100+ datasets found
  1. B2B Marketing Data | Global Marketing Leaders | Verified Profiles with...

    • datarade.ai
    Updated Oct 27, 2021
    + more versions
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    Success.ai (2021). B2B Marketing Data | Global Marketing Leaders | Verified Profiles with Contact Info for CMOs & Marketers | Best Price Guaranteed [Dataset]. https://datarade.ai/data-products/b2b-marketing-data-global-marketing-leaders-verified-prof-success-ai
    Explore at:
    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset updated
    Oct 27, 2021
    Dataset provided by
    Area covered
    Lesotho, Marshall Islands, Austria, Togo, Ukraine, Taiwan, Central African Republic, Singapore, Latvia, Micronesia (Federated States of)
    Description

    Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

    Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

    Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

    Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

    • Verified Accuracy with Continuous Updates

    AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

    • Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

    API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

    Why Choose Success.ai for Marketing Data?

    • Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

    • Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

    • Strategic Advantages for Your Business

      Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

    • Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

    Key APIs for Enhanced Functionality

    • Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

    • Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

    • Use Cases

    1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

    2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

    3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

    4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

    5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

    What Makes Success.ai Stand Out?

    • Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
    • Flexible Integration Options: Customizable delivery formats to suit your business needs.
    • Ethical and Compliant Data: Fully aligned with global data protection regulations.

    Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

    No one beats us on price. Period.

  2. Company Data | Marketing Agencies Worldwide | Work Emails, Phone Numbers &...

    • datarade.ai
    Updated Feb 12, 2018
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    Success.ai (2018). Company Data | Marketing Agencies Worldwide | Work Emails, Phone Numbers & Verified Profiles | Best Price Guaranteed [Dataset]. https://datarade.ai/data-products/company-data-marketing-agencies-worldwide-work-emails-ph-success-ai
    Explore at:
    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset updated
    Feb 12, 2018
    Dataset provided by
    Area covered
    United Kingdom, Eritrea, Cameroon, Cambodia, Papua New Guinea, San Marino, Samoa, Palau, Timor-Leste, Latvia
    Description

    Success.ai’s Company Data and B2B Contact Data for Marketing Agencies Worldwide provides businesses with verified contact information for decision-makers at marketing agencies around the globe. With access to over 170 million verified professional profiles, this dataset includes essential details such as work emails, phone numbers, and key decision-maker profiles for marketing agency leads.

    Whether you’re targeting agency owners, account managers, creative directors, or digital marketing experts, Success.ai’s B2B Contact Data ensures your outreach is precise, effective, and impactful.

    Why Choose Success.ai’s Marketing Agencies Data?

    1. Comprehensive Contact Information
    2. Gain access to verified work emails, direct phone numbers, and LinkedIn profiles for decision-makers within marketing agencies worldwide.
    3. AI-driven validation ensures 99% accuracy, giving you confidence in the reliability of the data.

    4. Global Reach Across Marketing Functions

    5. Includes profiles of agency owners, account managers, creative directors, digital strategists, and other key agency decision-makers.

    6. Coverage spans regions like North America, Europe, Asia-Pacific, South America, and the Middle East.

    7. Continuously Updated Datasets

    8. Success.ai provides real-time updates to ensure your data is always fresh and relevant, helping you stay ahead in a fast-paced industry.

    9. Ethical and Compliant

    10. Adheres to GDPR, CCPA, and other global data privacy regulations, guaranteeing that all data is ethically sourced and used.

    Data Highlights:

    • 170M+ Verified Professional Profiles: Includes professionals from marketing agencies and related sectors.
    • 50M Work Emails: Verified and AI-validated emails for seamless outreach.
    • 30M Company Profiles: Rich insights for targeting specific agency sizes, locations, and services.
    • 700M Global Professional Profiles: Enriched data for broader targeting and marketing strategies.

    Key Features of the Dataset:

    1. Marketing Agency Decision-Maker Profiles
    2. Identify and connect with decision-makers at marketing agencies, such as creative directors, account managers, and digital marketing leads.
    3. Reach out to key individuals driving agency operations, strategy, and client campaigns.

    4. Advanced Filters for Precision Targeting

    5. Filter by agency size, location, specialization (digital, SEO, content, etc.), and specific roles for highly tailored targeting.

    6. AI-Driven Enrichment

    7. Profiles are enriched with additional, actionable data, giving you deeper insights and more effective engagement strategies.

    Strategic Use Cases:

    1. Marketing Solutions and Services
    2. Promote your marketing software, tools, or consulting services directly to key decision-makers at agencies.
    3. Build relationships with agencies looking for new technology, software, or marketing strategies to enhance their client services.

    4. Recruitment and Staffing for Marketing Roles

    5. Target marketing agencies with recruitment services or staffing solutions, offering marketing talent for digital campaigns, content creation, and more.

    6. Engage with HR and recruitment decision-makers at agencies to fill marketing roles efficiently.

    7. Strategic Partnerships and Collaborations

    8. Build partnerships with agencies for joint campaigns, co-branded content, or new business development opportunities.

    9. Target marketing leaders looking for collaboration on campaigns, projects, or events.

    10. Lead Generation and Business Development

    11. Use the data for lead generation campaigns, targeting marketing decision-makers for higher engagement and conversions.

    12. Reach out to marketing agency executives for business development, growth, and client acquisition opportunities.

    Why Choose Success.ai?

    1. Best Price Guarantee
    2. With Success.ai’s Best Price Guarantee, you can access high-quality, verified marketing agency data at the most competitive prices in the market.

    3. Seamless Integration

    4. Integrate the verified contact data directly into your CRM via APIs or download it in the format of your choice for easy use.

    5. Data Accuracy with AI Validation

    6. Success.ai’s AI-driven validation ensures 99% data accuracy, providing you with reliable, up-to-date information for effective outreach.

    7. Customizable and Scalable Solutions

    8. Tailor the data to meet your specific needs, whether you're focusing on a particular agency size, location, or marketing specialty.

    APIs for Enhanced Functionality:

    1. Data Enrichment API
    2. Enhance your existing CRM records with verified marketing agency contact data for more targeted outreach.

    3. Lead Generation API

    4. Automate the generation of leads for marketing-specific campaigns and initiatives, improving efficiency and ROI.

    Success.ai’s B2B Contact Data for Marketing Agencies Worldwide gives you the tools to connect with decision-makers and agency leads in the marketing sector. With ve...

  3. Use of first-party data in marketing personalization worldwide 2021-2022

    • statista.com
    Updated Dec 10, 2024
    + more versions
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    Use of first-party data in marketing personalization worldwide 2021-2022 [Dataset]. https://www.statista.com/statistics/451641/customer-data-used-marketing-personalization-worldwide/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2022 - May 2022
    Area covered
    Worldwide
    Description

    During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, 37 percent stated their brands used exclusively first-party data to personalize customer experiences. A year earlier, the share stood at 31 percent.

  4. T

    Data Management Platforms Market Analysis and Forecast 2025 to 2035, By...

    • futuremarketinsights.com
    pdf
    Updated Mar 25, 2025
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    Future Market Insights (2025). Data Management Platforms Market Analysis and Forecast 2025 to 2035, By Type, End User, and Region [Dataset]. https://www.futuremarketinsights.com/reports/data-management-platforms-market
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Mar 25, 2025
    Dataset authored and provided by
    Future Market Insights
    License

    https://www.futuremarketinsights.com/privacy-policyhttps://www.futuremarketinsights.com/privacy-policy

    Time period covered
    2025 - 2035
    Area covered
    Worldwide
    Description

    The data management platforms market is set to record a valuation of USD 30 billion in 2025 and grow to USD 90 billion by 2035 at a CAGR of 13.2% during the forecast period. Companies are increasingly embracing AI-based data management, cloud-based analytics, and real-time data integration applications to improve business intelligence as well as customer insights. Additionally, machine learning, big data, and regulation-friendly data handling will drive industry growth.

    Contracts and Deals Analysis

    CompanyContract Value (USD Million)
    Salesforce and Own CompanyApproximately USD 1,850 - USD 1,950
    Databricks and SAPApproximately USD 500 - USD 600

    Country-wise Analysis

    CountryCAGR (2025 to 2035)
    USA10.2%
    UK9.9%
    European Union10.1%
    Japan10.0%
    South Korea10.4%

    Competitive Outlook

    Company NameEstimated Market Share (%)
    Oracle BlueKai20-25%
    Adobe Audience Manager15-20%
    Salesforce DMP12-17%
    Nielsen DMP8-12%
    Lotame5-9%
    Other Companies (combined)20-30%
  5. F

    Employed full time: Wage and salary workers: Marketing and sales managers...

    • fred.stlouisfed.org
    json
    Updated Jan 17, 2020
    + more versions
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    (2020). Employed full time: Wage and salary workers: Marketing and sales managers occupations: 16 years and over: Men [Dataset]. https://fred.stlouisfed.org/series/LEU0254578700A
    Explore at:
    jsonAvailable download formats
    Dataset updated
    Jan 17, 2020
    License

    https://fred.stlouisfed.org/legal/#copyright-public-domainhttps://fred.stlouisfed.org/legal/#copyright-public-domain

    Description

    Graph and download economic data for Employed full time: Wage and salary workers: Marketing and sales managers occupations: 16 years and over: Men (LEU0254578700A) from 2000 to 2019 about management, occupation, full-time, males, salaries, workers, 16 years +, wages, sales, employment, and USA.

  6. Reliance on data & analysis for marketing decisions in Western Europe 2024

    • statista.com
    Updated Dec 6, 2024
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    Statista (2024). Reliance on data & analysis for marketing decisions in Western Europe 2024 [Dataset]. https://www.statista.com/statistics/1465527/reliance-data-analysis-marketing-decisions-europe/
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    Dataset updated
    Dec 6, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2024
    Area covered
    Europe, Germany, France, United Kingdom
    Description

    During a survey carried out in 2024, roughly one in three marketing managers from France, Germany, and the United Kingdom stated that they based every marketing decision on data. Under 10 percent of respondents in all five surveyed countries said they struggled to incorporate data analytics into their decision-making process.

  7. w

    Data from: Profitable marketing for the smaller company

    • workwithdata.com
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    Work With Data, Profitable marketing for the smaller company [Dataset]. https://www.workwithdata.com/object/profitable-marketing-for-the-smaller-company-book-by-colin-graeme-roe-0000
    Explore at:
    Dataset authored and provided by
    Work With Data
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Profitable marketing for the smaller company is a book. It was written by Colin Graeme Roe and published by Directors Bookshelf in 1969.

  8. Money Market Directories (MMD) Dataset | S&P Global Marketplace

    • marketplace.spglobal.com
    Updated Feb 18, 2025
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    S&P Global (2025). Money Market Directories (MMD) Dataset | S&P Global Marketplace [Dataset]. https://www.marketplace.spglobal.com/en/datasets/money-market-directories-mmd-(139)
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    Dataset updated
    Feb 18, 2025
    Dataset authored and provided by
    S&P Globalhttps://www.spglobal.com/
    Description

    Current data on Institutional Investors, Institutional Investment Consultants, Institutional Investment Managers and Family Offices.

  9. D

    Data Management Platform Market Report

    • promarketreports.com
    doc, pdf, ppt
    Updated Jan 16, 2025
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    Pro Market Reports (2025). Data Management Platform Market Report [Dataset]. https://www.promarketreports.com/reports/data-management-platform-market-8903
    Explore at:
    pdf, ppt, docAvailable download formats
    Dataset updated
    Jan 16, 2025
    Dataset authored and provided by
    Pro Market Reports
    License

    https://www.promarketreports.com/privacy-policyhttps://www.promarketreports.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The size of the Data Management Platform Market was valued at USD 3.4 billion in 2023 and is projected to reach USD 8.25 billion by 2032, with an expected CAGR of 13.50% during the forecast period. The Data Management Platform (DMP) market is experiencing robust growth, driven by the increasing demand for personalized marketing and data-driven decision-making. Organizations across various industries are leveraging DMPs to collect, analyze, and manage vast amounts of first-party, second-party, and third-party data. These platforms enable businesses to gain actionable insights into customer behavior, preferences, and trends, facilitating targeted advertising and improved customer engagement. The proliferation of digital channels, such as mobile applications, social media, and e-commerce platforms, further fuels the adoption of DMPs, as businesses seek to unify fragmented data sources. Additionally, advancements in artificial intelligence and machine learning are enhancing the analytical capabilities of DMPs, enabling real-time audience segmentation and predictive analytics. However, data privacy regulations and concerns around user consent pose challenges to the market's growth. To address these, vendors are focusing on compliance, transparency, and robust data security measures. As businesses increasingly prioritize data-driven strategies, the DMP market is poised for significant expansion, with opportunities for innovation in integration, scalability, and interoperability to meet evolving organizational needs. Recent developments include: March 2022 Oracle Corporation announced that Oracle Unity Customer Data Platform- which is an enterprise grade data platform that powers next generation adtech strategies and enables marketers to unify customer data for segmentation. It is also used for providing hyper personalized experience. Thus oracle has unified AdTech and martech into one unit. The company has done so by using design principles of marketing and advertising products around first party data. Thus improved data management capabilities are used to compliment systems of customer record and help marketers gain cost efficiencies., September 2019 Oracle Corporation has announced that they have integrated Bluekai and ID graph with CX unity. The company has integrated Bluekai data management platform DMP and ID graph with its customer data platform. This step is aimed to help marketers tie device level data about unknown prospects to their customers data and receive insights about marketing techniques and ad techniques. this step is going to allow customers to deliver personalization at a whole new level., March 2023 Adobe Corporation at Adobe Summit in New Delhi announced that they have launched Adobe product analytics in adobe experience cloud. The tool unifies customer journey insights across marketing and products. Using the tool, customer experience teams can now look deeply across marketing and products insights for a single customer view., March 2023 Adobe Corporation announced at Adobe Summit in New Delhi announced that they have launched new innovations in Adobe Experience manager which is a leading Data Management Platform DMP. The new release will deliver next generation features that bring speed and makes it easy for content developments and publishing higher quality web experiences and AI powered data insights that help organizations to optimize new content for the targeted audiences.. Key drivers for this market are: Increasing data volumes and complexity Growing importance of customer data and personalization Adoption of digital marketing channels Need for data-driven decision-making Government regulations. Potential restraints include: Data privacy concerns Cost and complexity of implementation Lack of skilled data professionals Data quality issues Integration challenges with other systems. Notable trends are: Rise of the Identity Graph Adoption of Cloud-Native Platforms Real-Time Data Management Multi-Vendor Integration Ethical and Sustainable Data Use.

  10. d

    UK B2B Data | UK Director Data: 27M+ Active Directorships w/ Addresses

    • data.doorda.com
    + more versions
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    Doorda, UK B2B Data | UK Director Data: 27M+ Active Directorships w/ Addresses [Dataset]. https://data.doorda.com/products/uk-b2b-data-uk-director-data-27m-active-directorships-w-doorda
    Explore at:
    Dataset authored and provided by
    Doorda
    Area covered
    United Kingdom
    Description

    Explore Doorda's UK Company Director Data, offering insights into 27M+ Active company directors' correspondence addresses sourced from 75 data sources. Unlock business intelligence and marketing capabilities.

  11. Challenges of data usage in marketing at Swedish companies 2023

    • statista.com
    Updated Mar 10, 2025
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    Statista (2025). Challenges of data usage in marketing at Swedish companies 2023 [Dataset]. https://www.statista.com/statistics/1395382/challanges-data-usage-sweden/
    Explore at:
    Dataset updated
    Mar 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Sweden
    Description

    During a survey carried out among marketing, sales, and business managers and CEOs of the largest advertisers as well as project managers in advertising and media agencies in Sweden in winter 2022/23, heads of marketing named the lack of structure or order in data as the leading challenge of using data in marketing. Among other challenges mentioned was the fact that data drew a lot of resources and the fact that it was difficult to extract value from data.

  12. cyclistic dataset

    • kaggle.com
    Updated Jan 15, 2024
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    M-Farheen (2024). cyclistic dataset [Dataset]. https://www.kaggle.com/datasets/dsnerd00/cyclistic-dataset/suggestions?status=pending
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Jan 15, 2024
    Dataset provided by
    Kagglehttp://kaggle.com/
    Authors
    M-Farheen
    Description

    Google Data Analytics Capstone Project

    Cyclistic Dataset

    Case Study: How Does a Bike-Share Navigate Speedy Success?

    Introduction

    Welcome to the Cyclistic bike-share analysis case study! In this case study, you will perform many real-world tasks of a junior data analyst. You will work for a fictional company, Cyclistic, and meet different characters and team members. In order to answer the key business questions, you will follow the steps of the data analysis process: ask, prepare, process, analyze, share, and act. Along the way, the Case Study Roadmap tables — including guiding questions and key tasks — will help you stay on the right path.

    Scenario

    You are a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, your team will design a new marketing strategy to convert casual riders into annual members. But first, Cyclistic executives must approve your recommendations, so they must be backed up with compelling data insights and professional data visualizations. Characters and teams.

    Cyclistic: A bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about 8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day.

    Lily Moreno: The director of marketing and your manager. Moreno is responsible for the development of campaigns and initiatives to promote the bike-share program. These may include email, social media, and other channels.

    Cyclistic marketing analytics team: A team of data analysts who are responsible for collecting, analyzing, and reporting data that helps guide Cyclistic marketing strategy. You joined this team six months ago and have been busy learning about Cyclistic’s mission and business goals — as well as how you, as a junior data analyst, can help Cyclistic achieve them.

    Cyclistic executive team: The notoriously detail-oriented executive team will decide whether to approve the recommended marketing program.

    Data overview

    ride_id: It is a distinct identifier assigned to each individual ride. rideable_type: This column indicates the type of bikes used for each ride. started_at: This column denotes the timestamp when a particular ride began. ended_at: This column represents the timestamp when a specific ride concluded. start_station_name: This column contains the name of the station where the bike ride originated. start_station_id: This column represents the unique identifier for the station where the bike ride originated. end_station_name: This column contains the name of the station where the bike ride concluded. end_station_id: This column represents the unique identifier for the station where the bike ride concluded. start_lat: This column denotes the latitude coordinate of the starting point of the bike ride. start_lng: This column denotes the longitude coordinate of the starting point of the bike ride. end_lat: This column denotes the latitude coordinate of the ending point of the bike ride. end_lng: This column denotes the longitude coordinate of the ending point of the bike ride. member_casual: This column indicates whether the rider is a member or a casual user.

  13. Global Key Account Marketing Market Size By Software, By Application, By...

    • verifiedmarketresearch.com
    Updated Jun 4, 2023
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    VERIFIED MARKET RESEARCH (2023). Global Key Account Marketing Market Size By Software, By Application, By End-User, By Geographic Scope And Forecast [Dataset]. https://www.verifiedmarketresearch.com/product/key-account-marketing-market/
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    Dataset updated
    Jun 4, 2023
    Dataset provided by
    Verified Market Researchhttps://www.verifiedmarketresearch.com/
    Authors
    VERIFIED MARKET RESEARCH
    License

    https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/

    Time period covered
    2024 - 2031
    Area covered
    Global
    Description

    Key Account Marketing Market size is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

    Global Key Account Marketing Market Drivers

    Definition of Key Accounts: Key accounts are typically high-value customers or clients that contribute significantly to a company’s revenue and profitability. These accounts may include large corporations, major retailers, government agencies, or other organizations with substantial purchasing power.

    Strategic Importance: Key account marketing recognizes the strategic importance of nurturing and retaining key clients. These customers often represent a disproportionate share of a company’s revenue and may have long-term contracts or partnerships with the organization.

    Relationship Building: Key account marketing focuses on building strong, mutually beneficial relationships with key clients. This involves understanding their unique needs, preferences, and challenges and tailoring marketing efforts to address those specific requirements.

    Customized Solutions: Companies engaging in key account marketing often provide customized products, services, or solutions tailored to meet the specific needs of individual key accounts. This may involve product customization, pricing negotiations, or the development of bespoke service offerings.

    Cross-functional Collaboration: Successful key account marketing requires collaboration across various departments within an organization, including sales, marketing, customer service, and product development. Cross-functional teams work together to deliver integrated solutions and exceptional customer experiences.

    Strategic Account Management: Key account marketing often involves the implementation of strategic account management practices, where dedicated account managers or teams are assigned to oversee the relationship with key clients. These account managers serve as the primary point of contact and act as advocates for the client within the organization.

    Data-Driven Insights: Key account marketing relies on data-driven insights to understand key account behavior, preferences, and performance metrics. Analyzing data allows companies to identify opportunities for upselling, cross-selling, or delivering targeted marketing campaigns to key clients.

    Long-Term Value Creation: The focus of key account marketing extends beyond short-term transactions to long-term value creation and strategic partnerships. Companies aim to foster trust, loyalty, and mutual success with key clients through ongoing collaboration and support.

    Competitive Advantage: Effective key account marketing can provide a competitive advantage by deepening relationships with key clients, increasing customer retention rates, and unlocking opportunities for growth and expansion within key accounts.

  14. m

    Data from: Data of the Impact of Aligning Business, IT, and Marketing...

    • data.mendeley.com
    Updated May 19, 2019
    + more versions
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    Abdulrahman Al-Surmi (2019). Data of the Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance [Dataset]. http://doi.org/10.17632/pp8j9jtsyz.1
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    Dataset updated
    May 19, 2019
    Authors
    Abdulrahman Al-Surmi
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This dataset represents assessments of triadic strategic alignment on organisational performance in Yemen. Survey data was self-administered during July 2014. The final data includes 208 complete cases.Data collected in a questionnaire survey of 242 Yemen managers.

  15. T

    United States - Employed full time: Median usual weekly nominal earnings...

    • tradingeconomics.com
    csv, excel, json, xml
    Updated Jan 1, 2021
    + more versions
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    TRADING ECONOMICS (2021). United States - Employed full time: Median usual weekly nominal earnings (second quartile): Wage and salary workers: Marketing and sales managers occupations: 16 years and over [Dataset]. https://tradingeconomics.com/united-states/employed-full-time-median-usual-weekly-nominal-earnings-second-quartile-wage-and-salary-workers-marketing-and-sales-managers-occupations-16-years-and-over-fed-data.html
    Explore at:
    excel, csv, xml, jsonAvailable download formats
    Dataset updated
    Jan 1, 2021
    Dataset authored and provided by
    TRADING ECONOMICS
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    Jan 1, 1976 - Dec 31, 2025
    Area covered
    United States
    Description

    United States - Employed full time: Median usual weekly nominal earnings (second quartile): Wage and salary workers: Marketing and sales managers occupations: 16 years and over was 1600.00000 $ in January of 2019, according to the United States Federal Reserve. Historically, United States - Employed full time: Median usual weekly nominal earnings (second quartile): Wage and salary workers: Marketing and sales managers occupations: 16 years and over reached a record high of 1600.00000 in January of 2019 and a record low of 980.00000 in January of 2000. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Employed full time: Median usual weekly nominal earnings (second quartile): Wage and salary workers: Marketing and sales managers occupations: 16 years and over - last updated from the United States Federal Reserve on March of 2025.

  16. M

    Mobile Ad Server Report

    • marketresearchforecast.com
    doc, pdf, ppt
    Updated Mar 9, 2025
    + more versions
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    Market Research Forecast (2025). Mobile Ad Server Report [Dataset]. https://www.marketresearchforecast.com/reports/mobile-ad-server-31364
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    pdf, doc, pptAvailable download formats
    Dataset updated
    Mar 9, 2025
    Dataset authored and provided by
    Market Research Forecast
    License

    https://www.marketresearchforecast.com/privacy-policyhttps://www.marketresearchforecast.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The mobile ad server market, valued at $668.8 million in 2025, is projected to experience robust growth, driven by the escalating adoption of mobile devices and the expanding digital advertising landscape. A Compound Annual Growth Rate (CAGR) of 4.9% from 2025 to 2033 indicates a significant market expansion, fueled by increasing mobile internet penetration, particularly in emerging economies. Key drivers include the growing preference for mobile-first advertising strategies by businesses aiming to reach wider audiences, the rise of programmatic advertising, and advancements in ad targeting technologies that enable more effective and personalized ad delivery. The market segmentation reveals a strong demand across various ad server types, including first-party and third-party solutions, as well as hosted and self-hosted options. Application-wise, smartphones dominate the market, followed by tablets and smart wearable devices, reflecting the diverse range of mobile platforms used for advertising. Competition is intense, with major players like Google Ad Manager, Facebook Audience Network, and AppNexus vying for market share alongside several specialized and emerging ad tech companies. The geographical distribution showcases a strong North American presence, but significant growth potential lies within the Asia-Pacific region, driven by increasing smartphone ownership and internet usage in rapidly developing markets like India and China. The market's continued expansion is subject to factors such as evolving data privacy regulations and the ongoing development of ad fraud prevention techniques. The sustained growth trajectory of the mobile ad server market is underpinned by continuous innovation in ad tech. The integration of artificial intelligence (AI) and machine learning (ML) is enhancing ad targeting capabilities, resulting in improved ROI for advertisers. Furthermore, the increasing adoption of header bidding and other advanced technologies enhances transparency and efficiency in the ad buying process. The competitive landscape is expected to remain dynamic, with mergers and acquisitions likely to shape the market further. However, potential restraints include challenges in maintaining ad viewability and combating ad fraud, as well as the growing concerns surrounding user data privacy and its impact on targeted advertising. Continuous adaptation to evolving industry standards and technological advancements will be crucial for success in this competitive market. The forecast period of 2025-2033 offers substantial opportunities for existing and emerging players to capitalize on the market’s expansion and technological progress.

  17. f

    Data from: Correlation coefficients.

    • figshare.com
    • plos.figshare.com
    xls
    Updated Jun 4, 2023
    + more versions
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    Salman Ali; Guihua Li; Ping Yang; Kramat Hussain; Yousaf Latif (2023). Correlation coefficients. [Dataset]. http://doi.org/10.1371/journal.pone.0238743.t003
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    xlsAvailable download formats
    Dataset updated
    Jun 4, 2023
    Dataset provided by
    PLOS ONE
    Authors
    Salman Ali; Guihua Li; Ping Yang; Kramat Hussain; Yousaf Latif
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Correlation coefficients.

  18. Ethnicity of advertising and promotions managers in the U.S. 2022

    • statista.com
    Updated Feb 12, 2024
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    Statista (2024). Ethnicity of advertising and promotions managers in the U.S. 2022 [Dataset]. https://www.statista.com/statistics/1179684/advertising-industry-employees-share-by-ethnicity-united-states/
    Explore at:
    Dataset updated
    Feb 12, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2022
    Area covered
    United States
    Description

    In 2022, more than four out of five (80.3 percent of) advertising and promotions managers in the United States identified as white. Almost 14 percent were Black or African American. That same year, nearly half of ad and promotions managers in the U.S. were female.

  19. Social media marketing penetration in the U.S. 2013-2022

    • statista.com
    Updated Dec 10, 2024
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    Statista (2024). Social media marketing penetration in the U.S. 2013-2022 [Dataset]. https://www.statista.com/statistics/203513/usage-trands-of-social-media-platforms-in-marketing/
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    Dataset updated
    Dec 10, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at 86.2 percent. Social media marketing – additional informationEveryone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, 63 percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing spending is expected to exceed 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.When asked about the leading challenges of social media marketing, 67 percent of surveyed marketers stated that assessing its effectiveness was their main concern, followed by strategy design and analyzing obtained data. In order to evaluate the effectiveness, U.S. social media specialists employed a number of measurements. Counting the number of hits, visits or page views was the leading social media metric used in 2014. In addition, 45 percent of respondents believed that the number of friends or followers on social platforms was a significant indicator of marketing success.Specific platform usage among social media professionals varies depending on the type of commerce transaction. Twitter seems to be a shared platform, ranked second in usage for both business-to-business and business-to-consumer industries. The difference is visible when considering the primary spot. Among B2C marketers, 94 percent used Facebook, while among B2B marketers, 94 percent indicated using LinkedIn.

  20. d

    Retail Store Data | Retail & E-commerce Sector in Asia | Verified Business...

    • datarade.ai
    Updated Feb 12, 2018
    + more versions
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    Success.ai (2018). Retail Store Data | Retail & E-commerce Sector in Asia | Verified Business Profiles & eCommerce Professionals | Best Price Guaranteed [Dataset]. https://datarade.ai/data-products/retail-store-data-retail-e-commerce-sector-in-asia-veri-success-ai
    Explore at:
    .bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
    Dataset updated
    Feb 12, 2018
    Dataset provided by
    Success.ai
    Area covered
    Kuwait, Malaysia, Lebanon, Georgia, Turkmenistan, Cyprus, Singapore, Jordan, Bangladesh, Hong Kong
    Description

    Success.ai delivers unparalleled access to Retail Store Data for Asia’s retail and e-commerce sectors, encompassing subcategories such as ecommerce data, ecommerce merchant data, ecommerce market data, and company data. Whether you’re targeting emerging markets or established players, our solutions provide the tools to connect with decision-makers, analyze market trends, and drive strategic growth. With continuously updated datasets and AI-validated accuracy, Success.ai ensures your data is always relevant and reliable.

    Key Features of Success.ai's Retail Store Data for Retail & E-commerce in Asia:

    Extensive Business Profiles: Access detailed profiles for 70M+ companies across Asia’s retail and e-commerce sectors. Profiles include firmographic data, revenue insights, employee counts, and operational scope.

    Ecommerce Data: Gain insights into online marketplaces, customer demographics, and digital transaction patterns to refine your strategies.

    Ecommerce Merchant Data: Understand vendor performance, supply chain metrics, and operational details to optimize partnerships.

    Ecommerce Market Data: Analyze purchasing trends, regional preferences, and market demands to identify growth opportunities.

    Contact Data for Decision-Makers: Reach key stakeholders, such as CEOs, marketing executives, and procurement managers. Verified contact details include work emails, phone numbers, and business addresses.

    Real-Time Accuracy: AI-powered validation ensures a 99% accuracy rate, keeping your outreach efforts efficient and impactful.

    Compliance and Ethics: All data is ethically sourced and fully compliant with GDPR and other regional data protection regulations.

    Why Choose Success.ai for Retail Store Data?

    Best Price Guarantee: We deliver industry-leading value with the most competitive pricing for comprehensive retail store data.

    Customizable Solutions: Tailor your data to meet specific needs, such as targeting particular regions, industries, or company sizes.

    Scalable Access: Our data solutions are built to grow with your business, supporting small startups to large-scale enterprises.

    Seamless Integration: Effortlessly incorporate our data into your existing CRM, marketing, or analytics platforms.

    Comprehensive Use Cases for Retail Store Data:

    1. Market Entry and Expansion:

    Identify potential partners, distributors, and clients to expand your footprint in Asia’s dynamic retail and e-commerce markets. Use detailed profiles to assess market opportunities and risks.

    1. Personalized Marketing Campaigns:

    Leverage ecommerce data and consumer insights to craft highly targeted campaigns. Connect directly with decision-makers for precise and effective communication.

    1. Competitive Benchmarking:

    Analyze competitors’ operations, market positioning, and consumer strategies to refine your business plans and gain a competitive edge.

    1. Supplier and Vendor Selection:

    Evaluate potential suppliers or vendors using ecommerce merchant data, including financial health, operational details, and contact data.

    1. Customer Engagement and Retention:

    Enhance customer loyalty programs and retention strategies by leveraging ecommerce market data and purchasing trends.

    APIs to Amplify Your Results:

    Enrichment API: Keep your CRM and analytics platforms up-to-date with real-time data enrichment, ensuring accurate and actionable company profiles.

    Lead Generation API: Maximize your outreach with verified contact data for retail and e-commerce decision-makers. Ideal for driving targeted marketing and sales efforts.

    Tailored Solutions for Industry Professionals:

    Retailers: Expand your supply chain, identify new markets, and connect with key partners in the e-commerce ecosystem.

    E-commerce Platforms: Optimize your vendor and partner selection with verified profiles and operational insights.

    Marketing Agencies: Deliver highly personalized campaigns by leveraging detailed consumer data and decision-maker contacts.

    Consultants: Provide data-driven recommendations to clients with access to comprehensive company data and market trends.

    What Sets Success.ai Apart?

    70M+ Business Profiles: Access an extensive and detailed database of companies across Asia’s retail and e-commerce sectors.

    Global Compliance: All data is sourced ethically and adheres to international data privacy standards, including GDPR.

    Real-Time Updates: Ensure your data remains accurate and relevant with our continuously updated datasets.

    Dedicated Support: Our team of experts is available to help you maximize the value of our data solutions.

    Empower Your Business with Success.ai:

    Success.ai’s Retail Store Data for the retail and e-commerce sectors in Asia provides the insights and connections needed to thrive in this competitive market. Whether you’re entering a new region, launching a targeted campaign, or analyzing market trends, our data solutions ensure measurable success.

    ...

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Success.ai (2021). B2B Marketing Data | Global Marketing Leaders | Verified Profiles with Contact Info for CMOs & Marketers | Best Price Guaranteed [Dataset]. https://datarade.ai/data-products/b2b-marketing-data-global-marketing-leaders-verified-prof-success-ai
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B2B Marketing Data | Global Marketing Leaders | Verified Profiles with Contact Info for CMOs & Marketers | Best Price Guaranteed

Explore at:
.bin, .json, .xml, .csv, .xls, .sql, .txtAvailable download formats
Dataset updated
Oct 27, 2021
Dataset provided by
Area covered
Lesotho, Marshall Islands, Austria, Togo, Ukraine, Taiwan, Central African Republic, Singapore, Latvia, Micronesia (Federated States of)
Description

Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

  • Verified Accuracy with Continuous Updates

AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

  • Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

Why Choose Success.ai for Marketing Data?

  • Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

  • Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

  • Strategic Advantages for Your Business

    Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

  • Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

  • Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

  • Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

  • Use Cases

  1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

  2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

  3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

  4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

  5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

  • Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
  • Flexible Integration Options: Customizable delivery formats to suit your business needs.
  • Ethical and Compliant Data: Fully aligned with global data protection regulations.

Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

No one beats us on price. Period.

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