Introduction

Small Business Online Marketing Statistics: For the year 2024, there was a continued shift for small businesses to pour money into online marketing efforts encompassing websites, social media, SEO, emails, and content strategies. Digital marketing is what could go from being the best thing to touch smaller firms if they wish to remain competitive in an overcrowded marketplace.

According to recent studies, 58 to 60% of small businesses have embraced digital marketing, with 73% setting up a website and 96% engaging in social media promotion for their products or services.

Coming up ahead, let us look into some key small business online marketing statistics, success rates, budgets, methods, and outcomes in 2024, all supported by data and industry sources.

During an August 2023 survey, ** percent of surveyed small or medium business owners said they used social media marketing to increase customer engagement and online traffic, while ** percent of them were considering doing it. Offering sales or deals on products or services to appeal to new customers ranked close second, with ** percent of respondents either already adopting this practice or considering it for the future.

Introduction

Small Business Statistics: Small businesses are often seen as the backbone of the economy, and rightly so. They bring fresh ideas to the market and create jobs for people who may not have opportunities in larger companies. From one-person businesses to significant job creators, small businesses are crucial to the economy.

However, with 82% failing because of cash flow problems and only 50% making it to the five-year mark, it’s clear that achieving success is not easy. Here are some Small Business Statistics that can help entrepreneurs understand the market better and position their products or services for success.

During an early 2023 survey carried out among among people who run their own business or side hustle in the United Kingdom, ** percent stated they used paid social media posts to market their business. ost used channel amogn the *** presented in the data set was organic/non-paid social media, named by ** percent of respondents.

During a late 2024 survey among small business owners, founders, and operators from companies in Australia, Canada, New Zealand, the United Kingdom, and the United States, almost ** percent included unpaid posts on social media among the marketing channels they used the most. Email and paid social media ads followed, selected by about ********* and ********** respondents, respectively.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4MM+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

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Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

During a 2021 survey carried out among small businesses in the United States, ** percent of respondents stated that they paid for digital advertising. The average spending amounted to***4 U.S. dollars monthly, and ** percent were planning to keep or increase it over the following 12 months.

Small Business Market size was valued at USD 1901 Billion in 2023 and is projected to reach USD 3305 Billion by 2031, growing at a CAGR of 8.6% during the forecast period 2024-2031.

Global Small Business Market Drivers

The market drivers for the Small Business Market can be influenced by various factors. These may include:

Digital Transformation: Small businesses are increasingly adopting digital tools and technologies to streamline operations, enhance customer engagement, and gain a competitive edge. Cloud computing, e-commerce platforms, CRM systems, and digital marketing are among the key technologies that small businesses are leveraging to scale and improve efficiency. This digital shift has been accelerated by the COVID-19 pandemic, which underscored the necessity of having an online presence and digital infrastructure. Access to Capital: Small business financing is becoming more accessible, with the rise of alternative lending platforms, microloans, and crowdfunding. Traditional banks are also adapting by offering more flexible loan products tailored to small businesses. Government initiatives and grants aimed at stimulating economic recovery post-pandemic have provided additional sources of funds, empowering small business growth and expansion. Remote Work and Flexibility: The trend toward remote work has opened new possibilities for small businesses to tap into talent pools beyond their geographic confines. This flexibility not only helps in cutting operational costs related to office space but also attracts a diverse workforce. Hybrid and remote working models have forced small businesses to adopt agile practices and invest in collaboration tools and cybersecurity measures. Consumer Preference for Local and Niche Products: There is a growing consumer trend favoring local, unique, and ethically sourced products. Small businesses have capitalized on this by offering personalized and authentic customer experiences that big corporations can’t easily replicate. Emphasizing local origins and sustainability often resonates well, driving customer loyalty and repeat business. Regulatory Changes: Changes in regulatory landscapes, including tax reforms, labor laws, and trade policies, can significantly impact small businesses. For instance, the recent shifts towards more favorable tax regulations for small and medium enterprises (SMEs) can ease financial burdens and encourage entrepreneurship. Compliance with new standards also drives innovation as small businesses adapt and optimize their operations. Technological Integration and Automation: The integration of AI and automation in small business operations is on the rise. These technologies help in optimizing supply chains, enhancing customer service with chatbots, and driving data-driven decision-making processes. Automation tools that manage inventory, customer relationships, and financial transactions reduce manual workloads and improve efficiency. Economic Recovery and Consumer Spending: The post-pandemic economic recovery has generally boosted consumer confidence and spending, which in turn benefits small businesses. Government stimulus packages and economic incentives have further stimulated spending and investment in the SME sector, leading to growth opportunities and market expansion. E-commerce Growth: The massive shift towards online shopping has opened up new sales channels for small businesses. E-commerce platforms like Shopify, Etsy, and Amazon make it easier for small businesses to reach a global audience. Additionally, advancements in payment gateways, logistics, and delivery services support small businesses in managing and fulfilling online orders seamlessly. Business Support Ecosystems: There is an expanding ecosystem of incubators, accelerators, mentoring programs, and business networks that offer crucial support to small businesses. These platforms provide funding, advocacy, mentorship, and educational resources, creating a robust support system that helps small businesses thrive and scale. Sustainability and Green Practices: Growing awareness and concern for the environment have led small businesses to adopt sustainable and eco-friendly practices. Whether it’s reducing carbon footprints, utilizing renewable energy, or offering green products and services, these practices appeal to environmentally conscious consumers and can lead to cost savings and enhanced brand reputation.

The small business market serves as a vital engine for economic growth, innovation, and employment across various regions worldwide. Defined broadly, small businesses are enterprises with a limited number of employees and a relatively low volume of sales compared to larger corporations. This sector encompasses a div

During a late 2024 survey among small business owners, founders, and operators from companies in Australia, Canada, New Zealand, the United Kingdom, and the United States, over **** (** percent) said acquiring new customers was among the biggest marketing challenges throughout their businesses' first year. Lack of resources (time, budget, skills) ranked second, chosen by ** percent of respondents.

Access B2B Contact Data for North American Small Business Owners with Success.ai—your go-to provider for verified, high-quality business datasets. This dataset is tailored for businesses, agencies, and professionals seeking direct access to decision-makers within the small business ecosystem across North America. With over 170 million professional profiles, it’s an unparalleled resource for powering your marketing, sales, and lead generation efforts.

Key Features of the Dataset:

Verified Contact Details

Includes accurate and up-to-date email addresses and phone numbers to ensure you reach your targets reliably.

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Comprehensive data points include job titles, skills, work experience, and education to enable precise segmentation and targeting.

Enriched with insights into decision-making roles, helping you connect directly with small business owners, CEOs, and other key stakeholders.

Business-Specific Information

Covers essential details such as industry, company size, location, and more, enabling you to tailor your campaigns effectively. Ideal for profiling and understanding the unique needs of small businesses.

Continuously Updated Data

Our dataset is maintained and updated regularly to ensure relevance and accuracy in fast-changing market conditions. New business contacts are added frequently, helping you stay ahead of the competition.

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At Success.ai, we understand the critical importance of high-quality data for your business success. Here’s why our dataset stands out:

Tailored for Small Business Engagement Focused specifically on North American small business owners, this dataset is an invaluable resource for building relationships with SMEs (Small and Medium Enterprises). Whether you’re targeting startups, local businesses, or established small enterprises, our dataset has you covered.

Comprehensive Coverage Across North America Spanning the United States, Canada, and Mexico, our dataset ensures wide-reaching access to verified small business contacts in the region.

Categories Tailored to Your Needs Includes highly relevant categories such as Small Business Contact Data, CEO Contact Data, B2B Contact Data, and Email Address Data to match your marketing and sales strategies.

Customizable and Flexible Choose from a wide range of filtering options to create datasets that meet your exact specifications, including filtering by industry, company size, geographic location, and more.

Best Price Guaranteed We pride ourselves on offering the most competitive rates without compromising on quality. When you partner with Success.ai, you receive superior data at the best value.

Seamless Integration Delivered in formats that integrate effortlessly with your CRM, marketing automation, or sales platforms, so you can start acting on the data immediately.

Use Cases: This dataset empowers you to:

Drive Sales Growth: Build and refine your sales pipeline by connecting directly with decision-makers in small businesses. Optimize Marketing Campaigns: Launch highly targeted email and phone outreach campaigns with verified contact data. Expand Your Network: Leverage the dataset to build relationships with small business owners and other key figures within the B2B landscape. Improve Data Accuracy: Enhance your existing databases with verified, enriched contact information, reducing bounce rates and increasing ROI. Industries Served: Whether you're in B2B SaaS, digital marketing, consulting, or any field requiring accurate and targeted contact data, this dataset serves industries of all kinds. It is especially useful for professionals focused on:

Lead Generation Business Development Market Research Sales Outreach Customer Acquisition What’s Included in the Dataset: Each profile provides:

Full Name Verified Email Address Phone Number (where available) Job Title Company Name Industry Company Size Location Skills and Professional Experience Education Background With over 170 million profiles, you can tap into a wealth of opportunities to expand your reach and grow your business.

Why High-Quality Contact Data Matters: Accurate, verified contact data is the foundation of any successful B2B strategy. Reaching small business owners and decision-makers directly ensures your message lands where it matters most, reducing costs and improving the effectiveness of your campaigns. By choosing Success.ai, you ensure that every contact in your pipeline is a genuine opportunity.

Partner with Success.ai for Better Data, Better Results: Success.ai is committed to delivering premium-quality B2B data solutions at scale. With our small business owner dataset, you can unlock the potential of North America's dynamic small business market.

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The social media marketing tools market for small businesses is experiencing robust growth, driven by the increasing reliance of small and medium-sized enterprises (SMEs) on digital marketing strategies. The market, currently estimated at $15 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% through 2033. This expansion is fueled by several key factors: the rising adoption of social media platforms by businesses of all sizes for customer engagement and brand building; the increasing availability of user-friendly, affordable social media management tools; and a growing need for data-driven insights to optimize marketing campaigns. Segmentation reveals strong demand across various applications, with the financial and automotive industries leading the way, followed by the electronics sector. Android and iOS systems dominate the operating system landscape, reflecting the widespread use of smartphones and tablets in social media management. While the market faces certain restraints such as the need for ongoing technical expertise and the challenge of maintaining consistency across multiple platforms, the overall outlook remains positive, particularly given the continuous innovation in artificial intelligence (AI) and automation within these tools. This growth is distributed across geographical regions, with North America and Europe currently holding significant market share, driven by high digital literacy and established digital marketing ecosystems. However, the Asia-Pacific region shows exceptional promise, exhibiting rapid growth potential due to the burgeoning number of SMEs and rising internet penetration. The competitive landscape is characterized by a mix of established players like Hootsuite and Sprout Social, offering comprehensive suites of tools, and newer, specialized entrants focusing on specific aspects of social media marketing. This competition fosters innovation, leading to continuous improvement in functionality, affordability, and accessibility of tools for small businesses. The market is poised for further fragmentation as niche players continue to emerge, catering to the unique needs of diverse industries and business models. The increasing integration of AI-powered features, such as automated scheduling, content suggestions, and performance analytics, will further drive market expansion and enhance the capabilities of these tools for small businesses.

Introduction

SMS Marketing Statistics: For many years, businesses around the world have been using SMS marketing to stay connected with their customers. They send short text messages straight to people’s phones, often with offers, updates, reminders, or alerts. Currently, people keep their phones with them all the time, and these messages are seen quickly.

Unlike emails that might be ignored, most text messages are opened within minutes. That’s why both small and large companies use SMS to increase sales, give better service, and keep in touch with their customers. When done properly, it’s a fast, personal, and powerful tool.

This article includes several statistical analyses from different insights that will guide you effectively in understanding the topic better.

During an early 2023 survey carried out among among people who run their own business or side hustle in the United Kingdom, **** percent stated they used TikTok as primary social media platforms used by small businesses for sales generation. Facebook ranked first, named by ** percent of respondents.

At CompanyData.com (BoldData), we provide verified, structured company data sourced directly from official trade registers. Our firmographic dataset of 380 million businesses worldwide gives you access to one of the most comprehensive and accurate B2B data sources on the market. Built for scale, it delivers a single, unified dataset covering companies across all industries and geographies—ideal for any business that relies on high-quality data to operate globally.

Each company profile is packed with essential firmographic fields, including legal name, registration number, industry classification (NACE/SIC), business size, revenue estimates, incorporation date, and group structure. We also include decision-maker contacts such as names, roles, email addresses, and mobile phone numbers, all verified at the source and regularly updated to maintain the highest accuracy standards.

This dataset is trusted by teams across compliance, risk, sales, marketing, data science, and analytics. Whether you’re conducting KYC/AML checks, building targeted B2B outreach, enriching your CRM systems, or training AI models, our data is ready to support your goals at any scale. Its structure and completeness make it easy to filter, integrate, and activate in virtually any system or workflow.

We deliver this global firmographic dataset through multiple channels: as tailored bulk files, via our self-service platform, through real-time API access, or using custom enrichment services to enhance your existing records. With trusted coverage of 380 million companies, expert data curation, and global delivery capabilities, CompanyData.com (BoldData) empowers you to act with confidence, wherever your business takes you.

In today's digital-driven marketplace, email marketing remains one of the most effective strategies for small businesses seeking to engage their audience, drive sales, and build brand loyalty. The Email Marketing Tools for Small Businesses market has evolved significantly, reflecting the growing importance of person

Introduction

B2B Marketing Statistics: In recent years, B2B marketing has changed dramatically as business buyers expect personalized experiences, relevant content, and digital-first interactions just like regular consumers do. Whether it's a small agency or a global enterprise, understanding modern B2B marketing tools and tactics is key to attracting, engaging, and converting other businesses.

This article has covered all recent statistical analysis from different insights, including the key trends, strategies, and tools shaping modern B2B marketing, and how businesses can build stronger, long-term relationships with clients and customers.

Success.ai delivers comprehensive access to Small Business Contact Data, tailored to connect you with North American entrepreneurs and small business leaders. Our extensive database includes verified profiles of over 170 million professionals, ensuring direct access to decision-makers in various industries. With AI-validated accuracy, continuously updated datasets, and a focus on compliance, Success.ai empowers businesses to enhance their marketing, sales, and recruitment efforts while staying ahead in a competitive market.

Key Features of Success.ai's Small Business Contact Data:

Extensive Coverage: Access profiles for small business owners and entrepreneurs across the United States, Canada, and Mexico. Our database spans multiple industries, from retail to technology, providing diverse business insights.

Verified Contact Details: Each profile includes work emails, phone numbers, and firmographic data, enabling precise and effective outreach.

Industry-Specific Data: Target key sectors such as e-commerce, professional services, healthcare, manufacturing, and more, with tailored datasets designed to meet your specific business needs.

Real-Time Updates: Continuously updated to maintain a 99% accuracy rate, our data ensures that your campaigns are always backed by the most current information.

Ethical and Compliant: Fully compliant with GDPR and other global data protection regulations, ensuring ethical use of all contact data.

Why Choose Success.ai for Small Business Contact Data?

Best Price Guarantee: Enjoy the most competitive pricing in the market, delivering exceptional value for comprehensive and verified contact data.

AI-Validated Accuracy: Our advanced AI systems meticulously validate every data point to deliver unmatched reliability and precision.

Customizable Data Solutions: From hyper-targeted regional datasets to comprehensive industry-wide insights, we tailor our offerings to meet your exact requirements.

Scalable Access: Whether you're a startup or an enterprise, our solutions are designed to scale with your business needs.

Comprehensive Use Cases for Small Business Contact Data:

1. Targeted Marketing Campaigns:

Refine your marketing strategy by leveraging verified contact details for small business owners. Execute highly personalized email, phone, and multi-channel campaigns with precision.

1. Sales Prospecting:

Identify and connect with decision-makers in key industries. Use detailed profiles to enhance your sales outreach, close deals faster, and build long-term client relationships.

1. Recruitment and Talent Acquisition:

Discover small business leaders and key players in specific industries to strengthen your recruitment pipeline. Access up-to-date profiles for sourcing top talent.

1. Market Research:

Gain insights into small business trends, operational challenges, and industry benchmarks. Leverage this data for competitive analysis and market positioning.

1. Local Business Engagement:

Foster partnerships with small businesses by identifying community leaders and entrepreneurial influencers in your target regions.

APIs to Enhance Your Campaigns:

Enrichment API: Integrate real-time updates into your CRM and marketing systems to maintain accurate and actionable contact data. Perfect for businesses looking to improve lead quality.

Lead Generation API: Maximize your lead generation efforts with access to verified contact details, including emails and phone numbers. Tailored for precise targeting of small business decision-makers.

Tailored Solutions for Diverse Needs:

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Consultants: Provide data-driven recommendations to clients by leveraging detailed small business insights.

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170M+ Profiles: Access a vast and detailed database of small business owners and entrepreneurs.

Global Standards Compliance: Rest assured knowing all data is ethically sourced and compliant with global privacy regulations.

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Dedicated Support: Our team of experts is always available to ensure you maximize the value of our solutions.

Empower Your Outreach with Success.ai:

Success.ai’s Small Business Contact Data is your gateway to building meaningful connections with North American entrepreneurs. Whether you're driving targeted marketing campaigns, enhancing sales prospecting, or conducting in-depth market research, our verified datasets provide the tools you need to succeed.

Get started with Success.ai today and unlock the potential of verified Small Business ...

McGRAW’s B2B-B2C Link 360 Masterfile connects 80M+ business and consumer profiles for enriched insights, enabling tailored B2B and B2C outreach. With 300+ data elements, monthly updates, and comprehensive verification, it’s ideal for lead generation, segmentation, and personalized marketing.

United States SB: LA: Outlook: FN: Increase Marketing/Sales data was reported at 20.600 % in 11 Apr 2022. This records a decrease from the previous number of 24.900 % for 04 Apr 2022. United States SB: LA: Outlook: FN: Increase Marketing/Sales data is updated weekly, averaging 21.800 % from Nov 2021 (Median) to 11 Apr 2022, with 18 observations. The data reached an all-time high of 30.900 % in 27 Dec 2021 and a record low of 15.000 % in 14 Feb 2022. United States SB: LA: Outlook: FN: Increase Marketing/Sales data remains active status in CEIC and is reported by U.S. Census Bureau. The data is categorized under Global Database’s United States – Table US.S051: Small Business Pulse Survey: by State: South Region: Weekly, Beg Monday (Discontinued).