During a December 2022 survey among marketers worldwide, ** percent of respondents predicted that in 2023 improved customer experience would stand first among the leading benefits of a successful personalization strategy. Increased customer retention and increased revenue followed, each with ** percent of shares.

During a December 2022 survey among marketers worldwide, ** percent of respondents agreed (somewhat: ** percent, strongly: ** percent) to have access required to improve marketing personalization. The remaining ** percent disagreed with that statement.

According to a survey conducted in December 2021 and January 2022, ** percent of responding consumers from Singapore said they were "definitely likely" or "somewhat likely" to stop using a brand if it did not personalize their customer experience. That was the highest share among the 12 countries surveyed. Brazil and Colombia followed with ** percent and ** percent, respectively.

During a 2022 survey carried out among consumers who purchased something online in the past six months from various countries across the globe, ** percent stated that a brand would lose their loyalty if it delivered a non-personalized experience. A year earlier, the share stood at ** percent.

During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, ** percent stated their brands used exclusively first-party data to personalize customer experiences because the data is higher quality than other data (e.g., first- or second-party data); ** percent said first-party data was easier to manage because their brand owned it.

During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, ** percent stated their brands used exclusively first-party data to personalize customer experiences. A year earlier, the share stood at ** percent.

As of May 2022, around ** percent of online consumers surveyed in the United States said brands using their data for personalizing advertising and marketing made it easier to find products and services that interested them the most. Meanwhile, ** percent stated it often feels invasive, whereas ** percent reported disliking sharing personal information, no matter the benefit.

During a late 2024 survey, ** percent of senior marketers from the United States and Western Europe cited the lack of necessary technology or tools as the leading challenge in implementing personalization in digital experiences. Another ***percent mentioned data privacy and compliance concerns as a leading challenge.

During a 2025 survey, ** percent of responding marketers from the United States said they believed AI-powered recommendations were the future of personalized content. Roughly *** in **** named immersive experiences (augmented reality) in that context.

In 2024, around ** percent of marketing professionals from selected countries worldwide sent out more than **** of their e-mail marketing campaigns with subject line personalization included. Another *** percent of respondents did not send any e-mails with personalized subject lines.

During a February 2020 survey of marketers in the United States and the United Kingdom respondents were asked about the share of their digital marketing budget devoted to personalization efforts. Around ** percent of respondents were devoting more than half of their budgets to personalization, and ** percent spending less than ** percent on these tactics.

During a survey of U.S marketers concluded in March 2020, respondents were asked about the leading benefits they saw from using personalization. According to the findings, ** percent of survey participants saw increased conversion rates as the main benefit of personalization, whereas ** percent cited increased e-commerce revenues as the main benefit of this tactic.

In 2024, a global survey unveiled that *************** business leaders saw personalization as an invaluable factor in their business success. Additionally, more than **************** leaders see a close connection between personalization and Generation Z, as they adapt their strategies to the needs and preferences of this generation. Data: access vs. execution Although business owners have recognized the difficulty of retrieving accurate data for personalized shopper engagement, this may only constitute half of the hurdle. According to a 2023 survey of retailers worldwide, roughly ** percent of respondents reported having full capability to leverage customer data for personalization, underscoring the challenges in implementation despite data accessibility. Growing expectations As e-commerce companies strive to deliver an increasingly personalized shopping experience, consumer attitudes toward personalization are continually evolving. Between 2020 and 2022, the percentage of buyers anticipating companies to understand and address their individual shopping needs surged. By 2023, approximately ************** of customers expected better personalization as they provided retailers with more data and as technology advanced.

During a December 2022 survey among marketers worldwide, when asked about the leading challenges to executing a successful personalization strategy, ** percent of respondents believed that in 2023 the execution of budget and resources would prove to be the most challenging. Managing customer expectations stood second at ** percent.

According to a survey conducted among B2C marketers and consumers worldwide in December 2021 and January 2022, ** percent of business-to-consumer (B2C) marketers said that their organizations always personalized customer experiences, while only ** percent of consumers agreed.

In a survey concluded in March 2020, among marketers in the United States, respondents were asked about the type of tools they used to execute personalization across their channels. According to the findings, 67 percent of survey participants were using e-mail marketing solutions and the same share used an A/B testing tool. Some 30 percent of marketers indicated using a customer data platform (CDP).

During a 2021 survey carried out among U.S. consumers, ** percent of respondents stated they thought it was important, very important, or extremely important for a brand to tailor messaging to their needs before they purchased from the brand for the first time. ************** said brands should make it easy for them to navigate in-store and online.

During a 2024 survey, ** percent of consumers worldwide indicated that they preferred purchasing from companies that tailored their customer experiences (CX). The preference was highest in India, with ** percent of consumers stating they agreed or strongly agreed with this view.

In a survey concluded in March 2020, gauging the use of personalization among marketers in the United States, it was found that ** percent of responding marketers were using personalization in e-mail marketing, compared to ** percent who were using personalization in mobile apps. Website personalization was used by ** percent of survey participants.

During a 2023 survey in the United States, ** percent of responding consumers reported being okay with retailers knowing their gender and the city they lived in in exchange for a more personalized customer experience (CX). Meanwhile, ** percent of respondents stated they would be comfortable sharing information about their intended spending on an item and their age. Only *** percent of those surveyed expressed discomfort with sharing any form of data with retailers.