GapMaps GIS data for USA and Canada sourced from Applied Geographic Solutions (AGS) includes an extensive range of the highest quality demographic and lifestyle segmentation products. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies.

GIS Data attributes include:

1. Latest Estimates and Projections The estimates and projections database includes a wide range of core demographic data variables for the current year and 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings.

2. Crime Risk Crime Risk is the result of an extensive analysis of a rolling seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, Crime Risk provides an accurate view of the relative risk of specific crime types (personal, property and total) at the block and block group level.

3. Panorama Segmentation AGS has created a segmentation system for the United States called Panorama. Panorama has been coded with the MRI Survey data to bring you Consumer Behavior profiles associated with this segmentation system.

4. Business Counts Business Counts is a geographic summary database of business establishments, employment, occupation and retail sales.

5. Non-Resident Population The AGS non-resident population estimates utilize a wide range of data sources to model the factors which drive tourists to particular locations, and to match that demand with the supply of available accommodations.

6. Consumer Expenditures AGS provides current year and 5-year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending.

7. Retail Potential This tabulation utilizes the Census of Retail Trade tables which cross-tabulate store type by merchandise line.

8. Environmental Risk The environmental suite of data consists of several separate database components including: -Weather Risks -Seismological Risks -Wildfire Risk -Climate -Air Quality -Elevation and terrain

Primary Use Cases for GapMaps GIS Data:

1. Retail (eg. Fast Food/ QSR, Cafe, Fitness, Supermarket/Grocery)
2. Customer Profiling: get a detailed understanding of the demographic & segmentation profile of your customers, where they work and their spending potential
3. Analyse your trade areas at a granular census block level using all the key metrics
4. Site Selection: Identify optimal locations for future expansion and benchmark performance across existing locations.
5. Target Marketing: Develop effective marketing strategies to acquire more customers.

6. Integrate AGS demographic data with your existing GIS or BI platform to generate powerful visualizations.

7. Finance / Insurance (eg. Hedge Funds, Investment Advisors, Investment Research, REITs, Private Equity, VC)

8. Network Planning

9. Customer (Risk) Profiling for insurance/loan approvals

10. Target Marketing

11. Competitive Analysis

12. Market Optimization

13. Commercial Real-Estate (Brokers, Developers, Investors, Single & Multi-tenant O/O)

14. Tenant Recruitment

15. Target Marketing

16. Market Potential / Gap Analysis

17. Marketing / Advertising (Billboards/OOH, Marketing Agencies, Indoor Screens)

18. Customer Profiling

19. Target Marketing

20. Market Share Analysis

During a survey carried out in 2022 among marketers from across the globe, ** percent of respondents indicated that content marketing was part of their overall marketing strategies. The share increased by ** percentage points compared to the value reported in 2019.

Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

Living Identity™ Southeast Asia (Demographic Data): Verified Identity and Lifestyle Intelligence Across 5 High-Growth Markets

Living Identity™ Southeast Asia provides access to 401 million verified consumer profiles across five of the fastest-growing Southeast Asian economies. Combining structured identity verification with rich lifestyle, location, and demographic data, this multi-country dataset is purpose-built for marketing strategy, audience analytics, KYC, and consumer intelligence applications.

Key Features:

• Volume: 401,000,000 verified records • Coverage: 5 strategic Southeast Asian countries • Historical Depth: 6 months of current, refreshed data • Attributes: Full name, address, phone, email, government ID (where available), geo-coded location, lifestyle behaviors, consumer interests • Location Precision: Geo-coded at high accuracy

Data Storage: Fully on-premise, with secure, compliant architecture What’s Inside: Profiles are structured around core identity data and enhanced with mobility, lifestyle segmentation, demographic classification, and public sector insights. This enables real-world, cross-channel consumer targeting, onboarding, and marketing optimization.

Primary Use Cases: • Marketing Strategy and Data-Driven Campaign Design • Location-Based Audience Analytics • Consumer Intelligence for Product and Market Expansion • Real-Time KYC and Identity Verification • Cross-Sell/Upsell Strategy Based on Lifestyle and Affluence Indicators

Ideal For: • Marketing and Media Agencies • Retailers, E-Commerce Platforms, and Payment Companies • Customer Intelligence and Analytics Teams • Audience Modeling and Predictive Analytics Specialists • Financial Services Firms Targeting Southeast Asia

Data Quality and Compliance: Living Identity™ Southeast Asia is built with regulatory alignment to GDPR, LGPD, PDPA, and relevant national frameworks, ensuring lawful data sourcing, privacy-first practices, and operational security.

Pricing and additional samples available upon request.

During a survey carried out in the fourth quarter of 2023, 89 percent of responding brands from the United States said that product and category insights were influential for their marketing plans. For Europe, the share stood at 81 percent.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

The Aging Population Services market has emerged as a critical sector in response to the growing global demographic shift towards an older population. As life expectancy increases and birth rates decline, an estimated 1.4 billion people worldwide will be aged 60 and over by 2030. This demographic change is exerting

In 2020, B2B marketers in the United States were asked about their marketing plans, budgets and activities. During the survey it was found that close to a quarter of responding B2B companies said they did not have a marketing plan in place, and 76 percent said they did have a formal marketing plan.

The Influencer Marketing market is experiencing robust growth, projected to reach $13.80 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 31.95% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of social media and the rising preference for authentic brand endorsements by consumers are major contributors. Businesses are increasingly recognizing the effectiveness of influencer marketing in reaching targeted audiences, building brand awareness, and driving sales, particularly amongst younger demographics. Further driving growth is the evolution of influencer marketing platforms and analytics tools that provide greater transparency and measurability of campaign performance, allowing for more sophisticated strategies and ROI assessment. The diverse range of influencer types, from micro-influencers to mega-influencers, allows for customized campaigns reaching various market segments. Key segments include software and service components, targeting both Small and Medium Enterprises (SMEs) and Large Enterprises across diverse applications like campaign management, search and discovery, analytics, product seeding, and others. Retail and e-commerce, fashion and lifestyle, travel and hospitality, and food and beverage industries are leading end-user sectors. Geographic distribution shows a strong presence across North America, Europe, and Asia, with the United States, China, and the UK representing significant market shares. However, the market's growth potential is extensive, with emerging markets in Asia and Latin America expected to contribute significantly to the overall expansion in the coming years. While challenges exist, such as influencer fraud and maintaining authenticity, the industry is proactively addressing these concerns through improved verification methods and increased transparency. The continued advancement of technology, the expanding reach of social media platforms, and the evolving consumer behavior suggest that the influencer marketing market will maintain its high growth trajectory throughout the forecast period, creating significant opportunities for market participants. Recent developments include: August 2024: The Tourism Authority of Thailand (TAT) has unveiled its new influencer marketing platform, 'TAT Connex', marking a significant step in its digital transformation strategy for promoting and developing tourism. 'TAT Connex' invites a diverse range of participants, including local and international Key Opinion Leaders (KOLs), influencers, bloggers, media personalities, and celebrities. They can connect with ten distinct categories of tourism-related businesses. These categories encompass dining establishments, hotels and homestays, transportation services, recreational activities and attractions, travel agencies, health and beauty services, shopping centers, entertainment venues, and souvenir shops.July 2024: Collective Artists Network, a new media entity focused on pop culture, is venturing into AI by acquiring Galleri5. Galleri5 is an AI-driven platform specializing in influencer marketing analytics and content management, catering to brands and influencers. Its offerings encompass AI-generated visual content, creator intelligence, campaign oversight, and trend prediction. By acquiring Galleri5, the firm is making a significant stride in weaving deep tech and AI into the fabric, bolstering its capacity to deliver state-of-the-art solutions to talents, content platforms, and brands.July 2024: Publicis Groupe has agreed to acquire Influential, the leading global influencer marketing platform. Influential specializes in authentically linking brands to their audiences through creating, deploying, and optimizing digital campaigns driven by creators. As the world's largest influencer marketing firm by revenue, Influential boasts a proprietary AI-driven technology platform that analyzes over 100 billion data points. Its expansive network includes over 3.5 million creators, granting access to data on 90% of global influencers with over 1 million followers. Currently, Influential provides its services to more than 300 brands worldwide.June 2024: Qoruz, an influencer marketing platform based in India, has partnered with Dabur, a brand celebrated for its natural and Ayurvedic products. This collaboration enhances Dabur's influencer marketing strategy, fostering more authentic and impactful connections with its audience. Leveraging Qoruz's sophisticated analytics and influencer management tools, Dabur aims to pinpoint influencers that resonate with the brand's fundamental values. Through Qoruz’s platform, Dabur gains data-driven insights into influencer performance and audience engagement, enabling them to craft campaigns that effectively resonate with their target demographic.. Key drivers for this market are: Firms Increasing Necessity to Utilize Influencer Marketing Platforms for Enhanced Consumer Engagement, Increasing Penetration of Social Media Platforms. Potential restraints include: Firms Increasing Necessity to Utilize Influencer Marketing Platforms for Enhanced Consumer Engagement, Increasing Penetration of Social Media Platforms. Notable trends are: Fashion and Lifestyle is Expected to Hold Significant Share.

Consumer Insurance Experience & Demographic Profile

This dataset provides a detailed view of how individuals engage with insurance products, paired with demographic and lifestyle attributes to enable powerful segmentation, behavioral analysis, and customer journey mapping. By combining real-world insurance experiences with contextual information about each respondent’s background and preferences, this dataset supports a wide range of data-driven decision-making for insurance providers, policy designers, marketing teams, and product strategists.

Value of the Dataset Understanding how consumers perceive and interact with insurance offerings is critical to building products that resonate and services that retain. This dataset offers that visibility across multiple dimensions—capturing not only what type of insurance consumers hold and how they purchased it, but also what drives their satisfaction, loyalty, and likelihood to switch. Paired with demographic details like income, education, family status, and lifestyle, this information becomes a foundation for more personalized outreach, better-designed offerings, and improved customer experiences.

Because the data reflects lived experiences across diverse markets, it is particularly valuable for benchmarking consumer sentiment in emerging economies, identifying service delivery gaps, or evaluating potential uptake of new policy formats such as digital or personalized insurance.

Example Use Cases 1. Targeted Product Design A health insurer looking to launch short-term, digital-first plans could filter this dataset for consumers with low policy tenure, high digital communication preference, and dissatisfaction with current providers. This segment would inform feature design and positioning.

1. Competitive Analysis A provider evaluating churn risk can identify patterns among users who have filed claims but report dissatisfaction—indicating operational areas that may be driving customer loss and where improvements could increase retention.

2. Communication Channel Optimization By analyzing preferred communication methods across different demographic segments, insurers can tailor outreach strategies (e.g., SMS vs. in-app chat) to improve engagement and reduce support costs.

3. Market Expansion & Localization International insurers can explore regional variations in satisfaction drivers, awareness levels, and price sensitivity to refine go-to-market strategies in countries like Senegal, Tanzania, or the UAE.

4. Personalized Policy Offer Design Using data on interest in personalized policies and lifestyle indicators, providers can build customizable offerings for consumers more likely to value flexibility, such as frequent travelers or those with irregular incomes.

Insurance-Specific Fields & Descriptions Current Insurance Type Captures the kind of insurance the individual currently holds, with a focus on health insurance in this dataset.

Purchase Method Indicates how the insurance was obtained—through an agent, online, employer, etc.—to understand acquisition channels.

Policy Length Duration of the current policy, categorized (e.g., less than 1 year, 1–3 years, more than 5 years) to analyze tenure-based behaviors.

Satisfaction Self-reported satisfaction with the current insurance provider, useful for benchmarking sentiment.

Top Factor in Choosing Provider Highlights what influenced the purchase decision most—such as coverage options, customer service, pricing, or brand reputation.

Policy Review Frequency Shows how often individuals revisit their policy details or compare with alternatives, revealing levels of engagement or passive behavior.

Filed Claim A yes/no indicator showing whether the consumer has ever filed a claim, useful for analyzing downstream service experiences.

Claim Satisfaction Measures satisfaction with how past claims were handled, providing insight into operational effectiveness.

Primary Value Sought Captures what consumers value most from their insurance—e.g., peace of mind, financial protection, access to quality care.

Likelihood to Recommend Acts as a proxy for Net Promoter Score (NPS), indicating brand advocacy and potential referral behavior.

Biggest Areas for Improvement Open-ended or multi-select responses identifying where insurers can do better—lower premiums, faster claims, more digital tools, etc.

Preferred Method of Communication Indicates how consumers want to be contacted—via online chat, phone, email, SMS—supporting channel strategy optimization.

Preferred Services Details the types of updates or services consumers want—such as claims status, policy changes, or coverage recommendations.

Insurance Awareness Score Self-reported awareness of how insurance works, including policy options, rights, and terms.

Interest in Personalized Policies Captures whether the individual is open to customized insurance plans, an important indicator for usage-ba...

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

The Soft Meal and Care Food market has emerged as a vital segment within the broader food industry, catering to the specific dietary needs of various demographic groups, including the elderly, individuals with chewing or swallowing difficulties, and patients recovering from surgery. These specialized meals are desig

Success.ai’s Consumer Marketing Data API empowers your marketing, analytics, and product teams with on-demand access to a vast and continuously updated dataset of consumer insights. Covering detailed demographics, behavioral patterns, and purchasing histories, this API enables you to go beyond generic outreach and craft tailored campaigns that truly resonate with your target audiences.

With AI-validated accuracy and support for precise filtering, the Consumer Marketing Data API ensures you’re always equipped with the most relevant data. Backed by our Best Price Guarantee, this solution is essential for refining your strategies, improving conversion rates, and driving sustainable growth in today’s competitive consumer landscape.

Why Choose Success.ai’s Consumer Marketing Data API?

1. Tailored Consumer Insights for Precision Targeting

   • Access verified demographic, behavioral, and purchasing data to understand what consumers truly value.
   • AI-driven validation ensures 99% accuracy, minimizing wasted spend and improving engagement outcomes.

2. Comprehensive Global Reach

   • Includes consumer profiles from diverse regions and markets, enabling you to scale campaigns and discover emerging opportunities.
   • Adapt swiftly to new markets, product launches, and shifting consumer preferences with real-time data at your fingertips.

3. Continuously Updated and Real-Time Data

   • Receive ongoing updates that reflect evolving consumer behaviors, interests, and market trends.
   • Respond quickly to seasonal changes, competitor moves, and industry disruptions, ensuring your campaigns remain timely and relevant.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, guaranteeing responsible and lawful data usage.

Data Highlights:

• Detailed Demographics: Age, gender, location, and income levels to refine targeting and messaging.
• Behavioral Insights: Interests, browsing patterns, and content consumption habits to anticipate consumer needs.
• Purchasing History: Understand consumer spending, brand loyalty, and product preferences to tailor promotions effectively.
• Real-Time Updates: Keep pace with evolving consumer tastes, ensuring your strategies remain forward-focused and competitive.

Key Features of the Consumer Marketing Data API:

1. Granular Targeting and Segmentation

   • Query the API to segment consumers by demographics, interests, past purchases, or engagement patterns.
   • Focus campaigns on the most receptive audiences, enhancing conversion rates and ROI.

2. Flexible and Seamless Integration

   • Easily integrate the API into CRM systems, marketing automation tools, or analytics platforms.
   • Streamline workflows and eliminate manual data imports, freeing resources for strategic initiatives.

3. Continuous Data Enrichment

   • Refresh consumer profiles with the latest data, ensuring every decision is backed by current insights.
   • Reduce data decay and maintain top-notch data hygiene to maximize long-term marketing effectiveness.

4. AI-Driven Validation

   • Rely on advanced AI validation techniques to guarantee high-quality data accuracy and reliability.
   • Increase confidence in your campaigns and decrease budget wasted on irrelevant targets.

Strategic Use Cases:

1. Highly Personalized Marketing Campaigns

   • Deliver tailored offers, recommendations, and content that align with individual consumer preferences.
   • Boost engagement and loyalty by making every touchpoint relevant and meaningful.

2. Market Expansion and Product Launches

   • Identify segments most receptive to new products or services, ensuring successful market entry.
   • Stay ahead of consumer demands, evolving your product line and marketing mix to meet changing preferences.

3. Competitive Analysis and Trend Forecasting

   • Leverage consumer insights to anticipate emerging trends and outpace competitors in capturing new markets.
   • Adjust marketing strategies proactively to capitalize on seasonal, cultural, or economic shifts.

4. Customer Retention and Loyalty Programs

   • Use historical purchase and engagement data to identify at-risk customers and implement retention strategies.
   • Cultivate brand advocates by delivering personalized offers and exclusive perks to loyal consumers.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality consumer marketing data at unmatched prices, ensuring maximum ROI for your outreach efforts.

2. Seamless Integration

   • Easily incorporate the API into existing workflows, eliminating data silos and manual data management.

3. Data Accuracy with AI Validation

   • Depend on 99% accuracy to guide data-driven decisions, refine targeting, and elevate your marketing initiatives.

4. Customizable and Scalable Solutions

   • Tailor datasets to focus on specific demog...

The Epidemiology market plays a vital role in public health by studying the distribution and determinants of health-related states and events in populations. This field is indispensable for understanding how diseases spread, their effects on different demographics, and the effectiveness of interventions, thus guidin

The Marketing Strategy Agency Services market has experienced significant evolution over the past decade, reflecting a dynamic interplay of consumer behaviors, technological advancements, and shifting market demands. Agencies that specialize in marketing strategy play a crucial role in helping businesses navigate th

As of June 2024, approximately ** percent of marketing decision-makers surveyed worldwide included email marketing among the areas in which data-driven marketing was the most useful. Customer experience and paid advertising followed, mentioned by ** and ** percent of respondents, respectively. The success of data-reliant marketing The same study revealed that around ** percent of responding marketing professionals rated their data-driven strategies somewhat successful. Approximately ** percent said they were very successful, while **** percent deemed them ineffective. Moreover, almost half of the marketers used artificial intelligence (AI) in their data-driven efforts moderately or extensively. Only *********** reported not utilizing AI. Data-driven tactics' top challenges During that survey, marketers chose the leading challenges for executing a data-driven strategy: Targeting segmented audiences and making decisions in real time topped the ranking, respectively mentioned by ** and ** percent of respondents. Both elements are key to achieving the desired return on investment (ROI) for ad campaigns worldwide.

Introduction

Content Marketing Statistics: Content marketing is a smart way for modern-day businesses to connect with their audience by sharing helpful and interesting content. Instead of directly selling products or services, this marketing strategy focuses on providing value to customers. This strategy uses blogs, videos, social media posts, and other formats to inform, educate, or entertain people.

The goal is to build trust, improve brand awareness, and encourage customer loyalty over time. Good content marketing answers customer questions, solves problems, and creates a strong connection with the audience. Businesses use this approach to stand out in a crowded market and drive more sales. In today's digital world, content marketing has become an essential tool for engaging audiences and cost-effectively growing businesses.

Envestnet®| Yodlee®'s Retail Sales Data (Aggregate/Row) Panels consist of de-identified, near-real time (T+1) USA credit/debit/ACH transaction level data – offering a wide view of the consumer activity ecosystem. The underlying data is sourced from end users leveraging the aggregation portion of the Envestnet®| Yodlee®'s financial technology platform.

Envestnet | Yodlee Consumer Panels (Aggregate/Row) include data relating to millions of transactions, including ticket size and merchant location. The dataset includes de-identified credit/debit card and bank transactions (such as a payroll deposit, account transfer, or mortgage payment). Our coverage offers insights into areas such as consumer, TMT, energy, REITs, internet, utilities, ecommerce, MBS, CMBS, equities, credit, commodities, FX, and corporate activity. We apply rigorous data science practices to deliver key KPIs daily that are focused, relevant, and ready to put into production.

We offer free trials. Our team is available to provide support for loading, validation, sample scripts, or other services you may need to generate insights from our data.

Investors, corporate researchers, and corporates can use our data to answer some key business questions such as: - How much are consumers spending with specific merchants/brands and how is that changing over time? - Is the share of consumer spend at a specific merchant increasing or decreasing? - How are consumers reacting to new products or services launched by merchants? - For loyal customers, how is the share of spend changing over time? - What is the company’s market share in a region for similar customers? - Is the company’s loyal user base increasing or decreasing? - Is the lifetime customer value increasing or decreasing?

Additional Use Cases: - Use spending data to analyze sales/revenue broadly (sector-wide) or granular (company-specific). Historically, our tracked consumer spend has correlated above 85% with company-reported data from thousands of firms. Users can sort and filter by many metrics and KPIs, such as sales and transaction growth rates and online or offline transactions, as well as view customer behavior within a geographic market at a state or city level. - Reveal cohort consumer behavior to decipher long-term behavioral consumer spending shifts. Measure market share, wallet share, loyalty, consumer lifetime value, retention, demographics, and more.) - Study the effects of inflation rates via such metrics as increased total spend, ticket size, and number of transactions. - Seek out alpha-generating signals or manage your business strategically with essential, aggregated transaction and spending data analytics.

Use Cases Categories (Our data provides an innumerable amount of use cases, and we look forward to working with new ones): 1. Market Research: Company Analysis, Company Valuation, Competitive Intelligence, Competitor Analysis, Competitor Analytics, Competitor Insights, Customer Data Enrichment, Customer Data Insights, Customer Data Intelligence, Demand Forecasting, Ecommerce Intelligence, Employee Pay Strategy, Employment Analytics, Job Income Analysis, Job Market Pricing, Marketing, Marketing Data Enrichment, Marketing Intelligence, Marketing Strategy, Payment History Analytics, Price Analysis, Pricing Analytics, Retail, Retail Analytics, Retail Intelligence, Retail POS Data Analysis, and Salary Benchmarking

1. Investment Research: Financial Services, Hedge Funds, Investing, Mergers & Acquisitions (M&A), Stock Picking, Venture Capital (VC)

2. Consumer Analysis: Consumer Data Enrichment, Consumer Intelligence

3. Market Data: AnalyticsB2C Data Enrichment, Bank Data Enrichment, Behavioral Analytics, Benchmarking, Customer Insights, Customer Intelligence, Data Enhancement, Data Enrichment, Data Intelligence, Data Modeling, Ecommerce Analysis, Ecommerce Data Enrichment, Economic Analysis, Financial Data Enrichment, Financial Intelligence, Local Economic Forecasting, Location-based Analytics, Market Analysis, Market Analytics, Market Intelligence, Market Potential Analysis, Market Research, Market Share Analysis, Sales, Sales Data Enrichment, Sales Enablement, Sales Insights, Sales Intelligence, Spending Analytics, Stock Market Predictions, and Trend Analysis

The Marketing Planning Tools market has emerged as a critical component of modern business strategy, enabling organizations to streamline their marketing efforts and enhance overall efficiency. These tools, which include software and platforms designed to assist with budgeting, goal-setting, campaign management, and