To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

Discover the latest small business marketing statistics in 2024 from Wix and Vistaprint. Learn valuable insights and effective marketing strategies to stay ahead of the game.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 78.83% of all searches coming through Google. Bing has 12.23% and Yahoo just 3.07%.

The digital marketing tools market in Japan was valued at about *** billion Japanese yen in 2023. Due to factors such as an increasing adoption at small and medium-sized enterprises (SMEs) and the use of generative artificial intelligence (AI) for automation purposes, it was expected that the market would grow further and reach a value of ***** billion yen by 2027.

Introduction

Content Marketing Statistics: Content marketing has evolved into a powerful and results-oriented strategy for organizations in 2024, aiding in customer engagement, loyalty, and sales. As digital platforms proliferate and consumers begin to rely on Internet resources, businesses are putting more money into content creation to compete effectively.

For instance, the article will discuss content marketing statistics for the year 2025, with specific emphasis on market trends, spending patterns, and consumer behavior. It will incorporate figures, %ages, and explanations in an understanding manner.

In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.

These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.

During a 2024 survey carried out among marketers in selected countries worldwide, generating leads was the key objectives of their e-mail marketing campaigns, cited by ** percent of respondents. Nurturing subscribers with promotional offers and setting up lifecycle e-mail automation were the following key objectives, each named by **** percent of respondents.

Introduction

edX Statistics: In this digital era, online learning has developed into a powerful tool for education and career enhancement. Among many platforms in this regard, edX is a key provider of Massive Open Online Courses (MOOCs). Founded by Harvard University and MIT, edX grew in 2012 and has continued to do so by offering thousands of courses in various fields. In 2024, edX has achieved new milestones in terms of its users, revenue, partnerships, and courses.

This article shall look at the latest edX statistics concerning its influence on learners and the future of education.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

Forecast: Number of Employees in Advertising and Market Research in the US 2022 - 2026 Discover more data with ReportLinker!

Introduction

QuickBooks Statistics: Marketed as premier software in the small business niche, QuickBooks has remained the cornerstone of small-business accounting software, with its prestige increasing by the day in 2024, with QuickBooks tools assisting businesses around the globe to procure finances efficiently.

This article addresses some of the most recent QuickBooks statistics that describe QuickBooks user numbers, market share, and financial literacy of the small-business community.

In 2021, there were 18,900 companies worldwide offering services related to influencer marketing, representing a 75 percent growth compared to 2019. The growing importance of this type of marketing becomes even clearer when the market is considered. The revenue of the global influencer marketing industry increased from under two billion U.S. dollars in 2016 to over 16 billion dollars in 2022.

Introduction

PayPal Statistics: Paypal is a multinational American company focusing on online payments and money transfers. It was developed to serve as an alternative to traditional cash payments and money orders. The company has evolved to become a popular payment platform. As we go forward, we will learn about PayPal Statistics to garner a better understanding of relevant statistical data and gain essential information about the factors that have led to the growth of this company altogether. By the end of this, people can learn about the development of the online payment business.

The mobile marketing market is segmented based on product, application, and industry. The product segment includes mobile advertising, mobile messaging, and mobile apps. The application segment includes mobile marketing for e-commerce, mobile marketing for travel, and mobile marketing for healthcare. The industry segment includes the retail industry, the financial services industry, and the healthcare industry. Report Coverage & Deliverables The mobile marketing market report provides comprehensive coverage of the market, including market size, market share, market growth, and market trends. The report also provides detailed profiles of the major players in the market. Driving Forces: What's Propelling the Mobile Marketing Market The mobile marketing market is being driven by a number of factors, including the increasing popularity of mobile devices, the growing popularity of mobile apps, and the increased use of mobile payments. Challenges and Restraints in Mobile Marketing Market The mobile marketing market faces a number of challenges and restraints, including the fragmentation of the market, the lack of standardization, and the privacy concerns of consumers. Emerging Trends in Mobile Marketing Market The mobile marketing market is constantly evolving, and a number of emerging trends are shaping the future of the market. These trends include the use of AI, ML, and AR, the growth of mobile video, and the increased use of mobile social media. Growth Catalysts in Mobile Marketing Industry The mobile marketing industry is expected to grow rapidly in the coming years, driven by the increasing popularity of mobile devices, the growing popularity of mobile apps, and the increased use of mobile payments. Key Companies in the Mobile Marketing Market Include

Argus Cyber Security Secunet AG NXP Semiconductors NV NNG Software Developing, And Commercial Llc. Intel Corporation Harman International Industries Inc. Karamba Security Cisco Systems Inc. Intel Corporation Escrypt Embedded Systems

Recent developments in Mobile Marketing Market The mobile marketing market is constantly evolving, and a number of recent developments have shaped the market. These developments include the launch of new mobile devices, the release of new mobile apps, and the introduction of new mobile marketing technologies. Comprehensive Coverage Mobile Marketing Market Report The mobile marketing market report provides comprehensive coverage of the market, including market size, market share, market growth, and market trends. The report also provides detailed profiles of the major players in the market. Recent developments include: May 2022: IBM and MBZUAI established their alliance for deep artificial Intelligence (AI) studies in May 2022. This cooperation intends to harness AI skills in the healthcare industry to advance goals related to sustainability and in the field of Natural Language Processing (NLP), which will involve Arabic., May 2022: IBM and AWS inked a partnership agreement in May 2022 intending to offer IBM SAS on AWS, enabling clients simple and immediate access to the software., March 2022: Alphabet, Inc. confirmed its takeover of Mandiant, Inc. in March 2022. This acquisition will assist Google Cloud in strengthening its current security posture.. Key drivers for this market are: Growing smartphone penetration and mobile internet usage

Shift towards mobile commerce and digital transactions

Advancements in mobile technologies (e.g., AI, AR)

Increasing focus on personalized marketing experiences

Demand for data-driven marketing campaigns. Potential restraints include: Data privacy and security concerns

Limited attention spans and content fatigue

Competition from other marketing channels

Fragmentation of the mobile ecosystem. Notable trends are: Voice-based marketing and conversational AI

Beacons and other proximity marketing technologies

Gamification and interactive marketing campaigns

Contextual targeting based on AI and ML

Cross-device marketing and attribution modeling.

This dataset extracts the survey results of the operation and development of our multi-level marketing business (as of the end of 2022), statistics table 11 content.

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.