In 2021, the United States was expected to be the largest marketing data market, valued at **** billion U.S. dollars. China ranked second in terms of market size that year. In total, global data market was estimated at **** billion U.S. dollars.

Global marketing data market was valued at ***** billion U.S. dollars in 2019, and it was expected to grow to ***** billion in 2021. In the U.S., the market is expected to grow from **** billion to **** billion in the same period.

According to a September 2021 survey among marketing professionals worldwide, ** percent of respondents said they used customer data the majority of the time when making decisions. This was followed by ** percent of respondents saying they used customer data at some times, while only ** percent said they used it very little or did not use it at all.

In 2022, B2B marketing data spending in the United States equaled **** billion U.S. dollars. During 2023, this number stood at around **** billion, and is expected to grow to approximately **** billion by 2025.

UK marketing data market was valued at **** billion U.S. dollars in 2019, and it was expected to grow to 3.59 billion in 2021. In the U.S. the data market is expected to grow, from **** to **** billion dollars in the same period.

During a survey carried out in November 2021 among marketers from ** countries worldwide, ** percent of respondents stated that balancing data privacy requirements and expectations with the right level of personalization was the largest challenge they faced when using data in digital advertising. Creating a single view of the customer with other marketing channels ranked second, named by ** percent of the interviewed.

The U.S. marketing data market was valued at **** billion U.S. dollars in 2024, and it was expected to grow to **** billion in 2025. In the same period, spending on data services (identity resolution analytics, measurement, attribution, and data layer integration) is forecast to increase from *** to *** billion dollars.

According to a survey conducted among B2C marketers in the United States in November 2021, ** percent of respondents said that email marketing would be included in their marketing strategy in 2022. This was followed by ** percent of respondents naming Google Ads and ** percent naming Facebook Ads in this context.

In 2025, advertising and marketing spending worldwide will reach an estimated **** trillion U.S. dollars, up from almost **** trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) amounted to approximately *** trillion dollars in 2024, setting it as the world's 14th largest economy that year.

European marketing data market was valued at *** billion U.S. dollars in 2019, and it was expected to grow to 7.6 billion in 2021. In the U.S. the data market is expected to grow, from **** to **** billion in the same period.

During a survey conducted among marketing professionals from the United States in January 2021, **** percent of respondents stated that they believed that the contribution of digital marketing to their company's performance was very high.

The market size of the marketing related data in Russia exceeded *** million U.S. dollars in 2019 and was forecast at approximately *** million U.S. dollars in 2021. The figure marked a steady increase over the period under consideration. The European marketing related data market was projected to grow to *** billion U.S. dollars in 2021.

The market size of the marketing related data in Romania amounted to ************ U.S. dollar in 2019, increasing by ***** percent compared to the previous year. The market size is forecast to exceed ************ U.S dollars by 2021.

In a survey conducted between January and February 2022, over ** percent of responding marketers from the United Kingdom indicated that they had invested in data analytics to improve digital marketing in 2021; only **** percent of responders invested in improving their app.

The market size of the marketing related data in Hungary totaled 0.5 million U.S. dollar in 2019, representing an increase compared to the year before. The market size is predicted to reach 1.7 million U.S dollars by 2021.

During a November 2021 survey carried out among marketers from ** countries worldwide, ** percent of respondents stated that driving decision-making with customer insights was one of the leading challenges they faces with digital advertising. Attributing marketing performance to individual programs, campaigns, or channels ranked second, named by ** percent of respondents.

Canadian marketing data market was valued at ***** million U.S. dollars in 2019, and it was expected to grow to **** billion in 2021. In the U.S., the market is expected to grow from **** to **** billion in the same period.

During a 2021 survey carried out in Sweden, ** percent of responding adults (16+) stated they liked to see content in the form of images from brands on social media. Moreover, ** percent said they liked to see brand content as videos.

In 2021, *** billion U.S. dollars were invested in performance marketing in the United States, up from *** billion a year earlier. This constitutes an annual growth rate of roughly ** percent.

During a 2021 survey carried out among senior marketers from the United States, ** percent of respondents stated that third-party cookies were very important for their current marketing strategy as they made up a majority of the data their company used. On the other hand, ** percent stated they never used third-party cookie data and this the cookie were not important for them at all.