In 2023, Peru was expected to be the fastest-growing digital advertising market in the world, with an annual growth rate of about 20 percent. Argentina and Chile rounded out the top three with annual increases of approximately 19 and 17 percent, respectively.

Digital advertising in Latin America

Based on the latest projections, five of the 10 fastest-growing digital ad markets will be in Latin America in 2023. While traditional media channels still have a firm grip over the region’s advertising landscape due to media consumption habits and infrastructural hurdles, there has been a steady shift towards digital approaches in recent years. In 2022, internet advertising spending in Latin America was expected to reach roughly 11.7 billion U.S. dollars, more than twice the amount that was invested in 2018. Interestingly, social media is set to draw the largest share of expenditures and outperform search in the running for the top digital advertising format in Latin America and the Caribbean.

What are the top digital advertising markets worldwide?

Data on the global distribution of internet advertising spending shows that North America and the Asia-Pacific region remain the largest spenders, with the United States setting the pace. And yet, forecasts also suggest that the most prominent players will see their market shares decline in the following years. Smaller fish such as Latin America or the Middle East and Africa (MENA), which currently represent less than two percent of global digital ad spend, are set to slowly but steadily leverage their massive growth potential in the future.

The value of global domestic equity market increased from 65.04 trillion U.S. dollars in 2013 to 111 trillion U.S. dollars in 2023. The United States was by far the leading country with the largest share of total world stocks as of 2023. Global market capitalization in different regions The market capitalization of domestic companies listed varied across different regions of the world. As of Decmber 2023, the Americas region had the largest domestic equity market, totaling 54 trillion U.S. dollars. This region is home to the NYSE and Nasdaq, which are the two largest stock exchange operators in the world. The market capitalization of these two exchanges alone exceeded 48 billion U.S. dollars as of December 2023, larger than the market capitalization in the Asia-Pacific (34 trillion U.S. dollars) and EMEA (23 trillion U.S. dollars) regions in the same period. Largest Stock Exchanges in Latin America As of December 2023, the B3 (Brasil Bolsa Balcao) was the biggest stock exchange in Latin America in terms of market capitalization and number of listed companies. Following the B3 were the Mexican Stock Exchange and the Santiago Stock Exchange in Chile. Moreover, the B3 also facilitated the trading of Petrobras, the largest Latin American company, with a market capitalization of nearly 95 billion U.S. dollars as of the same period.

From the selected regions, the ranking by digital ad spending in the 'Digital Advertising' segment of the advertising market is led by the United States with 316.9 billion U.S. dollars and is followed by China (200.39 billion U.S. dollars). In contrast, the ranking is trailed by Norway with 2.67 billion U.S. dollars, recording a difference of 314.23 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per user (ARPU) in the digital advertising market and a ranking by country regarding ad spending in the digital advertising market. The Statista Market Insights cover a broad range of additional markets.

As of 2023, the leading direct selling market in the world was the United States, who held a market share of 22 percent. Germany, Korea, and China followed at 12 percent, 10 percent, and nine percent, respectively. Other major markets included countries such as Japan, Malaysia, and Brazil.

Comparing the 20 selected regions regarding the ad spending in the 'Social Media Advertising' segment of the digital advertising market, the United States is leading the ranking (72.3 billion U.S. dollars) and is followed by China with 71.4 billion U.S. dollars. At the other end of the spectrum is Thailand with 501.27 million U.S. dollars, indicating a difference of 71.8 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the digital advertising market and a ranking by country regarding revenue in the banner advertising segment of the digital advertising market. The Statista Market Insights cover a broad range of additional markets.

While the global coronavirus (COVID-19) pandemic caused all major stock market indices to fall sharply in March 2020, both the extent of the decline at this time, and the shape of the subsequent recovery, have varied greatly. For example, on March 15, 2020, major European markets and traditional stocks in the United States had shed around 40 percent of their value compared to January 5, 2020. However, Asian markets and the NASDAQ Composite Index only shed around 20 to 25 percent of their value. A similar story can be seen with the post-coronavirus recovery. As of November 14, 2021 the NASDAQ composite index value was around 65 percent higher than in January 2020, while most other markets were only between 20 and 40 percent higher.

Why did the NASDAQ recover the quickest?

Based in New York City, the NASDAQ is famously considered a proxy for the technology industry as many of the world’s largest technology industries choose to list there. And it just so happens that technology was the sector to perform the best during the coronavirus pandemic. Accordingly, many of the largest companies who benefitted the most from the pandemic such as Amazon, PayPal and Netflix, are listed on the NADSAQ, helping it to recover the fastest of the major stock exchanges worldwide.

Which markets suffered the most?

The energy sector was the worst hit by the global COVID-19 pandemic. In particular, oil companies share prices suffered large declines over 2020 as demand for oil plummeted while workers found themselves no longer needing to commute, and the tourism industry ground to a halt. In addition, overall share prices in two major stock exchanges – the London Stock Exchange (as represented by the FTSE 100 index) and Hong Kong (as represented by the Hang Seng index) – have notably recovered slower than other major exchanges. However, in both these, the underlying issue behind the slower recovery likely has more to do with political events unrelated to the coronavirus than it does with the pandemic – namely Brexit and general political unrest, respectively.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

The global revenue in the 'Milk' segment of the food market was forecast to continuously increase between 2024 and 2029 by in total 135.9 billion U.S. dollars (+38.5 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 488.84 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Milk' segment of the food market was continuously increasing over the past years.Find further information concerning the price per unit in the 'Confectionery' segment of the food market in Iceland and the average revenue per capita in the 'Sauces & Spices' segment of the food market in Japan. The Statista Market Insights cover a broad range of additional markets.

The volume is forecast to experience significant growth in all segments in 2029. Concerning the ten selected segments, the segment T-Shirts for women has the largest volume with 13.5 billion pieces. Contrastingly, Suits & Ensembles for women is ranked last, with 366.52 million pieces. Their difference, compared to T-Shirts for women, lies at 13.1 billion pieces. Find further statistics on other topics such as a comparison of the revenue in Japan and a comparison of the price per unit in Switzerland. The Statista Market Insights cover a broad range of additional markets.

Over the last two observations, the revenue is forecast to significantly increase in all segments. The trend observed from 2018 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the revenue across all segments. Notably, the Software as a Service segment achieves the highest value of 793.1 billion U.S. dollars at 2029. Find further statistics on other topics such as a comparison of the revenue in Europe and a comparison of the revenue in South Korea. The Statista Market Insights cover a broad range of additional markets.

In 2023, the region with the highest share of global market research revenue was the United States with over half of the global turnover. Europe, on the other hand, was responsible for one quarter of the global revenue.

The revenue is forecast to experience significant growth in all segments in 2029. This reflects the overall trend throughout the entire forecast period from 2019 to 2029. It is estimated that the revenue is continuously rising in all segments. In this regard, the Construction Sets & Models segment achieves the highest value of 32.07 billion U.S. dollars in 2029. Find further statistics on other topics such as a comparison of the revenue in China and a comparison of the revenue in Russia. The Statista Market Insights cover a broad range of additional markets.

In 2023, the client sector with the highest share of market research revenue worldwide was media and broadcasting, with 18.5 percent of the total share. Second in the list was consumer non-durables, with 17.3 percent of the share worldwide.

The results of a survey conducted at the end of 2023 showed how artificial intelligence is expected to impact derivatives trading and clearing workflows over the next five years. Market analysis and research were identified as the most affected areas, with 47 percent of intermediaries and 48 percent of end users highlighting this. Regulatory compliance, front-end trade execution, and risk management were also major focus areas. Back-office functions, such as clearing and reporting, are expected to see AI integration, though collateral management and relationship management are seen as less influenced, reflecting the diverse priorities of intermediaries and end users.

This statistic shows revenues generated by the traditional enterprise storage market from 2015 to 2026. This includes storage area networks (SANs), network area storage (NAS), and direct-attached storage (DAS). In 2016, the traditional enterprise storage market shrank to 33.2 billion U.S. dollars worldwide. It is projected that in 2026, the market size would decrease to just under five billion U.S. dollars.

The global revenue in the 'Convenience Food' segment of the food market was forecast to continuously increase between 2024 and 2029 by in total 237.3 billion U.S. dollars (+36.31 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 890.89 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Convenience Food' segment of the food market was continuously increasing over the past years.Find further information concerning the revenue change in the 'Dairy Products & Eggs' segment of the food market in Poland and the revenue in the 'Baby Food' segment of the food market in Chile. The Statista Market Insights cover a broad range of additional markets.

The average volume per capita ranking in the 'Spreads & Sweeteners' segment of the food market is led by China with 26.32 kilograms, while Indonesia is following with 21.03 kilograms. In contrast, the United Kingdom is at the bottom of the ranking with 2.39 kilograms, showing a difference of 23.93 kilograms to China. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the spreads & sweeteners segment of the food market and a ranking by country regarding revenue in the processed meat segment of the food market. The Statista Market Insights cover a broad range of additional markets.

Comparing the ten selected regions regarding the revenue in the 'Games' segment of the media market, China is leading the ranking (112 billion U.S. dollars) and is followed by the United States with 101 billion U.S. dollars. At the other end of the spectrum is Australia with 5.1 billion U.S. dollars, indicating a difference of 106.9 billion U.S. dollars to China. The Statista Market Insights cover a broad range of additional markets.

The largest biogas markets worldwide are located in Europe and the Asia-Pacific region. In 2022, over 40 percent of the global biogas market value was attributable to Europe, with Germany leading the ranking of European countries. The Asian-Pacific biogas market is forecast to grow by over 10 billion U.S. dollars between 2022 and 2030.

More information on the global biogas market can be found here.

China is leading the ranking by revenue in the 'Major Appliances' segment of the household appliances market, recording 99.5 billion U.S. dollars. Following closely behind is India with 34.9 billion U.S. dollars, while Ethiopia is trailing the ranking with 2.6 billion U.S. dollars, resulting in a difference of 97 billion U.S. dollars to the ranking leader, China. Find other insights concerning similar markets and segments, such as a ranking by country regarding per capita sales volume in the small appliances segment of the household appliances market and a ranking by country regarding per capita sales volume in the household appliances market. The Statista Market Insights cover a broad range of additional markets.