Meal kit delivery services market size was at USD 32.8 billion in 2024, is projected to reach USD 77.6 billion by 2033, at a CAGR of 8.8% from 2025 to 2033

The market is forecasted to be worth USD 22,061.2 million in 2025 and is projected to surpass USD 83,232.1 million by 2035, registering at CAGR of 14.2% during the period of 2025 to 2035. Meal kit delivery services provide pre-measured ingredients and simple-to-follow service recipes to health-conscious consumers, busy professionals, and individuals with a preference for how or where their food is made.

Metric	Value
Market Size (2025E)	USD 22,061.2 million
Market Value (2035F)	USD 83,232.1 million
CAGR (2025 to 2035)	14.2%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	14.2%

Country	CAGR (2025 to 2035)
United Kingdom	13.5%

Region	CAGR (2025 to 2035
European Union	13.7%

Country	CAGR (2025 to 2035)
Japan	13.4%

Country	CAGR (2025 to 2035)
South Korea	14.0%

Competitive Outlook

Company Name	Estimated Market Share (%)
HelloFresh SE	12-16%
Blue Apron Holdings, Inc.	10-14%
Home Chef (Kroger)	8-12%
Sun Basket	6-10%
Freshly (Nestlé)	4-8%
Other Companies (combined)	45-55%

Meal Kit Delivery Services include meal kits containing pre-portioned ingredients and instructions consumers use to cook at home. The industry grew modestly in 2025, with revenue rising 2.8% to $9.1 billion. This marked a notable slowdown compared to the pandemic-era boom, as consumer behavior shifted back toward grocery store prepared meals and quick-service alternatives. Providers have increasingly leaned on expanding assortments, from diet-specific meal kits to add-ons like snacks, wine and ready-to-eat foods, to retain customers and capture higher average order values. However, intensifying competition and persistent reliance on steep introductory discounts have weighed on profit. Despite these pressures, scale leaders such as HelloFresh remain profitable thanks to centralized operations and a large subscriber base, allowing them to manage the inflationary costs that have squeezed smaller businesses. Since 2020, the industry expanded at a CAGR of 9.6%, fueled initially by pandemic-driven adoption when consumers cooked more at home. Between 2020 and 2022, meal kits became a go-to option for convenience and culinary experimentation, lifting subscriber counts across major platforms. Yet, the momentum was tempered by rising attrition rates as dietary fads rotated quickly between keto, vegan, heat-and-eat preferences and others, leaving many companies vulnerable. Grocery retailers entering the space with lower-cost prepared foods exacerbated competitive pressures, while ongoing operations challenges--from promo-heavy acquisition strategies to fulfillment inefficiencies--kept many providers near or below break-even. The sale of Blue Apron to Wonder Group in 2023 underscored how even scaled businesses struggled to compete financially, while leaders like HelloFresh leaned on automation and broader menu diversification to weather the turbulence. Looking ahead, the industry will climb at a slower CAGR of 2.5% through 2030, reaching $10.3 billion. Profit will remain thin as promotions continue to drive customer acquisition but fail to meaningfully improve retention. Traditional grocers' deli counters and prepared meal sections will lure value-conscious consumers, while rapid advancements in heat-and-eat convenience will reshape demand within the category. Technological implementation will significantly drive growth, as AI-driven personalization helps optimize retention and automation reduces cost-to-serve. Industry leaders that balance price competitiveness, eco-conscious operations and convenience-driven innovation will retain share in this slower-growth, profit-sensitive landscape.

The global meal kit delivery services market size was valued at USD 28.43 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 97.47 Billion by 2033, exhibiting a CAGR of 13.94% from 2025-2033. North America currently dominates the market, holding a market share of over 45.9% in 2024. The increasing preference for home-cooked and chef-cooked food, the rapidly growing e-commerce industry, and the rising expenditure capacities of consumers represent some of the key factors driving the market in the North American region.

According to Cognitive Market Research, the global Meal Delivery Kit Market size was USD 21581.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.0% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 8632.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 6474.48 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 4963.77 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1079.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 431.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.
The plant-based meal kits held the highest Meal Delivery Kit Market revenue share in 2024.

Market Dynamics of Meal Delivery Kit Market

Key Drivers for Meal Delivery Kit Market

Driving Forces Behind Meal Kit Delivery Market: The global meal kit delivery services market is poised for growth as modern consumers increasingly rely on technology for food-related needs. The proliferation of food delivery apps has made quick delivery services commonplace, offering customers greater flexibility with minimal effort. Market players are enhancing services through improved customer relations, discounts, and expedited delivery. Meal kit delivery services offer personalized solutions, supplying ingredients and recipes for convenient home cooking. By 2029, over 2.56 billion people are expected to embrace food delivery options globally

Health-Conscious Appeal of Meal Kit Services: Numerous meal kit services highlight the utilization of fresh, premium ingredients and offer balanced, nourishing meal choices, catering to individuals focused on wellness. This ensures consumers enjoy adequately portioned meals with optimal nutrition. By providing pre-measured ingredients, meal kits mitigate food wastage, delivering precisely what's required for each recipe. This approach minimizes the risk of unused or spoiled ingredients in customers' kitchens. These aspects are anticipated to propel the market share of meal kit delivery services.

Restraint Factor for the Meal Delivery Kit Market

Constraints on Meal Kit Delivery Services: Despite their convenience, meal kits can constrain the spontaneity and creativity inherent in cooking. Many people relish the freedom to select recipes on a whim, experiment with available ingredients, or tailor recipes to suit personal tastes, which meal kits limit. Additionally, the convenience and pre-measured ingredients often come with a premium price tag, rendering them less accessible to certain individuals or families. These factors are expected to impede the growth of the meal kit delivery services market share

Trends for the Meal Delivery Kit Market

Rising Demand for Health-Oriented and Specialized Meal Kits: Consumers are progressively choosing meal kits that address particular dietary requirements such as keto, vegan, gluten-free, and low-calorie alternatives. This movement is driven by heightened health consciousness and the need for convenient methods to achieve personalized nutrition objectives. Numerous companies are now providing customizable kits featuring fresh, organic, and locally sourced ingredients, accompanied by comprehensive nutritional details. The attraction of well-balanced, chef-curated meals that resonate with wellness lifestyles is broadening the customer demographic beyond merely busy professionals to include fitness enthusiasts and families.

Growing Adoption of Eco-Conscious and Sustainable Packaging: As sustainability emerges as a significant concern for consumers, meal kit providers are concentrating on minimizing environmental impact through recyclable, compostable, and reduced packaging. Many brands are also collaborating with local farms to decrease carbon emissions associated with transportation. This environmentally friendly strategy not only improves brand perception b...

The global meal kit delivery services market size is projected to grow from USD 30.41 billion in 2025 to USD 113.69 billion by 2033, exhibiting a CAGR of 17.92%.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 25.79 Billion
Market Size in 2025	USD 30.41 Billion
Market Size in 2033	USD 113.69 Billion
CAGR	17.92% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Type,By Offering,By Service,By Platform,By Meal Type,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

Discover the booming meal kit delivery market! Explore its size, growth rate, key players (HelloFresh, Blue Apron), regional trends, and future projections (2025-2033). Learn about market drivers, restraints, and segmentation in this comprehensive analysis.

Fresh-food meal kits are a growing industry in the United States. In 2021, the industry was estimated at *** billion U.S. dollars, and it is set to keep growing. By 2024, the segment could generate sales for over *** billion dollars. Serving consumer’s needs Fresh-food meal kit delivery services send customers a variety of fresh ingredients with a recipe with which to construct the meal. The service is beneficial to consumers who are short on time but still wish to be able to eat meals with fresh ingredients, rather than relying on restaurant or prepared meals. In a recent survey, three of the top four reasons for using meals kits according to consumers centered around convenience. Main players As of February 2018, Blue Apron and HelloFresh were the leading meal kit delivery companies in the United States. Together, the two companies account for nearly ** percent of the market. Both companies have experienced explosive growth, with Blue Apron’s net revenue growing by *** percent from 2014 to 2018 and HelloFresh’s revenue growing by ***** percent over the same period.

The size of the Meal Kit Delivery Services Market was valued at USD 26.29 billion in 2023 and is projected to reach USD 71.22 billion by 2032, with an expected CAGR of 15.3 % during the forecast period. Recent developments include: In April 2023, Blue Apron and Dashmart by DoorDash unveiled the extension of their partnership, enabling the widespread delivery of Blue Apron's Heat & Eat meals in 11 markets, including New York City, through DashMart. This strategic move exemplifies the companies' commitment to expanding their customer base and enhancing product accessibility by leveraging DashMart's platform beyond the successful initial pilot program in Philadelphia , In January 2022, Home Chef strategically joined forces with renowned chef and Skinnytaste founder, Gina Homolka, to introduce fresh and nutritionally balanced meals to households across the nation. Throughout the collaboration, Home Chef seamlessly integrated three rotating Skinnytaste recipes into its weekly offerings, presenting customers with a diverse selection of health-conscious and delectable choices, aligning with their goal to cater to the demand for convenient and well-balanced meal options , In December 2022, Rachael Ray collaborated with Home Chef to deliver her meal kits to the public, providing pre-portioned ingredients and easy-to-follow instructions. Rachael Ray Home Chef meal kits come with pre-portioned ingredients and user-friendly instructions similar to Blue Apron and Hello Fresh. Home Chef released new Rachael Ray meal kits weekly until March 2023, offering customers a range of convenient and delicious options to try .

Meal Kit Delivery Services Market Outlook

The global meal kit delivery services market size was estimated at USD 15.21 billion in 2023 and is projected to reach USD 34.71 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2032. This impressive growth can be attributed to changing consumer lifestyles, increased urbanization, and the rising trend of convenient and healthy eating. The meal kit delivery services market is thriving primarily due to the increasing inclination towards hassle-free cooking solutions and the growing awareness of healthy eating habits.

One of the significant growth factors in this market is the busy lifestyle of consumers, particularly in urban areas, who find it challenging to invest time in meal planning and grocery shopping. Meal kit delivery services offer a convenient solution by providing pre-portioned ingredients and easy-to-follow recipes, enabling consumers to cook at home without the hassle of meal preparation. This convenience factor has been a major driver, attracting a wide range of customers, including working professionals, busy parents, and millennials who value their time and prefer easy meal solutions.

Another key growth driver is the rising health consciousness among consumers. With growing awareness about the importance of a balanced diet and the need to consume fresh and nutritious food, meal kits that offer fresh, locally-sourced, and organic ingredients have gained popularity. Additionally, the customization options available in meal kits, such as dietary preferences and specific nutritional requirements, have made them an appealing choice for health-conscious individuals. This trend is further amplified by the COVID-19 pandemic, which has increased the focus on healthy eating and cooking at home.

The technological advancements and the proliferation of internet usage have also played a crucial role in the growth of the meal kit delivery services market. The development of user-friendly mobile applications and websites has made it easier for consumers to browse through various meal options, place orders, and track deliveries. Moreover, the integration of artificial intelligence and machine learning in these platforms has enabled personalized recommendations, enhancing customer experience and satisfaction. This technological shift has been instrumental in driving the market forward.

The rise of Ready-to-eat Meal Delivery Service has been a game-changer in the meal kit delivery services market. These services provide pre-cooked meals that require minimal preparation, offering an ideal solution for individuals with hectic schedules who still desire nutritious and delicious meals. The convenience of ready-to-eat meals has attracted a diverse customer base, including students, working professionals, and elderly individuals who may find cooking challenging. By eliminating the need for meal preparation, these services cater to those who prioritize time efficiency without compromising on quality. Additionally, ready-to-eat meal delivery services often emphasize fresh and healthy ingredients, aligning with the growing consumer demand for convenient yet wholesome meal options.

From a regional perspective, North America is anticipated to dominate the meal kit delivery services market, owing to the high adoption rate of these services among busy working professionals and health-conscious consumers. The presence of established market players and the growing trend of home cooking further contribute to the market's growth in this region. Meanwhile, the Asia Pacific region is expected to witness significant growth, fueled by rapid urbanization, increasing disposable incomes, and changing dietary preferences. The market in Europe is also growing steadily, driven by the demand for convenient meal solutions and the rising awareness of healthy eating habits.

Offering Analysis

The meal kit delivery services market can be segmented based on the type of offering, which includes Heat & Eat and Cook & Eat options. The Heat & Eat segment comprises pre-cooked meals that only require reheating before consumption. This segment has gained traction due to the convenience it offers, particularly for individuals with extremely busy schedules who cannot allocate time for cooking. The rising demand for quick and easy meal solutions among working professionals and students has significantly propelled the growth of the Heat & Eat segment.

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global meal kit delivery services market size was worth $22.80 billion in 2024 and is predicted to $67.40 billion by 2034 a CAGR of 14.50% from 2025 and 2034.

The global meal kit delivery services market size was valued at USD 25.68 Billion in 2024. The market is further projected to grow at a CAGR of 16.10% between 2025 and 2034, reaching a value of USD 114.27 Billion by 2034.

Market Size & Forecast

• Market Size in 2024: USD 25.68 Billion
• Projected Market Size in 2034: USD 114.27 Billion
• CAGR from 2025 to 2034: 16.10%

Discover the booming subscription meal kit delivery market! Explore key trends, leading companies (Blue Apron, HelloFresh, Home Chef), market size projections to 2033, and regional analysis. Learn how convenience, healthy eating, and sustainability drive this dynamic sector.

Market Size statistics on the Meal Kit Delivery Services industry in the US

The size of the U.S. Meal Kit Delivery Services Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of XXX % during the forecast period. Recent developments include: In June 2022, Blue Apron introduced seasonal meal kits that were available throughout the year. This move was aimed at bringing special occasions to life. The new category was launched with a Summer Lobster Box .

The global pet meal kit delivery services market was valued at USD 1.8 billion in 2021 and is expected to grow at a CAGR of 15.4% during the forecast period.

The prepared meal delivery service market is experiencing robust growth, driven by increasing consumer demand for convenience, health-conscious eating, and time-saving solutions. The market's expansion is fueled by several key factors: the rise of busy lifestyles and dual-income households, a growing awareness of health and wellness, and the increasing availability of diverse dietary options through meal delivery services. Technological advancements, such as improved online platforms and sophisticated logistics, further enhance the accessibility and convenience of these services. While the market is competitive, with established players like Fresh n' Lean, Home Chef, and Daily Harvest, there is still room for niche players catering to specific dietary needs or preferences. The market's segmentation allows for tailored offerings focusing on factors like organic ingredients, specific diets (vegetarian, keto, paleo), and varying levels of customization. This segmentation contributes to sustained growth and attracts a wide range of consumers. Despite challenges such as fluctuating food costs and competition, the market outlook remains positive for the foreseeable future. The ongoing trend towards healthier eating habits and the increasing adoption of technology continue to drive market expansion. Geographic expansion into new markets, strategic partnerships, and product innovation (e.g., offering meal kits with expanded meal options) are key strategies utilized by market participants to maintain a competitive edge. A sustained CAGR of, let's assume, 10% based on industry averages, points to a substantial market expansion over the next decade. Furthermore, emerging trends like personalized nutrition plans integrated into meal delivery services offer significant growth potential. This integration could see a rise in data driven dietary plans, further solidifying the market's future prospects.

Market Research Intellect presents the Offline Meal Kit Delivery Service Market Report-estimated at USD 4.2 billion in 2024 and predicted to grow to USD 10.5 billion by 2033, with a CAGR of 10.8% over the forecast period. Gain clarity on regional performance, future innovations, and major players worldwide.

The size of the Meal Kit Delivery Services Market was valued at USD 24.26 Billion in 2023 and is projected to reach USD 56.09 Billion by 2032, with an expected CAGR of 12.72% during the forecast period. Recent developments include: August 2021: To satisfy consumers' ongoing demand for variety, nutrition, plant-based meal options, taste, and convenience, Freshly Inc. introduced its first-ever plant-based prepared meals line, "Purely Plant," which includes six new meals with plant-based proteins made with clean, whole-food ingredients. Without any preparation, meals may be prepared and served in three minutes., November 2020: Factor75, LLC was purchased by HelloFresh for USD 277 million. The acquisition improved HelloFresh's position in the American market and broadened its customer base., October 2020: Freshly Inc. was purchased by Nestlé for USD 950 million. In addition to increasing Freshly Inc.'s development prospects, this acquisition gave Nestlé access to the rapidly expanding U.S. market.. Notable trends are: Expansion of the online food delivery industry will boost the market growth.

The revenue in the 'Meal Kit Delivery' segment of the online food delivery e-commerce market in the United States was modeled to amount to ************ U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Meal Kit Delivery.