As of January 29, 2024, there were more than ***** thousand advertising agencies worldwide, marking a *** percent increase from the ****** thousand agencies registered in 2023. A decade prior, in 2014, there were approximately *** thousand ad agencies worldwide.

According to a survey carried out among marketing agency executives in the United States and Canada in November and December 2024, ** percent of respondents identified AI-powered personalization as being the most impactful trend to the industry and/or their clients in 2025. This was followed by ** percent of respondents mentioning short-form video, while ** percent cited story-driven content visualization.

The US Marketing Agencies Market report segments the industry into By Organization Size (Small Sized Enterprises, Medium Sized Enterprises, Large Enterprises), By Coverage (Full-service, Specialized Capabilities), By End-user Industry (Technology and Telecom, Healthcare, Consumer Goods, Financial Services, Education, Retail and E-commerce). Get five years of historical data alongside five-year market forecasts.

The United States marketing agencies market, valued at $172.93 million in 2025, is projected to experience robust growth, driven by several key factors. The increasing adoption of digital marketing strategies across various industries, including technology, healthcare, and consumer goods, is a primary catalyst. Businesses are increasingly recognizing the importance of targeted campaigns and data-driven approaches to reach their audiences effectively, fueling demand for specialized marketing agency services. Furthermore, the rising need for creative content development, social media management, and search engine optimization (SEO) services is driving market expansion. The market is segmented by organization size (small, medium, and large enterprises), service coverage (full-service and specialized), and end-user industry, reflecting the diverse needs of businesses seeking marketing solutions. Competition is fierce, with established global players like Ogilvy, WPP, and Publicis Groupe vying for market share alongside smaller, specialized agencies. The market's growth trajectory is expected to be influenced by economic conditions, technological advancements, and evolving consumer behavior. The consistent 5.53% CAGR indicates a steady, predictable expansion over the forecast period. The forecast period (2025-2033) anticipates continued growth, driven by ongoing digital transformation and the increasing sophistication of marketing technologies. While macroeconomic factors could influence growth rates, the underlying demand for effective marketing solutions is expected to remain strong. The segment focusing on specialized capabilities is likely to see faster growth compared to full-service agencies as companies become more selective in outsourcing specific marketing functions. Geographic variations within the US market may exist, with major metropolitan areas exhibiting higher growth rates than smaller regions. The competitive landscape is expected to remain dynamic, with mergers and acquisitions, strategic partnerships, and innovation playing a significant role in shaping market dynamics. Recent developments include: April 2024: Ogilvy unveiled "Health Influence," a global influencer marketing service focused on health. As stated in its official release, the agency aims to connect medical expertise with public awareness, offering specialized pharmaceutical, healthcare, and wellness brands access to the influencer economy., September 2023: McCann announced the launch of McCann Content Studios, expanding its services to include global capabilities in social and influencer marketing and connected social commerce. As part of this move, IPG's influencer agency, ITB, will merge with the new unit. Additionally, McCann LIVE, known for its groundbreaking campaigns for clients like Aldi in the United Kingdom and Converse in the United States, will now operate under the umbrella of McCann Content Studios.. Key drivers for this market are: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Potential restraints include: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Notable trends are: Agencies are Increasingly Focusing on Digital Channels.

A comprehensive dataset providing insights into the advertising industry for 2025, highlighting global advertising spending, digital and traditional marketing trends, the influence of social media advertising, mobile ad growth, advertising impact on consumer behavior, and the rise of programmatic advertising.

Advertising agencies have benefitted from rising consumer spending, corporate profit and per capita disposable income. Despite the outbreak of COVID-19 and falling advertising expenditure in 2020, as corporate profit returned in the following years, agencies were able to capitalize on an explosion of pent-up demand as businesses targeted a consumer base with growing disposable income. As traditional media advertising expenditures decline, digital ad spending has captured the spotlight. Consumer behavior, increasingly leaning towards online platforms and mobile devices, has reshaped advertising strategies, pushing agencies to focus on digital-first approaches. Industry-wide revenue has been growing at a CAGR of 3.6% over the past five years and is expected to total $78.2 billion in 2025, when revenue will jump by an estimated 1.6% and profit will inch forward to 8.7%. The industry has benefited from the growth of digital media, encouraging investment in online ads. The pivot towards digital, hastened by the pandemic, saw businesses diverting budgets from traditional media to more agile and nuanced digital platforms. The rising demand for digital services motivated more companies to invest in advertising since audiences are more fragmented now than ever. A more fragmented audience requires clients to purchase advertising space on an increasing number and types of platforms to achieve a wide-reaching message. Increased data analytics and programmatic buying proficiency enable agencies to craft more targeted, measurable campaigns. Companies like Omnicom have adopted aggressive acquisition strategies to fortify their digital capabilities. In the future, advertising agencies will continue to enjoy growth, driven by solid increases in advertising expenditure. As companies adapt to benefits from the development of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in a greater need for advertising agencies. New forms of advertising will continue to promote growth. With the dominance of mobile advertising and the prominence of connected TV due to cord-cutting trends, agencies are set to delve deeper into emerging video formats and artificial intelligence. Viral marketing will keep profit stable for advertising agencies since there are minimal costs once the advertisement is online. Privacy concerns and regulatory shifts, such as third-party cookie deprecation, will push agencies towards more privacy-centric ad models, with first-party data becoming crucial. Despite these challenges, the industry is poised for growth, driven by burgeoning corporate ad budgets and per capita disposable income. Industry revenue is forecast to mount at a CAGR of 2.6% through the end of 2029 to total $88.9 billion.

Comprehensive dataset of 68,129 Marketing agencies in United States as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Global Marketing Agencies Market report segments the industry into By Service Type (Digital Marketing Services, Traditional Marketing Services, Full-Service Agencies), By Application (Large Enterprises, Small and Mid-Sized Enterprises (SMEs)), End User (BFSI, IT and Telecom, Retail and Consumer Goods, Public Services, Manufacturing and Logistics), and By Geography (Europe, North America, Asia-Pacific, and more.)

Comprehensive dataset of 871 Marketing agencies in Nevada, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 1,047 Marketing agencies in Maryland, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

In 2023, there were around 7.79 thousand digital advertising agencies in the United Kingdom. The number has grown by more than quarter since 2019, highlighting the advertising industry's rapid push toward digitalization.

The Experiential Marketing Agency market has evolved significantly in recent years, becoming an essential component of brand strategy for businesses aiming to foster strong connections with their audiences. By marrying creativity with customer engagement, these agencies specialize in creating memorable experiences t

Success.ai’s Company Data and B2B Contact Data for Marketing Agencies Worldwide provides businesses with verified contact information for decision-makers at marketing agencies around the globe. With access to over 170 million verified professional profiles, this dataset includes essential details such as work emails, phone numbers, and key decision-maker profiles for marketing agency leads.

Whether you’re targeting agency owners, account managers, creative directors, or digital marketing experts, Success.ai’s B2B Contact Data ensures your outreach is precise, effective, and impactful.

Why Choose Success.ai’s Marketing Agencies Data?

1. Comprehensive Contact Information
2. Gain access to verified work emails, direct phone numbers, and LinkedIn profiles for decision-makers within marketing agencies worldwide.

3. AI-driven validation ensures 99% accuracy, giving you confidence in the reliability of the data.

4. Global Reach Across Marketing Functions

5. Includes profiles of agency owners, account managers, creative directors, digital strategists, and other key agency decision-makers.

6. Coverage spans regions like North America, Europe, Asia-Pacific, South America, and the Middle East.

7. Continuously Updated Datasets

8. Success.ai provides real-time updates to ensure your data is always fresh and relevant, helping you stay ahead in a fast-paced industry.

9. Ethical and Compliant

10. Adheres to GDPR, CCPA, and other global data privacy regulations, guaranteeing that all data is ethically sourced and used.

Data Highlights:

• 170M+ Verified Professional Profiles: Includes professionals from marketing agencies and related sectors.
• 50M Work Emails: Verified and AI-validated emails for seamless outreach.
• 30M Company Profiles: Rich insights for targeting specific agency sizes, locations, and services.
• 700M Global Professional Profiles: Enriched data for broader targeting and marketing strategies.

Key Features of the Dataset:

1. Marketing Agency Decision-Maker Profiles
2. Identify and connect with decision-makers at marketing agencies, such as creative directors, account managers, and digital marketing leads.

3. Reach out to key individuals driving agency operations, strategy, and client campaigns.

4. Advanced Filters for Precision Targeting

5. Filter by agency size, location, specialization (digital, SEO, content, etc.), and specific roles for highly tailored targeting.

6. AI-Driven Enrichment

7. Profiles are enriched with additional, actionable data, giving you deeper insights and more effective engagement strategies.

Strategic Use Cases:

1. Marketing Solutions and Services
2. Promote your marketing software, tools, or consulting services directly to key decision-makers at agencies.

3. Build relationships with agencies looking for new technology, software, or marketing strategies to enhance their client services.

4. Recruitment and Staffing for Marketing Roles

5. Target marketing agencies with recruitment services or staffing solutions, offering marketing talent for digital campaigns, content creation, and more.

6. Engage with HR and recruitment decision-makers at agencies to fill marketing roles efficiently.

7. Strategic Partnerships and Collaborations

8. Build partnerships with agencies for joint campaigns, co-branded content, or new business development opportunities.

9. Target marketing leaders looking for collaboration on campaigns, projects, or events.

10. Lead Generation and Business Development

11. Use the data for lead generation campaigns, targeting marketing decision-makers for higher engagement and conversions.

12. Reach out to marketing agency executives for business development, growth, and client acquisition opportunities.

Why Choose Success.ai?

1. Best Price Guarantee

2. With Success.ai’s Best Price Guarantee, you can access high-quality, verified marketing agency data at the most competitive prices in the market.

3. Seamless Integration

4. Integrate the verified contact data directly into your CRM via APIs or download it in the format of your choice for easy use.

5. Data Accuracy with AI Validation

6. Success.ai’s AI-driven validation ensures 99% data accuracy, providing you with reliable, up-to-date information for effective outreach.

7. Customizable and Scalable Solutions

8. Tailor the data to meet your specific needs, whether you're focusing on a particular agency size, location, or marketing specialty.

APIs for Enhanced Functionality:

1. Data Enrichment API

2. Enhance your existing CRM records with verified marketing agency contact data for more targeted outreach.

3. Lead Generation API

4. Automate the generation of leads for marketing-specific campaigns and initiatives, improving efficiency and ROI.

Success.ai’s B2B Contact Data for Marketing Agencies Worldwide gives you the tools to connect with decision-makers and agency leads in the marketing sector. With ve...

Comprehensive dataset of 428 Marketing agencies in Iowa, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

This dataset provides updated marketing statistics and trends from HubSpot, covering areas like digital marketing, consumer behavior, social media, and industry benchmarks.

Comprehensive dataset of 217 Marketing agencies in Maine, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

In 2022, there were more than 14.96 thousand advertising agencies across the United States, up 14 percent from approximately 13.17 thousand a decade earlier. Within the same period, the number of public relations (PR) firms in the U.S. increased by almost seven percent, amounting to almost 8.64 thousand in 2022.

Number of Businesses statistics on the Advertising Agencies industry in the US

Target marketing agencies globally with Success.ai’s Company Data and B2B Contact Data. Includes verified contact information for agency leads and decision-makers. Continuously updated datasets. Best price guaranteed.

The United States marketing agencies market, valued at $172.93 million in 2025, is projected to experience robust growth, driven by increasing digitalization, the rise of data-driven marketing strategies, and the growing need for specialized marketing expertise across diverse sectors. The Compound Annual Growth Rate (CAGR) of 5.53% from 2025 to 2033 indicates a significant expansion in market size over the forecast period. Key drivers include the escalating demand for integrated marketing campaigns encompassing digital marketing, social media management, content creation, and performance marketing. Furthermore, the increasing adoption of artificial intelligence (AI) and machine learning (ML) in marketing analytics and automation contributes to market growth. The market is segmented by organization size (small, medium, and large enterprises), service coverage (full-service and specialized), and end-user industry (technology, healthcare, consumer goods, finance, education, and retail/e-commerce). Large enterprises are expected to dominate the market due to their higher budgets and sophisticated marketing requirements. The full-service segment holds a significant market share, providing comprehensive marketing solutions to clients. The technology and telecom sector is a leading end-user industry, followed by healthcare and consumer goods, reflecting the intense competition and brand building necessities in these sectors. Competitive pressures from established global agencies like Ogilvy, WPP, and Publicis Groupe, along with the emergence of specialized boutique agencies focusing on niche markets, characterize the market landscape. Growth is expected to be relatively consistent across the forecast period, with certain segments showing more pronounced expansion. The adoption of new technologies and evolving consumer behavior will likely influence the market’s evolution. While challenges such as fluctuating economic conditions and increased competition exist, the overall positive trajectory suggests a promising future for the US marketing agencies market. The continued focus on delivering measurable ROI and demonstrable results will be crucial for agencies' sustained success. The market's evolution hinges on adapting to the latest trends, embracing new technologies, and consistently demonstrating value to clients. Recent developments include: April 2024: Ogilvy unveiled "Health Influence," a global influencer marketing service focused on health. As stated in its official release, the agency aims to connect medical expertise with public awareness, offering specialized pharmaceutical, healthcare, and wellness brands access to the influencer economy., September 2023: McCann announced the launch of McCann Content Studios, expanding its services to include global capabilities in social and influencer marketing and connected social commerce. As part of this move, IPG's influencer agency, ITB, will merge with the new unit. Additionally, McCann LIVE, known for its groundbreaking campaigns for clients like Aldi in the United Kingdom and Converse in the United States, will now operate under the umbrella of McCann Content Studios.. Key drivers for this market are: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Potential restraints include: Increasing Demand for Digital Marketing Services, Growing Importance of Data-driven Marketing. Notable trends are: Agencies are Increasingly Focusing on Digital Channels.