Price-To-Sales-Ratio Time Series for Marriott International Inc. Marriott International, Inc. engages in operation, franchising, and licensing of hotel, residential, timeshare, and other lodging properties worldwide. It operates its properties under the JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bvlgari, Marriott Hotels, Sheraton, Westin, Autograph Collection, Renaissance Hotels, Le Méridien, Delta Hotels by Marriott, MGM Collection with Marriott Bonvoy, Tribute Portfolio, Gaylord Hotels, Design Hotels, Marriott Executive Apartments, Apartments by Marriott Bonvoy, Sonder by Marriott Bonvoy, Courtyard by Marriott, Fairfield by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Four Points by Sheraton, TownePlace Suites by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Element Hotels, Protea Hotels by Marriott, City Express by Marriott, and Four Points Flex by Sheraton brand names, as well as operates residences, timeshares, and yachts. The company was founded in 1927 and is headquartered in Bethesda, Maryland.

The average daily rate of global hotel chain Marriott varied by region from 2010 to 2024. The company's average daily rate in Europe amounted to ****** U.S. dollars in 2024, the highest of any other region.

The Global Apartment Hotel Industry's Compound Annual Growth Rate will be 10.90% from 2023 to 2030. Market Dynamics of Apartment Hotel

The Key Driver Affecting the Apartment Hotel Market

Changing Travel Preferences and Lifestyle Trends to Provide Viable Market Output:

Changing travel preferences and lifestyle trends significantly influence the Apartment Hotel market. Modern travelers, whether for business or leisure, are increasingly seeking accommodations that provide comfort and convenience and a sense of home away from home. Apartment hotels cater to this demand by offering spacious living areas, kitchen facilities, and amenities that mimic residential settings. The rise of remote work and the digital nomad culture have also contributed to the growing appeal of apartment hotels, as they provide a conducive environment for extended stays where guests can balance work and leisure seamlessly.

Marriott International has just introduced Marriott Bonvoy, a fresh loyalty brand that will take over existing loyalty brands such as Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG). This new brand is designed to showcase the unique advantages, unified loyalty portfolio, and exciting experiences announced.

(Source:news.marriott.com/news/2019/01/16/marriott-international-announces-marriott-bonvoy-the-new-brand-name-of-its-loyalty-program)

Additionally, travelers prefer self-contained spaces that allow for social distancing and reduced interaction with other guests, which has become particularly relevant in the wake of the COVID-19 pandemic. These evolving preferences drive the demand for apartment hotels, making them a preferred choice over traditional hotels for a diverse range of traveler

The Factors are Restricting Growth of Apartment Hotel Market

Regulatory and Zoning Challenges to Hinder Market Growth:

The Apartment Hotel market faces a key restraint in the form of regulatory and zoning challenges. Many cities and regions have strict regulations and zoning laws that differentiate between traditional hotels and residential accommodations. With their hybrid nature of providing both temporary lodging and residential features, apartment hotels often find themselves navigating complex legal frameworks. Local authorities may impose restrictions on the duration of stays, taxation, and building codes, which can affect the feasibility and profitability of apartment hotels. These regulatory hurdles can create uncertainties for investors and developers, potentially limiting the growth and expansion of the market in certain locations.

The Key Trends Affecting the Apartment Hotel Market

Hybrid Hospitality Models' Ascent: With flexible stays and first-rate hotel-like amenities, apartment hotels are blurring the boundaries between residential living and hotels. Both long-term corporate visitors and short-term holidaymakers find this hybrid approach appealing. In an effort to draw in remote workers and digital nomads looking for cozy surroundings, operators are increasing these services. Combining Contactless and Smart Technologies: Voice-activated room amenities, smartphone apps, smart locks, and digital check-ins are all being quickly adopted by apartment hotels. These solutions meet post-pandemic hygiene standards, improve convenience, and save operating expenses. Guests appreciate smooth, technologically advanced experiences that correspond with contemporary living standards.

Impact Of COVID-19 on the Apartment Hotel Market

The Apartment Hotel market was heavily impacted by the COVID-19 pandemic, resulting in immediate disruptions and long-term changes in consumer behavior and industry dynamics. As travel restrictions, lockdowns, and health concerns spread worldwide, the hospitality sector, including apartment hotels, saw a significant decrease in occupancy rates and revenue. The reduced demand for temporary accommodations due to halted travel and limited business activities harmed the financial stability of many apartment hotel operators. Nevertheless, the industry demonstrated resilience by adapting to evolving consumer preferences, such as remote work's increasing popularity and personal space prioritization. Despite ongoing challenges, the sector gradually recovers as travelers return, seeking comfort and safety in apartment hotels. Introduction of Apartment Hotel

An apartment hotel is a lodging option for tr...

The Egyptian hospitality industry, while lacking precise figures in the provided data, presents a compelling investment opportunity. Considering a global market size of $3.78 billion in 2025 with a 4.25% CAGR, and acknowledging Egypt's significant tourism potential, we can project a substantial, albeit regionally specific, market size. Drivers for growth include increasing domestic tourism, a rising number of international visitors drawn by Egypt's historical sites and cultural richness, and the development of new resorts and hotels catering to diverse traveler segments. Trends point towards an increasing demand for budget and mid-scale hotels, reflecting a shift towards value-for-money travel experiences. While factors such as political stability and economic conditions pose potential restraints, strategic investments in infrastructure and targeted marketing campaigns can mitigate these risks. The industry is segmented by type (chain vs. independent hotels) and service level (budget, mid-scale, luxury, service apartments), each offering unique growth trajectories. Major players like Accor, Marriott, and Hilton already have a presence, highlighting the industry's maturity and attracting further investment. The regional breakdown suggests North Africa and the Middle East as key markets influencing Egypt's growth. Focusing specifically on Egypt, the market is likely experiencing robust growth fueled by a resurgence in tourism. The country's rich history and diverse landscapes continue to attract international visitors, contributing to the demand for a broader range of accommodation options. The government's initiatives to improve infrastructure and tourism-related services further bolster the positive outlook. However, economic challenges and seasonal fluctuations in tourism could impact growth rates. A detailed analysis requires specific data on Egypt's hotel occupancy rates, average daily rates (ADR), and investment flows within the sector. Nevertheless, given the global trends and Egypt's tourism potential, the Egyptian hospitality industry shows strong promise for continued expansion over the forecast period (2025-2033). Recent developments include: December 2023: Egypt's leading real estate company, Palm Hill Development Company, partnered with the US Marriott International hotel chain to construct a new hotel in Cairo., June 2023: Accor, the world's leading hotel group, is joining forces with Alltheway. It is a start-up specializing in luggage handling solutions that will enable travelers to check their baggage directly at Group hotels. The luggage shall be taken from the hotel and transferred to the destination airport once they are inspected., June 2023: Radisson Hotel Group (RHG) signed for Radisson Collection Resort, Marsa Alam Port Phoenice, in Egypt, bringing the Group's expansion to eight hotels in operation and under development.. Key drivers for this market are: The Rise in Business Travel as a Result of Robust Economic Expansion, Rise in the Online Travel Agencies Leads to Growth of the Industry. Potential restraints include: The Rise in Business Travel as a Result of Robust Economic Expansion, Rise in the Online Travel Agencies Leads to Growth of the Industry. Notable trends are: Rise in the Number of Hotel Construction Projects.

According to Cognitive Market Research, The Global Luxury Hotel market size is USD 130.8 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 11.80% from 2023 to 2030.

The demand for Luxury hotels is a growing trend in experiential travel. 
Demand for personalized itinerary planning and priority reservations in the Luxury Hotel market.
The business hotels and upscale category held the highest Luxury Hotel market revenue share in 2023.
North America will continue to lead, whereas the European Luxury Hotel market will experience the most substantial growth until 2030. 



Growing Affluence and Increase in Disposable Income to Provide Viable Market Output

The global luxury hotel market is flourishing, driven by a surge in affluence and a notable increase in disposable income worldwide. As consumers seek unparalleled experiences, the luxury hotel industry benefits from the growing demand for opulent accommodations, personalized services, and unique amenities. Discerning travelers increasingly prioritize premium hospitality, contributing to the sector's robust expansion. Luxury hotels strategically position themselves to cater to the evolving expectations of affluent clientele, offering exclusivity and sophistication. This trend indicates a promising market outlook as the desire for elevated travel experiences continues to shape the dynamics of the global luxury hotel industry.

For instance, in August 2019, Marriott International announced removing single-use bottles of bath gels, shampoos & conditioners from all of its properties globally. The hotel company aims to reduce plastic usage in the amenities department by about 30% by eliminating such tiny bottles.

(Source: www.cbsnews.com/news/marriott-the-worlds-largest-hotel-chain-plans-to-eliminate-single-use-plastic-toiletries-by-2020/)

Evolving Consumer Preferences for Personalized Experiences to Propel Market Growth

The global luxury hotel market is witnessing growth propelled by evolving consumer preferences, specifically a demand for personalized and unique experiences. Discerning travelers increasingly seek bespoke services, exclusive amenities, and tailored offerings that align with their tastes. Luxury hotels are adapting to the trend by focusing on personalized concierge services, curated experiences, and distinctive accommodations. This shift in consumer expectations towards customized and immersive hospitality experiences is driving the market's expansion. As luxury hotels continue to redefine opulence through personalized services, the industry remains poised for sustained growth, catering to the preferences of the modern, experience-driven traveler.

For instance, 2L De Blend in Utrecht, Netherlands, received The World Luxury Hotel Awards under the LUXURY BUSINESS HOTEL category two times consecutively in 2019 and 2020. 2L De Blend, located about 1 km from the Utrecht Zuilen railway station, is an aparthotel opened in October 2018, wherein guests can stay in the hotel from 1 night up to 6 months.

(Source:www.businesstravelnews.com/Hotels/Utrecht-Netherlands/2L-De-Blend-ApartHotel-p57076243)

Restraints

The emergence of accommodation or sharing facilities at lower prices is restricting the demand for the luxury hotel market.

The popularity of accommodation-sharing sites like Airbnb, with their lower cost and more flexible, real travel experience, is progressively limiting demand for upscale hotels, particularly among younger generations like Millennials and Gen Z. As of 2024, more than five million hosts have their properties listed on Airbnb, and the site has registered up to 1.5 billion guest check-ins, showing the enormous popularity and extent of the site, particularly among low-income nations where budget-conscious travellers are prevalent. Most younger visitors prefer the opportunity to reside in residential neighbourhoods, connect immediately with hosts, and participate in local culture through Airbnb's "Experiences" program, which offers a community-level immersion in the destination. This penchant for prioritizing authenticity and flexibility over the high-end comforts and amenities of traditional hotels is transforming travel preferences. Furthermore, more expensive rates for stays in quality, higher star-rated hotels limit the luxury of stays for a great number of travellers. Increasing opportunities for budget and...

Before the pandemic, hotels and motels benefited from rising incomes and population growth. However, hotel rooms were left empty when the pandemic shut down tourism, creating long-lasting financial and operational challenges. Long periods at home left consumers with savings and pent-up demand to spend on trips as travel restrictions lifted, leading to a rapid recovery at hotels between 2022 and 2023. Nonetheless, concerns about a recession and inflation partially stifled Canadian consumers' appetite for travel, lowering the full potential of revenue growth. In 2025, the threat of a potential trade war between Canada and the United States could have a negative impact on travel demand overall. Therefore, industry revenue is expected to grow at a CAGR of 15.1% over the past five years, totaling an estimated $33.4 billion in 2025, when revenue will rise an expected 3.5%. This significant growth rate reflects the industry's rebound from its historical low in 2020. In the same year, profit is also anticipated to account for 18.5% of revenue. Rising competition is one of the main challenges facing hotels and motels. Short-term rental platforms have become a disruptor to traditional hotel stays. Airbnb has become a popular destination for travelers in Canada looking for unique experiences. However, recent efforts by the Canadian government could lessen Airbnb's influence moving forward. Housing shortages are prompting officials in Montreal and Toronto, two major tourist destinations, to attempt to remove illegal Airbnb units or ban the rental site altogether. At the same time, Canada's foreign home ownership ban, extending until the end of 2024, prohibits non-residents from purchasing residential property for personal use or renting as a vacation home. Hotels and motels will contend with labour supply issues over the next five years as access to temporary low-wage foreign workers become limited and domestic workers demand higher compensation, putting hoteliers in a difficult situation. Therefore, trends accelerated by the pandemic, like hotels' digital transformation, will permanently alter and benefit the industry. Innovation will be critical for hotels to manage operational challenges, strengthen profit and address guests' evolving preferences. Hotels and motels' revenue is expected to expand at a CAGR of 1.6% to $36.2 billion over the five years to 2030.

According to Cognitive Market Research, the global Budget Hotels market size will be USD 284582.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 113833.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 85374.78 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 65454.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 14229.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 5691.65 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
The Business Travelers held the highest Budget Hotels market revenue share in 2024.

Market Dynamics of Budget Hotels Market

Key Drivers for Budget Hotels Market

Growing Urbanization to Increase the Demand Globally

In many areas, there is a rapid growth in travel inside and between cities as a result of urbanization. Urban budget hotels draw guests searching for reasonably priced overnight options in handy locations. Secondary sources estimate that about one-third of India's population resided in cities in 2023. People have moved from rural areas to the metropolis in search of employment and a means of subsistence, as seen by the trend, which indicates an increase in urbanization of more than 4% over the past ten years. Thus, the increasing urbanization is expected to propel the market growth during the forecast period.

Growing Investment to Propel Market Growth

The increasing investment in the industry is expected to drive the market over the projected period. For instance, in June 2023, in conjunction with the 2023 NYU International Hospitality Industry Investment Conference, Marriott International, Inc. declared its intention to extend its presence in the inexpensive midscale accommodation sector, building on its recent foray into the market through City Express by Marriott in Latin America. Marriott is announced intentions to establish a new brand, which is now known as Project MidX Studios and has not yet been given a name. This move is in line with the company's strategy to provide visitors with locally relevant lodging solutions for every purpose of their stay. The goal of the budget-friendly midscale extended stay brand is to provide guests looking for longer-term lodging in the United States and Canada with competitively priced modern comfort.

Restraint Factor for the Budget Hotels Market

Intense Competition and Changing Consumer Preference to Limit the Sales

There are many competitors in the highly competitive budget hotel market that provide identical services at similar price points. Individual operators' profit margins may be lowered by price wars resulting from this rivalry. Furthermore, because budget hotels concentrate on offering simple, uncomplicated services, it can be difficult to satisfy the demands of contemporary tourists who are looking for distinctive and customized experiences. Some guests may decide to book alternate lodging options like boutique hotels, vacation rentals, or Airbnb as a result of this change in tastes.

Key Trends for the Budget Hotels Market

Integration of Technology and Contactless Services Enhancing Guest Experience

Budget hotels are progressively incorporating technology to optimize operations and improve customer satisfaction. Features such as mobile check-in/check-out, digital room keys, app-based room service, and AI-driven chatbots are becoming standard amenities even in budget accommodations. This trend is driven by the post-pandemic inclination towards minimal contact, operational efficiency, and technology-enabled convenience, enabling budget hotels to remain competitive and fulfill the evolving expectations of guests.

Rise of Hybrid Hospitality Models Blending Affordability with Experience

In response to shift...

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025. Despite the numerous popular holiday spots spread across Europe, including Spain, Italy and France, hotels and other holiday accommodation providers weren’t prepared for the catastrophic drop in tourism caused by the COVID-19 pandemic in 2020. The easing of travel restrictions in 2021 and 2022 drove revenue back up, supported mostly by heightened domestic tourism due to heightened consumer confidence and a trend towards staycations. International travel recovered and drove up occupancy rates and RevPAR, especially in the upscale and luxury segments. Since 2022, though, severe inflation and heightened economic and geopolitical uncertainty have squeezed consumers’ budgets, limiting spending on holidays. European hotels and short-term accommodation providers face intense competition, putting pressure on prices and RevPAR. The popularity of online booking platforms like Airbnb has played a big part in increasing competitive pressures. To attract potential guests, accommodation providers are adopting dynamic pricing strategies and investing in enhancing the customer experience through innovation and differentiation. The use of advanced technology and the wellness tourism trend have shaped the industry’s focus. Nonetheless, intense competition and elevated operating costs like rent, purchases and wages have constrained profit. Revenue is forecast to swell at a compound annual rate of 2.5% over the five years through 2030 to €229.3 billion. A mounting number of international guests and strong demand for domestic holidays will drive growth. Climbing disposable income and wealthy international tourists flocking to European destinations is set to stimulate spending on upscale hotels and holiday accommodation. Regulatory crackdowns on short-term rentals in many European countries may ease competitive pressures, while escalating consumer demand for sustainable travel is driving providers to adapt. Innovation, sustainability and guest-centric strategies will be key to capturing market share and responding to evolving traveller expectations.

The Luxury Accommodation industry has endured significant turbulence over the past five years, primarily due to shocks and ongoing impacts associated with the pandemic. Strict travel bans in 2020 led to a heavy reliance on domestic tourist traffic, causing sharp declines in revenue and profitability across the sector. Occupancy rates fell from 79.2% to 50.8% between 2018-19 and 2020-21, while RevPAR dropped by 42.2%. The industry also experienced a drop in employment, particularly among casual workers. However, the industry has shown resilience with rebounding occupancy rates and increased RevPAR driven by pent-up demand and the easing of travel restrictions. Employment levels have since surpassed pre-pandemic benchmarks, propelled by the reopening of international borders. The industry has also witnessed a flurry of new luxury hotel openings, placing further upwards pressure on employment numbers due to increasing labour demand. Despite a cost-of-living crisis causing a dip in domestic demand, occupancy rates and RevPAR have reached record highs, pushing up profit margins towards historical pre-pandemic levels. Overall, industry revenue is expected to grow at an annualised 6.8% over the five years through 2024-25, to total $8.8 billion. This trend includes an anticipated rise of 1.4% in 2024-25. The industry’s future will be shaped by several key factors, with inbound tourists from affluent markets expected to drive growth. However, the challenge will be to capture high-spending visitors through innovative marketing campaigns and loyalty programs. With more luxury hotels set to open over the next five years, incumbent establishments will need to find strategies to avoid complications associated with increasing market saturation and growing competition. However, improving domestic economic conditions should enhance demand from domestic travellers. Businesses that can achieve occupancy rates of 80.0% and above will be key to maintaining strong profit margins. Industry revenue is forecast to grow at an annualised 3.8% over the five years through 2029-30, to total $10.6 billion.