A large part of the e-commerce growth worldwide comes from consumers buying products and services using mobile devices. Statista's Digital Market Insights reveals that in 2023, revenue from mobile e-commerce sales reached an estimated 1.7 trillion U.S. dollars, accounting for over half of all retail e-commerce sales. Mobile's proportion has consistently increased over time, going from 43 percent in 2018 to a projected 63 percent by 2028.

The mobile device takeover The significant rise in m-commerce sales is a testament to the increasing reliance on smartphones and tablets for online shopping. In 2023, approximately 30 percent of online shoppers globally used mobile commerce weekly, with numerous countries surpassing this figure. Mobile devices were the primary drivers of retail website traffic and transactions worldwide, accounting for nearly 80 percent of visits and 66 percent of orders.

M-commerce tough spots While mobile commerce enjoys widespread popularity and dominance in various aspects, it also faces drawbacks. Despite having a higher global add-to-cart rate than tablets and desktops, mobile phones exhibit the lowest conversion rate among all devices. Furthermore, consumers tend to prefer desktop computers for larger expenses. As of the end of 2023, the average value of online shopping orders on desktops was approximately 159 U.S. dollars, compared to 103 dollars on mobile phones.

As of January 2022, mobile commerce accounted for nearly two-thirds (65.7 percent) of all global e-commerce retail sales. Asia Pacific exceeded this proportion, where mobile sales represented about eight out of every ten digital sales. As can be seen in this graph, the use of mobile devices for online shopping was more prevalent in regions of the global south.

In 2022, 37 percent of all e-commerce transactions in Canada were done with a mobile device. According to the source, by 2026, this figure is forecast to rise to 42 percent.

The mobile commerce market size in Japan stood at around 6.7 trillion Japanese yen as of 2023. It almost tripled over the last decade. The mobile commerce market consists of the three segments shopping, services, and transactions.

According to estimates, retail m-commerce sales in the United States exceeded 491 billion U.S. dollars in 2023. By 2027, that figure is forecast to grow almost twofold, amounting to approximately 856 billion U.S. dollars. In the coming years, e-commerce overall should account for a growing proportion of retail sales in the North American country.

The global m-commerce market was valued at USD 267.84 billion in 2021 and is expected to grow at a CAGR of 27.0% during the forecast period.

The M-Commerce Market is Segmented by Transaction Type (M Retailing, M Ticketing/Booking, M Billing), Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless Application Protocol (WAP), Direct Carrier Billing), and Geography. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The global m-commerce market was projected at USD 472 billion in 2019, is expected to reach USD 3,901 billion by 2026, and is growing at a CAGR of 34.9% during the forecast year.

Introduction

Mobile Shopping Statistics:Â Mobile Shopping/commerce (m-commerce) has emerged as a dominant force in the global retail landscape, driven by the proliferation of smartphones and the increasing preference for online shopping. In 2025, global m-commerce sales are projected to reach USD 6.5 trillion, accounting for approximately 75% of all e-commerce transactions. This significant growth is supported by the widespread adoption of smartphones, with over 4.8 billion users worldwide, representing nearly 59% of the global population.

Consumer behavior has notably shifted towards mobile platforms, with 73% of online shoppers preferring mobile apps over websites for their purchases . In the United States, mobile commerce sales are expected to reach USD 900 billion in 2025, comprising nearly 50% of the nation's total e-commerce sales . The average annual spending per mobile shopper has risen to USD 2,500, reflecting increased consumer trust and reliance on mobile shopping platforms.

The integration of digital wallets has further streamlined the mobile shopping experience, with mobile wallets like Apple Pay and Google Pay facilitating 60% of digital transactions globally . Additionally, mobile push notifications have been shown to increase conversion rates by 88%, highlighting the effectiveness of personalized marketing strategies in the mobile commerce sector.

These statistics underscore the critical importance for businesses to optimize their mobile commerce strategies to meet evolving consumer expectations and capitalize on the growing m-commerce market.

In 2023, mobile e-commerce retail sales in the United Kingdom amounted to nearly 92 billion British pounds. Forecasts suggest that this amount will steadily increase in the coming years, surpassing 109 billion pounds by 2027.

In 2022, mobile commerce sales amounted to over half of the total e-commerce in all included Asia-Pacific countries, except for Japan, where it was 39 percent. Mobile commerce sales were predicted to reach 77 percent of e-commerce sales in South Korea by 2026.

Mobile Commerce (M-Commerce) Market Outlook

The global mobile commerce (M-Commerce) market size was valued at approximately $524 billion in 2023 and is projected to reach an estimated $1.7 trillion by 2032, marking a robust compound annual growth rate (CAGR) of 13.6% over the forecast period. The impressive growth trajectory of the M-Commerce market is primarily driven by the widespread adoption of smartphones, advancements in mobile payment technologies, and the increasing preference for convenient and fast shopping experiences. The proliferation of mobile apps that cater to diverse consumer needs across various sectors such as retail, banking, and entertainment further accentuates the market expansion. The M-Commerce landscape is continually evolving, with innovations in digital payment solutions and enhanced security measures bolstering consumer trust and engagement in mobile transactions.

The growth of the M-Commerce market is significantly fueled by the rising penetration of smartphones and internet connectivity worldwide. As smartphones become more affordable and mobile data services more accessible, an increasing number of consumers are turning to mobile devices for their shopping needs. This shift is not just limited to urban centers but is also spreading to rural areas, where technological advancements are bridging the digital divide. Moreover, the growing inclination towards digital payments over cash transactions aligns with the global trend of digital transformation, further propelling M-Commerce growth. Additionally, the convenience of mobile shopping, with features like personalized recommendations and seamless payment gateways, enhances user experience, thereby encouraging more frequent use of M-Commerce platforms.

Another significant factor driving the M-Commerce market is the rapid development and adoption of cutting-edge mobile technologies. Technologies such as artificial intelligence, machine learning, and blockchain are being integrated into mobile commerce platforms to provide personalized shopping experiences, streamline processes, and enhance security. AI-driven analytics allow businesses to understand consumer preferences and behaviors better, enabling them to offer tailored products and services. Meanwhile, blockchain technology offers secure and transparent transaction mechanisms, thereby increasing consumer confidence in mobile commerce. These technological advancements not only improve the efficiency of mobile commerce applications but also open new avenues for innovation, leading to increased market penetration and revenue growth.

The global increase in digital literacy and the corresponding shift in consumer behavior also contribute to the thriving M-Commerce market. As consumers become more tech-savvy, they demand more from their shopping experiences, including convenience, speed, and security. Businesses are responding by optimizing their mobile platforms to meet these expectations, offering user-friendly interfaces, quick checkout processes, and multiple payment options. Moreover, the advent of mobile wallets and digital payment systems has made it easier for consumers to make purchases directly from their smartphones, further driving the transition from traditional commerce to mobile commerce.

The rise of B2B Mobile Commerce is another pivotal trend reshaping the landscape of mobile transactions. As businesses increasingly rely on mobile platforms to conduct operations, the B2B segment is witnessing substantial growth. Companies are leveraging mobile commerce to streamline supply chain processes, enhance communication with partners, and facilitate seamless transactions. This shift towards mobile solutions is driven by the need for efficiency and real-time data access, enabling businesses to make informed decisions swiftly. The integration of mobile technologies in B2B operations not only reduces operational costs but also enhances the overall agility of businesses, allowing them to respond quickly to market changes and customer demands.

Regionally, Asia Pacific is at the forefront of the M-Commerce market growth, driven by the massive smartphone user base in countries like China and India. The region's dominance is also attributed to the rapid urbanization and increasing disposable incomes that boost consumer spending on mobile platforms. North America and Europe follow closely, with high smartphone penetration and a mature digital payment infrastructure supporting market growth. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth as they gradually em

The M-Commerce market, a rapidly evolving facet of the digital landscape, refers to the buying and selling of goods and services through mobile devices, fundamentally reshaping how consumers interact with brands. Over the past decade, this sector has seen exponential growth fueled by the increasing penetration of sm

Ethical clearance: 2020FOBREC806 The lack of a dependable framework for using mobile commerce to manage brick-and-mortar retailer stakeholders' priorities continues to be a concern for conventional business leaders, who continue to struggle to incorporate productivity-enhancing technologies into their businesses. Even so, conventional retailers expect mobile commerce to enable them to respond to continuous uncertainty and unpredictable changes in a dynamic business environment, accommodate new consumer experiences, boost sales of products/services and achieve competitive advantage. Given the above, this study aims to explore the use of a framework for mobile commerce in brick-and-mortar retailers. The main objective is to investigate the underlying factors that are requisite for the use of a framework for mobile commerce in brick-and-mortar retailers. Thus, the study integrated the Technology-Organisation-Environment framework and the Task-Technology Fit model as the lens to better explore the magnitude of the problem. The study combined both the positivist and interpretive paradigms and followed a cross-sectional study design. Both the structured questionnaire and the semi-structured interview as survey instruments were considered appropriate for the collection of both qualitative and quantitative data from brick-and-mortar business managers/owners and mobile commerce business personnel. Descriptive analysis, Structural Equation Modeling analysis and content analysis were performed. Thus, triangulation between qualitative data and quantitative data was used to ensure concurrent validity. The general framework proposed by the study provides a comprehensive structural design within the alignment of brick-and-mortar retailer operations and mobile commerce practices. It may help conventional businesses to understand and identify the requisite factors in the adoption and use of m-commerce and assist business supporters in the process of technological innovation transfer.

M-Commerce Market was valued at $361.31 Billion in 2023, and is projected to reach $USD 2997.08 Billion by 2032, at a CAGR of 26.5% from 2023 to 2032.

In 2023, mobile devices facilitated over 43 percent of e-commerce retail sales in the United States. Projections for 2027 anticipate a further rise, with mobile commerce (m-commerce) expected to account for roughly 50 percent of the total online shopping market in the U.S.

The mobile commerce platform market is experiencing robust growth, driven by the increasing adoption of smartphones and the rising preference for mobile shopping among consumers globally. The market, estimated at $200 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $650 billion by 2033. This expansion is fueled by several key factors. Firstly, the continuous improvement in mobile internet infrastructure and the proliferation of affordable smartphones, particularly in emerging markets, are significantly expanding the potential user base. Secondly, the ongoing development of sophisticated mobile commerce platforms, offering seamless user experiences, enhanced security features, and personalized recommendations, is driving adoption among both consumers and businesses. Furthermore, the increasing integration of mobile commerce with social media platforms and the rise of mobile-first marketing strategies are contributing to this growth trajectory. The market is segmented by business size (small, medium, large) and platform type (cloud-based, on-premises), with cloud-based solutions experiencing higher adoption due to their scalability, cost-effectiveness, and ease of implementation. North America currently holds a significant market share, followed by Europe and Asia-Pacific, with the latter poised for substantial growth in the coming years due to increasing smartphone penetration and rising internet usage. However, the market also faces certain challenges. Concerns regarding data security and privacy, the need for robust customer support systems, and the high initial investment costs for businesses adopting these platforms are acting as restraints. Despite these constraints, the long-term outlook remains positive, fueled by continuous technological advancements and the evolving shopping habits of consumers who increasingly prefer the convenience and accessibility of mobile commerce. The competitive landscape is characterized by a mix of established players, such as Netsuite, Salesforce, and Oracle, and emerging innovative companies like Shopify and BigCommerce, catering to various business needs and offering diverse functionalities. This dynamic environment will continue to drive innovation and further propel the market's growth in the coming years.

The M-Commerce Payments market has rapidly evolved over the past decade, becoming a cornerstone of the mobile commerce ecosystem. With the proliferation of smartphones and mobile internet access, consumers are increasingly leveraging mobile devices for shopping, banking, and other transactions. The convenience and i

A survey set out to investigate mobile commerce use frequency of Italian individuals between 2019 and 2020, looking for differences among macro-regions of provenience. Respondents from the South seemed to be the most fond of mobile commerce. Almost one out of two Southern respondents, in fact, reported to have made purchases via mobile commerce platforms more than once a month between October 2019 and September 2020.

In 2022, Latin America outpaced other regions in mobile commerce app session growth compared to the previous year. Globally, the increase was 12 percent year-over-year, while North America witnessed the lowest percentage growth, standing at just one percent.