During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, corporations selling consumer packaged goods (CPG) allocated approximately ** percent of their total budgets to marketing expenses. The consumer services and real estate segments followed, both with average shares above ** percent. The CPG market on the spotlight CPG marketing promotes perishable consumer goods such as food, beverages, or household products. As these items are used and replenished regularly, the CPG industry is known as a highly competitive playing field, and brands rely on effective marketing campaigns to stand out among the crowd. Top advertising spenders Amazon was the top advertiser in the U.S. in 2023, with over ** billion U.S. dollars in spending. Procter & Gamble was the leading advertiser from the CPG industry that year, which comes as no surprise considering the conglomerate's size and extensive brand portfolio. Many of the world’s most popular cleaning and personal care brands, such as Pampers, Braun, Gillette, and Pantene, fall under the P&G umbrella, making the company a multinational CPG giant.

During a global 2025 survey among marketers and industry leaders, 14.4 percent of respondents stated they invested 10 to 15 percent of their marketing budget into influencer marketing. Nearly 12 percent of respondents devoted more than 50 percent to this type of digital marketing activity. The state of influencer marketing As social platform users continue to rise in recent years, influencer marketing has become an essential format of digital campaigns. Marketers have used this channel to increase brand awareness. Influencer marketing's value worldwide was estimated at over 24 billion U.S. dollars in 2024, compared to nearly 10 billion in 2020. Furthermore, the global influencer marketing platform market size amounted to 15.2 billion dollars in 2022 and was projected to surpass 22 billion dollars in 2025. The epicenter of influencer marketing: Instagram In the spring of 2024, Instagram ranked third among the biggest social media platforms, with roughly two billion monthly active users. With such an impressive user base, the Meta-owned social network proves to be the perfect spot for creators and marketers alike.

During a September 2024 survey among marketing leaders at for-profit companies in the United States, respondents reported allocating, on average, **** percent of their budgets to social media marketing, up from ** percent at the beginning of that year. They also projected that social media would account for over ** percent of their companies' marketing budget within five years.

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Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion, at a CAGR of 8.5% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Mobile devices segment was valued at USD 299.90 billion in 2023
By the Type - Search ads segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 112.99 billion
Market Future Opportunities: USD 365.10 billion 
CAGR : 8.5%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving landscape, with businesses increasingly allocating significant resources to digital channels for customer engagement and brand visibility. According to recent studies, digital marketing expenditures are projected to surpass traditional marketing budgets by 2024, representing a substantial shift in marketing investments. This trend is driven by the growing importance of online presence and the increasing effectiveness of digital marketing strategies. For instance, social media advertising has seen a 10% year-on-year growth, while search engine marketing continues to dominate the digital marketing landscape with a 40% market share. Moreover, the emergence of programmatic advertising and the expansion of video marketing have added new dimensions to the market.
Despite these opportunities, challenges persist, with concerns over ad fraud and brand safety continuing to impact digital marketing investments. Nevertheless, the market's continuous evolution and the ongoing adoption of advanced technologies are expected to drive growth and innovation in the digital marketing sector.

What will be the Size of the Digital Marketing Spending Market during the forecast period?

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Digital marketing spending continues to be a significant investment for businesses, with current market performance registering at over 40% of the total advertising budget. This figure underscores the growing importance of digital channels in reaching and engaging consumers. Looking ahead, future growth expectations indicate a steady increase, with a projected expansion of over 15% yearly. A comparison of key numerical data reveals an intriguing trend. In 2020, approximately 64% of companies allocated their marketing budgets to search engine marketing, while social media marketing accounted for 22%.
By contrast, the latest statistics suggest a shift, with search engine marketing holding a 58% share and social media marketing capturing a 28% slice of the pie. This comparison underscores the evolving nature of digital marketing spending, with businesses continually reallocating resources to maximize their return on investment.

How is this Digitaling Spending Industry segmented?

The digitaling spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Mobile devices
  Desktops


Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Industries

  Retail
  E-Commerce
  Healthcare
  Financial Services
  Travel and Hospitality


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

In the ever-evolving digital marketing landscape, businesses continue to allocate significant resources towards various online advertising formats and strategies. Display advertising formats, such as banners and video ads, accounted for 31.1% of total digital Ad Spending in 2020. Search advertising strategies, like pay-per-click (PPC) campaigns, claimed a 41.5% share of the market. Marketing automation tools, real-time bidding strategies, and marketing technology stacks are essential components of digital marketing, with automation tools seeing a 24.4% increase in usage in 2021. Digital marketing return on investment (ROI) is a critical consideration, with businesses aiming for conversion rate optimization and affiliate marketing programs to boost revenue.

Local SEO optimization, email marketing automation, and landing page design are crucial for businesses targeting specific geographic areas or customer segments. Video marketing production, website analytics tracking, and social media advertising are also es

During a survey conducted among marketing professionals from the United States in January 2021, it was found that communications and media companies invested nearly ** percent of their marketing budget into social media activities. Companies active in the healthcare sector destined more than ** percent of their marketing spend to social media marketing.

A September 2024 survey among marketing leaders at for-profit companies in the United States revealed that business-to-consumer (B2C) product companies allocated, on average, 18.6 percent of their marketing budgets to social media marketing. The average share among business-to-business (B2B) product brands stood below eight percent.

In a survey conducted in February 2023, responding marketers in the United States indicated that19 percent of their marketing budget was devoted to mobile marketing. This figure saw a spike in 2020 during the coronavirus pandemic outbreak and feel nearly ** percent by September 2022.

The operating expenses by North American Industry Classification System (NAICS) which include all members under industry expenditures, for advertising and related services, annual (percent), for five years of data.

During a 2022 study conducted among consumer packaged goods manufacturers, it was found that CPG companies planned to dedicate ** percent of their digital marketing budgets to SEO/search ads in 2023. The same share was anticipated to be allocated to social media advertisements. Banner ads came next, grabbing ** percent of CPG digital marketing share.

The global video marketing services market, currently valued at $711 million in 2025, is projected to experience robust growth, fueled by a compound annual growth rate (CAGR) of 14.5% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of video content across diverse sectors like retail, education, and finance reflects a broader shift towards engaging, visually-rich marketing strategies. Businesses are leveraging animation videos for explainer content, documentaries for brand storytelling, and other video formats to improve customer engagement and drive conversions. The rise of social media platforms and their integration with video marketing tools further accelerates market growth. Furthermore, advancements in video production technology, making high-quality video creation more accessible and affordable, contribute to market expansion. The diverse application segments, from retail using product demos to the medical insurance sector employing explainer videos for policy details, indicates a broad-based adoption, contributing to the market's impressive growth trajectory. The market segmentation reveals a significant demand across various application areas. Retail and e-commerce businesses are heavily investing in video marketing, utilizing product demonstrations and engaging advertisements. The educational sector leverages video for online courses and tutorials, while the financial sector employs videos to explain complex products and services. The healthcare sector, particularly medical insurance, is increasingly using video content to communicate complex information clearly and effectively to consumers. The competitive landscape is dynamic, with a mix of established players and emerging companies vying for market share. Companies like Cincopa, Wistia, and SproutVideo provide video hosting and management solutions, while others focus on video production and animation. Regional analysis suggests North America currently holds a substantial market share, followed by Europe and Asia Pacific, reflecting higher levels of digital adoption and marketing budgets in these regions. The continued expansion of internet penetration, coupled with rising disposable incomes globally, will further bolster the growth of the video marketing services market in the coming years.

The global advertising agency services market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies and the expansion of e-commerce. While precise figures for market size and CAGR are absent from the provided data, a reasonable estimation can be made based on industry trends. Considering the significant investments in digital advertising and the continued evolution of marketing technologies, a conservative estimate places the 2025 market size at approximately $500 billion USD. A projected Compound Annual Growth Rate (CAGR) of 7% for the forecast period (2025-2033) aligns with typical growth observed in the sector. This growth is fueled by several key drivers: the rising demand for data-driven marketing solutions, the increasing reliance on personalized advertising campaigns, and the continued growth of emerging markets like Asia-Pacific. Segmentation within the market reveals significant opportunities in the large enterprise segment, owing to their substantial marketing budgets and complex campaign requirements. The shift toward digital channels, including online and mobile advertising, is reshaping the industry landscape, requiring agencies to adapt and develop expertise in these areas. Conversely, the market faces some restraints, including rising competition, the need for agencies to constantly evolve to match changing digital technologies, and fluctuating economic conditions that impact overall advertising spend. The segmentation by advertising type highlights the dominance of digital advertising, encompassing online and mobile channels. The substantial growth in mobile usage globally further underscores the importance of this segment. Geographical analysis shows significant regional variations in market size and growth rate. North America and Europe are currently the largest markets, benefiting from high advertising spending and advanced digital infrastructure. However, the Asia-Pacific region is expected to witness the most rapid growth in the coming years, driven by increasing internet penetration and a burgeoning middle class. The presence of numerous global and regional advertising agencies listed reflects the competitive dynamics of the market and the considerable influence exerted by established players. Successful agencies will need to demonstrate agility, data-driven strategies, and creativity to navigate the evolving landscape and capture market share in a fiercely competitive environment.

During a 2024 survey among chief marketing officers (CMOs) and marketing leaders in North America and Northern and Western Europe, respondents reported allocating, on average, **** percent of their budgets to paid media. That was the highest share during the presented period, which starts in 2017. Since then, the respective shares allocated to labor and agencies declined from ** and ** percent to **** and ** percent. Meanwhile, marketing technology (MarTech) saw its share decrease from over ** percent after the pandemic to less than ** percent in 2024. What is MarTech? The term describes a range of systems, software, and solutions that harness technology to achieve marketing goals. As data-driven approaches such as marketing automation and personalization can help optimize marketing processes across many different stages, MarTech solutions have become staple components of digital marketing campaigns worldwide. In just five years, between 2019 and 2024, the number of MarTech solutions globally available more than doubled, surpassing **** thousand in the latter year. Leadership in the marketing sector The decrease in budget allocation to personnel also affects directors and the C-level. Before the pandemic, the share of companies' revenues allocated to marketing budgets across North America and Northern and Western Europe stood above ** percent. As the 2020s unfold, however, the figure has annually declined, falling behind ***** percent in 2024.

During September 2024 a survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that the overall marketing spending of education corporations increased by an average of ***** percent throughout the preceding 12 months. The same sector raised its digital marketing spend by over ** percent. Meanwhile, the mining and construction segment reduced its overall and digital marketing expenditures by *** and **** percent, respectively.

The global digital marketing platforms market is experiencing robust growth, driven by the increasing adoption of digital channels by businesses across diverse sectors. The market, estimated at $250 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an impressive $750 billion by 2033. This expansion is fueled by several key factors, including the rising penetration of smartphones and internet access globally, the escalating demand for targeted advertising solutions, and the continuous evolution of sophisticated marketing technologies. The growth is further propelled by businesses shifting their marketing budgets towards digital channels to reach wider audiences more effectively and measure campaign performance with greater accuracy. Significant regional variations exist, with North America and Asia-Pacific currently dominating the market share, although emerging economies in regions like Africa and South America are demonstrating considerable potential for future growth due to increasing internet and smartphone penetration rates. The market is highly fragmented, with numerous players competing across diverse segments including search engine marketing, content marketing, email marketing, and others, catering to various application areas such as food, clothing, automotive, financial services, and other industries. This competitive landscape sees established tech giants like Google, Facebook, and Microsoft alongside specialized digital marketing platforms like Sprinklr, Sendinblue, and Act-On vying for market share. The continuous innovation in artificial intelligence (AI), machine learning (ML), and data analytics further enhances the capabilities of these platforms, leading to more personalized and effective marketing campaigns. The major restraints include data privacy concerns, increasing advertising costs, and the need for businesses to develop robust digital marketing expertise to leverage these platforms fully. The future trajectory of the market is expected to be shaped by advancements in areas like programmatic advertising, influencer marketing, and the increasing adoption of marketing automation tools. Growth in the adoption of omnichannel strategies that seamlessly integrate various marketing platforms and channels will further drive market expansion.

Explore insights from Market Research Intellect's Budget Apps Market Report, valued at USD 1.2 billion in 2024, expected to reach USD 3.5 billion by 2033 with a CAGR of 14.5% during 2026-2033.Uncover opportunities across demand patterns, technological innovations, and market leaders.

The Promotional Products Distribution industry’s revenue is contingent on levels of business confidence and activity, which run in line with wider economic conditions, as downstream clients are more likely to expand marketing budgets when demand conditions improve. Despite recent economic hurdles, revenue has expanded over the past five years due to the significant drop recorded in the base year of 2020-21 when the COVID-19 pandemic tanked demand for promotional products. Revenue is expected to climb at a compound annual rate of 2.8% over the five years through 2025-26 to £1.2 billion, including a 0.4% hike in 2025-26. Wider economic conditions have a significant bearing on industry performance. Despite pandemic-related setbacks, the lifting of restrictions has revitalised trade shows and out-of-home advertising, driving promotional product sales. Major sporting events like the FIFA World Cup 2022, UEFA European Football Championship 2024 and the Paris Olympics have fuelled demand for promotional product distributors. Recent economic uncertainties, including high inflation, geopolitical tensions and trade war tensions, have weighed on business confidence and marketing budgets, hindering revenue growth over the three years through 2025-26. Competitive pressures from digital advertising channels and businesses bypassing distributors by sourcing products directly from manufacturers present ongoing challenges, constraining revenue and profit growth. Distributors are expanding product portfolios to include more specialised items and leveraging personalised services to combat pressures and retain clients. Industry revenue is projected to expand at a compound annual rate of 2.5% over the five years through 2030-31, to reach £1.3 billion. The economic climate may remain volatile in the short term, though it is anticipated to improve in the medium-term, with inflation and interest rates forecast to fall further, expanding marketing budgets and driving industry revenue expansion. Businesses are expected to continue pursuing niche product segments, encouraging distributors to differentiate themselves in the face of intense competition. Sustainability is becoming a pivotal focus, with distributors increasingly offering eco-friendly and UK-manufactured products to meet market demand. These products can command higher fees, boosting profit growth. However, the continued shift towards online advertising will continue to limit growth for traditional promotional channels moving forward, hindering revenue expansion. Distributors will also have to invest in enhancing their online presence to reach a wider audience and accommodate growing client demand for quick and convenient online ordering.

During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, responding professionals from Latin America said they planned to allocate ** percent of their marketing budget to brand building and awareness. Respectively, marketers from Europe, Middle East, and Africa (EMEA) were allocating ** percent of their budgets on the same marketing sector.

Affiliate Management Software Market Outlook

As of 2023, the global affiliate management software market size is valued at approximately $1.8 billion and is expected to reach $4.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.3%. This significant growth can be attributed to the increasing adoption of digital marketing strategies and the growing importance of performance-based marketing models in enhancing business revenues.

The growth of the affiliate management software market is primarily driven by the proliferation of e-commerce platforms and the necessity for businesses to track and manage their affiliate marketing programs effectively. Companies are increasingly turning to affiliate marketing to expand their customer base and generate higher revenue, making robust affiliate management software a critical tool. Furthermore, advancements in technology, including artificial intelligence and machine learning, are enhancing the capabilities of these software solutions, thereby bolstering their adoption across various industries.

Another significant factor contributing to the market growth is the rising popularity of influencer marketing. Social media influencers are becoming key players in affiliate marketing, driving the need for sophisticated software solutions to manage complex affiliate networks and track performance metrics. Additionally, the increasing focus on ROI-driven marketing strategies is encouraging companies to invest in affiliate management software to ensure efficient budget allocation and maximize returns on marketing spend.

The market is also benefiting from the growing trend of remote work and digital transformation across industries. As organizations shift towards digital operations, there is a heightened demand for tools that can streamline online marketing efforts and improve collaboration among remote teams. Affiliate management software serves this need by providing a centralized platform for managing affiliate relationships, tracking conversions, and optimizing marketing campaigns.

Regionally, North America is expected to dominate the affiliate management software market due to the high adoption rate of digital marketing solutions and the strong presence of major market players. The region's mature e-commerce sector and the early adoption of advanced technologies contribute to its leading position. However, the Asia Pacific region is anticipated to witness the highest growth rate, driven by the rapid expansion of e-commerce, increasing internet penetration, and the growing number of small and medium enterprises (SMEs) investing in digital marketing tools.

Component Analysis

The affiliate management software market can be segmented by component into software and services. The software segment, encompassing various types of affiliate tracking, reporting, and management tools, is expected to hold the largest market share. This dominance is due to the comprehensive capabilities these software solutions offer, including real-time analytics, fraud detection, and customizable dashboards that enable businesses to optimize their affiliate programs efficiently.

Within the software segment, the rise of cloud-based solutions has significantly impacted market dynamics. Cloud-based affiliate management software offers several advantages, such as easy access to data, scalability, and reduced IT infrastructure costs. These benefits are particularly appealing to SMEs, which often operate with limited budgets and resources. The flexibility and cost-effectiveness of cloud solutions are driving their adoption, thereby boosting the overall growth of the software segment.

On the other hand, the services segment, which includes consulting, implementation, and support services, is also experiencing robust growth. As businesses increasingly recognize the importance of effective affiliate marketing strategies, the demand for professional services to guide the implementation and optimization of affiliate management software is rising. These services ensure that companies can fully leverage their software investments and achieve desired marketing outcomes.

Another critical aspect within this segment is the integration of advanced technologies such as AI and machine learning in affiliate management software. These technologies enable more accurate targeting and personalization, automated decision-making, and enhanced fraud detection. As a result, the demand for services that facilitate the integration and customization of these advanced features is growin

During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported an average increase in digital marketing spending of *** percent throughout the previous 12 months. Meanwhile, investments in traditional advertising were expected to decrease by *** percent in the following 12 months. Marketing budgets and spending in the United States In the past several years, U.S. marketing executives devoted on average between seven and ** percent of their company’s revenues towards marketing budgets. As of 2025, this figure stood at *** percent. Around a year earlier, in March 2024, the average surpassed ** percent. Online marketing's highlights In 2025, the consumer packaged goods (CPG) segment was the sector recording the highest increase in digital marketing spending in the U.S. According to the industry's CMOs, the average growth rate surpassed ** percent. The healthcare segment followed with an average rise of nearly ** percent.

According to a survey of content marketers in the United States, ** percent in very or hyper-competitive industries allocated monthly budgets exceeding ** thousand U.S. dollars in 2025, down from **** percent in 2024. Meanwhile, **** percent reported spending between ** and ** thousand U.S. dollars per month in 2025, compared to ** percent in the previous year.