During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, corporations selling consumer packaged goods (CPG) allocated approximately ** percent of their total budgets to marketing expenses. The consumer services and real estate segments followed, both with average shares above ** percent. The CPG market on the spotlight CPG marketing promotes perishable consumer goods such as food, beverages, or household products. As these items are used and replenished regularly, the CPG industry is known as a highly competitive playing field, and brands rely on effective marketing campaigns to stand out among the crowd. Top advertising spenders Amazon was the top advertiser in the U.S. in 2023, with over ** billion U.S. dollars in spending. Procter & Gamble was the leading advertiser from the CPG industry that year, which comes as no surprise considering the conglomerate's size and extensive brand portfolio. Many of the world’s most popular cleaning and personal care brands, such as Pampers, Braun, Gillette, and Pantene, fall under the P&G umbrella, making the company a multinational CPG giant.

During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported an average increase in digital marketing spending of 7.3 percent throughout the previous 12 months. Meanwhile, investments in traditional advertising were expected to decrease by 0.3 percent in the following 12 months. Marketing budgets and spending in the United States In the past several years, U.S. marketing executives devoted on average between seven and 10 percent of their company’s revenues towards marketing budgets. As of 2025, this figure stood at 9.4 percent. Around a year earlier, in March 2024, the average surpassed 10 percent. Online marketing's highlights In 2025, the consumer packaged goods (CPG) segment was the sector recording the highest increase in digital marketing spending in the U.S. According to the industry's CMOs, the average growth rate surpassed 14 percent. The healthcare segment followed with an average rise of nearly 10 percent.

A September 2024 survey among marketing leaders at for-profit companies in the United States revealed that business-to-consumer (B2C) product companies allocated, on average, 18.6 percent of their marketing budgets to social media marketing. The average share among business-to-business (B2B) product brands stood below eight percent.

Snapshot img

Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion, at a CAGR of 8.5% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Mobile devices segment was valued at USD 299.90 billion in 2023
By the Type - Search ads segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 112.99 billion
Market Future Opportunities: USD 365.10 billion 
CAGR : 8.5%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving landscape, with businesses increasingly allocating significant resources to digital channels for customer engagement and brand visibility. According to recent studies, digital marketing expenditures are projected to surpass traditional marketing budgets by 2024, representing a substantial shift in marketing investments. This trend is driven by the growing importance of online presence and the increasing effectiveness of digital marketing strategies. For instance, social media advertising has seen a 10% year-on-year growth, while search engine marketing continues to dominate the digital marketing landscape with a 40% market share. Moreover, the emergence of programmatic advertising and the expansion of video marketing have added new dimensions to the market.
Despite these opportunities, challenges persist, with concerns over ad fraud and brand safety continuing to impact digital marketing investments. Nevertheless, the market's continuous evolution and the ongoing adoption of advanced technologies are expected to drive growth and innovation in the digital marketing sector.

What will be the Size of the Digital Marketing Spending Market during the forecast period?

Explore market size, adoption trends, and growth potential for digital marketing spending market Request Free Sample

Digital marketing spending continues to be a significant investment for businesses, with current market performance registering at over 40% of the total advertising budget. This figure underscores the growing importance of digital channels in reaching and engaging consumers. Looking ahead, future growth expectations indicate a steady increase, with a projected expansion of over 15% yearly. A comparison of key numerical data reveals an intriguing trend. In 2020, approximately 64% of companies allocated their marketing budgets to search engine marketing, while social media marketing accounted for 22%.
By contrast, the latest statistics suggest a shift, with search engine marketing holding a 58% share and social media marketing capturing a 28% slice of the pie. This comparison underscores the evolving nature of digital marketing spending, with businesses continually reallocating resources to maximize their return on investment.

How is this Digitaling Spending Industry segmented?

The digitaling spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Mobile devices
  Desktops


Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Industries

  Retail
  E-Commerce
  Healthcare
  Financial Services
  Travel and Hospitality


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

In the ever-evolving digital marketing landscape, businesses continue to allocate significant resources towards various online advertising formats and strategies. Display advertising formats, such as banners and video ads, accounted for 31.1% of total digital Ad Spending in 2020. Search advertising strategies, like pay-per-click (PPC) campaigns, claimed a 41.5% share of the market. Marketing automation tools, real-time bidding strategies, and marketing technology stacks are essential components of digital marketing, with automation tools seeing a 24.4% increase in usage in 2021. Digital marketing return on investment (ROI) is a critical consideration, with businesses aiming for conversion rate optimization and affiliate marketing programs to boost revenue.

Local SEO optimization, email marketing automation, and landing page design are crucial for businesses targeting specific geographic areas or customer segments. Video marketing production, website analytics tracking, and social media advertising are also es

According to Cognitive Market Research, the global Digital Ad Spending market size was USD 621451.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 248580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 186435.48 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 142933.87 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 31072.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 12429.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The Display Ads category is the fastest growing segment of the Digital Ad Spending industry

Market Dynamics of Digital Ad Spending Market

Key Drivers of Digital Ad Spending Market

Increasing Consumer Attention on Digital Channels to Boost Market Growth

As individuals allocate more time to social media, search engines, e-commerce, and streaming services, advertisers are moving away from conventional channels such as television and print media. With 4.76 billion social media users globally, digital platforms have become essential for brand visibility, driving consistent growth in advertising expenditure despite a slowdown in user growth rates.

Growing Penetration of the Smartphones to Drive Market Growth

The adoption of smartphones has escalated, with 5.68 billion users worldwide and over 7 billion smartphones currently in operation. This mobile-centric environment promotes in-app, video, and social media advertising. The expansion of internet access in developing markets further broadens advertiser reach, positioning smartphones as a significant contributor to digital advertising expenditure.

Restraint Factor for Digital Ad Spending Market

Ad Fraud and Brand Safety Concerns Will Limit Market Growth

Ad fraud encompassing fake clicks, impressions, and installations—diminishes return on investment for advertisers, while concerns regarding brand safety hinder spending. Worries about advertisements appearing alongside offensive, harmful, or misleading news content compel brands to restrict budgets on platforms that cannot assure secure and reliable ad placements.

Growing Adoption of Ad-Blocking Software

The rising prevalence of ad-blocking software presents an increasing challenge, particularly among younger, tech-savvy demographics. As more users intentionally evade digital advertisements, advertisers encounter diminished reach and engagement. This constrains the effectiveness of campaigns and compels brands to allocate more resources towards native, non-intrusive advertising formats to sustain visibility.

Key Trends of Digital Ad Spending Market

Surge in Video Advertising Across Social and Streaming Platforms

Video content has risen to prominence as a leading format, achieving higher engagement rates compared to static advertisements on platforms such as YouTube, TikTok, and Instagram Reels. Advertisers are progressively directing their budgets towards video formats, motivated by consumer preferences for short-form, immersive content. This trend is particularly pronounced among Gen Z and millennial demographics, prompting brands to invest in interactive and narrative-driven video campaigns.

Programmatic Advertising Growth Enhancing Real-Time Targeting

Programmatic advertising is revolutionizing digital ad purchasing through automated bidding, utilization of real-time data, and AI-enhanced targeting capabilities. It enables brands to refine ad delivery, reduce waste, and optimize ROI by connecting with the appropriate audience at the ideal time. The expansion of demand-side platforms (DSPs) and real-time bidding is further propelling this transition towards more intelligent and agile digital advertising strategies.

Impact of Covid-19 on the...

During a 2024 survey among chief marketing officers (CMOs) and marketing leaders in North America and Northern and Western Europe, respondents reported allocating, on average, **** percent of their budgets to paid media. That was the highest share during the presented period, which starts in 2017. Since then, the respective shares allocated to labor and agencies declined from ** and ** percent to **** and ** percent. Meanwhile, marketing technology (MarTech) saw its share decrease from over ** percent after the pandemic to less than ** percent in 2024. What is MarTech? The term describes a range of systems, software, and solutions that harness technology to achieve marketing goals. As data-driven approaches such as marketing automation and personalization can help optimize marketing processes across many different stages, MarTech solutions have become staple components of digital marketing campaigns worldwide. In just five years, between 2019 and 2024, the number of MarTech solutions globally available more than doubled, surpassing **** thousand in the latter year. Leadership in the marketing sector The decrease in budget allocation to personnel also affects directors and the C-level. Before the pandemic, the share of companies' revenues allocated to marketing budgets across North America and Northern and Western Europe stood above ** percent. As the 2020s unfold, however, the figure has annually declined, falling behind ***** percent in 2024.

Spending on online advertising has surged, and it has become the preferred advertising medium over traditional channels like TV and print. This has been driven by a significant shift in consumer behaviour towards the internet, social media and online shopping, which consumers became more accustomed to during the pandemic. Advertising agencies are navigating increasing privacy concerns and stricter regulations, highlighted by the $60.0 million fine against Google for misleading data practices. Profitability has expanded as companies adopt artificial intelligence, with more than one-quarter of Google's code now being AI-generated and major companies like Facebook reducing labour costs through significant workforce cuts. Industrywide revenue has been climbing at an annualised 8.2% over the past five years and is expected to total $17.1 billion in 2024-25, when revenue will climb by 5.7%. The Online Advertising industry exhibits high market share concentration because of the substantial barriers to entry and the dominance of major players Google and Facebook. Google leads the search engine market, controlling around 95%, largely because it is the default search engine on popular browsers like Chrome and Safari. Access to large user volumes is crucial for online advertisers, as it encourages companies to increase spending on online ads. Extensive user data is also essential for training algorithms to deliver targeted advertising, enabling firms like Google, REA Group and Facebook Australia to charge higher premiums for their services. This data advantage, international firms' larger budgets and fewer regulatory constraints make it challenging for domestic companies to compete. The Online Advertising industry is on track to continue expanding, although at slower rates. Privacy concerns and stricter data usage regulations are set to limit advertisers' access to consumer data, especially with major web browsers' phasing out of third-party cookies. This will compel advertisers to innovate and emphasise first-party data by creating engaging, interactive experiences to encourage users to share information willingly. Adopting artificial intelligence technologies will enable advertisers to optimise ad placements, better understand user behaviour and reduce labour dependence. Industry revenue is forecast to expand at an annualised 6.8% through 2029-30 to total $23.8 billion.

The operating expenses by North American Industry Classification System (NAICS) which include all members under industry expenditures, for advertising and related services, annual (percent), for five years of data.

Snapshot img

Ad Spending Market Size 2025-2029

The ad spending market size is valued to increase by USD 363.8 billion, at a CAGR of 8.7% from 2024 to 2029. Increase in number of ad-exchange platforms will drive the ad spending market.

Market Insights

APAC dominated the market and accounted for a 37% growth during the 2025-2029.
By Type - Digital segment was valued at USD 356.00 billion in 2023
By segment2 - segment2_1 segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 86.96 billion 
Market Future Opportunities 2024: USD 363.80 billion
CAGR from 2024 to 2029 : 8.7%

Market Summary

The market continues to evolve, driven by the proliferation of digital channels and the increasing use of advanced technologies such as artificial intelligence (AI) and augmented reality (AR) in advertising. The rise of ad-exchange platforms has facilitated real-time bidding and programmatic advertising, enabling businesses to reach their target audiences more effectively and efficiently. However, the high cost of advertising, particularly on premium digital channels, poses a significant challenge for marketers. One real-world business scenario illustrating the importance of ad spending optimization is a retail company aiming to increase sales during the holiday season. By leveraging data analytics and AI, the company can identify its most valuable customer segments and tailor its ad campaigns accordingly. Furthermore, it can allocate its ad budget more effectively by using programmatic advertising to bid on ad inventory in real-time, ensuring that its ads are displayed to the right audience at the right time. Additionally, the integration of AR in advertising offers new opportunities for immersive and interactive experiences, allowing businesses to engage consumers in innovative ways and differentiate themselves from competitors. Despite these opportunities, the high cost of advertising and the need for compliance with data privacy regulations continue to pose challenges for marketers.

What will be the size of the Ad Spending Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, with marketing analytics playing a pivotal role in shaping marketing strategies. Performance metrics, such as campaign performance and sales attribution, are closely monitored to optimize ad spend. Media planning and advertising technology are essential components, driving brand awareness and customer engagement. Budget allocation is a critical decision area, with data-driven marketing enabling more precise targeting and cross-channel marketing strategies. Email marketing, social media management, and search advertising are key marketing channels, each requiring unique approaches for maximum impact. Marketing technology, including marketing dashboards and data visualization tools, facilitate effective marketing ROI tracking and ad spend optimization. Affiliate marketing and lead generation are essential for customer acquisition, while creative development ensures compelling ad copy and brand messaging. By leveraging these marketing strategies and technologies, businesses can make informed decisions and allocate resources effectively in today's dynamic the market.

Unpacking the Ad Spending Market Landscape

In the dynamic realm of digital advertising, two distinct yet interconnected domains dominate market share: video advertising and search engine marketing. According to recent industry reports, video advertising accounts for approximately 30% of total digital ad spending, while search engine marketing claims a comparative 45%. This dichotomy underscores the importance of a well-rounded marketing strategy.

Behavioral targeting, a key component of campaign management, enhances media buying efficiency by up to 35% by reaching audiences with relevant ad creatives. Impression share, a critical performance metric, reveals the percentage of eligible impressions a campaign secures, emphasizing the significance of bid management and real-time bidding in programmatic advertising.

Ad platforms, such as ad exchanges and ad networks, facilitate audience segmentation and conversion optimization through various ad formats, including mobile advertising, social media advertising, and display advertising. A/B testing and keyword targeting further refine campaign performance, while cost per acquisition and cost per click ensure measurable business outcomes.

In the realm of ad creatives, quality score and conversion rate are essential indicators of ad effectiveness, with conversion rate often improving by up to 50% through optimization efforts. Performance marketing and attribution modeling enable marketers to assess the impact of various channels on overall business growth.

Marketing automation, influencer marketing, and landing pa

During a February 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, their marketing spending increased by 3.3 percent during the 12 months preceding the study. Respondents also expected the expenditure to grow by 8.9 percent in the following 12 months.

The media representative firms industry consists of companies that primarily sell media time for media owners. A shift away from traditional media has led corporations to spend larger portions of their advertising budgets on digital media sources, sustaining revenue growth. Once dominated by print, radio and television, the advertising landscape has rapidly shifted, forcing rep firms to adapt to new realities or risk obsolescence. Industry enterprises have increasingly provided representation for online media sites, although many digital media companies opt to sell their advertising space internally and bypass the need for media rep services. While online advertisements tend to be less valuable than advertisements on traditional media due to reduced commissions and revenue, demand from this market has grown exponentially. Media representative firms' revenue has been increasing at an annualized 0.1% over the past five years and is expected to reach $37.7 billion in 2025, despite a dip of 0.7% in 2025 as profit reaches 25.1%. Contracts for print media representation have declined as consumers have increasingly shifted away from buying print magazines and newspapers. Direct mail and other forums for print advertising have also waned in popularity. To offset this plummet, digital advertising expenditure has significantly increased, constituting an increasing share of total advertising expenditure. Online advertising expenditure has increased steadily and has represented an opportunity for industry entrants specializing in digital marketing placement and analytics. Programmatic advertising and omnichannel marketing have become a defining trend for media rep firms. Automation, real-time bidding and sophisticated audience targeting now underpin most digital advertising, with firms that leverage these tools gaining significant competitive advantages. These changes have pushed firms to invest in talent, technology and strategic partnerships, while simultaneously pressuring profit as wage and tech costs rise. Industry revenue growth is expected to slow, declining at an annualized 0.5% over the next five years, reaching an estimated $36.8 billion in 2030 as profit slides to 23.6%. While total advertising expenditure is slated to climb, print advertising will endure a rapid drop. More internet users and a growing percentage of online businesses will continue shifting advertising budgets toward digital platforms, away from print media. An increasing focus on digital media will necessitate media representative firms to invest in new technologies and skilled employees, eating away at profit.

According to Cognitive Market Research, the global Out of Home Billboard market size is USD 36158.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 14463.2 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 10843.4 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 8316.3 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 1807.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 723.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
The Digital Billboards held the highest Out of Home Billboard market revenue share in 2024.

Market Dynamics of Out of Home Billboard Market

Key Drivers for the Out-of-Home Billboard Market

The growing use of digital billboards is the Demand Globally

The increasing utilization of digital billboards stands out as a key driver for the out-of-home advertising market. In 2023, the growth rate of digital ad spending moderated to 15 percent, reaching Rs 39,714 crore, compared to 35 percent in 2022, amounting to Rs 34,405 crore. In 2021, this segment experienced a remarkable 50 percent growth, reaching Rs 25,438 crore from Rs 16,974 crore. Digital billboards offer the flexibility to be placed strategically near target audiences, owing to their portable properties. Their advanced features, including continuous light emission throughout the day and night, make them an attractive option for businesses seeking effective advertising avenues. Consequently, the demand for out-of-home advertising experiences a surge during the analysis period.

Increased Spending on Advertising to Propel Market Growth

As businesses vie for consumer attention in a competitive market, advertising expenditure is on the rise, increasing by 11.8% in 2023. Total ad sales surged from Rs 98,200 crore in 2022 to Rs 1,09,900 crore in 2023. Advertising spending saw a growth of 9.6% in the first half of 2023, which accelerated to 13.8% in the second half. Out-of-home (OOH) advertising, including billboards, remains integral to marketing strategies due to its effective reach to diverse and expansive audiences.

Restraint Factor for the Out-of-Home Billboard Market

High Cost to Limit the Sales

The abundance of billboards lining roadways often leads drivers to prioritize attention to the road rather than side-of-the-road ads. Many billboards receive only fleeting glances, typically lasting mere seconds. Consequently, the primary drawback of digital out-of-home (DOOH) advertising formats lies in their transient nature. Given that businesses must pay significant sums for their advertisements to be viewed briefly, the cost per exposure may exceed that of alternative methods. This relatively high cost renders DOOH advertising less practical, especially for small and medium-sized businesses. Additionally, alternative DOOH formats, such as 6-sheets in shopping centers or post office displays, offer lower costs per panel than billboards. Therefore, the anticipated impediment to the growth of the digital out-of-home industry stems from the high expenses associated with DOOH advertising.

Impact of COVID-19 on the Out-of-Home Billboard Market

As governments worldwide implemented lockdowns and restrictions to contain the spread of the virus, numerous businesses encountered financial uncertainty, prompting them to scale back their advertising budgets. The consequent decrease in outdoor activities and travel restrictions diminished demand for outdoor advertising, including billboards. Consequently, there was a notable decline in ad spending on out-of-home (OOH) platforms as advertisers reevaluated their marketing strategies. However, amid the challenges brought about by the pandemic, certain segments within the OOH billboard market seized growth opportunities. For instance, billboards situated in residential neighborho...

In 2022, retail industry was responsible for **** percent of digital advertising spending in the United States. The share is expected to increase to **** percent by 2025.

According to Cognitive Market Research, the global Digital Billboard Advertising market size was USD 39142.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 15657.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 11742.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 9002.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1957.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 782.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
The One-Sided Digital Billboard category is the fastest growing segment of the Digital Billboard Advertising industry

Market Dynamics of Digital Billboard Advertising Market

Key Drivers for Digital Billboard Advertising Market

Increasing Adoption of Digital Marketing Approaches: As companies transition to digital platforms to connect with specific audiences, digital billboards offer an interactive, quantifiable, and instantaneous advertising option. The rising global investment in digital marketing—projected to hit $646 billion by 2024—fuels the need for dynamic billboard advertisements as a component of comprehensive, omnichannel marketing strategies.

Urbanization and Development of Smart Cities: The swift urban expansion and the rise in pedestrian and vehicular traffic in urban centers enhance the visibility and impact of digital billboards. Initiatives aimed at creating smart cities further elevate demand by incorporating digital billboards into public infrastructure, enabling real-time updates and interactive advertising that resonates with contemporary consumer habits.

Restraint Factor for the Digital Billboard Advertising Market

Strict Regulatory Frameworks: Various cities and nations enforce limitations on the placement, brightness, and content of digital billboards due to concerns regarding visual pollution and road safety. These regulatory challenges can postpone deployments or restrict operational flexibility, resulting in compliance difficulties for advertisers and hindering market growth.

High Costs and Technological Demands: The substantial initial setup and maintenance expenses associated with digital billboards can dissuade small to medium-sized enterprises. Ongoing upgrades necessary to keep pace with advancing digital technologies impose additional financial strain, complicating entry for newcomers and restricting adoption in underdeveloped markets.

Key Trends for the Digital Billboard Advertising Market

Integration with Real-Time Data and Programmatic Advertising: Digital billboards are progressively linked to programmatic advertising systems, facilitating real-time, data-driven content delivery. Advertisements can be modified based on weather conditions, traffic levels, or the time of day—enhancing personalization and improving campaign effectiveness, which is drawing more advertisers to this format.

Eco-Friendly and Energy-Efficient Technologies: Sustainability trends are compelling digital billboard providers to implement energy-efficient LED technology and solar-powered systems. Advertisers are also increasingly favoring providers who adhere to green standards, contributing to the market's shift towards environmentally sustainable solutions that align with corporate ESG objectives.

Impact of Covid-19 on the Digital Billboard Advertising Market

The COVID-19 pandemic had a major effect on the market for digital billboard advertising, mostly because of the extensive lockdowns and limited mobility that made outdoor ads less visible. Many advertisers delayed or abandoned campaigns as a result of companies reducing their marketing spending to save money during uncertain economic times. The reach and efficacy of digital billboards were further reduced by the dramatic drop in foo...

According to Cognitive Market Research, the global traditional advertising agency service market size was USD 235847.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 94339.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 70754.25 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 54244.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11792.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4716.95 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The creative services is the fastest growing segment of the traditional advertising agency service industry

Market Dynamics of Traditional Advertising Agency Service Market

Key Drivers for Traditional Advertising Agency Service Market

Increased brand awareness campaigns to drive market growth: The increasing emphasis on extensive brand awareness initiatives is invigorating the traditional advertising agency sector. Companies persist in allocating resources to reliable media outlets such as television, radio, print, and outdoor advertising to cultivate robust brand identities and forge emotional connections with broad audiences. Both government and corporate clients are progressively depending on these services for impactful campaigns.

Expansion of television and radio channels to boost market growth: With the rise of television and radio outlets, advertisers now enjoy a wider reach and improved segmentation possibilities. Niche and regional channels facilitate targeted promotions, thereby enhancing the effectiveness of campaigns. Traditional advertising agencies are reaping the benefits from the demand for innovative content and strategic media purchasing across various platforms, which is driving ongoing market growth.

Key Restraint for the Traditional Advertising Agency Service Market

Limited audience targeting capabilities to limit market growth: Restricted Audience Targeting Capabilities to Hinder Market Growth Traditional advertising is characterized by a lack of precise targeting compared to digital platforms, relying instead on broad reach rather than customized messaging. This leads to ineffective advertising expenditure and restricted real-time optimization. As brands increasingly pivot towards personalized, data-driven advertising, this limitation is progressively hindering traditional ad agencies' capacity to compete in contemporary media environments.

Key Trends for Traditional Advertising Agency Service Market

Convergence of Offline and Online Campaigns: Agencies are progressively merging traditional media with digital strategies to boost reach and effectiveness. Television and radio advertisements now incorporate QR codes, hashtags, or website links, directing audiences to digital platforms. This hybrid strategy enhances engagement, improves tracking, and aligns traditional efforts with the evolving expectations of multi-channel marketing.

Emphasize Experiential and Emotional Branding: Traditional agencies are prioritizing storytelling and emotional branding to strengthen consumer relationships. Television and print advertisements concentrate on narratives that culturally and socially resonate. Emotional appeal, nostalgia, and local values contribute to the continued relevance of traditional formats, especially in emerging markets where media consumption habits still lean towards offline engagement.

Impact of Covid-19 on the Traditional Advertising Agency Service Market

The COVID-19 pandemic had a significant negative impact on the traditional advertising agency service market. As businesses faced economic uncertainty and reduced consumer spending, many cut back on advertising budgets, particularly in traditional media like television, radio, print, and outdoor ad...

The Travel Advertising Market is estimated to be valued at USD 12.7 billion in 2025 and is projected to reach USD 30.6 billion by 2035, registering a compound annual growth rate (CAGR) of 9.1% over the forecast period.

The Saudi Arabia Marketing and Advertising Agency Market is Segmented by Organization Size (Small and Medium-Sized Enterprises and Large Enterprises), Service Type (Digital Advertising Services, and More), Coverage Model (Full-Service Agencies and Specialist/Boutique Agencies), Communication Channel (Social Media, Search and Performance, and More), and End-User Industry (Technology and Telecom, Healthcare, and More).

According to Cognitive Market Research, the global Mobile Advertising Platform market size was USD 176958.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 12.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 70783.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 53087.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 40700.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 8847.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 3539.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.
The Search category is the fastest growing segment of the Mobile Advertising Platform industry

Market Dynamics of Mobile Advertising Platform Market

Key Drivers for Mobile Advertising Platform Market

Increasing Smartphone Penetration to Boost Market Growth

Increasing smartphone penetration is a significant driver of the mobile advertising platform market, as smartphones have become ubiquitous in daily life. With billions of users globally, smartphones provide a direct channel for brands to engage with consumers. This accessibility allows advertisers to reach a diverse audience, facilitating targeted marketing strategies tailored to user preferences and behaviors. Enhanced mobile internet connectivity also enables seamless access to various apps and websites, encouraging higher engagement with mobile content. Furthermore, the shift towards mobile-first consumption—where users primarily access information, shop, and socialize through their devices—has transformed how brands strategize their advertising efforts. Consequently, advertisers are increasingly investing in mobile platforms to leverage the growing smartphone user base, enhancing brand visibility and driving sales. For instance, InMobi, a company specializing in content, monetization, and marketing technologies that drive business growth, has announced a partnership with Lord & Taylor, America’s oldest department store, to implement retail media advertising. This collaboration will utilize InMobi Commerce, an advanced suite of solutions designed for product discovery and monetization, enabling retailers to enhance media-generated revenues while effectively engaging and inspiring shoppers.

Rising Internet Connectivity to Drive Market Growth

Rising internet connectivity is a crucial driver of the mobile advertising platform market, as it enhances user access to online content and services through mobile devices. With improved infrastructure and the proliferation of 4G and 5G networks, more consumers can enjoy high-speed internet on their smartphones, facilitating seamless browsing, streaming, and shopping experiences. This connectivity allows advertisers to reach users anytime, anywhere, increasing the effectiveness of mobile advertising campaigns. Additionally, with more consumers engaging with mobile apps and websites, businesses can leverage data analytics to create targeted and personalized ad experiences. As internet accessibility continues to expand, it enables brands to tap into a larger audience, driving up mobile ad spending and enhancing overall market growth.

Restraint Factor for the Mobile Advertising Platform Market

Increasing awareness of data privacy will Limit Market Growth

Increasing awareness of data privacy is a significant restraint on the mobile advertising platform market as consumers become more concerned about how their personal information is collected and used. With the introduction of regulations like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), companies face stricter guidelines on data handling and transparency. This heightened scrutiny can limit the data available for targeted advertising, making it challenging for advertisers to deliver personalized experiences. As use...

Concerning the ten selected segments, the segment FMCG has the largest ad spending share with ***** percent. Contrastingly, Technology & Electronics is ranked last, with **** percent. Their difference, compared to FMCG, lies at ***** percentage points. Find more statistics on other topics: a comparison of countries or regions regarding the ad spending and a comparison of the ad spending share in the Netherlands.The Statista Market Insights cover a broad range of additional markets.

In 2022, revenues of the advertising, public relations (PR), and related services sector in the United States reached nearly 171 billion U.S. dollars, up from little more than 153 billion dollars a year earlier – an annual growth of almost 11.5 percent. For comparison, the U.S. ad, PR & media buying sector's expenses increased by 12.5 percent to about 107 billion dollars in 2022.

Ad audiences and where to find them TV remained the leading offline advertising touchpoint in the U.S. as of December 2023. Almost half of surveyed consumers included the silver screen among the non-digital media where they came across ads throughout the four weeks preceding the data collection. However, the internet quasi ubiquity was undeniable: social media was the online channel with the highest reach in the U.S., mentioned by 44 percent of respondents. Video portals like YouTube and video streaming platforms like Netflix tied for second, each selected by 37 percent.

What Americans want from online ads: less nuisance, more fun During the same December 2023 study, about 40 percent of U.S. consumers reported feeling annoyed by digital ads. Some 35 percent also disliked receiving online ads based on their search history. A digital format that intends to be less invasive and more conversational is that of influencer marketing. According to that survey, the most popular digital influencer categories in the U.S. were, by far comedy and music, chosen by 42 and 39 percent of responding adults, respectively.