In 2022, B2B marketing data spending in the United States equaled 3.65 billion U.S. dollars. During 2023, this number stood at around 3.74 billion, and is expected to grow to approximately 3.98 billion by 2025.

During a 2021 survey carried out among marketers in the United States, it was found that increasing brand awareness was the leading goal of social media marketing activities, named by 58 percent of respondents. Community engagement ranked second, mentioned by 41 percent of interviewees.

Key Digital Marketing Statistics

• Digital Marketing Market size is expected to be worth around USD 1,310.3 Billion by 2033, from USD 366.1 Billion in 2023.
• By the year 2023, digital advertising is anticipated to hit $602.25 billion.
• Search Advertising comprises the biggest segment, with a market volume of $202.40 billion.
• Expected to spend $232.7 billion on ads, the United States will be leading globally.
• The expected mean expenditure on social media advertising by every user in 2023, is $45.11.
• The proportion of smartphone-related advertising expenses is predicted to be 69% by 2026.
• The projected estimate for programmatic advertising contribution to digital advertising revenue is around 87% by the year 2026.
• A projection of 17 compound annual growth is expected for digital marketing. There will be a 6% decrease between 2021-2026.
• By 2023, social media advertising will exceed $230 billion.
• Facebook and Google Ads have the highest ROI rate in paid advertising.
• Digital advertising spending in 2021 was $436 billion US dollars. Traditional advertising was at $196 billion.

(Source: Statista, WordStream)

In 2025, advertising and marketing spending worldwide will reach an estimated 1.87 trillion U.S. dollars, up from almost 1.78 trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) amounted to approximately 1.8 trillion dollars in 2024, setting it as the world's 14th largest economy that year.

During a 2021 survey among 8,227 marketers worldwide, 48 percent of respondents said their digital engagement strategy and their workplace strategy completely changed since before the onset of the COVID-19 pandemic. Organizational challenges completely changed according to 47 percent of respondents, while both organizational priorities and workflows and processes were cited by 45 percent.

In 2021, the global social media analytics market was valued at roughly seven billion U.S. dollars. It was expected to grow to 8.5 billion in 2022 and surpass 26 billion dollars in 2028. Social media analytics tools are used, among others, to manage customer experience, as well as marketing management, and to gain competitive intelligence.

[197+ Pages Report] Global healthcare data interoperability market report published by Facts & Factors, estimated that the market is expected to reach USD 4.5 Billion by 2026 with a growth rate of 12.9% CAGR during 2021-2026.

Global marketing data market was valued at 34.61 billion U.S. dollars in 2019, and it was expected to grow to 52.26 billion in 2021. In the U.S., the market is expected to grow from 21.2 to 30.6 billion in the same period.

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Upon thorough cyber security market analysis and research, the following factors has been identified as the critical market trends during the forecast period 2021-2025:

Implementing a firewall as a disruptive deception capability

The cyber security market report also provides several other key information including:

CAGR of the market during the forecast period 2021-2025
Detailed information on factors that will drive cyber security market growth during the next five years
Precise estimation of the cyber security market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the cyber security market industry across North America, Europe, APAC, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of cyber security market vendors

This statistic provides important information on the honeycomb packaging market worldwide as of 2016 and 2021. In 2016, the market value of the global honeycomb packaging market totaled 1.92 billion U.S. dollars.

According to a survey conducted among B2C marketers in the United States in November 2021, 60 percent of respondents said that email marketing would be included in their marketing strategy in 2022. This was followed by 55 percent of respondents naming Google Ads and 52 percent naming Facebook Ads in this context.

It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.

Advertising spending - additional information

Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.

In 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at 86.2 percent. Social media marketing – additional informationEveryone knows that social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, 63 percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing spending is expected to exceed 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.When asked about the leading challenges of social media marketing, 67 percent of surveyed marketers stated that assessing its effectiveness was their main concern, followed by strategy design and analyzing obtained data. In order to evaluate the effectiveness, U.S. social media specialists employed a number of measurements. Counting the number of hits, visits or page views was the leading social media metric used in 2014. In addition, 45 percent of respondents believed that the number of friends or followers on social platforms was a significant indicator of marketing success.Specific platform usage among social media professionals varies depending on the type of commerce transaction. Twitter seems to be a shared platform, ranked second in usage for both business-to-business and business-to-consumer industries. The difference is visible when considering the primary spot. Among B2C marketers, 94 percent used Facebook, while among B2B marketers, 94 percent indicated using LinkedIn.

During a November 2021 survey carried out among marketers from 10 countries worldwide, 38 percent of respondents stated that driving decision-making with customer insights was one of the leading challenges they faces with digital advertising. Attributing marketing performance to individual programs, campaigns, or channels ranked second, named by 35 percent of respondents.

According to a September 2021 survey among marketing professionals worldwide, 60 percent of respondents said they used customer data the majority of the time when making decisions. This was followed by 28 percent of respondents saying they used customer data at some times, while only 11 percent said they used it very little or did not use it at all.

In 2023, affiliate marketing generated 356 million transactions in the United Kingdom (UK). A year earlier, the number stood at 289 million, which indicates an annual growth rate of roughly 23 percent.

During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, 35 percent stated they felt they were successfully achieving omnichannel personalization. A year earlier, the share stood at 24 percent.

In 2021, the United States information technology (IT) market is dominated by the IT and business services segment with a 28 percent share of the market. The U.S. market has a robust infrastructure and various platforms, with a large installed base of users already equipped with connected devices and bandwidth for device communication, allowing for such services to maintain the dominant position of the IT market share.

In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. dollars. The source projected that the value would increase to more than 107.5 billion by 2028.

What is AI and who uses it?

Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around 327 billion U.S. dollars in 2021.

AI at the marketing wheel

AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than 80 percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly 50 percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.