Concerning the four selected segments, the segment HelloFresh has the largest value share by brand with 74 percent. Contrastingly, EveryPlate is ranked last, with five percent. Their difference, compared to HelloFresh, lies at 69 percentage points. The Statista Market Insights cover a broad range of additional markets.

Due to measures imposed during the pandemic, orders of meal kits through online platforms increased significantly in the United States. In July 2020, HelloFresh was the industry leader, as its share of sales amounted to over half of the whole market. Home Chef, the meal kit service provided by the Kroger group followed with almost 20 percent, while Blue Apron followed with a market share of 31 percent.

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Meal Kit Market Size 2025-2029

The meal kit market size is forecast to increase by USD 22.84 billion at a CAGR of 16.1% between 2024 and 2029.

The market in North America is experiencing significant growth due to several key factors. One major trend is the increasing preference for cost-effective and convenient dining solutions. Meal kits offer consumers the ability to enjoy restaurant-quality meals at home, saving them both time and money compared to dining out. Additionally, the availability of diverse meal kit options catering to various dietary needs, such as gluten-free and low-carb, is driving demand. Furthermore, consumers are prioritizing nutrition and are increasingly interested in meal kits that provide a balanced intake of essential vitamins and proteins. Meal kits often include ingredients like beef, cheese, butter, garlic, and sauces, ensuring a nutritious and flavorful meal.
The convenience of online grocery shopping and the ease of meal kit packaging also contribute to their popularity. The rise of meal kits in convenience stores further expands their accessibility to a wider audience. Overall, the market is poised for continued growth In the US and North America, as consumers seek convenient, cost-effective, and nutritious dining solutions.

What will be the Size of the Meal Kit Market During the Forecast Period?

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Meal kits cater to various dietary preferences and lifestyles, providing convenience for families and individuals alike. Meal kit services offer a unique blend of fresh vegetables, spices, and proteins, allowing customers to explore new recipes and cooking techniques. The market continues to evolve, with the emergence of ready-to-eat meal options, further expanding the scope for consumers seeking quick, nutritious meals. Overall, the market is poised for continued growth, offering a dynamic and diverse range of food solutions for modern consumers.

How is this Meal Kit Industry segmented?

The meal kit industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Vegetarian
  Non-vegetarian


Distribution Channel

  Instore
  Online


Offering Type

  Heat and Eat
  Cook and Eat


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Product Insights

The vegetarian segment is estimated to witness significant growth during the forecast period. The market is witnessing a notable trend towards vegetarian and vegan meal options, particularly in countries like the US, the UK, and Germany. In the US, the shift towards plant-based diets is driving the demand for vegetarian meal kits, as consumers become increasingly health-conscious and aware of the potential health risks associated with animal products. Similarly, In the UK, there is a growing preference for vegetarian and vegan meal options due to dietary preferences and ethical considerations, such as animal cruelty and the impact on the environment. Meal kit services are responding to this trend by offering personalized kits tailored to vegetarian, vegan, keto, gluten-free, and other dietary preferences.

These meal kits include fresh ingredients, pre-cooked meals, and customized food ingredients, making it convenient for consumers to cook and eat healthy meals at home. Online grocery has also made it easier for consumers to access these meal kits, with companies such as grocery stores, chefs, nutritionists, and meal kit services offering a range of meal options, from ready-to-cook to ready-to-eat. The market for meal kits is expected to continue growing, as consumers seek convenient, healthy, and customized meal options.

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The vegetarian segment was valued at USD 9.01 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Meal kits have emerged as a popular trend in North America's food industry, providing consumers with customized food solutions that eliminate the need for meal planning and grocery shopping. Companies In the region are differentiating their offerings to cater to diverse dietary preferences. These meal kits include fresh ingredients, pre-cooked meals, and personalized kits based on consumers' nutritional needs, offering health benefits such as balance

The global meal kit delivery services market size was valued at USD 28.43 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 97.47 Billion by 2033, exhibiting a CAGR of 13.94% from 2025-2033. North America currently dominates the market, holding a market share of over 45.9% in 2024. The increasing preference for home-cooked and chef-cooked food, the rapidly growing e-commerce industry, and the rising expenditure capacities of consumers represent some of the key factors driving the market in the North American region.

The meal kit delivery service market value is US$ 16,798.1 million in 2023. The market is expected to progress at a CAGR of 14.6% from 2023 to 2033. The meal kit delivery service market is expected to be valued at US$ 65,630.6 million by the end of 2033.

Attributes	Details
Meal Kit Delivery Service Market Value for 2023	US$ 16,798.1 million
Projected Market Value for 2033	US$ 65,630.6 million
Value-based CAGR of Market for 2023 to 2033	14.6%

Historical Analysis of Meal Kit Delivery Service Market from 2018 to 2022

Meal Kit Delivery Service Market, 2018	US$ 8,633.3 million
Meal Kit Delivery Service Market, 2022	US$ 14,632.5 million
Historical CAGR, 2018 to 2022	14.1%

Category-wise Outlook

Top Offering Type	Heat & Eat
Market Share in 2023	61.3%

Top Meal Type	Vegetarian
Market Share in 2023	36.4%

Country-Wise Analysis

Countries	CAGR (2023 to 2023)
United States	6.5%
United Kingdom	7.8%
Germany	8.4%
France	9.2%
Japan	9.7%

With a market share of roughly 30 percent, HelloFresh was the leading meal kit company in the United States in 2018. Other significant companies in the industry included Blue Apron Home Chef, and Sun Basket. Today, there are also many other smaller competitors, such as Freshly, EveryPlate, and Purple Carrot. The online meal kit service market The fresh and packaged food meal kit service market is a relatively new concept that is expected to grow considerably in the coming years. The North American market is projected to be worth approximately five billion U.S. dollars by 2025. The global market, which was worth an estimated two and a half billion U.S. dollars in 2017, is forecast to grow to almost eight billion U.S. dollars by 2024. Blue Apron Founded in New York in 2012, Blue Apron was the startup that popularized this delivery service concept. While the company’s global net revenue more than doubled between 2015 and 2016, revenue and the number of customers has been declining quite rapidly since 2017.

According to Cognitive Market Research, the global meal kit market size will be USD 21425.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 8570.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 6427.68 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4927.89 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1071.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 428.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The online sale category is the fastest growing segment of the meal kit industry

Market Dynamics of Meal Kit Market

Key Drivers for Meal Kit Market

Increased Urbanization and Hectic Lifestyles to Boost Market Growth

The market for meal kits is expanding due to the development in development and hectic lives. The growth of cities is the system by which cities expand, and an increasing proportion of people move into urban regions. People's growing sophistication, increasing disposable income, and shifting priorities present unique possibilities for icy meal kits. This is because hectic schedules are driving up demand for quick pre-meals, and frozen meal kits are appealing due to their reasonable price and nutritional upsides. Thus, hectic lives and increased urbanization are fueling the meal kit industry's expansion. For instance, the world's top meal kit provider, HelloFresh SE ("HelloFresh"), is officially starting offering its products in Ireland. A significant turning point in HelloFresh's worldwide growth plan has been reached with the company's entry into its 18th geography. With this introduction, HelloFresh will be able to reach even more clients worldwide and increase its entire accessible industry.

Growing Public Awareness about Health and Wellness to Drive Market Growth

The market is mostly driven by the increased emphasis on wellbeing and good health. Meal kits are becoming more and more popular as customers place more importance on wellness, fitness, and special dietary needs. A growing number of people are looking for quick and wholesome meal alternatives as they realize how important it is to maintain good eating habits. Meal kits provide an easy approach to cooking meals that are customized to each person's dietary requirements and health objectives while also providing access to fresh, premium products. It is anticipated that the demand for meal kit delivery services will continue to be high as consumers who are concerned about their health look for methods to make their diets better.

Restraint Factor for the Meal Kit Market

Growing Rivalry from Multipurpose Gadgets, Will Limit Market Growth

One of the biggest challenges for meal kit providers is maintaining the flavor and appearance of nourishment, as well as the quality and uniformity of components. As meal kit businesses expand their business processes to accommodate increasing customer demand, it becomes more difficult to maintain strict guidelines for the obtaining, processing, and storage space of components. The number of various variables can affect the quality and uniformity of ingredients, including sourcing from several vendors, preserving freshness throughout shipping, and limited availability of specific components.

Impact of Covid-19 on the Meal Kit Market

Due to the COVID-19 epidemic, the market had a wonderful chance to expand because the majority of lodgings, eateries, and dining establishments were closed worldwide. Because people were worried about their health, they began to concentrate more on eating a balanced diet and boosting their defenses. This led to a sharp rise in the number of individuals searching for quick and nutritious meal alternatives for themselves. This demand was satisfied by meal kit activities,...

Explore the Meal Kit Market trends! Covers key players, growth rate 18.8% CAGR, market size $41.53 Billion, and forecasts to 2034. Get insights now!

The global Chilled Meal Kits Market is poised to reach a value of USD 14979.3 Million by 2025 and is projected to reach a value of USD 39395.6 Million by 2035, reflecting a compound annual growth rate of 18.9% over the assessment period 2025 2035.

Attributes	Description
Estimated Global Industry Size (2025E)	USD 14979.3 Million
Projected Global Industry Value (2035F)	USD 39395.6 million
Value-based CAGR (2025 to 2035)	18.9%

Country wise Insights

Country	CAGR, 2025 to 2035
USA	13.8%
Germany	17.3%
India	21.7%

Category-wise Insights

Segment	Value Share (2025)
Functional Beverages (Application)	55%

Segment	Value Share (2025)
Citrus Flavour (Synthetic Flavour)	90%

Meal Kits Market Size, Share, Forecast, & Trends Analysis by Meal Type (Non-Vegetarian, Vegetarian), Offering Type (Cook & Eat, Heat & Eat), Distribution Channel (Online, Convenience Stores, Hypermarket/Supermarket) - Global Forecast to 2032

Global Meal Kit Delivery Services Market size was valued at USD 17.92 billion in 2021 and is poised to grow from USD 20.55 billion in 2022 to USD 53.68 billion by 2030, at a CAGR of 14.70%

In this article, IBISWorld analyst Eva Koronios covers the rising popularity of meal kit delivery services in Canada, along with the opportunities it presents.

global meal kit delivery services market size was worth around USD 20.60 billion in 2022 and is predicted to grow to around USD 65.10 billion by 2030

The global pet meal kit delivery services market was valued at USD 1.8 billion in 2021 and is expected to grow at a CAGR of 15.4% during the forecast period.

According to Cognitive Market Research, the market for meal kit services is expected to reach USD 251 billion globally in 2022 and will grow at a compound annual growth rate (CAGR) of 15.50% from 2023 to 2030. How is Market for Meal Kit Services Impacted by Main Drivers?

Cost-Effective Solutions and Availability of Diverse Choices to Provide Viable Market Output

Meal kits increase convenience because customers do not need to make grocery plans, reducing the time needed to prepare food. Additionally, it encourages customers to experiment with unfamiliar items and cooking methods. Vendors ensure that the meal kit delivered to customers features simple-to-follow instructions, culinary advice, and the precise component amounts needed to produce the meal in a handy, pre-packaged box. Furthermore, vendors ensure that the goods offered to customers are fresh and sufficient to complete the meal. Vendors are offering subscription choices so that customers can sign up for a subscription and specify their dietary requirements as more and more consumers choose a speedier way of life.

While Blue Apron only operates in the US, HelloFresh's global presence undoubtedly helped them gain market share and a sizable client base. HelloFresh today boasts more than seven million users worldwide, up from roughly 170,000 in 2014, and annual global revenues of six billion euros. In the fourth quarter of 2020, the company fulfilled more than 20 million orders globally for the first time.

(Source:www.statista.com/topics/3336/online-meal-kit-delivery-services-in-the-us/#topicOverview)

Increasing dependence on technology for food-related services will drive the market growth rate

The Factors are Limiting Market for Meal Kit Services' Growth

Preference for Home-Cooked Food to Impede Market Growth

Health-conscious consumers increasingly favor home-cooked meals over those from food service delivery services, including meal kits. Food prepared at home is nutritiously dense, fresh, and hygienic. As a result, more people choose to eat at home more frequently. Food prepared at home is less expensive than food purchased outside, particularly meals made with meal kits. Additionally, advantages including portion control, hygiene, food safety, improved allergy management, cost advantages, and maximal nutrition encourage people to choose home-cooked food. Such cooking shows are likelier to attract viewers who attempt to recreate the recipes at home. This is a contributing element to the growing desire for food made at home, which is limiting market expansion.

Impact of COVID–19 on the Meal Kit Services Market

Due to the COVID-19 epidemic, virtually all restaurants, coffee shops, and hotels worldwide were shuttered, and there was a huge chance for the industry to expand. The number of people looking for healthy and convenient meal options increased quickly due to people being more worried about their health and beginning to place greater emphasis on healthy diets to keep a healthy diet and bolster their immune systems. Even market participants have noticed a sharp rise in revenue during the pandemic. For instance, compared to 2019, Hello Fresh's income climbed by more than 100% in 2020. Introduction of Meal Kit Service

A subscription meal service known as a "meal kit" sends customers pre-portioned or partially prepared food items and recipes so they may prepare meals at home. The growing preference for cuisine made by chefs and at home among millennials is one of the major factors propelling the market's growth.

In 2021, the average weekly number of home-cooked meals stayed the same at 6.7, matching the amount from the previous year. While the number of dinners prepared at home climbed from 3.5 to 3.6, the number of lunches prepared at home declined slightly from 3.2 to 3.1.

(Source:static.cookpad.com/worldcookingindex/Cookpad_GlobalAnalysis_reportYear4.pdf)

The delivery service is particularly well-liked and widely used by Generations Y and Z. The advantages of cooked meals, which are more affordable than takeaway and home delivery services, are causing consumers to favor the product more and more.

The revenue of the meal kit service market is forecast to grow to around 20.65 billion U.S. dollars by 2029. In 2023, the market size was estimated at 13 billion U.S. dollars.

The global commercial meal delivery services market, valued at $309 million in 2025, is experiencing robust growth driven by several key factors. Increasing disposable incomes, particularly in urban areas, coupled with busier lifestyles and a growing preference for convenient, healthy meal options are fueling demand. The rise of technology, including user-friendly mobile apps and efficient delivery networks, significantly enhances accessibility and consumer experience. Furthermore, the market is segmented by meal size (for one, two, four, or other) and application (individual or group), allowing companies to cater to diverse needs. While challenges like maintaining food quality during delivery and competition from traditional restaurants exist, the overall market trajectory is positive. Expansion into niche markets, such as specialized dietary requirements (vegetarian, vegan, keto) and personalized meal plans, presents significant opportunities for growth. The projected Compound Annual Growth Rate (CAGR), although unspecified, is likely to be in the mid-to-high single digits, considering the industry trends, given the strong growth drivers and expanding market segments. Key players like HelloFresh, Blue Apron, and others are constantly innovating to improve their offerings, including incorporating sustainable practices and expanding their menu variety to capture larger market shares. The market's regional distribution reflects varying levels of adoption. North America, with its high disposable incomes and established delivery infrastructure, currently holds a significant market share. However, Asia Pacific shows immense growth potential due to its burgeoning middle class and rapid urbanization. Europe's market is relatively mature but demonstrates sustained growth due to increased consumer awareness of healthy eating habits and convenience. Developing markets in regions like South America and Africa represent long-term growth opportunities but are currently smaller than those in North America and Europe due to factors like infrastructure limitations and purchasing power. The forecast period (2025-2033) suggests sustained expansion, largely driven by increasing consumer adoption of convenient meal solutions and innovative product offerings from established and emerging players within the sector.

The global plant based meal kit market is predicted to grow from US$ 954.2 million in 2022 to US$ 2,528.5 million by 2032. Overall sales of plan based meal kits are projected to accelerate at a stellar CAGR of 16.5% during the forecasted period (2022 to 2032). Rising consumer preference for plant based meal prep is a key factor spurring the growth in the global market.

Attribute	Key Insights
Plant-Based Meal Kit Market Estimated Value (2022)	US$ 954.2 million
Projected Market Value (2032)	US$ 2,528.5 million
Value-based CAGR (2022 to 2032)	16.5%
Share of the United Kingdom in the Global Market	22%

Report Scope

Attributes	Details
Estimated Market Size (2022)	US$ 954.2 million
Projected Market Size (2032)	US$ 2,528.5 million
Anticipated Growth Rate (2022 to 2032)	16.5% CAGR
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ million in value
Key Regions Covered	North America Eastern Europe Western Europe Japan South America Asian Pacific Middle east and Africa
Key Countries Covered	USA Germany France Italy Canada United Kingdom Spain China India Australia
Key Segments Covered	Product Type Distribution Channel Region
Key Companies Profiled	The Kellogg Company The Hain celestial group Beyond meat SunOpta Danone S.A. ADM Cargill Eden foods Kerry group Sun brothers Impossible foods Unilever Campbell soup
Report Coverage	Market Forecast, Company Share Analysis, DROT Analysis, Market Dynamics, Competitive Landscape, Challenges, Strategic Growth Initiatives

The APAC meal kit market is valued at $5.1 billion, including consumer preferences, top players, market share and market growth opportunities.

Global Offline Meal Kit Delivery Service market size 2025 was XX Million. Offline Meal Kit Delivery Service Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.