During a 2021 survey among 8,227 marketers worldwide, 48 percent of respondents said their digital engagement strategy and their workplace strategy completely changed since before the onset of the COVID-19 pandemic. Organizational challenges completely changed according to 47 percent of respondents, while both organizational priorities and workflows and processes were cited by 45 percent.

In an early 2020 global survey conducted among B2C marketers assessing the impact of the coronavirus outbreak on their business, it was found that 92 percent of B2C respondents have delayed or put under review their budget commitments. The same was true for 86 percent of B2B marketers.

During a May 2020 survey carried out among C-suite executives of global companies, 67 percent of respondents stated that their organizations increased their presence on social media during the coronavirus (COVID-19) pandemic. Social media belonged to the digital marketing channels recommended by digital agencies to their clients during the first wave of the coronavirus.

ABSTRACT This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after the company started searching for new markets abroad and adapted its internal and communication processes to comply with other countries’ preferences and regulations, the outbreak of the COVID-19 pandemic led top management to rethink its production and marketing strategies, specifically hit by involving China, country of origin of the virus. The case is about how small companies in the midst of a global expansion can deal with unexpected scenarios and emerging crisis, engaging students to reflect upon the initiatives that might be taken to overcome issues such as consumer animosity, but also to make the company less susceptible to similar situations in the future.

In a March 2020 survey of marketing professionals in the United States, it was found that the coronavirus pandemic has already started influencing their budget decisions. According to 44 percent of respondents their content marketing budget would decrease in the near future, 42 percent said the same about investments in print and 72 percent indicated spending less on physical events. At the same time 31 percent said their video and pad digital ad budgets would grow this year.

According to Cognitive Market Research, The Global Trend brand market size in 2023 was XX USD billion and will grow at a compound annual growth rate (CAGR) of 5.6% from 2023 to 2030.

The demand for trend brands is rising due to economic factors, disposable income, supply chain efficiency, and competition and brand differentiation.
Demand for below 22 L remains higher in the trend brand market.
The residential segment held the highest trend brand market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific trend brand market will experience the strongest growth until 2030.

Changes in Consumer Tastes and Lifestyle Choices to Direct Market Growth

The trend brand market is heavily influenced by basic forces such as changes in consumer tastes and lifestyle choices. These factors mostly determine the growth or collapse of the industry. Customer preferences are constantly changing due to a variety of causes, including socioeconomic trends, generational variations, and cultural developments. For trend brands to be relevant, they need to keep up with these changes.

For example, Gen Z and Millennials are very interested in ethical and sustainable products. The increasing demand for environmentally friendly apparel has resulted in trend brands incorporating sustainable practices into their production procedures. Furthermore, the emergence of influencer culture and social media has expedited trends, necessitating swift brand adaptation in order to maintain competitiveness. The COVID-19 epidemic further modified consumer tastes. A noticeable trend toward loungewear and comfy clothing was observed as more people worked from home. Trending brands had to modify their lineups to satisfy the growing consumer desire for comfort without compromising style.

Innovations in Technology to Indicate Market Growth

Innovations in technology have a significant influence on the trend brand market. These developments affect many facets of the sector, including marketing plans and production procedures. The way trend brands create and manufacture their goods has changed dramatically as a result of the use of new production technologies like automation and 3D printing. Increased customization, accuracy, and quicker production cycles are all made possible by it. This lowers expenses while also allowing firms to provide distinctive, limited-edition products, appealing to consumers by giving them a sense of exclusivity.

The emergence of digital platforms and e-commerce has revolutionized the way trend brands interact with their target customers in the marketing domain. In particular, social media is an effective tool for interacting with customers and promoting brands. Companies may use data analytics to improve their understanding of consumer behavior, target marketing campaigns, and enhance their product offers by using real-time feedback. The virtual reality (VR) and augmented reality (AR) technologies are also improving the online buying experience. Virtual try-on capabilities for apparel and accessories help customers feel more confident about their selections and alleviate some of the negative aspects of online buying.

Market Dynamics of the Trend brand

Variations in Consumer Spending to Hinder Market Growth

Consumer spending is directly impacted during times of global financial crisis or economic recession. Consumer discretionary spending tends to fall during economic downturns, which can be detrimental to trend brands that depend on disposable money and consumer confidence. A spike in inflation can result in greater manufacturing costs, which are then frequently transferred to customers as higher pricing. Customers may become less able to afford items from trend brands as a result, which may cause them to be pickier about what they buy. Trend brands are susceptible to currency swings if they source materials or products from other countries. Variability in exchange rates can have an impact on manufacturing costs, which may lead to lower profit margins or the need to modify prices, both of which can have an impact on sales.

Impact of COVID-19 on the Trend Brand Market

The COVID-19 pandemic has significantly impacted the market for trend brands. Due to economic uncertainty, it first resulted in lower consumer spending, which affected industry sales. However, as more people started shopping online, e-commerce became more popular....

Handwashing has been widely recommended to reduce the spread of COVID-19. Despite this, handwashing behavior remains low in the general public. Social marketing has been employed as a successful health promotion strategy for changing many health behaviors in the past. The present study examines if message framing influences the effectiveness of a handwashing health promotion messages at the early stages of the COVID-19 pandemic. In a between-subjects cross-sectional experiment, participants (N = 344) in the United States were randomly assigned to view one of four handwashing messages or a control message before completing self-report measures of attitudes, emotions, readiness to change, and behavioral intentions around handwashing. Simple handwashing messages were presented with different framings, including a simple exchange message, a gain message, a social norm appeal, and a guilt appeal. Results revealed that message type influenced handwashing behavioral intentions and emotions. Post-hoc comparisons revealed that the simple exchange message produced significantly higher intentions than other messages and that only the simple exchange message significantly differed from the control message on emotions regarding handwashing. Mediational analyses showed handwashing emotions fully mediated the relationship between messaging and handwashing intentions. This mediation effect was moderated by age, such that it occurred for the younger and middle age participants, but not older participants. These results suggest that even simple, brief, and easily conveyable messages can positively impact behavioral intentions around handwashing during the early stages of a health crisis. Consistent with recent research comparing affective and cognitive pathways for health behavior, the mediational analysis suggests that effect of the simple exchange message on intentions was due to increased positive emotions around handwashing.

A survey from May 2020, consulted 274 marketers across 13 sectors within the U.S. to assess whether there have been changes in outsourcing of marketing activities due to the coronavirus pandemic. The survey found that 58.8 percent of marketers saw no change, while 19.4 saw an increase in outsourced marketing activities.

The global market for household COVID-19 testing experienced significant growth during the pandemic's peak (2020-2022), driven by widespread fear of infection and the need for convenient, at-home diagnostics. While the acute phase of the pandemic has subsided, the market retains considerable relevance due to ongoing virus mutations and the potential for future outbreaks. The market size in 2025 is estimated at $2 billion, reflecting a contraction from peak levels but still representing a substantial market. This is supported by an estimated Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. Key drivers include continued demand for rapid, convenient testing, increasing awareness of proactive health management, and the potential integration of at-home testing into broader telehealth strategies. Market segmentation includes various test types (e.g., antigen, PCR) and applications (e.g., self-testing, family testing, pre-event screening). Leading companies such as Scanwell Health, Everlywell, Carbon Health, and BioMedomics Inc. continue to innovate in product development and distribution strategies to maintain competitiveness. However, restraints include fluctuating demand tied to infection rates, regulatory hurdles related to test accuracy and approval, and price sensitivity within the consumer market. The North American market holds a significant share, but growth is anticipated across various regions as access to affordable and reliable at-home testing expands. The future of the household COVID-19 testing market is likely to be shaped by a shift towards integrated health solutions. This includes combining testing with telehealth platforms for immediate results and consultation, alongside the development of more versatile testing kits capable of detecting multiple respiratory illnesses. Government policies regarding public health funding and reimbursement for at-home testing will also play a crucial role. Furthermore, the market's long-term success will depend on adapting to evolving consumer preferences and advancements in diagnostic technologies, potentially integrating with wearable health tracking devices and personalized health management apps. Companies will need to leverage data analytics to understand changing consumer needs and optimize product development and marketing efforts accordingly. Maintaining public confidence in testing accuracy and reliability will remain a critical factor for sustained growth.

COVID-19 in numbers (first wave), and related measures.

The size and share of this market is categorized based on Market Research (Consumer Insights, Competitive Analysis, Market Forecasting, Trend Analysis, Brand Positioning) and Data Analytics (Big Data Analytics, Predictive Analytics, Descriptive Analytics, Prescriptive Analytics, Sentiment Analysis) and Consulting Services (Strategic Consulting, Operational Consulting, Financial Consulting, Marketing Consulting, IT Consulting) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Abstract

To better understand the impact of the shock induced by the COVID-19 pandemic on micro and small enterprises in Jordan and assess the policy responses in a rapidly changing context, reliable data is imperative, and the need to resort to a dynamic data collection tool at a time when countries in the region are in a state of flux cannot be overstated. The COVID-19 MENA Monitor Survey was led by the Economic Research Forum (ERF) to provide data for researchers and policy makers on the economic and labor market impact of the global COVID-19 pandemic on enterprises.

The ERF COVID-19 MENA Monitor Survey is constructed using a series of short panel phone surveys, that are conducted approximately every two months, and it will cover business closure (temporary/permanent) due to lockdowns, ability to telework/deliver the service, disruptions to supply chains (for inputs and outputs), loss of product markets, increased cost of supplies, worker layoffs, salary adjustments, access to lines of credit and delays in transportation. Understanding the strategies of enterprises (particularly micro and small enterprises) to cope with the crisis is one of the main objectives of this survey. Specific constraints such as weak access to the internet in some areas or laws constraining goods' delivery will be analyzed. Enterprise owners will also be asked about prospects for the future, including ability to stay open, and whether they benefited from any measures to support their businesses.

The ERF COVID-19 MENA Monitor Survey is a wide-ranging, nationally representative panel survey. The baseline wave of this dataset was collected in February 2021 and harmonized by the Economic Research Forum (ERF) and is featured as wave 1 for enterprise data. The survey is in the process of further expansion to include other waves. The harmonization was designed to create comparable data that can facilitate cross-country and comparative research between other Arab countries (Morocco, Tunisia and Egypt). All the COVID-19 MENA Monitor surveys incorporate similar survey designs, with data on enterprises within Arab countries (Egypt, Jordan, Tunisia and Morocco).

Geographic coverage

National

Analysis unit

Enterprises

Universe

The sample universe for the enterprise survey was enterprises that had 6-199 workers pre-COVID-19

Kind of data

Sample survey data [ssd]

Sampling procedure

Use Kinz (a Jordanian corporate data mining website, which had a larger sample of enterprises than the Yellow Pages in Jordan) as follow: o Data on broad categories (e.g. Industry, Marketing) o Coded into five strata: (1) services, (2) food & accommodation, (3) trade and agriculture, (4) construction, (5) industry o Initial frame restricted to enterprises with 5-250 workers. Further restricted to enterprises with 6-199 workers in February 2020 based on an eligibility question during the phone interview

Mode of data collection

Computer Assisted Telephone Interview [cati]

Research instrument

The enterprise questionnaire is carried out to understand the strategies of enterprises -particularly micro and small enterprises- to cope with the crisis as well as related constraints and prospects for the future. It includes questions on business closure (temporary/permanent) due to lockdowns, ability to telework/deliver the service, disruptions to supply chains (for inputs and outputs), loss of product markets, increased cost of supplies, worker layoffs, salary adjustments, access to lines of credit and delays in transportation.

Note: The questionnaire can be seen in the documentation materials tab.

• According to Cognitive Market Research, the Face mask market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031. • Due to the rise in pollution, viruses like COVID-19 or other skin infections has raised the market for face masks. The pandemic has caused a notable change in people's awareness of and practices for maintaining cleanliness. • the majority of these face mask wastes contain polypropylene, , all of which contribute to the environmental contamination of plastic or microplastics. • A significant trend is Reusable masks are becoming more and more popular, which is driving the market expansion by providing a sustainable and environmentally friendly alternative. • Asia Pacific has the highest share in this market but Due to an increase in the number of elderly and flu patients, North America and Europe are anticipated to hold the biggest market shares for face masks during the projected period.

Market Dynamics of Face Mask Market:

Key Drivers:

The growing need for protection of people and doctors from the emergence of novel viruses or other infections drives the market for face masks

A surgical mask, which is used by doctors or health professionals as they can shield users from liquid contact varies depending on its thickness. These characteristics might also have an impact on how well the surgical mask protects and how simple it is for you to breathe through it. A surgical mask, when worn correctly, can help prevent large-particle droplets, splashes, sprays, or splatters that could contain bacteria or viruses from getting into your mouth and nose. Wearing a surgical mask can also lessen the amount of saliva and respiratory secretions you reveal to other people. For Instance, according to the OECD, Health professionals who come into close contact with patients who have the coronavirus must wear face masks because the virus is spread through fluid droplets from the mouth or nose.(Source:https://www.oecd.org/coronavirus/policy-responses/the-face-mask-global-value-chain-in-the-COVID-19-outbreak-evidence-and-policy-lessons-a4df866d/) Additionally, they may help stop the virus from spreading when a sick person coughs, talks, or even just breathes. Health authorities are increasingly recommending the wider use of masks, even though the original recommendation was to wear masks only when caring for people suspected of having COVID-19 infection. Nonetheless, certain N95 respirators are designed to be used in medical environments. In particular, single-use, disposable respiratory protective equipment that medical staff wear and use during procedures to shield the patient and staff from the spread of bacteria, bodily fluids, and particulate matter. Healthcare professionals who come into contact with someone who is exhibiting symptoms of a respiratory infection and who are not performing invasive procedures on the respiratory system are advised to wear surgical masks. FFP2, on the other hand, ought to be saved for medical professionals doing invasive respiratory procedures that have the potential to produce aerosols, like non-invasive ventilation, nasopharyngeal sampling, endotracheal aspiration, functional respiratory explorations, etc.

An increase in awareness through social media marketing is growing the market of Face masks

As more people have access to the internet, the number of social media users has grown significantly. Taking this into account, the majority of the companies in the face mask industry plan how to advertise their goods and services on these social media networks. Social media marketing is one of the main tactics used by many businesses and sectors to inform their target audience about the products they are offering on social media platforms. To acquire momentum and expand its client base within its target sectors, the worldwide face mask market is utilizing a social media marketing strategy. On the other hand, counterfeit brands have emerged as a result of the high cost and growing demand for face masks, such as the N95 respirator, surgical mask, and dust mask. Platforms like Instagram or YouTube advertisements increased the awareness of masks, especially during COVID-19. For Instance, People used social media e...

Marketing Consulting Market Outlook

The global market size of the marketing consulting market is projected to grow from USD 12.5 billion in 2023 to USD 24.3 billion by 2032, at a Compound Annual Growth Rate (CAGR) of 7.5%. One of the primary growth factors driving this market is the increasing need for businesses to effectively strategize in an increasingly competitive global marketplace. The rapid evolution of digital technologies, the proliferation of social media platforms, and the need for a consistent brand presence across multiple channels are some of the key factors fueling the demand for marketing consulting services.

The growth of the marketing consulting market can be attributed to several critical factors. Firstly, the rapid digital transformation across industries is compelling companies to seek expert guidance on navigating the complexities of digital ecosystems. With the rise of e-commerce, mobile marketing, and data analytics, businesses require specialized knowledge and skills to optimize their marketing efforts, driving the demand for consulting services. Additionally, the increasing emphasis on customer experience and personalization is pushing companies to refine their marketing strategies, further fueling market growth.

Another significant growth driver is the expanding global market landscape. As businesses aim to establish a global presence, they face diverse challenges related to cultural differences, local consumer behavior, and regulatory frameworks. Marketing consultants offer invaluable insights and strategies tailored to specific regions, enabling companies to overcome these obstacles and achieve successful market entry and expansion. Furthermore, the growing importance of sustainability and corporate social responsibility in marketing is leading companies to seek consulting services to align their strategies with evolving consumer expectations and regulatory requirements.

The surge in mergers, acquisitions, and partnerships is also contributing to the market's growth. As companies seek to enhance their competitive edge, they are increasingly turning to marketing consultants to identify potential acquisition targets, evaluate market opportunities, and devise integration strategies. This trend is particularly evident in industries such as technology, healthcare, and financial services, where technological advancements and regulatory changes are driving consolidation. Moreover, the COVID-19 pandemic has accelerated the adoption of digital marketing strategies, leading to a heightened demand for consulting services to navigate the rapidly changing business landscape.

In this dynamic landscape, Dotdigital Consulting Service emerges as a pivotal player, offering specialized expertise in digital marketing strategies. As businesses increasingly pivot towards digital channels, the need for tailored consulting services becomes paramount. Dotdigital Consulting Service provides businesses with the tools and insights necessary to optimize their digital presence, enhance customer engagement, and drive growth. Their comprehensive approach encompasses everything from email marketing to data analytics, ensuring that businesses can effectively reach and resonate with their target audiences. By leveraging Dotdigital's expertise, companies can navigate the complexities of digital transformation with confidence, positioning themselves for success in an ever-evolving market.

Regionally, North America is expected to dominate the marketing consulting market, accounting for the largest market share during the forecast period. The region's strong emphasis on innovation, technological advancements, and the presence of a large number of established businesses are driving the demand for marketing consulting services. Moreover, the increasing adoption of digital marketing strategies and the growing focus on customer-centric marketing are further fueling market growth in North America. Europe is also anticipated to witness substantial growth, driven by the increasing digitization of businesses and the rising demand for specialized marketing services across various industry verticals.

Service Type Analysis

The marketing consulting market is segmented by service type into brand strategy, market research, digital marketing, sales strategy, content marketing, and others. Each of these service types

The size and share of this market is categorized based on Market Research Services (Primary Research, Secondary Research, Qualitative Research, Quantitative Research, Market Forecasting) and Data Analytics (Predictive Analytics, Descriptive Analytics, Prescriptive Analytics, Text Analytics, Big Data Analytics) and Consulting Services (Strategic Consulting, Operational Consulting, Financial Consulting, Marketing Consulting, IT Consulting) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Advertising Services Market Outlook

As of 2023, the advertising services market size is projected at approximately USD 667 billion and is expected to reach USD 1,091 billion by 2032, growing at a CAGR of 5.5% during the forecast period. This growth is primarily fueled by the rapid advancements in digital technology, which have revolutionized the way advertisements are created, distributed, and consumed. The proliferation of digital platforms, the increasing penetration of smartphones, and the ongoing shift from traditional media to digital formats are key drivers contributing to this expansion. Furthermore, the growing importance of data analytics in shaping advertising strategies has empowered businesses to target audiences more effectively, enhancing the overall efficacy of advertising campaigns.

One of the significant growth factors in the advertising services market is the transformative role of digital advertising. With the convergence of technology and marketing, digital advertising has emerged as the dominant segment within the advertising industry. The rise of social media platforms, such as Facebook, Instagram, LinkedIn, and others, has created new opportunities for advertisers to engage with consumers in more personalized ways. Moreover, the integration of artificial intelligence and machine learning technologies has enabled advertisers to analyze consumer behavior patterns and preferences, resulting in more targeted and relevant advertisements. This data-driven approach not only improves user engagement but also maximizes return on investment for advertisers, fueling the market's growth.

Additionally, the increasing adoption of mobile advertising is another crucial factor driving market expansion. With the widespread use of smartphones and tablets, mobile advertising has become an integral component of the advertising strategy for businesses worldwide. Mobile advertising allows for real-time, location-based targeting, which has proven to be highly effective in capturing consumers' attention. The development of innovative ad formats, such as interactive and video ads, further enhances the appeal of mobile advertising. As more consumers rely on mobile devices for information and entertainment, advertisers are allocating a greater portion of their budgets to mobile, contributing significantly to market growth.

The changing dynamics of consumer behavior amid the COVID-19 pandemic have also had a profound impact on the advertising services market. The pandemic accelerated the shift toward online platforms, as people spent more time on digital devices during lockdowns and social distancing measures. This shift led to an increase in digital ad spending as businesses sought to reach consumers through online channels. Moreover, the rise of e-commerce during the pandemic has provided a new avenue for advertising, as brands look to capitalize on the surge in online shopping. This trend is expected to continue in the post-pandemic era, further boosting the growth of the advertising services market.

Regionally, the advertising services market demonstrates varying growth trends. North America, with its well-established digital infrastructure and high internet penetration, remains a dominant player in the market. The region's robust technological capabilities and innovative advertising strategies have positioned it as a hub for advertising activity. Meanwhile, Asia Pacific is anticipated to witness significant growth, driven by the increasing adoption of digital technologies and the expanding middle class in countries such as China and India. The region's dynamic economy and growing digital ecosystem present vast opportunities for advertisers to tap into a diverse and rapidly evolving market. Europe, with its mature advertising landscape, continues to exhibit steady growth, while Latin America and the Middle East & Africa regions are also showing promising potential as they embrace digital transformation and modern advertising techniques.

Service Type Analysis

The advertising services market segments into various service types, with digital advertising leading the charge due to its unparalleled reach and cost-effectiveness. Digital advertising encompasses a wide array of sub-services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and more. The rise of digital advertising is largely attributed to the increasing number of internet users and the shift in consumer preferences towards online shopping and consumption of digital content. Digital advertising offers businesses the ability to precisely target specific demo

Insurance Advertising Market Outlook

The global market size for insurance advertising was valued at approximately USD 8.5 billion in 2023 and is projected to reach USD 14.3 billion by 2032, reflecting a Compound Annual Growth Rate (CAGR) of 6.1% during the forecast period. This growth is driven primarily by the increasing penetration of digital marketing technologies and the growing importance of personalized marketing strategies in the insurance sector.

Several growth factors are fueling the expansion of the insurance advertising market. Firstly, the rise in internet and smartphone penetration has changed how consumers seek and purchase insurance products. More individuals are now comfortable using online platforms to compare and buy insurance policies, compelling insurance providers to invest heavily in digital marketing campaigns. Secondly, advancements in data analytics and machine learning have enabled insurers to tailor their advertising efforts more effectively, targeting consumers based on their preferences and behaviors. This personalized approach increases conversion rates and enhances customer engagement, making digital marketing a critical component of overall advertising strategies.

Another significant driver is the increasing competition within the insurance industry. New entrants and established players alike are vying for market share, necessitating aggressive advertising campaigns to capture consumer attention and foster brand loyalty. Moreover, regulatory changes in several regions have eased market entry barriers, encouraging more firms to enter the market and intensify competition. As a result, companies are ramping up their advertising expenditures to differentiate their offerings and build a strong market presence. Furthermore, the growing awareness of the importance of insurance, driven by factors such as natural disasters and the COVID-19 pandemic, has heightened the demand for insurance products, further propelling the advertising market.

The regional outlook reveals significant variations in market dynamics. North America and Europe are currently leading the market due to higher disposable incomes and established insurance sectors. However, the Asia-Pacific region is expected to exhibit the highest growth rate, driven by increasing digitization, rising middle-class populations, and expanding internet connectivity. In contrast, markets in Latin America and the Middle East & Africa are still developing but present substantial growth opportunities due to improving economic conditions and increasing insurance penetration rates.

Type Analysis

The insurance advertising market can be broadly segmented into traditional media and digital media. Traditional media, including television, radio, print, and outdoor advertising, has long been a staple in the industry. Despite the growing shift towards digital platforms, traditional media continues to hold a significant share of the market. Television advertising, in particular, remains effective due to its broad reach and ability to convey complex messages through visual storytelling. Radio and print media also play a crucial role, especially in regions with limited internet penetration. However, the effectiveness of traditional media is gradually diminishing as more consumers turn to digital channels for their information and purchasing decisions.

Healthcare Advertising is becoming increasingly significant in the insurance advertising landscape. With the rising demand for health insurance products, insurers are focusing on innovative advertising strategies to reach potential customers. The integration of healthcare advertising into insurance marketing campaigns allows insurers to highlight the importance of comprehensive health coverage and preventive care. By leveraging digital platforms, insurers can effectively communicate the benefits of their health insurance offerings, such as access to quality healthcare services and financial protection against medical emergencies. This approach not only enhances consumer awareness but also drives engagement and conversion rates, making healthcare advertising a crucial component of the overall marketing strategy.

Digital media, on the other hand, has emerged as the dominant force in insurance advertising. With the proliferation of social media platforms, search engines, and online marketplaces, insurers are increasingly leveraging these channels to reach a wider audience. Digital advertising offers several advantages over traditional med

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The CO2 incubator market share is expected to increase by USD 113.99 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 8.38%.

This CO2 incubator market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers CO2 incubator market segmentation by end-user (biotechnology and pharmaceutical companies, research and clinical laboratories, and others) and geography (Asia, North America, Europe, and ROW). The CO2 incubator market report also offers information on several market vendors, including BMT USA LLC, Cardinal Health Inc., Eppendorf AG, Memmert GmbH + Co.KG, N-Biotek Inc., NuAire Inc., PHC Holdings Corp., Sartorius AG, Sheldon Manufacturing Inc., and Thermo Fisher Scientific Inc. among others.

What will the CO2 Incubator Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the CO2 Incubator Market Size for the Forecast Period and Other Important Statistics

CO2 Incubator Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The growth of the global life science market is notably driving the CO2 incubator market growth, although factors such as high cost of equipment may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the CO2 incubator industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key CO2 Incubator Market Driver

One of the key factors driving growth in the CO2 incubator market is the growth of the global life science market. The growth of the geriatric population, the increase in the prevalence of chronic diseases, and the rise in the disposable income of people contributed to the growth. Thus, the growth of the global life science market has encouraged biotechnology, pharmaceutical, and biomedical companies to improve their research and product offerings. Cell culture is an indispensable technology for basic research and a wide range of clinical in vitro studies. Keeping these cells in their natural condition and maintaining a sterile environment while conducting cell culture is important to avoid errors and improve results. For this purpose, CO? incubators are being used in several laboratory research and clinical applications to maintain a constant temperature and humidity for the growth of tissue culture cells under a CO? atmosphere. Thus, the growing investment in the life science sector has increased the research in biotechnology, pharmaceutical, and biomedical companies, fueling the demand for CO? incubators, benefiting the market.

Key CO2 Incubator Market Trend

The growth of IVF procedures is another factor supporting the CO2 incubator market share growth. The number of cases of infertility is increasing. This is because of factors such as changing lifestyles, resulting in increased cases of polycystic ovarian syndrome and delay in pregnancy age, which is leading to depleting quality of eggs. All these factors are increasing demand for assisted reproductive technologies such as IVF, which is a process of fertilization where an egg is combined with sperm outside the body in in-vitro. An increase in awareness, improvement in the success rate, and a rise in affordability are some factors for the rise in IVF procedures. Incubators are vital to the overall success of IVF. They create an optimal, constant environment for embryo cultures. Thus, with the increase in the number of IVF procedures, the demand for CO? incubators will increase in the coming years. Vendors have started offering improved and advanced incubators to satisfy the demand.

Key CO2 Incubator Market Challenge

The high cost of equipment will be a major challenge for the CO2 incubator market during the forecast period. The average cost of a CO? incubator is estimated to be $6,000-$14,000. In cases of customization as per the end-user need, the total cost of CO? incubators will increase to match the working environment and for adding more shelves and trays or purchasing add-on accessories. The total cost of ownership is the overall cost of the equipment over its useful life, and the cost of maintenance, service and repair increases the total cost of ownership for a standard CO? incubator, making CO? equipment more expensive during its lifetime. Further, continuous maintenance is required as CO? incubators equipment requires frequent cleaning after incubation of each batch or completion of each procedure. The high cost associated with the purchase and maintenance of these CO? incubators is negatively affecting the market growth as adoption rates will decrease.

This CO

The purpose of this study was to understand the employers' perspectives regarding the required competencies of marketing graduates post-COVID-19 era and how Universities can improve the teaching of Marketing post-COVID-19.

The purpose of this study was to understand the employers' perspectives regarding the required competencies of marketing graduates post-COVID-19 era and how Universities can improve the teaching of Marketing post-COVID-19.