Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately *** million U.S. dollars on advertising worldwide in 2024, down from ***** million the previous year. Advertising costs are divided into two categories: contributions to advertising cooperatives and production costs for radio and TV advertising. Contributions to advertising cooperatives accounted for *** million U.S. dollars and production costs for ** million in 2024.

McDonald's invested *** billion U.S. dollars in advertising in the United States in 2022. Since 2014, the omni-present fast food restaurant chain has been consistently increasing their promotional spending in the country. McDonald’s: a largest ad player in the U.S. market In 2022, McDonald’s Corporation was one of the leading advertisers among popular fast food and quick serve restaurants in the United States. The company’s measured media spend on its chains far surpassed the investments of Wendy's, Burger King, and Taco Bell. Famous for its compelling outdoor ads, McDonald's also ranked among the largest out-of-home advertisers in the U.S. that year, with an investment of over ** million dollars. Most valuable fast-food brand worldwide Founded in California, in 1940, by brothers Richard and Maurice McDonald, McDonald's became a behemoth in the fast food market, generating globally revenues of ** billion dollars in 2022. That year, the company secured the spot of most valuable fast food brand in the world, with an estimated brand value of about ***** billion dollars.

This dataset provides restaurant inspections, violations, grades and adjudication information

This statistic shows the advertising spending of McDonald's in the United States in 2017, by type. The fast-food giant spent ***** million U.S. dollars on total advertising that year, with ****** million on TV advertising.

The data set contains responses from 1453 adult Australian consumers relating to their perceptions of McDonald’s with respect to the following attributes: Yummy, Convenient, Spicy, Fattening, Greasy, Fast, Cheap, Tasty, Expensive, Healthy, and Disgusting.

These attributes emerged from a qualitative study conducted in preparation for the survey study. For each of those attributes, respondents provided either a YES response (indicating that they feel McDonald’s possesses this attribute), or a NO response (indicating that McDonald’s does not possess this attribute).

In addition, respondents indicated their Age, Gender and their VisitFrequency. Had this data been collected for a real market segmentation study, additional information – such as details about their dining out behaviour, and their use of information channels – would have been collected to enable the development of a richer and more detailed description of each market segment.

Xtract.io's comprehensive McDonald's location data provides a detailed view of the global fast-food chain's network. Restaurant investors, market researchers, and business analysts can utilize this dataset to analyze market penetration, identify expansion opportunities, and develop a sophisticated understanding of McDonald's geographical strategy.

Point of Interest (POI) data, also known as places data, provides the exact location of buildings, stores, or specific places. It has become essential for businesses to make smarter, geography-driven decisions in today's competitive landscape.

LocationsXYZ, the POI data product from Xtract.io, offers a comprehensive database of 6 million locations across the US, UK, and Canada, spanning 11 diverse industries, including:

-Retail -Restaurants -Healthcare -Automotive -Public utilities (e.g., ATMs, park-and-ride locations) -Shopping malls, and more

Why Choose LocationsXYZ? At LocationsXYZ, we: -Deliver POI data with 95% accuracy -Refresh POIs every 30, 60, or 90 days to ensure the most recent information -Create on-demand POI datasets tailored to your specific needs -Handcraft boundaries (geofences) for locations to enhance accuracy -Provide POI and polygon data in multiple file formats

Unlock the Power of POI Data With our point-of-interest data, you can: -Perform thorough market analyses -Identify the best locations for new stores -Gain insights into consumer behavior -Achieve an edge with competitive intelligence

LocationsXYZ has empowered businesses with geospatial insights, helping them scale and make informed decisions. Join our growing list of satisfied customers and unlock your business's potential with our cutting-edge POI data.

McDonalds reported $6.84B in Sales Revenues for its fiscal quarter ending in June of 2025. Data for McDonalds | MCD - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last October in 2025.

Comprehensive dataset containing 1 verified McDonald's Restaurant locations in United States with complete contact information, ratings, reviews, and location data.

In 2020, McDonalds Restaurants Ltd invested ***** million British pounds in advertising in the United Kingdom. The company was the fifth largest advertiser in the UK that year.

About this Dataset

A complete list of all McDonald's US restaurant locations including Guam (GU) and Northern Mariana Islands (MP).

Category

Location Lists

Keywords

mcdonalds,mcdonald's in us,mcdonald's,us restaurants,fast food

Row Count

13465

Price

$99.00

Overview: McDonalds Ice Cream Machines Broken - Timeseries

This dataset contains information on the number of complaints about broken McDonalds over time all over the world. The data is scraped from mcbroken and points had been collected every hour.

Project Ideas

• Compare complaints from different regions
• Is there a correlation between broken complaints and temperature?
• What are the busiest times for complaints?
• Does the number of complaints change over time?
• Are there certain locations that have more complaints?

Potential Applications of the Dataset:

1. Geospatial Information: Precise geographical coordinates for each Walgreens store, enabling accurate mapping and spatial analysis. State-wise and city-wise breakdown of store locations for a comprehensive overview.

2. Store Details: Store addresses, including street name, city, state, and zip code, facilitating easy identification and location-based analysis. Contact information, such as phone numbers, providing a direct link to store management.

3. Operational Attributes: Store opening and closing hours, aiding businesses in strategic planning and market analysis. Services and amenities are available at each location, offering insights into the diverse offerings of Walgreens stores.

4. Historical Data: Historical data on store openings and closures, providing a timeline perspective on Walgreens' expansion and market presence.

5. Demographic Insights: Demographic information of the areas surrounding each store, empowering users to understand the local customer base.

6. Comprehensive and Up-to-Date: Regularly updated to ensure the dataset reflects the latest information on Walgreens store locations and attributes. Detailed data quality checks and verification processes for accuracy and reliability.

The dataset is structured in a flexible format, allowing users to tailor their queries and analyses based on specific criteria and preferences.

This data set was used for my honours thesis and as part of my journal article submission. This data set records observatiions of advertising posted by McDonalds Australia to Facebook during the 1st July to the 31st July 2019. The advertisments were assigned coded in relation to two catagories; being user enagement and creative advertising strategy.

McDonalds reported $55M in Stock for its fiscal quarter ending in June of 2025. Data for McDonalds | MCD - Stock including historical, tables and charts were last updated by Trading Economics this last October in 2025.

Comprehensive dataset containing 107 verified McDonald's locations in Austria with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 295 verified McDonald's locations in Russia with complete contact information, ratings, reviews, and location data.

In 2024, McDonald's invested ****** million Danish kroner in advertising in Denmark, having reduced its spending by roughly ****percent compared to a year earlier. The quick-service restaurant chain was the ******largest advertiser in Denmark in 2024.

Comprehensive dataset containing 126 verified McDonald's locations in Czech Republic with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 26 verified McDonald's locations in Jordan with complete contact information, ratings, reviews, and location data.

About this dataset

Context

The dataset tabulates the Mcdonald population over the last 20 plus years. It lists the population for each year, along with the year on year change in population, as well as the change in percentage terms for each year. The dataset can be utilized to understand the population change of Mcdonald across the last two decades. For example, using this dataset, we can identify if the population is declining or increasing. If there is a change, when the population peaked, or if it is still growing and has not reached its peak. We can also compare the trend with the overall trend of United States population over the same period of time.

Key observations

In 2023, the population of Mcdonald was 2,017, a 0.49% decrease year-by-year from 2022. Previously, in 2022, Mcdonald population was 2,027, a decline of 0.69% compared to a population of 2,041 in 2021. Over the last 20 plus years, between 2000 and 2023, population of Mcdonald decreased by 280. In this period, the peak population was 2,297 in the year 2000. The numbers suggest that the population has already reached its peak and is showing a trend of decline. Source: U.S. Census Bureau Population Estimates Program (PEP).

Content

When available, the data consists of estimates from the U.S. Census Bureau Population Estimates Program (PEP).

Data Coverage:

• From 2000 to 2023

Variables / Data Columns

• Year: This column displays the data year (Measured annually and for years 2000 to 2023)
• Population: The population for the specific year for the Mcdonald is shown in this column.
• Year on Year Change: This column displays the change in Mcdonald population for each year compared to the previous year.
• Change in Percent: This column displays the year on year change as a percentage. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Mcdonald Population by Year. You can refer the same here