Over the five years through 2025-26, advertising agency revenue is expected to climb at a compound annual rate of 5.6% to £45.4 billion. Advertising agencies have benefitted from expanding advertising budgets across a variety of media. With many consumers returning to cinema, and streaming services like Netflix and Prime Video offering lower-cost plans incorporating ads, agencies are generating more revenue from cinema and video-on-demand TV advertising strategies. Economic uncertainty has accelerated demand for online advertising, viewed as a short-term boost to brand visibility and customer engagement at a lower cost than TV and cinema advertising. In spite of wavering business and consumer confidence led by tax concerns and US tariff instability, UK advertising agencies' revenue leapt by 3.8% in 2025-26. This demonstrates the growing resilience of the demand for agency services against macroeconomic issues, as businesses are reluctant to slash advertising budgets for fear of losing market share. Online and digital advertising services provided by agencies are transforming, as many businesses look to integrate AI and technological enhancements into their strategy. This has fuelled consolidation activity for the key players within the industry, who are looking to acquire tech and data companies to accelerate service innovation and customer engagement. While driving operating costs in the short run, successful consolidation will improve efficiency and service development in the advertising agency industry over time, accelerating profitability. Revenue is forecast to inch upwards at a compound annual rate of 2.1% over the five years through 2030-31 to reach £50.5 billion. The high-profile merger between Omnicom Group Inc. and Interpublic Group of Companies (IPG) set to take place in late 2025 threatens to restrict competition within the advertising agency industry. While consolidation activity and AI innovation of WPP plc and Publicis Groupe limit the potential of the mergers’ oligopoly power, smaller agencies with lower consolidation capacity are most likely to suffer as a result. The accessibility of AI tools continues to push advertising agencies to restrategise, while clients threaten to substitute agency services by developing in-house agencies using these tools.
Regulatory changes are also set to transform the advertising environment. New High-Fat, Sugar, or Salt (HFSS) restrictions on the advertising of these products may greatly restrict agencies' revenue contribution from the fast-moving consumer goods (FMCG) segment. On a wider scale, new regulations stipulated by the Data (Use and Access) Bill in June 2025 will restrict the ability of UK advertising agencies to use and collect customer data to optimise engagement, threatening the success of advertisements and therefore the revenue of agencies in the coming years.

Based on the statistical data for the advertising and marketing industry in the United Kingdom, in 2019, the gross value added of the sector to the economy in the UK reached over 17 billion British pounds.

Discover the booming UK marketing agencies market! This in-depth analysis reveals a £23.75 billion market projected to grow at a 4.82% CAGR until 2033. Learn about key drivers, restraints, segments, and top players. Get the data-driven insights you need to succeed. Recent developments include: April 2024: WPP and Google Cloud announced a pioneering collaboration to propel generative AI-driven marketing to new heights. This partnership is poised to redefine marketing's efficacy and impact by leveraging Google's prowess in data analytics, generative AI technology, and cybersecurity alongside WPP's comprehensive marketing solutions, vast creative reach, and deep brand insights.February 2024: IPG made waves by unveiling a strategic collaboration with Adobe. The partnership aims to revolutionize content creation and activation within IPG's global operations. IPG stands out as the inaugural corporation to seamlessly incorporate Adobe GenStudio, a cutting-edge tool leveraging generative AI. This integration empowers brands to accelerate their content ideation, creation, production, and activation.. Key drivers for this market are: Growing Digital Dominance, Changing Landscape of Marketing. Potential restraints include: Growing Digital Dominance, Changing Landscape of Marketing. Notable trends are: Growing Digital Dominance is Fuelling the Market.

During an early 2023 survey among marketing leaders in the United Kingdom, respondents from consumer packaged goods companies reported that, on average, more than ** percent of their companies' budgets were allocated to marketing expenses. Banking, finance, and insurance companies followed with roughly ** percent.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

Among leading UK companies, non-food retailers were found to have the most effective digital marketing strategy in 2020. The industry earned ***** points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.

The public relations (PR) and communications industry has expanded and is expected to swell at a compound annual rate of 4.6% to reach £4.7 billion over the five years through 2024-25. This growth is thanks to companies recognising the importance of maintaining a strong digital presence in the face of evolving media landscapes. Traditional media's shift towards new digital platforms has facilitated more direct interactions with target audiences, enhancing demand for PR services. The sector has consistently demonstrated resilience despite periodic fluctuations influenced by business confidence and government spending levels. The pandemic posed challenges as businesses curtailed PR spending amid dwindling confidence, yet government efforts to circulate vital information during the crisis partially cushioned this impact. As the industry navigates the post-pandemic economic landscape, it confronts both opportunities and hurdles. The evolution and integration of artificial intelligence (AI) is revolutionising productivity, enabling PR firms to allocate more resources towards creative strategies. This technological advancement, coupled with major global events (like the 2024 Paris Olympic games) and increased corporate engagement in socio-political issues, including the Israel-Hamas war, is set to spur demand for PR services. Notably, an expected 5% rise in industry revenue in 2024-25 underscores the sector's promising outlook. The industry's profitability is likely to step up, albeit modestly, constrained by economic uncertainties and the imperative for businesses to preserve profits amid potential client losses. Industry revenue is forecast to soar by 5.3% over the five years through 2029-30, reaching £6 billion. This growth will be underpinned by heightened business activity, augmented government spending and an expanding digital media landscape. Platforms (like websites, blogs and social media) offer fertile ground for expansion, promising to elevate profit alongside revenue. Nonetheless, emerging challenges, including intensifying competition and ethical considerations surrounding AI use, are poised to shape the industry's trajectory. Amid this dynamic environment, PR firms that adeptly navigate these trends while championing ethical and environmentally friendly practices are likely to capture increasing demand for PR services.

The United Kingdom Public Relation Services Market report segments the industry into By Type (Private PR Firms, Public PR Firms), By Solution (Full Public Relations Services, Lobbying, Media Monitoring and Analysis, Media Relations, Other Solutions), By End User (Corporate, Government and Public Sector, Healthcare, BFSI, Consumer Goods and Retail). Get five years of historical data alongside five-year market forecasts.

This industry provides internet marketing and search engine optimisation (SEO) consultancy services. SEO and internet marketing consultants provide expert advice and assistance in the fields of website search, internet display and user functionality, social media development and integration and internet campaigns.

The Report Covers Business Intelligence Companies UK and the Market is segmented by Organization Size (Small & Medium-scale, Large-scale) and End-User (BFSI, IT & Telecom, Retail & Consumer Goods, Manufacturing & Logistics, and Public Services). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Based on employment data collected in the United Kingdom (UK) in the first quarter of 2024, there were a total of 178 thousand individuals working in advertising and market research. In general, the number of women working in this industry was higher than the number of men. Revenue: market research vs. advertising Despite its significance, market research still makes up a small share of the overall industry revenue in the United Kingdom, attesting to the immense profitability of the advertising segment. By 2022, it accounted for 11 percent of the entire segment’s revenue, and this is expected to continue to 2024 even as overall earnings rise. Internet advertising on the rise On the other hand, advertising has always brought in the largest revenue and its growth is by and large due to online marketing. In fact, while advertising spend for a majority of channels in the UK has either entered a slow decline or remained the same, spending on internet advertising approached 30billion British pounds. This is largely in line with the rise of device and smartphone ownership, as well as the growing popularity of online video-on-demand services.

During an early 2022 survey carried out in the United Kingdom, more than 84 percent of responding business-to-consumer (B2C) marketers stated they expected a (slight or a significant) increase in their influencer marketing spending, whereas only two percent expected a (slight) decrease.

Industry operators provide advice and operational assistance to businesses and other organisations on marketing issues, such as developing marketing objectives and strategies, evaluating existing marketing strategies, and tracking and forecasting sales. Advertising agencies and market researchers do not fall under this industry.

UK IT Services Market size was valued at USD 105.14 Billion in 2024 and is projected to reach USD 180.65 Billion by 2032, growing at a CAGR of 7% from 2025 to 2032.UK IT Services Market DynamicsThe key market dynamics that are shaping the UK IT services market include:Key Market DriversDigital Transformation Acceleration Post-COVID: The pandemic has dramatically accelerated digital transformation initiatives across UK businesses, creating sustained demand for IT services. According to the Office for National Statistics (ONS), the percentage of UK businesses using cloud computing services increased from 42% in 2020 to 53% in 2023, with enterprise spending on digital transformation reaching USD 66.46 billion in 2023. The UK government's Digital Strategy initiative has further committed USD 3.23 billion in digital skills training through 2025 to support this transformation.

Aong the presented sectors, email marketing click-through rates in the United Kingdom (UK) were highest in the publishing sector, at *** percent. Finance and utilities sectors ranked second with *** percent. Click-through rate is defined as the number of clicks an ad received divided by the number of times the ad is shown.

The United Kingdom Public Relations (PR) services market, valued at £5.87 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.67% from 2025 to 2033. This expansion is driven by several key factors. Increasing corporate social responsibility initiatives necessitate sophisticated PR strategies to manage brand reputation effectively. The rise of digital media and the need for integrated communication campaigns across diverse platforms, including social media and influencer marketing, fuel demand for specialized PR expertise. Furthermore, the competitive business landscape in the UK compels organizations to invest heavily in PR to enhance brand visibility, build customer loyalty, and manage crises proactively. The market's growth is also influenced by government and regulatory changes impacting communication strategies and the increasing need for strategic counsel in navigating complex stakeholder relationships. Major players like Edelman, Weber Shandwick, Ogilvy, Teneo, FTI Consulting, Hill+Knowlton Strategies, BCW, MSL Group, and Freuds dominate the UK PR services market. However, the sector also witnesses the emergence of niche agencies catering to specialized industries and the increasing adoption of data-driven PR strategies. While growth is anticipated, potential restraints include economic fluctuations, budget constraints within organizations, and the ongoing evolution of the media landscape, requiring constant adaptation and investment in new technologies and skillsets by PR firms. The market segmentation, while not explicitly detailed, likely includes categories based on service type (e.g., media relations, crisis communication, investor relations), industry focus (e.g., technology, finance, healthcare), and agency size (e.g., global firms, boutique agencies). The continued growth trajectory suggests a dynamic and competitive market ripe for strategic investment and innovation. Key drivers for this market are: Technological Advancements Transforming PR Strategies in the United Kingdom, Personalized PR Pitches: A Key Strategy for Competitive PR Landscape. Potential restraints include: Technological Advancements Transforming PR Strategies in the United Kingdom, Personalized PR Pitches: A Key Strategy for Competitive PR Landscape. Notable trends are: Technological Advancements Transforming PR Strategies in the United Kingdom.

The UK IT Services Market Report is Segmented by Service Type (IT Consulting and Implementation, IT Outsourcing, Business Process Outsourcing, and More), End-User Enterprise Size (Small and Medium Enterprises, and Large Enterprises), Deployment Model (Onshore Delivery, Nearshore Delivery, and More), and End-User Vertical (BFSI, Government and Public Sector, and More). The Market Forecasts are Provided in Terms of Value (USD).

The United Kingdom Digital Transformation Market is experiencing robust growth, projected to reach a substantial size, driven by increasing adoption of advanced technologies across diverse sectors. The market's Compound Annual Growth Rate (CAGR) of 14.72% from 2019 to 2024 indicates significant momentum. This growth is fueled by several key factors. Firstly, the increasing need for enhanced operational efficiency and cost reduction across industries like manufacturing, BFSI, and retail is pushing businesses towards digital solutions. Secondly, the rising adoption of cloud computing, IoT, and AI offers significant opportunities for improved productivity, data-driven decision-making, and customer experience enhancement. Furthermore, government initiatives promoting digitalization and substantial investments in digital infrastructure within the UK are further accelerating market expansion. Specific segments like Extended Reality (XR) and Industrial Robotics show particularly strong growth potential, driven by their applications in enhancing workplace safety, optimizing production processes, and providing innovative customer engagement solutions. While challenges remain, such as data security concerns and the need for skilled workforce development, the overall market outlook for the UK Digital Transformation Market remains exceptionally positive over the forecast period (2025-2033). The key players in the UK market, including Google, IBM, Microsoft, and Siemens, are strategically investing in research and development, expanding their service offerings, and forging strategic partnerships to capitalize on this growth. The manufacturing, oil & gas, and healthcare sectors represent significant end-user industries driving demand. While data limitations prevent precise regional breakdowns within the UK, we can project considerable growth across regions based on the overall national CAGR and the consistent adoption of digital technologies across the country. Analyzing specific use cases within each segment reveals a consistent trend of technology adoption aimed at improving efficiency, enhancing customer relationships, and strengthening cybersecurity measures. The market's trajectory indicates substantial potential for further expansion, with continuous innovation in underlying technologies promising to fuel ongoing growth through 2033. This insightful report provides a detailed analysis of the United Kingdom digital transformation market, offering a comprehensive overview of its growth trajectory, key players, and emerging trends. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The report leverages extensive market research to provide valuable insights for businesses seeking to navigate this dynamic landscape. This report is crucial for understanding the UK's digital evolution and the opportunities it presents. Recent developments include: In June 2024, Salesforce announced that starting July 31, 2024, its Data Cloud would be accessible on Hyperforce, a platform architecture rooted in the public cloud, specifically in the United Kingdom (UK). This move aims to empower organizations in the United Kingdom to leverage the Data Cloud's capabilities. By keeping data stored within the country, it can adhere to local regulations and compliance standards. This setup enhances performance, enabling them to manage heightened workloads efficiently on the public cloud., In March 2024, ISA Cybersecurity, a Canadian firm specializing in cybersecurity and incident response, inaugurated its inaugural UK office. This strategic move was prompted by the rising cybercrime rates. ISA Cybersecurity, renowned for its Detection, Response, and Recovery Services, along with its Managed Security Services (MSS), chose London as the site for its expansion. The primary goal of this new branch is to cater to its expanding transatlantic client base and introduce its renowned services to the UK market.. Key drivers for this market are: Increase in the adoption of big data analytics and other technologies in the region, The rapid proliferation of mobile devices and apps. Potential restraints include: Increase in the adoption of big data analytics and other technologies in the region, The rapid proliferation of mobile devices and apps. Notable trends are: Analytics, Artificial Intelligence and Machine Learning is Anticipated to Witness Growth in Demand.

UK Content Marketing Market is projected to grow at a CAGR of approximately xx% from 2024 to 2034.

Over the last two observations, the ad spending is forecast to significantly increase in all segments. Particularly striking is the exceptionally strong increase of the segment Search Advertising towards the end of the forecast period. The yearly increase of around *********** U.S. dollars stands out significantly from the average changes.Find other insights concerning similar markets and segments, such as a comparison of revenue in the United Kingdom and a comparison of ad spending in the United States.The Statista Market Insights cover a broad range of additional markets.