During a December 2022 survey among marketers worldwide, ** percent of respondents agreed (somewhat: ** percent, strongly: ** percent) to have access required to improve marketing personalization. The remaining ** percent disagreed with that statement.

During a December 2022 survey among marketers worldwide, ** percent of respondents predicted that in 2023 improved customer experience would stand first among the leading benefits of a successful personalization strategy. Increased customer retention and increased revenue followed, each with ** percent of shares.

According to a survey conducted in December 2021 and January 2022, ** percent of responding consumers from Singapore said they were "definitely likely" or "somewhat likely" to stop using a brand if it did not personalize their customer experience. That was the highest share among the 12 countries surveyed. Brazil and Colombia followed with ** percent and ** percent, respectively.

During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, ** percent stated their brands used exclusively first-party data to personalize customer experiences because the data is higher quality than other data (e.g., first- or second-party data); ** percent said first-party data was easier to manage because their brand owned it.

During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, ** percent stated their brands used exclusively first-party data to personalize customer experiences. A year earlier, the share stood at ** percent.

During a 2022 survey carried out among consumers who purchased something online in the past six months from various countries across the globe, ** percent stated that a brand would lose their loyalty if it delivered a non-personalized experience. A year earlier, the share stood at ** percent.

During a 2025 survey of consumers in selected countries worldwide, ** percent of Generation Z respondents said personalization influenced their spending, followed by ** percent of millennials. In contrast, only ** percent of baby boomers reported the same.

During a 2025 survey, ** percent of responding marketers from the United States said they believed AI-powered recommendations were the future of personalized content. Roughly *** in **** named immersive experiences (augmented reality) in that context.

During a February 2020 survey of marketers in the United States and the United Kingdom respondents were asked about the share of their digital marketing budget devoted to personalization efforts. Around ** percent of respondents were devoting more than half of their budgets to personalization, and ** percent spending less than ** percent on these tactics.

During a late 2024 survey, ** percent of senior marketers from the United States and Western Europe said that prioritizing personalization in marketing strategies was of high importance. Another ** percent considered it of medium importance, while ***** percent said it was of low importance.

During a late 2024 survey, ** percent of senior marketers from the United States and Western Europe cited the lack of necessary technology or tools as the leading challenge in implementing personalization in digital experiences. Another ***percent mentioned data privacy and compliance concerns as a leading challenge.

In 2024, around ** percent of marketing professionals from selected countries worldwide sent out more than **** of their e-mail marketing campaigns with subject line personalization included. Another *** percent of respondents did not send any e-mails with personalized subject lines.

During a survey of U.S marketers concluded in March 2020, respondents were asked about the leading benefits they saw from using personalization. According to the findings, ** percent of survey participants saw increased conversion rates as the main benefit of personalization, whereas ** percent cited increased e-commerce revenues as the main benefit of this tactic.

During a December 2022 survey among marketers worldwide, which digital experience area would be the most impacted by personalization, ** percent of respondents agreed that in 2023, e-mails would hold first place. Websites followed with ** percent of professionals believing that they would be impacted by personalization, while live chat rounded up the top three with ** percent.

During a 2021 survey carried out among consumers from North America, ** percent of respondents described personalization programs run by retailers as effective and ** percent as extremely effective. For travel companies, the shares stood at ** percent and **** percent, respectively.

As of May 2022, around ** percent of online consumers surveyed in the United States said brands using their data for personalizing advertising and marketing made it easier to find products and services that interested them the most. Meanwhile, ** percent stated it often feels invasive, whereas ** percent reported disliking sharing personal information, no matter the benefit.

During a 2024 survey, ** percent of consumers worldwide indicated that they preferred purchasing from companies that tailored their customer experiences (CX). The preference was highest in India, with ** percent of consumers stating they agreed or strongly agreed with this view.

During a 2023 survey in the United States, ** percent of responding consumers reported being okay with retailers knowing their gender and the city they lived in in exchange for a more personalized customer experience (CX). Meanwhile, ** percent of respondents stated they would be comfortable sharing information about their intended spending on an item and their age. Only *** percent of those surveyed expressed discomfort with sharing any form of data with retailers.

During a December 2022 survey among marketers worldwide, when asked about the leading challenges to executing a successful personalization strategy, ** percent of respondents believed that in 2023 the execution of budget and resources would prove to be the most challenging. Managing customer expectations stood second at ** percent.

During an April 2024 survey in the United States, approximately ** percent of responding customer experience (CX) professionals said individualized customer support made a personalized customer experience; ** percent of responding adult consumers agreed. However, customized products and services ranked second among CX experts, chosen by ** percent of them, while ** percent of participating consumers selected special offers and deals.