In 2022, the marriage rate in the United States stood at *** per 1,000 people of the population. This is a decrease from 1990 levels, when the marriage rate was *** marriages per 1,000 people. Marriage Marriage is a union that can legally, culturally, and financially bind two people. Marriage occurs between all genders, races, and cultures, and is often drastically different all around the world, due to the diversity of cultures and religions. Marriage can be recognized by a state, religious authority, or an organization. Typically viewed as a contract, it brings people together through a multitude of avenues. A part of marriage is the wedding, for which couples can decide to partake in or not. Weddings are also incredibly diverse and vary in time, money, and customs. Marriage in the United States Marriage in the United States is viewed differently across all 50 states. The number of married couples in the United States has been steadily increasing since 1960. On the other hand, the divorce rate in the United States has decreased since 1990. Nevada was the state in 2021 that had the highest marriage rate in the United States, due to easy accessibility to get married there. In 2021, Nevada was also the state with the highest divorce rate in the country.

The percentage of births to unmarried women in the United States has more than doubled since 1980, reaching 40 percent in 2023. This significant shift in family structure reflects changing societal norms and demographic trends over the past four decades. The rise in births outside of marriage has implications for family dynamics, social support systems, and public policy. Age and ethnicity factors in birth rates While the overall percentage of births to unmarried women has stabilized around 40 percent in recent years, birth rates vary significantly across age groups and ethnicities. Unsurprisingly, in 2023, women between 20 and 34 years old had the highest birth rate at 83 births per 1,000 women, while teenagers aged 15 to 19 had the lowest rate at 8 births per 1,000 women. Additionally, Native Hawaiian and Pacific Islander women had the highest fertility rate among all race/ethnicities in 2022, with approximately 2,237.5 births per 1,000 women, compared to the national average of 1,656.5 births per 1,000 women. Changing household structures The increase in births to unmarried women has contributed to evolving household structures in the United States. In 2023, there were approximately 15.18 million families with a single mother, a significant increase from previous decades. This trend aligns with the overall rise in births outside of marriage and suggests a growing need for support systems and policies that address the unique challenges faced by single-parent households.

According to Cognitive Market Research, the Global Bridal Gowns Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031.

• In terms of product type , ball gowns are witnessing increased demand due to their style, design, and versatility. The enduring popularity of ball gowns can be attributed to its allure and classic and enchanting aesthetic.

• The market is divided into two segments based on application: Residential and commercial. Based on application, the Residential segment dominated the market.

• Based on the material, the global bridal gowns industry is bifurcated into satin, georgette, chiffon, lace, and others. The georgette segment is expected to grow at a rapid rate over the forecast period

• Based on the category, Readymade gowns domination the market. Segmenting the market by category includes Readymade and Customized bridal gowns. In 2023, the highest revenue was generated by Readymade gowns, catering to the immediate and budget-conscious needs of brides.

• By Distribution Channel, the Offline segment dominated the market with a 17.88% share in 2023. The presence of different suppliers and the availability of the latest fashion trends in the showroom allow customers to customize their clothes according to their needs.

• The Asia Pacific region accounted for the highest market share in the Global Bridal Gowns Market.

• North America is expected to capture a significant market share over the forecast period CURRENT SCENARIO OF THE BRIDAL GOWNS MARKET

Key factors driving the Bridal Gown Market

The market expansion is being driven by the rising popularity of weddings and marriages.

The number of weddings overall and the marriage rate have a direct impact on the demand for bridal gowns. The market for bridal gowns is growing worldwide, and changing marriage preferences as well as cultural and societal norms are contributing factors to this growth. Numerous causes, including as an increase in the number of weddings, weddings performed in far-flung places, and weddings with unconventional themes, are driving the need for bridal gowns

The market for bridal apparel is anticipated to rise in the future due to the increasing number of weddings. A wedding is a celebration of marriage that unites two people in matrimony. It involves a range of customs, traditions, and rituals that are specific to different cultures, faiths, and socioeconomic classes. The growing number of weddings and the demand for bridal wear are directly correlated since bridal attire, together with associated jewelry and accessories, play a significant role in the ceremony and represent customs, fashion, and individual expression for engaged couples.

For instance, in 2022, according to data from the National Center for Health Statistics (NCHS), a US-based government agency, In 2022, the United States witnessed a significant uptick in the number of marriages, reaching a total of 2,065,905[1]. This marked the first instance of surpassing the 2 million mark since 2019 when the figure stood at 2,015,603. The marriage rate also experienced a significant increase, reaching 6.2 per 1,000 population. (Source: https://blogs.cdc.gov/nchs/2024/03/15/7567/)

Therefore, the rising number of weddings is driving the growth of the bridal wear market.

Changing Fashion Trends and Style Preferences, Customization Fuelling global demand for Bridal Gowns

Increased public awareness of chic and high-end gowns has had a significant impact on the bridal gown market. It is predicted that this will increase demand for bridal gowns. Manufacturers have been forced by current fashion trends to improve the quality of their products by adding elaborate features, superior fabrics, and creative patterns to bridal gowns.

Brides' increasing taste for more upscale and varied designs and materials has forced the industry to adapt by offering a greater range of customized options, which in turn has encouraged designers to experiment with unorthodox looks. This increased awareness has increased the size of the bridal gown market and heightened competitiveness, which in turn has encouraged ongoing innovation and given brides looking for the ideal gown for their wedding da...

The rate of legal abortions in the United States has decreased over the last few decades. In 2022, there were around 19.9 legal abortions per 100 live births, whereas the rate was 34 abortions per 100 live births in the year 1990. Since the overturning of Roe v. Wade by the Supreme Court in 2022, states within the U.S. have the right to severely limit or completely ban abortion if they wish, meaning that access to such procedures varies significantly depending on the state or region. Abortion in the U.S. In 2022, there were over 613,000 legal abortions in the United States. Abortion rates in the U.S. are highest among women aged 25 to 29 years and more common among unmarried women than those who are married. In 2022, there were approximately 38 legal abortions per 100 live births among unmarried women compared to four abortions per 100 live births among women who were married.
Public opinion The issue of abortion has been and remains a divisive topic among the general public and continues to be a relevant political issue. As of May 2023, around 44 percent of the population was estimated to be pro-life, while 52 percent were pro-choice and three percent mixed or neither. However, this distribution has fluctuated over the years, with pro-lifers accounting for a larger percentage than pro-choicers as recently as 2019.

In 2023, approximately *** marriages per 1,000 inhabitants were registered in China. The marriage rate increased from around *** in 2002 to nearly *** in 2013 and declined again thereafter. Marriages in China The peak of the marriage rate in 2013 and the corresponding wave in the number of marriages is strongly related to a larger size of age cohorts between 20 and 35 during that time which is reflected in China’s age pyramid. However, marriage habits have also changed significantly over the last two decades. While the share of people that do not get married is generally increasing, there is a strong shift towards later marriage, with the share of people aged 30 or above that get married increasing from **** percent in 2005 to **** percent in 2022. At the same time, both the number of divorces as well as the number of remarriages also increased. Current developments The COVID-19 pandemic had a significant effect on the divorce rate in China, which fell by more than one third between 2019 and 2021. However, the effect on marriages was comparatively small. As larger age cohorts are now entering marriage age, the number of marriages might increase again in the upcoming years. However, the general change of marriage habits mentioned above will most likely go on in the future.

The Europe Engagement Rings Market size will be USD 11,038.27 Million by the end of 2028, growing at a CAGR of 6.65% between 2023 and 2030.

What is Driving Engagement Rings Industry Growth?

Rise in the marriage rates in various countries of Europe

Population across European region on an average is rising due to various factors. The population of Europe was estimated to have increased by approximately 0.4 percent in 2020, reaching an overall total of approximately 747 million people. Growing advances in technology with each coming year has affected humanity in many ways. One of these has been the ability to save lives and create a better medical treatment for all. As the number of people in region is increasing, it directly affects the rate of marriages. Every year more and more couples are tying knots in order to have their family.

The choice of getting married is extremely personal. Most of them gets married due to love and companionship but some do it for children someday, convenience or finances. Due to rising disposable income, spending capacity in marriages has been increased substantially.

Wearing a ring as a visible sign of the wearer’s married status is a tradition. Hence, wearing of wedding rings has become a standardized aspect of the married state. Depending on the culture, a wedding ring is typically worn on the base of the left or right ring finger. However, every culture follows the concept of exchanging rings during wedding as a symbol of commitment.

Market Dynamics of Engagement Rings Market

Key Drivers for Engagement Rings Market

Engagement Rituals' Cultural and Social Significance: Demand is consistently driven by the long-standing custom of exchanging engagement rings, particularly in Western and emerging economies. These purchases, which are frequently motivated by emotions and regarded as significant life events, strengthen the ring's symbolic significance in society. Growing disposable incomes and spending on luxury: Economic expansion and rising disposable income are driving up demand for luxury goods like engagement rings, especially among urban millennials and Gen Z. Nowadays, buyers are prepared to spend money on larger diamonds, bespoke designs, or high-end metals.

Key Restraints for Engagement Rings Market

In mature regions, there is high price sensitivity and market saturation: The market is getting close to saturation in areas like North America and Europe where marriage rates are falling or leveling off. Furthermore, traditional pricing strategies are facing downward pressure due to consumers' growing value consciousness.

Environmental and Ethical Issues with Diamond Mining: Conventional engagement rings are coming under increased scrutiny due to growing awareness of the ethical and environmental consequences of diamond mining. Some consumer segments have become hesitant as a result, particularly younger consumers looking for more environmentally friendly options.

Key Trends for Engagement Rings Market

Increase in Demand for Lab-Grown Diamonds: Lab-grown diamonds are becoming more and more popular as an affordable and environmentally friendly substitute for stones that are mined. They appeal to both budget-conscious and environmentally conscious customers because they provide the same physical and visual qualities at reduced costs. Individualization and Preferences for Custom Designs: Unique, personalized engagement rings that express their individuality and sense of style are becoming more and more popular. Demand for custom-made rings, alternative gemstones like moissanite or sapphires, and unusual ring settings is being driven by this trend. Introduction of Engagement Rings

An engagement ring is a ring worn by someone who is engaged to be married. When a partner proposes marriage or when a marriage proposal is approved, they give their prospective partner an engagement ring. It is a formal agreement to marry in the future.

Numerous couples want to personalize their engagement rings so that they can incorporate personal symbolism. For instance, many engagement rings will have Celtic motifs or engraved inscriptions to better express the couple's connection. Other couples would opt for birthstone engagement rings rather than diamond engagement rings. There are several approaches to capturing the beauty and elegance of an engagement ...

In 2022, the divorce rate in the United States stood at *** per 1,000 of the population. Divorce in the U.S. Divorce is the termination of a marital union. In the United States, as in most other countries, it is a legal process in which a judge or another legal authority dissolves the bonds of matrimony existing between two persons. The process of divorce also normally involves issues surrounding distribution of property, financial support of the former spouse, child custody and child support. A divorce also allows a person to marry again.In the United States, divorce is, like marriage, a matter for state governments, not the federal government. Although divorce laws vary from state to state, for example on which terms a divorce can be arranged, a divorce must be certified by a court of law to become effective. A declining divorce rate Over the last couple of years, both the marriage rate and the divorce rate have been declining in the United States. As of 2009, the average length of a first marriage in the U.S. was ***** years, while the average length of a second marriage was about ** years.

The formal wear and costume rental industry has been significantly influenced by sociodemographic shifts and technological trends. Evolving marriage dynamics, with people marrying later or choosing non-traditional weddings, have resulted in a declining demand for formal wedding attire. This trend, combined with a younger generation's inclination towards expressing individuality, is limiting opportunities for the traditional rental of formal wear. However, the industry enjoyed a surge in 2021 and 2022 because of postponed weddings from 2020 taking place, which increased the rental demand for tuxedos and gowns. The gain of online rental platforms added a transformative layer to the industry, promoting wider accessibility, operational efficiency and an increased audience reach. Overall, industry revenue has increased at a CAGR of 7.8% to $1.0 billion through the end of 2025, despite a 2.4% drop in 2025 alone. The costume rental industry is experiencing intensified competition. The landscape is highly fragmented, with numerous small, regional businesses catering to a diverse range of events and demographics. The emergence of online rental platforms has accelerated competition, enabling new entrants to reach a larger audience quickly. This has led to price wars, eroding profit, especially for smaller businesses. However, digitalization has also brought about unique opportunities, particularly through virtual fitting rooms, AI-driven personalization and automated logistics. Through the five years to 2030, the industry will continue to be shaped by the dip in marriage rates, leading to fewer traditional weddings and a drop in the core customer base. Social media will become increasingly vital in transforming this sector by normalizing the concept of renting over owning and amplifying trends. Luxury brands permeating the rental space will introduce high-end fashion to a broader audience, paving the way towards a more democratized fashion landscape. Technological advancements, resulting in virtual fittings and AI-driven personalization, coupled with the integration of luxury brands, will determine the future trajectory of this industry. Businesses must continue investing in a digital presence, leverage AI capabilities and form strategic partnerships to remain relevant and competitive. Industry revenue will drop at a CAGR of 2.2% to reach $925.5 million in 2030.

According to the 2020 UNIDOMO questionnaire, Portugal clearly led the list of European countries with the highest divorce rate per 100 marriages. With 91.5 divorces the Portuguese Republic led the list, followed by Spain and Luxembourg. All three countries boast a significantly higher share than the other European countries, each reporting a divorce rate over 80 divorces.

A different way to look at Portugal

While Portugal clearly has the most divorces per 100 marriages, looking at divorce rates per 1.000 inhabitants in other European countries alters the picture of the country as one unsettled by significant numbers of divorces. With nearly 1.7 divorces per 1,000 inhabitants Portugal has roughly the same divorce rate as Germany and the Netherlands. Interesting is furthermore that although marriages in Portugal tend to result in divorce lightly more often as in Luxembourg (80.3%), the Grand Duchy of Luxembourg experienced a 0.6 point higher divorce rate.

What about the rest of the World?

While compared with Latin American countries like Guatemala or Peru, ranked among the countries with the lowest divorce rates in the world, Luxembourg’s divorce rate seems excessive. However, when compared with divorce rates (per 1.000 inhabitants) of countries like the United States (2.7) or China (3.5) divorce rates from Luxembourg and Europe are not out of the ordinary.

As of 2025, Sri Lanka had the lowest divorce rate in the world, with 0.15 divorces per 1,000 population. Vietnam and Guatemala followed with 0.2 divorces per 1,000 inhabitants.

The average American family in 2023 consisted of 3.15 persons. Families in the United States According to the U.S. Census Bureau, a family is a group of two people or more (one of whom is the householder) related by birth, marriage, or adoption and residing together; all such people (including related subfamily members) are considered as members of one family. As of 2023, the U.S. Census Bureau counted about 84.33 million families in the United States. The average family consisted of 3.15 persons in 2021, down from 3.7 in the 1960s. This is reflected in the decrease of children in family households overall. In 1970, about 56 percent of all family households had children under the age of 18 living in the household. This percentage declined to about 40 percent in 2020. The average size of a family household varies greatly from state to state. The largest average families can be found in Utah, California, and Hawaii, while the smallest families can be found in Wisconsin, Vermont and Maine.

In 2022, about ** percent of male-male couples in the United States were White, compared to *** percent of gay couples who were Black or African American. Gay marriage in the United States In the mid-1990s, a majority of the U.S. population believed that same-sex couples should not be recognized by law, although this figure has been on the decline since then. In 2011, more than ** percent of Americans believed the opposite, saying that homosexual couples should be recognized by law. 2015 saw a spike in support, and on June 26 of that year, the United States Supreme Court legalized same-sex marriage in all 50 states in the case of Obergefell v. Hodges. Being LGBT in America The share of Americans who identify as lesbian, gay, bisexual, or transgender (LGBT) has been on the rise since 2012 and it is estimated that there are about *********** same-sex couples in the U.S. Additionally, about **** of surveyed people in 2019 believe that one is born gay or lesbian – a significant increase from 1977, when only ** percent of respondents said the same.