The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over *** million Netflix and around *** million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.

According to the latest Amazon Prime statistics, about 81% of US internet users aged 18 to 34 have a paid Amazon Prime membership.

Introduction

Amazon Prime Video Statistics: Amazon Prime Video is a subscription-based streaming service that offers a wide range of television shows, movies, documentaries, and original content. Launched in 2006 as part of the Amazon Prime membership, Prime Video has rapidly grown to become one of the leading streaming platforms globally. As of 2024, Amazon Prime Video has an estimated 275 million subscribers worldwide, making it one of the largest streaming services.

Amazon continues to invest heavily in Prime Video, focusing on expanding its content library, enhancing user experience, and entering new markets. The platform's commitment to innovation and quality content production ensures its ongoing relevance and appeal in the highly competitive streaming industry.

Amazon Prime’s growth is what has been most impressive. They have managed to convert millions of customers into loyal subscribers at a very fast rate.

Overall the US accounts for about 74% of all paying Amazon Prime accounts globally.

In 2024, the video-on-demand platform with the most subscribers in Portugal was Netflix, with an estimated number of *** million subscribers. Amazon Prime and HBO Max counted with ******* estimated subscribers.

In 2020, the SVOD service with the highest number of subscribers in Western Europe was Netflix, at about 54.2 million. Second came Amazon Prime Video, followed by Disney+. As the SVOD market is increasingly important, the numbers of subscribers of the platforms including Netflix, Amazon, Disney+, Apple TV+, as well as HBO are expected to continue to grow further.

Amazon Prime’s global subscriber growth rate has accelerated over the last 5 years. Today Amazon currently has 200 million Amazon Prime members around the world.

Amazon Prime is a premium membership that offers free delivery and other exclusive features on Amazon websites. A 2023 study found that 44 percent of Amazon Prime subscribers in Spain were occasional shoppers in the online marketplace. According to the source, this refers to those subscribers who shopped at most every two months. Another 42 percent of subscribers surveyed were frequent buyers, meaning they shopped once to twice a month for a maximum amount of 100 euros.

I roundup the latest Amazon Prime statistics which show just how big Amazon Prime has become and will continue to be.

At the end of 2022, Netflix was the streaming platform with the highest number of subscribers in Spain, at over six million. HBO Max and Amazon Prime Video followed with 2.6 million subscribers each. By contrast, Spanish provider Moviestar Plus+ reported around 320,000 subscribers that year.

This statistic shows the number of subscribers to video on demand (VoD) streaming service Amazon Prime Video in selected countries in Central and Eastern Europe as of December 2018. Out of the countries in consideration, Poland had the most Amazon Video subscribers at roughly 158 thousand subscriptions. Romania and Czechia ranked second and third highest with subscriber numbers of roughly 75 thousand and 57 thousand, respectively.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

In 2024, Amazon Prime Day sales reached a massive $14.2 billion in comparison to $12.9 billion in 2023. This was a huge $1.3 billion increase.

The United Kingdom (UK) has the highest number of Netflix subscribers in Europe, with around ** million subscribers as of the second quarter of 2010. The country with the second highest number was Germany with around **** million, closely followed by France with *** million. Netflix catalogues across Europe Not only does the UK have the highest number of Netflix subscribers in Europe, it’s also the country with the highest number of TV series on the SVoD (Subscription Video-on-Demand) platform. As of September 2019, there were *** series available in the UK but just *** in Germany.   SVoD market share  At ** percent, Netflix had the largest share of the SVoD market in Europe in 2020. Their closest competitor was Amazon Prime Video, which had over a quarter of the market share in Europe that year. The fourth largest and one of the newest services, Disney+, reached a market share of ***** percent. In the European Union, its revenue amounted to nearly *** million euros as of 2020.

In January 2025, around ***** thousand downloads of the Amazon Prime Video app were reported in Australia according to AppMagic. The highest number of downloads during the measured period was recorded in January 2022.

In the United Kingdom, Amazon Prime Video recorded the highest number of content hours available in its library among selected SVOD services. As of May 2024, the amount was over ************* hours. Second came Netflix, with around ************** hours of content available on the platform. By contrast, users of Apple TV+ had access to just ***** hours of content in the UK.

Amazon made $40.2 billion from memberships and subscriptions in 2023.

The Mexico OTT TV and Video market is experiencing robust growth, driven by increasing internet penetration, affordable smartphones, and a rising preference for on-demand content. With a CAGR of 4.50% from 2019-2033, the market demonstrates significant potential. The market is segmented into SVOD (Subscription Video on Demand), TVOD (Transactional Video on Demand, encompassing rentals and Download-to-Own), and AVOD (Advertising-based Video on Demand). The SVOD segment currently dominates, fueled by major players like Netflix, Disney+, and HBO Max, offering diverse content libraries tailored to Mexican audiences. The TVOD segment contributes significantly, especially with the growing popularity of DTO models for high-demand movies and shows. AVOD services are also gaining traction, attracting users seeking free, ad-supported content. Key market drivers include the expanding middle class with disposable income, the increasing adoption of smart TVs and streaming devices, and the growing popularity of mobile video consumption. However, challenges remain, such as piracy, inconsistent internet infrastructure in some regions, and competition amongst numerous providers including local players like Movistar Play and Blim. The forecast period (2025-2033) anticipates continued growth, with SVOD retaining its leading position but facing increasing competition from innovative AVOD and TVOD models that are adapting to consumer preferences and technological advancements. The market’s success hinges on addressing affordability, enhancing content localization, and improving internet accessibility across the country. The competitive landscape is intensely dynamic, with both international giants like Netflix, Amazon Prime Video, and Apple TV+, and local players like Movistar Play and Blim vying for market share. Successful strategies include offering localized content, competitive pricing, and seamless user experiences. The market's future trajectory relies heavily on the continued improvement of internet infrastructure, particularly in rural areas, and the ability of streaming services to adapt to the evolving preferences of Mexican consumers. Technological advancements, such as the increased adoption of 5G networks, promise to further accelerate market growth by enabling higher-quality streaming experiences and wider accessibility. Understanding these dynamics is critical for players looking to successfully navigate the competitive and evolving Mexican OTT landscape. This comprehensive report provides a detailed analysis of the dynamic Mexico OTT TV and video market, offering invaluable insights for businesses seeking to navigate this rapidly evolving landscape. Covering the period from 2019 to 2033, with a focus on 2025, this report delves into market size, segmentation, key players, and future trends, utilizing data-driven analysis to present a clear picture of opportunities and challenges. The study incorporates high-search-volume keywords like "Mexico streaming market," "Mexican OTT industry," "SVOD Mexico," "AVOD Mexico," and "Mexico video on demand," ensuring maximum search engine visibility. Recent developments include: March 2022: TelevisaUnivision's new streaming service ViX, which brings the world's largest offering of Spanish-language entertainment, news, and sports content, became available to all users in the United States, Mexico, and most Spanish-speaking Latin America. ViX users can stream original programming and top live sports and news free of charge in the first broadcast-quality ad-supported offering for Mexico.. Key drivers for this market are: High Penetration of Smart TVs and the Presence of Major OTT Providers. Potential restraints include: Payment for Premium OTT Take-up, Challenges and Costs of Licensing Premium Quality Content. Notable trends are: OTT industry is expected to register a significant growth in the market.

Amazon Market Outlook

The global Amazon market is poised for significant growth over the forecast period, with the market size expected to increase from $260 billion in 2023 to nearly $700 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.5%. This robust expansion is driven by the increasing penetration of e-commerce, diversified product offerings, and innovative service models that Amazon continues to adopt and expand upon.

One of the primary growth factors for the Amazon market is the rapid shift of consumers towards online shopping. The convenience of shopping from home, coupled with a vast array of products and competitive pricing, has made e-commerce platforms like Amazon highly attractive. The COVID-19 pandemic further accelerated this trend, as lockdowns and social distancing measures pushed more consumers to shop online. This behavioral shift is expected to persist post-pandemic, solidifying Amazon's market position.

Another significant driver is Amazon's extensive investment in logistics and supply chain infrastructure. The company has heavily invested in technologies and facilities that enhance delivery speed and efficiency, such as automated warehouses, drone delivery systems, and an expanding network of fulfillment centers worldwide. These advancements have enabled Amazon to offer expedited delivery options, such as same-day or next-day delivery, which are critical factors in maintaining customer satisfaction and loyalty.

Furthermore, Amazon's diversification into various service offerings has substantially contributed to its growth. Services like Amazon Prime, Amazon Web Services (AWS), and Amazon Fresh have not only increased its revenue streams but also deepened customer engagement and loyalty. Amazon Prime, for instance, provides subscribers with benefits such as free shipping, access to exclusive content on Prime Video, and other perks, fostering a more engaged and loyal customer base. AWS, on the other hand, has established itself as a leader in the cloud computing industry, driving significant revenue and supporting the growth of other Amazon services.

Regionally, North America remains Amazon's largest market, accounting for a substantial share of its revenue. However, notable growth is expected in emerging markets within the Asia Pacific and Latin America regions. These regions are experiencing rapid internet penetration and a burgeoning middle class with increasing disposable incomes, making them ripe for e-commerce expansion. Amazon has been focusing on localizing its strategies to cater to the unique preferences and needs of these markets to capitalize on this potential.

Product Category Analysis

The electronics segment constitutes a significant portion of Amazon's product category, driven by a high demand for gadgets, home appliances, and other electronic items. Amazon's competitive pricing, extensive product range, and user-friendly return policies make it a preferred platform for purchasing electronics. Additionally, the seamless integration of customer reviews and ratings helps consumers make informed decisions, further boosting sales within this category. With continuous technological advancements and a steady stream of new product launches, the electronics segment is expected to maintain its growth trajectory.

Books were Amazon's original product category, and despite expanding into numerous other areas, books remain a core component of its offerings. The introduction of Kindle and e-books revolutionized the way consumers read, providing a boost to this segment. Amazon's extensive library of books, ranging from bestsellers to niche genres, caters to a wide audience. The convenience of purchasing and downloading books instantly, coupled with competitive pricing, continues to attract readers globally. The book segment is expected to see steady growth, supported by an increasing number of readers opting for e-books and audiobooks.

The clothing segment has seen substantial growth, driven by a diverse range of apparel and accessories for all ages and genders. Amazon's fashion segment includes both well-known brands and independent labels, providing a wide array of choices for consumers. The introduction of features like "Try Before You Buy" and personalized recommendations based on browsing history have enhanced the shopping experience, leading to higher conversion rates. As consumers become more comfortable with purchasing clothing online, this segment is expected to grow significantly.