In 2020, digital advertising spending of companies in the business-to-business (B2B) tech products and services sector in the United States amounted to **** billion U.S. dollars. The source projected that the expenditure would increase to **** billion by 2023.

In 2018, the restaurant sector devoted ** percent of their advertising budgets on drive-to-store ads - the largest share among studied industries. Grocery stores ranked second with DTS accounting for ** percent of their total ad spend that year.

Sales and marketing expenses of BioNTech totaled approximately ** million euros in 2023, an increase of roughly five percent compared to the previous year. During 2020 and 2019, the spending stood at **** and *** million euros, respectively.

In a survey of representatives of the amusement parks industry in the United States, it was found that in 2018 the sector spent 261.4 million U.S. dollars on advertising, and based on this data it was projected that the expenditures would rise to 278.42 million U.S. dollars in 2020.

The global ad spending in the 'Video Advertising' segment of the digital advertising market was forecast to continuously increase between 2023 and 2028 by in total **** billion U.S. dollars (+***** percent). After the tenth consecutive increasing year, the indicator is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Video Advertising' segment of the digital advertising market was continuously increasing over the past years.Find more information concerning the United Kingdom and the United States. The Statista Market Insights cover a broad range of additional markets.

In a survey of global travel marketers conducted in November 2018 it was found that ** percent of respondents from the airline segment were planning to increase spending on digital advertising in 2019. Cruise travel marketers were even more inclined to grow their digital advertising budgets, with ** percent indicating such plans.

In the fiscal year 2024, Microsoft Corporation spent ***** billion U.S. dollars on sales and marketing, the company’s highest annual expenditure to date. In the past decade, Microsoft has slowly increased sales and marketing spending, with the annual figure rising by more than *** billion U.S. dollars during that time. Microsoft also spend heavily on research and development, with spending in this domain also amounting to over ** billion U.S. dollars in FY2024. Microsoft Corporation Founded by Bill Gates and Paul Allen in 1975, Microsoft has since grown into one of the most successful tech firms in the world and has experienced decades of continued success. The company’s famous Windows operating system, its lines of consumer electronics, and its popular software packages such as Microsoft Office have become widely popular for both business and personal usage. Continuously innovating and adapting, Microsoft has come to offer different cloud computing services and its intelligence cloud segment has become the biggest revenue earner for the company. Microsoft's cloud offerings include Azure, the infrastructure platform, and Office 365, the collaboration suite. Tech Industry As technology becomes further integrated into nearly all aspects of daily life, companies such as Apple, Alphabet, and Microsoft have grown into some of the most powerful entities in the world. Spending in the IT industry alone amounts to trillions of dollars each year, meaning that these tech giants are well-positioned for continued success.

In 2024, online marketing in the United States attracted media spending of approximately 361 billion U.S. dollars, roughly double of the amount recorded in 2020, when the industry was hit by the COVID-19 pandemic.

The ad spending via mobile in the 'Digital Advertising Mobile' segment of the digital advertising market in Europe was forecast to continuously increase between 2023 and 2028 by in total **** billion euro (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ***** billion euro and therefore a new peak in 2028. Notably, the ad spending via mobile of the 'Digital Advertising Mobile' segment of the digital advertising market was continuously increasing over the past years.Find further information concerning ad spending growth in North America and average ad spending per internet user (ARPU) in Italy. The Statista Market Insights cover a broad range of additional markets.

In 2018, the non-food retail was the industry spending the most in loyalty marketing in Italy. The results of a survey conducted among companies showed that 33 percent of the marketing budget in this industry was spent in loyalty programs and campaigns aimed at monitoring and giving value to the relationship with existing customers. Additionally, companies in the non-food sector allocated a further 25 percent of their own marketing budget for specific projects addressed to a smaller number of customers considered particularly relevant for loyalty programs.

It is projected that digital advertising expenditures in the United States will increase by nearly ** percent between 2025 and 2029. In that five years period U.S. digital ad spend will grow from *** to *** billion dollars. These figures will represent roughly ** percent of global digital ad spending, which is expected to reach some *** billion U.S. dollars in 2027, up from the *** billion recorded in 2021. Mobile advertising in the U.S. With mobile growing in strength, sources predict that it will account for the lion’s share of total digital spending in the United States. In 2023, roughly *** billion U.S. dollars is forecast to be spent on mobile ads in the country. Sometime in early 2017 a clear change was seen in allocation of marketing dollars, when U.S. industry professionals started increasing the share of their budgets devoted to mobile marketing. Since then, a growing focus on this medium is evident. While mobile advertising is becoming more popular, marketers still have some concerns with its execution, mainly when it comes to data quality and sourcing, as well as measurement issues. All in all, those who decided to spend on mobile have been shifting away from display ads and towards video advertising since early 2018.

This statistic depicts the share of digital DTS (Drive-to-Store) advertising spend in Italy in 2018, by industry. According to data, the restaurant sector held the largest percentage (64 percent) of spending in digital DTS advertising, followed by Fast Moving Consumer Goods (FMCG) and Consumer Product Goods (CPG) with 61 percent. By contrast, the market registering the lowest share of investments in digital DTS advertising was the grocery industry with 38 percent. Drive-to-store marketing is used by retailers to drive potential customers to physical stores through online actions.

The marketing and distribution costs of Roche totaled approximately **** million Swiss franks in 2022, a decrease of *** million compared to the previous year. The company’s marketing and distribution spending has averaged around ten billion since 2018.

In 2023, the share of market research as a percentage of ad spending in Japan amounted to 4.5 percent. The spending on market research amounted to a relatively small portion of ad spending when compared to other countries, such as the U.K., where market research comprises a double-digit share of ad spending.

The statistic shows online advertising expenditure as a proportion of total advertising expenditure in China in 2018, by industry. In 2018, the share of spending on advertising by the food and beverages industry amounted to around 26.8 percent of total advertising expenditure.

Mobile ad spending in France was forecast to continuously increase between 2025 and 2029 by a total of *** billion U.S. dollars. After the tenth consecutive increasing year, the expenditure is estimated to reach *** billion U.S. dollars by 2029.Find other key market indicators concerning the growth of mobile ad spending and share of mobile digital ad spending.The Statista Market Insights cover a broad range of additional markets.

In 2024, advertising spending in Sweden increased by 5.2 percent compared to the values reported in 2023 and reached 14.49 billion Swedish kronor. Swedish advertising market has not recovered yet to the pre-COVID-19 pandemic levels.

The source forecast that, while search, cinema, and influencer advertising expenditures will experience double-digit growth rates in 2025, the print format will continue its decline in North America. On average, total ad spending in the region was projected to increase by at least *** percent annually from 2025 to 2029.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

In 2019, about ** percent of all digital advertising spending was in retail. Automotive, financial service and telecom companies were also among the top spenders that year.

Largest radio advertising industries

The leading industry, in terms of radio ad spending in the United States, was the retail industry. Companies within this sector spent roughly *** million U.S. dollars on radio ads in 2018. Other high-spending verticals on the list included media & advertising, and business & technology.

Leading advertisers by ad spend

In 2018, the companies investing the most in advertising in the United States were Comcast Corporation, AT&T, and Amazon. Comcast invested over *** billion U.S. dollars in promotional activities that year. In terms of internet display advertising specifically, Amazon led the list, spending roughly *** million U.S. dollars, which was more than twice the amount Comcast spent on those types of ads in the same period. Comcast was also 2018’s second-largest radio advertiser, spending just about ** million U.S. dollars less than the front-runner T-Mobile US.