The total revenue of McDonald's operated by Westlife Development Private Limited (WDL) in India was over 22 billion Indian rupees in fiscal year 2023, up from about 16 billion Indian rupees in fiscal year 2022. WDL operates McDonald’s restaurants across West and South India, through Hardcastle Restaurants Private Limited (HRPL), its wholly-owned subsidiary.

In the third quarter of the financial year 2024, monthly active users of the McDonald's app in India had a 12 percent compared to the third quarter in fiscal year 2023. McDonald’s India is managed by Hardcastle Restaurants, which is a subsidiary of Westlife Foodworld. Their distribution network includes multiple channels to serve customers, such as on-the-go, dine-in, takeaway, drive-thru, and delivery.

The quick-service restaurant market in India was valued at about 25.46 billion U.S. dollars in 2024. It was forecasted to reach 38.7 billion U.S. dollars in 2029. Unorganized versus organized QSR sector Roadside eateries, Dhabas, and food stalls, the traditional fast food formats formed a major part of the unorganized sector. The organized fast-food sector in India was dominated by global food chains like Dominos, McDonalds, KFC and Pizza Hut. These leading chain restaurants successfully catered to the country's population and by adding customized dishes to their standard menus. Impact of COVID-19 on QSRs The food service industry was tremendously affected by the COVID-19 pandemic and the subsequent lockdowns. The pandemic created a massive demand for online food delivery services. Swiggy and Zomato emerged as the leading food delivery services in the country and introduced new features such as grocery delivery, pay later services and running errands to stay ahead of their competitors.

According to Cognitive Market Research, the global Digital Marketing Analytic market size will be USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 20.90% from 2024 to 2031.

North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.6% from 2024 to 2031.
Europe accounted for over 30% of the global USD XX million market size.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.
The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.
Social media marketing held the highest Digital Marketing Analytics market revenue share in 2024.

Key Drivers of Digital Marketing Analytics Market

Various Strategies Adopted by Key Players to Provide Viable Market Output

The Digital Marketing Analytics market is experiencing significant growth due to various strategies adopted by key players. These include investing in advanced analytics technologies such as artificial intelligence and machine learning, enhancing their product offerings with features like predictive analytics and real-time data visualization, expanding their global presence through partnerships and acquisitions, and focusing on customer-centric approaches to improve user experience and satisfaction. Overall, these strategies help companies stay competitive and meet the evolving needs of the market.

For instance, in May 2023, Mixpanel propounded the launch of marketing analytics. It enables brands to get insights into the channels that drive new user mergers through multi-touch attribution. It also helps brands increase their return on advertising spend by monitoring the performance of channels and campaigns. It allows brands to get their most valuable customer segments by finding demographic or behavioral cohorts.

(Source: https://mixpanel.com/blog/mixpanel-marketing-analytics/)

Rising Influence of Social Media to Propel Market Growth

The digital marketing analytics market is experiencing growth due to the influence of social media. As social media platforms continue to gain more, businesses are relying on them to connect with customers, get brand awareness, and drive sales. Consequently, there's a growing need for advanced analytics tools to track social media performance, engagement metrics, customer sentiment, and ROI. These analytics provide invaluable insights that enable companies to refine their marketing strategies, optimize campaigns, and enhance overall effectiveness in leveraging social media platforms for business growth. Thus, the escalating importance of social media underscores the increasing demand for sophisticated digital marketing analytics solutions.

For instance, in 2020, McDonald's India North and East started a social media advertisement campaign, McGrillis Back, to capture a major revenue share in the Quick Service Restaurant market. It helped the company gain 24,000 posts on Twitter and more than 200 followers on Instagram.

(Source: https://www.afaqs.com/news/advertising/mcdonalds-india-north-east-strikes-a-chord-with-its-new-campaign-we-get-it)

Restraint Factors of Digital Marketing Analytics Market

Lack of Skilled Talent to Restrict Market Growth

The digital marketing analytics market faces a challenge due to a need for more skilled talent. This scarcity hampers the effective utilization of analytical tools and platforms, hindering businesses from extracting valuable insights to optimize their marketing strategies. With skilled personnel adept at interpreting and applying analytics, organizations can leverage data-driven decision-making processes effectively. Addressing this talent gap through training programs and educational initiatives is essential to unlock the full potential of digital marketing analytics and drive business growth in the digital landscape.

Impact of COVID-19 on t...

According to a survey conducted in 2024 in India, 46 percent of the respondents said that they trust the food quality of Domino's. McDonalds and KFC followed with 43 percent and 41 percent respectively.

In an online survey conducted in October 2023 among India's urban population, approximately 46 percent of respondents reported Domino's and McDonald's as their preferred quick service restaurants. It was followed by KFC, with 42 percent expressing their preference. Interestingly, Gen Z favored Domino's, while Gen X preferred McDonald's.

Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately 388.9 million U.S. dollars on advertising worldwide in 2023, down from 398.3 million the previous year. Advertising costs are divided into two categories: contributions to advertising cooperatives and production costs for radio and TV advertising. Contributions to advertising cooperatives accounted for 347.2 million U.S. dollars and production costs for 41.7 million in 2023.

With a market capitalization of 3.12 trillion U.S. dollars as of May 2024, Microsoft was the world’s largest company that year. Rounding out the top five were some of the world’s most recognizable brands: Apple, NVIDIA, Google’s parent company Alphabet, and Amazon. Saudi Aramco led the ranking of the world's most profitable companies in 2023, with a pre-tax income of nearly 250 billion U.S. dollars. How are market value and market capitalization determined? Market value and market capitalization are two terms frequently used – and confused - when discussing the profitability and viability of companies. Strictly speaking, market capitalization (or market cap) is the worth of a company based on the total value of all their shares; an important metric when determining the comparative value of companies for trading opportunities. Accordingly, many stock exchanges such as the New York or London Stock Exchange release market capitalization data on their listed companies. On the other hand, market value technically refers to what a company is worth in a much broader context. It is determined by multiple factors, including profitability, corporate debt, and the market environment as a whole. In this sense it aims to estimate the overall value of a company, with share price only being one element. Market value is therefore useful for determining whether a company’s shares are over- or undervalued, and in arriving at a price if the company is to be sold. Such valuations are generally made on a case-by-case basis though, and not regularly reported. For this reason, market capitalization is often reported as market value. What are the top companies in the world? The answer to this question depends on the metric used. Although the largest company by market capitalization, Microsoft's global revenue did not manage to crack the top 20 companies. Rather, American multinational retailer Walmart was ranked as the largest company in the world by revenue. Walmart also had the highest number of employees in the world.