizations

Europe Marketing Technology market USD 124355.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.0% from 2024 to 2031. Increasing digital adoption, regulatory advancements, and a focus on data privacy and personalized marketing is expected to aid the sales to USD 434281.9 million by 2031

Dataset for post-survey data (after required LinkedIn assignment); provided in Excel spreadsheet (.xlsx).

The AI marketing software market is experiencing explosive growth, driven by the increasing need for businesses to automate marketing tasks, personalize customer experiences, and improve marketing ROI. The market, currently estimated at $5 billion in 2025, is projected to reach $15 billion by 2033, exhibiting a robust Compound Annual Growth Rate (CAGR) of approximately 15%. This expansion is fueled by several key factors: the rising adoption of cloud-based solutions, the proliferation of big data and advanced analytics capabilities, and the growing sophistication of AI algorithms enabling predictive marketing and hyper-personalization. Major players like HubSpot, Salesforce, and Jasper are leading the charge, continuously innovating with new features such as AI-powered content generation, predictive analytics for campaign optimization, and advanced customer segmentation. However, challenges remain, including concerns around data privacy, the need for skilled professionals to manage and interpret AI-driven insights, and the potential for high initial investment costs. Despite these challenges, several trends are shaping the future of the AI marketing software landscape. Increased integration with other marketing tools and platforms is streamlining workflows and improving data consistency. The rise of no-code/low-code platforms is democratizing access to AI-powered marketing capabilities, enabling even smaller businesses to leverage the technology. Furthermore, a growing emphasis on ethical considerations and responsible AI development is expected to build trust and further propel market adoption. Segmentation within the market is evident, with solutions catering to specific needs such as content marketing, social media management, email marketing, and customer relationship management (CRM). The competitive landscape is dynamic, with established players facing competition from innovative startups and niche solutions, ultimately driving innovation and benefiting businesses seeking to enhance their marketing effectiveness.

The global ecommerce digital marketing market is experiencing robust growth, driven by the escalating adoption of e-commerce platforms and the increasing reliance of businesses on digital channels to reach and engage consumers. The market's expansion is fueled by several key trends, including the rising popularity of mobile commerce, the proliferation of social media marketing strategies, and the increasing sophistication of digital advertising technologies. Businesses, both large enterprises and SMEs, are investing heavily in content marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing to enhance brand visibility, drive traffic to their online stores, and ultimately boost sales. The competitive landscape is dynamic, with established advertising agencies like Ogilvy & Mather and BBDO alongside specialized digital marketing firms vying for market share. Geographic expansion is also a significant factor, with North America and Europe currently dominating the market, but significant growth potential exists in rapidly developing economies in Asia-Pacific, particularly in countries like China and India. While the market faces challenges such as increasing advertising costs and the need to adapt to evolving consumer behavior and technological advancements, the overall outlook remains positive, indicating substantial growth potential in the coming years. The projected Compound Annual Growth Rate (CAGR) suggests a sustained expansion of the market throughout the forecast period (2025-2033). However, this growth is likely to be moderated by factors such as economic fluctuations and the ongoing evolution of digital marketing strategies. To maintain a competitive edge, companies must continually innovate and adapt their approaches to stay ahead of the curve. This includes embracing emerging technologies like artificial intelligence and machine learning for targeted advertising and personalization. Furthermore, the increasing importance of data privacy and regulatory compliance adds another layer of complexity that businesses need to address. Despite these challenges, the fundamental drivers of market growth—the increasing penetration of e-commerce and the ongoing shift toward digital marketing—are expected to continue to propel market expansion for the foreseeable future. Specific segmentation data (e.g., exact market share by application and region) would offer a more granular understanding of this expanding sector.

This dataset is about book subjects. It has 2 rows and is filtered where the books is Strategic marketing management. It features 10 columns including number of authors, number of books, earliest publication date, and latest publication date.

The Location Based Marketing Services (LBMS) market is experiencing robust growth, projected to reach $48.06 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 16.5% from 2025 to 2033. This expansion is driven by several factors. The increasing adoption of smartphones and the proliferation of location-based technologies, such as GPS and Bluetooth beacons, provide marketers with unprecedented opportunities to reach consumers precisely where they are. Furthermore, advancements in data analytics allow for more effective targeting and personalized campaigns, maximizing return on investment (ROI). The growing sophistication of location data coupled with the increasing use of artificial intelligence (AI) for predictive analysis further fuels this market’s ascent. Retail, hospitality, and BFSI (Banking, Financial Services, and Insurance) sectors are currently major adopters, utilizing LBMS for targeted advertising, customer loyalty programs, and proximity-based promotions. However, growth is anticipated across various sectors as businesses increasingly recognize the value of connecting with customers in contextually relevant ways. The diverse range of LBMS channels – including banner displays, video ads, search results integration, email and SMS marketing, social media content, and even voice calling – allows for versatile and tailored marketing strategies. The diverse application of LBMS across sectors indicates its versatility. While North America and Europe currently hold significant market share, the Asia-Pacific region is poised for substantial growth due to increasing smartphone penetration and digital adoption. Challenges remain, including concerns around data privacy and user consent, which need to be addressed responsibly. However, with ongoing technological advancements and the continuous refinement of targeting techniques, LBMS is expected to remain a dominant force in the marketing landscape for the foreseeable future. The increasing emphasis on measurable results and a deeper understanding of consumer behavior will further propel market expansion. The competitive landscape is also dynamic, with established tech giants alongside specialized LBMS providers competing for market share, driving innovation and the improvement of service offerings.

The performance marketing software market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies and the need for efficient campaign tracking and optimization. The market, currently valued at approximately $8 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key factors. Firstly, the rise of e-commerce and the increasing reliance on affiliate marketing are boosting demand for sophisticated software solutions that manage complex marketing campaigns. Secondly, the growing adoption of data-driven decision-making in marketing necessitates tools that provide detailed analytics and insights into campaign performance, fostering the use of these platforms. Finally, the continuous evolution of marketing technologies and the integration of artificial intelligence (AI) and machine learning (ML) are enhancing the capabilities of performance marketing software, making it more efficient and effective. The market is segmented by various functionalities, pricing models, and deployment methods. Key players, including Offer18, Scaleo, Offerslook, CAKE Software, Affise, Refersion, TUNE, Trackier, Everflow, Voluum, Binom, Post Affiliate Pro, and Clickmeter, are actively engaged in product innovation and strategic partnerships to gain a competitive edge. While challenges remain, including data security concerns and the complexity of integrating different marketing channels, the overall outlook for the performance marketing software market remains highly positive, driven by ongoing technological advancements and the persistent demand for effective digital marketing solutions. The market’s sustained growth is expected to continue as businesses increasingly leverage data analytics for better marketing ROI.

Comprehensive dataset of 2,843 Internet marketing services in Turkey as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Question Paper Solutions of chapter Introduction to Marketing Research of Marketing Research and Analytics, 3rd semester , Master of Business Administration (2023-24)

Market Analysis: Retail Marketing Automation The global retail marketing automation market is projected to witness substantial growth, with a market size expected to reach $XX million by 2033, exhibiting a CAGR of XX%. This growth is primarily driven by the increasing adoption of e-commerce and omnichannel strategies by retailers. Marketing automation solutions empower retailers to streamline their marketing efforts, personalize customer experiences, and enhance operational efficiency, leading to improved customer engagement and sales performance. Key trends shaping the market include the rise of AI and machine learning, which enables personalized and data-driven marketing campaigns. Cloud-based deployment is gaining popularity due to its scalability, cost-effectiveness, and ease of implementation. The market is segmented by application, with large enterprises expected to hold a significant share, and by type, with cloud deployment dominating the market. Key players in the market include HubSpot, Marketo, Salesforce, Adobe Systems, and Oracle. The Asia Pacific region is expected to experience the highest growth rate due to the rapidly expanding e-commerce industry in countries such as China and India. This comprehensive report provides in-depth insights into the global retail marketing automation market, with a focus on industry trends, key segments, and growth opportunities.