Global hotel giant Marriott accounted for a net loss of approximately *** million U.S. dollars in 2020, down from the previous year’s net income of **** billion U.S. dollars. This loss can be attributed to travel restrictions related to the coronavirus (COVID-19) pandemic. As recent as 2024, the company's net income amounted to **** billion. A global player in the hotel industry With ***** hotels around the world, Marriott was one of the largest hotel chains worldwide in 2024. It also ranked ahead of other large hotel chains such as Hilton Inc., in terms of sales that year. In addition, as of June 2023, Marriott operated approximately *** million guestrooms, while Hilton accounted for around *** million guestrooms. Marriott customer satisfaction Aside from revenue and number of properties, hotel brands are also evaluated according to customer satisfaction. A brand’s American Customer Satisfaction Index (ACSI) score is measured by averaging the results of three different survey questions regarding different facets of customer satisfaction. In 2024, Marriott received the ACSI score of **. The results were obtained from a survey of consumers in the United States.

Global hotel giant Marriott generated approximately 25.1 billion U.S. dollars in revenue in 2024, up from 23.71 billion the previous year. The company's revenue dropped by roughly half in 2020 as a result of the coronavirus (COVID-19) pandemic. That year, global travel restrictions severely impacted the hotel industry. Leading global hotel chains In 2023, Marriott was the leading hotel company worldwide in terms of revenue, ranking ahead of other large hotel chains such as MGM Resorts International, Caesars Entertainment, and Hilton. When it came to number of properties, Marriott accounted for 8,353 hotels worldwide in 2023. Hilton accounted for roughly 1,000 fewer properties during that same period. Which hotel company has the highest brand value? In terms of brand value, Marriott placed among the top five most valuable hotel brands leading global hotel brands with a brand value of over three billion U.S. dollars in 2023. Hilton recorded the highest hotel brand value in 2023, valuing at over 11 billion U.S. dollars. Meanwhile, Hyatt ranked second in terms of brand value at 6.07 billion.

Marriott pre-tax profit margin for the quarter ending March 31, 2025 was 12.56%. Marriott average pre-tax profit margin for 2024 was 13.1%, a 14.32% decline from 2023. Marriott average pre-tax profit margin for 2023 was 15.29%, a 17.16% decline from 2022. Marriott average pre-tax profit margin for 2022 was 13.05%, a 676.79% increase from 2021. Pre-tax profit margin can be defined as earnings before taxes as a portion of total revenue.

Marriott International's annual net income per employee was $15.32 K in fiscal year 2024. The net income per employeedecreased$5.51 Kfrom $20.83 K(in 2023) to $15.32 K (in 2024), representing a -26.44% year-over-year decline.

Marriott revenue for the twelve months ending March 31, 2025 was $25.386B, a 5.45% increase year-over-year. Marriott annual revenue for 2024 was $25.1B, a 5.85% increase from 2023. Marriott annual revenue for 2023 was $23.713B, a 14.15% increase from 2022. Marriott annual revenue for 2022 was $20.773B, a 49.91% increase from 2021.

Marriott basic eps for the twelve months ending March 31, 2025 was $8.82, a 9.35% decline year-over-year. Marriott annual basic eps for 2024 was $0.008B, a 18.28% decline from 2023. Marriott annual basic eps for 2023 was $0.01B, a 40.72% increase from 2022. Marriott annual basic eps for 2022 was $0.007B, a 116.37% increase from 2021.

The European luxury hotel market, valued at €35.36 billion in 2025, is projected to experience robust growth, driven by increasing high-net-worth individuals (HNWIs) and a rising demand for experiential travel. The market's Compound Annual Growth Rate (CAGR) of 5.14% from 2025 to 2033 reflects a sustained positive trajectory, fueled by several key factors. The increasing popularity of sustainable and wellness-focused luxury travel experiences is a significant trend, pushing hotels to incorporate eco-friendly practices and holistic wellness programs into their offerings. Furthermore, the rise of luxury boutique hotels and independent properties is diversifying the market, offering unique and personalized experiences that cater to discerning travelers seeking authenticity. While economic fluctuations and potential geopolitical instability pose certain restraints, the inherent resilience of the luxury travel sector and the continued growth of the European tourism industry suggest a positive outlook for the long term. The segmentation by service type – Business Hotels, Airport Hotels, Holiday Hotels, and Resorts & Spa – reflects diverse customer needs and preferences, shaping the overall market landscape. Major players like Accor, IHG, Marriott, and Hilton are continuously investing in upgrading their properties and expanding their portfolio to cater to this evolving demand. The geographical distribution of the market across key European countries—Italy, Germany, Spain, France, Switzerland, the United Kingdom, and the Rest of Europe—reveals varying market dynamics. While data for each region is not provided, one can reasonably infer that countries with established tourism infrastructure and significant HNWIs populations, like the UK, France, and Italy, likely command a larger market share. The continued investment in infrastructure, alongside government initiatives supporting tourism in the region, will further contribute to the market's expansion. The competitive landscape includes both large multinational chains and smaller independent luxury hotels, fostering a dynamic and innovative market environment. The focus on providing personalized service, bespoke experiences, and technological advancements like mobile check-in and integrated concierge services will remain crucial for success in this competitive space. Recent developments include: September 2023: Marriott Hotels inaugurated a new 398-room hotel in Munich, Germany. The Munich Marriott Hotel City West is located in the Westend neighborhood. It offers four dining options: a roof terrace, a fitness center, and an M Club lounge exclusively for Elite Marriott Bonvoy members., December 2022: As part of their ongoing collaboration with Katara Hospitality, IHG Hotels & Resorts (IHG) announced the inclusion of the Carlton Cannes to its network of Regent Hotels & Resorts. It is anticipated to emerge as a flagship hotel within IHG's Luxury and Lifestyle Collection of the next generation of Regent Hotels and Resorts.. Key drivers for this market are: Increasing Disposable Income, Rising Tourism and Travel Trends. Potential restraints include: Increasing Disposable Income, Rising Tourism and Travel Trends. Notable trends are: Growing Focus Toward Sustainability is Driving the Market.

The Asia-Pacific (APAC) luxury hotel industry is experiencing robust growth, driven by rising disposable incomes among high-net-worth individuals, a burgeoning middle class with increased travel aspirations, and the region's increasing popularity as a tourism destination. The market's Compound Annual Growth Rate (CAGR) exceeding 8% signifies significant expansion potential. Key drivers include the increasing demand for unique and personalized experiences, the rise of experiential travel, and the growing preference for sustainable and responsible luxury tourism. This growth is fueled across diverse segments, including business hotels catering to corporate travelers, airport hotels providing convenient accommodations, holiday hotels targeting leisure travelers, and resorts and spas offering relaxation and rejuvenation. China, India, and Japan are major contributors to this growth, although emerging markets like Vietnam and Thailand are also showing promising potential. Challenges include infrastructure limitations in some areas, increasing competition, and geopolitical uncertainties. However, the ongoing development of luxury hotel infrastructure and the expansion of tourism-related initiatives are expected to mitigate these challenges. The industry continues to evolve with technological advancements, such as personalized booking platforms and contactless services, enhancing customer experience and streamlining operations. The competitive landscape is characterized by a mix of international luxury hotel chains and locally established brands. Established players like St. Regis, JW Marriott, and Mandarin Oriental maintain a strong presence, while smaller boutique hotels and independent luxury resorts offer niche experiences. The forecast period (2025-2033) presents lucrative opportunities for luxury hotel brands to focus on enhancing their offerings, expanding into new markets, and leveraging technological advancements to attract a discerning clientele. Strategic partnerships, investment in infrastructure, and emphasis on sustainability will be critical for maintaining a competitive edge in this dynamic market. While precise regional market share data is unavailable, it is projected that China and India will continue to dominate the market, followed by Japan and other Southeast Asian countries. Recent developments include: In March 2023, TFE Hotels officially opened its doors at its newest South Australian address, the Vibe Hotel Adelaide. The launch of the 123-room, design-led Vibe hotel signifies the completion of the Flinders East precinct., In January 2023, Hyatt Hotels Corporation announced the opening of Andaz Pattaya Jomtien Beach, marking the debut of the Andaz brand in Thailand., Bulgari Hotels & Resorts is pleased to announce the opening of Bulgari Hotel Tokyo at 2-2-1 Yaesu, Chuo-ku, on April 4th, 2023. The new hotel will be the eighth gem of the Bulgari Hotels & Resorts collection, bringing Bulgari's contemporary Italian style and glamour to the capital of Japan.. Notable trends are: Rising Population Preferring Leisure Vacations Contributes to the Market Growth.